Sizmek is the world’s largest independent ad server company founded in 1999. Its AI-powered platform helps advertisers to gain insights within their data across the 5 key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. Sizmek provides resources at a global scale and allow advertisers to combine dynamic creative, coupled with predictive AI – to deliver impressions that deliver high ROI.
Artificial Intelligence algorithms are also applied by Sizmek to help advertisers to plan, buy, execute, and measure campaigns with laser-precision. The company was acquired by Amazon, Inc. in March, 2019.
- Key features include omnichannel marketing – mobile, display, rich media, video, social and AI.
- Powered by Amazon’s AWS platform
- Liquid domain-level intelligence tech (Adhesion, Billboard, Deluxe Banner, Deluxe Expandable, Expandable Banner and more) to pair domains with specific ad formats
Sizmek Info
| Types: | Ad Servers |
|---|---|
| Ad Formats: | - |
| Models: | CPA, CPC, CPI |
| Trading Models: | Self Service |
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The evolution of Push Notifications in an era of Marketing Fatigue Posted on May 20, 2019 ...have adapted their financial models to take advantage of the so-called “Attention Economy,” which Sizmek defines as.
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