Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs. It combines proprietary technologies and expertise in mediation, ad server, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.
Fyber recently fully merged its three previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly, Falk Realtime), and is now operating under one single brand. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.
Key Features
- App developers can maximize their revenue
- Direct access to over 180 DSPs
- Drive installs and boost your userbase
- Over 7,500 direct integrations with mobile app developers
- Fyber is integrated with key attribution partners
- Ad formats include: rewarded video, interstitial, offer wall, banners
- Connect with global brands
- Increase retention and sell inventory
- Real-time reporting that hits KPIs
- API data from each network
Fyber Offices
US
Fyber Inc
785 Market St.
Suite 1200
San Francisco, CA 94103
USA
Germany
Fyber GmbH
Johannisstraße 20
10117 Berlin
Germany
Key People
Andreas Bodczek – Co-Founder and CEO
Andreas is the Co-Founder and Chief Executive Officer of Fyber. He is a passionate entrepreneur with a proven track record of managing high-growth businesses.
Fyber Jobs and Careers
Fyber lists available jobs and positions here with openings in their offices in Berlin and New York, across roles in Developer Relations, Operations, Solution Engineering, Client Services, Engineering, Finance and Legal, Sales and Business Intelligence.
You can find employee reviews of Fyber on the company’s Glassdoor profile here.
For Publishers
With Fyber, publishers can maximize their monetization with high quality ads from global brands. Advertising partners connect with publishers via programmatic and managed campaigns.
The following ad formats are available with Fyber:
- Rewarded video
- Offer wall
- Banners
- Interstitial
With Fyber Ad Serving publishers can increase their retention and sell inventory directly. They are able to run multiple campaigns across direct, programmatic, and mediated networks to drive maximum revenue. They can also cross-promote other apps from their portfolio to users to increase lifetime value beyond a single app.
Access to analytics and reporting allows publishers to discover ad monetization opportunities as well as break down data by app, country, ad format and more. User segmentation tools help publishers categorize audience based on app usage, behavior, and demographic data.
For Advertisers
The publishers network that Fyber offers provides advertisers with integrated possibilities for audience engagement. Fyber offers the following types of advertising campaigns:
- User Acquisition
- Interstitial
- Performance
- Video
Advertisers are able to choose what region they desire, as well as being able to manage the age and gender of the targeted users. Account managers can also help advertisers with their campaigns, from planning and testing, to optimizing.
Fyber Info
| Types: | Ad Servers, Mobile Ad Network |
|---|---|
| Ad Formats: | Banners, Interstitial, Native |
| Models: | CPA, CPM |
| Trading Models: | - |
Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer Aarki AdColony Adikteev AppLovin CrossInstall Fyber ironSource Jampp Lifestreet Liftoff MOLOCO Remerge Snapchat Tapjoy TikTok Twitter Vungle.- mobyaffiliates releases research on Top Mobile Ad Servers 2017 Posted on October 31, 2017 by Artyom Dogtiev ...Google, Yahoo App Publishing, Mobvista, MobFox, Epom, Propeller Ads, Appodeal, Smaato, OpenX, AdColony, Fyber, Aerserv, Inneractive, Tapsense, Tapdaq, Applovin, Sizmek and Clickky.
- Top Mobile Ad Servers 2016 Posted on March 08, 2016 by Peter Keung MoPub AdMob Appodeal Smaato OpenX Mobile Opera Mediaworks Mobvista MobFox Fyber Aerserv Inneractive Epom AdTapsy Supersonic Ads Upsight Tapsense Propeller Ads MoPub MoPub....
- Top Mobile Ad Mediation Platforms 2016 Posted on February 08, 2016 by Artyom Dogtiev ...AdMob by Google Appodeal Smaato OpenX Mobile Opera Mediaworks Mobvista Affle MobFox Fyber AerServ Inneractive Epom Adtapsy Supersonic AdiQuity FusePowered Tapsense Propeller....
- Top App Advertising SDKs 2015 Posted on September 21, 2015 by Jamie Giggs ...list: Google Mobile Ads Unity Ads Leadbolt Vungle Smaato YeahMobi Native Ads Inneractive Fyber Mopub InMobi Affle Mobvista Avazu Native Ads Startapp MobileCore NativeX AppThis....
- The Biggest Trends in Programmatic Supply in 2020 Posted on December 07, 2020 ...part of App Marketers Unplugged, Leandro Zeballos (Product Operations Manager at Jampp) interviewed Fyber’s Offer Yehudai, MoPub’s Amy Auranicky, and Smaato’s Umair Malik.
- Enticing signs for app publishers in 2020 Posted on January 29, 2020 Fyber president Offer Yehudai gives an insight into what these will lead to in the 12 months to come.
- Marketers, it’s all about a consumer’s state of mind for advertising In-App Posted on March 07, 2019 Mobile apps are like TV with benefits Last fall, Fyber commissioned Sapio Research to survey 500 executives across brands and agencies regarding their....
- Advertisers: true header bidding will save your mobile campaign, if you let it Posted on December 17, 2018 Fyber Why is this important to advertisers? Well, if your bids for a user were lower in the past,....
@offeryehudai on @eMarketer's ⭐️ US Programmatic Digital Display Advertising Outlook 2021 ⭐️ ➡️ Check out the full… https://t.co/xM72tiVf06
(about 4 hours ago)🎯 Going contextual 🎯 Enhancing privacy-aware targeting with Fyber's new contextual parameters to help advertisers m… https://t.co/3KO58t7NAf
(about 1 day ago)@offeryehudai spoke to @eMarketer's Principal Analyst, Nicole Perrin @insider_intel for the ⭐️ US Programmatic Digi… https://t.co/wBfFXU50zy
(about 2 days ago)“Update those SDKs . . . we all make money when they have the tools to learn.” ➜ Where's #mobileads revenue heading… https://t.co/eFFCzngZsA
(about 6 days ago)⏰ Less than 24 hours to kick-off ⏰ Is your hyper-casual game the next big hit?💥 📣Very last call to join… https://t.co/oUHXokgEUf
(about 7 days ago)
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