Sizmek is the world’s largest independent ad server company founded in 1999.
Its AI-powered platform helps advertisers to gain insights within their data across the 5 key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. Sizmek provides resources at a global scale and allow advertisers to combine dynamic creative, coupled with predictive AI – to deliver impressions that deliver high ROI.
Artificial Intelligence algorithms are also applied by Sizmek to help advertisers to plan, buy, execute, and measure campaigns with laser-precision.
- Key features include omnichannel marketing – mobile, display, rich media, video, social and AI.
|Types:||Mobile Ad Server|
|Models:||CPA, CPC, CPI|
|Trading Models:||Self Service|
Amazon disrupts digital ad duopoly poised to capture 8% of market in 2023 Posted on June 25, 2019 by Anne Freer In June, the company acquired bankrupt tech company Sizmek’s Ad Server to bolster its advertising features.
Amazon to acquire ad tech provider Sizmek to bolster ad opportunities Posted on May 20, 2019 by Anne Freer Amazon may soon be acquiring advertising tech provider Sizmek as it looks to bolster its advertising opportunities to compete with Google and Facebook.
Sizmek partners with Sublime to provide improved mobile ad audience targeting Posted on October 10, 2018 by Anne Freer Sizmek, the demand side platform, has announced a partnership with ad marketplace Sublime in order to....
Brand safety is a priority for future campaigns for majority of marketers Posted on September 04, 2018 by Anne Freer A survey by Sizmek based on the answers of 522 brand marketers revealed that marketers are facing a series of challenges....
OpenX, Sizmek and AdSecure roll out new products and updates Posted on August 10, 2018 by Anne Freer ” Sizmek revamps demand side platform using the power of AI Advertising platform Sizmek recently announced....
Mobile ad news weekly – are mobile adverts becoming too intrusive? Posted on April 13, 2018 by Anne Freer PubMatic,the publisher sell-side platform (SSP) just announced a partnership withSizmek, the mobile buy-side advertising platform, to provide a global supply path optimisation (SPO).
PubMatic partners with Sizmek to boost transparent access to premium inventory Posted on April 12, 2018 by Anne Freer PubMatic, the publisher sell-side platform (SSP) just announced a partnership with Sizmek, the mobile buy-side advertising platform, to provide a global supply path optimisation (SPO).
Week in review – Snapchat is having a bad week Posted on January 12, 2018 by Anne Freer ...in-store. Product launches As mobile advertisers continue to allocate their advertising budgets more carefully,Sizmek, the ad technology firm, has promised to offer total transparency over the cost of its ads.
The evolution of Push Notifications in an era of Marketing Fatigue Posted on May 20, 2019 ...have adapted their financial models to take advantage of the so-called “Attention Economy,” which Sizmek defines as.
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