Fyber

Fuelling the app economy

10
(2 votes)
(2) REVIEWS
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10
(2 votes)
(2) REVIEWS

Fyber is a leading advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile supply side platform. Serving approximately 150 million unique users per month, Fyber works with thousands of the world’s leading developers, publishers and advertisers.
Fyber features a publisher network of over half a billion users to drive app installs and increase engagement. Smart optimisation and integrations that will not compromise the user experience and will help you acquire quality users. Unlock your revenue potential with unified Mediation, Exchange and Ad Serving.

  • Programmatic monetisation for video publishers
  • Supports RTB, PMP and Deal IDs
  • A variety of ad networks all in one platform

Key Features

  • App developers can maximize their revenue
  • Direct access to over 180 DSPs
  • Drive installs and boost your userbase
  • Over 7,500 direct integrations with mobile app developers
  • Fyber is integrated with key attribution partners
  • Ad formats include: rewarded video, interstitial, offer wall, banners
  • Connect with global brands
  • Increase retention and sell inventory
  • Real-time reporting that hits KPIs
  • API data from each network

Fyber Offices

US
Fyber Inc
785 Market St.
Suite 1200
San Francisco, CA 94103
USA
Germany 
Fyber GmbH
Johannisstraße 20
10117 Berlin
Germany

Key People

Andreas Bodczek – Co-Founder and CEO

2

Andreas is the Co-Founder and Chief Executive Officer of Fyber. He is a passionate entrepreneur with a proven track record of managing high-growth businesses.

Fyber Jobs and Careers

Fyber lists available jobs and positions here with openings in their offices in Berlin and New York, across roles in Developer Relations, Operations, Solution Engineering, Client Services, Engineering, Finance and Legal, Sales and Business Intelligence.
You can find employee reviews of Fyber on the company’s Glassdoor profile here.

For Publishers

With Fyber, publishers can maximize their monetization with high quality ads from global brands. Advertising partners connect with publishers via programmatic and managed campaigns.
The following ad formats are available with Fyber:

  • Rewarded video
  • Offer wall
  • Banners
  • Interstitial

With Fyber Ad Serving publishers can increase their retention and sell inventory directly. They are able to run multiple campaigns across direct, programmatic, and mediated networks to drive maximum revenue. They can also cross-promote other apps from their portfolio to users to increase lifetime value beyond a single app.

Access to analytics and reporting allows publishers to discover ad monetization opportunities as well as break down data by app, country, ad format and more. User segmentation tools help publishers categorize audience based on app usage, behavior, and demographic data.

For Advertisers

The publishers network that Fyber offers provides advertisers with integrated possibilities for audience engagement. Fyber offers the following types of advertising campaigns:

  • User Acquisition
  • Interstitial
  • Performance
  • Video

Advertisers are able to choose what region they desire, as well as being able to manage the age and gender of the targeted users. Account managers can also help advertisers with their campaigns, from planning and testing, to optimizing.

Fyber Info

Platforms:Android, IOS
Key Markets:Global
Types:Mobile Ad Network
Ad Formats:Banners, Interstitial, Native
Models:CPA, CPM
Targeting:Carrier, Device, OS
Trading Models:Mediation
Tracking:Custom
Fyber News
Fyber Insights
Latest Tweets from Fyber:
  • Fyber

    In-app #advertising can improve ROI by an average of 41%. See best practices for mobile games, targeting, & new ad… https://t.co/jKoCPflU2Q

    Retweet Reply Favorite (about 6 days ago)
  • Fyber

    #DidYouKnow that 2.4B people will play mobile games this year? And 63% of players are female. Are you #advertising… https://t.co/EjvJjmrK0s

    Retweet Reply Favorite (about 9 days ago)
  • Fyber

    Fyber is committed to drive adoption of app-ads.txt: 73% of our ad requests are app-ads.txt compliant with Fyber li… https://t.co/6q4LL7KdMX

    Retweet Reply Favorite (about 10 days ago)
  • Fyber

    Thank you to everyone who joined us for #FyberFocus in Moscow! Very valuable discussions on the relationship betwee… https://t.co/cCF5PtXZz5

    Retweet Reply Favorite (about 11 days ago)
  • Fyber

    In a live A/B test, Fyber FairBid's unified auction beats the waterfall! Here's how Melsoft's revenue soared.… https://t.co/A5EjBt73qw

    Retweet Reply Favorite (about 12 days ago)
Fyber Rankings
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