Fyber

Fuelling the app economy

10
(2 votes)
(2) REVIEWS
10
(2 votes)
(2) REVIEWS

Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs.  It combines proprietary technologies and expertise in mediation, ad server, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.

Fyber recently fully merged its three previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly, Falk Realtime), and is now operating under one single brand. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.

Key Features

  • App developers can maximize their revenue
  • Direct access to over 180 DSPs
  • Drive installs and boost your userbase
  • Over 7,500 direct integrations with mobile app developers
  • Fyber is integrated with key attribution partners
  • Ad formats include: rewarded video, interstitial, offer wall, banners
  • Connect with global brands
  • Increase retention and sell inventory
  • Real-time reporting that hits KPIs
  • API data from each network

Fyber Jobs and Careers

Fyber lists available jobs and positions here with openings in their offices in Berlin and New York, across roles in Developer Relations, Operations, Solution Engineering, Client Services, Engineering, Finance and Legal, Sales and Business Intelligence.
You can find employee reviews of Fyber on the company’s Glassdoor profile here.

For Publishers

With Fyber, publishers can maximize their monetization with high quality ads from global brands. Advertising partners connect with publishers via programmatic and managed campaigns.
The following ad formats are available with Fyber:

  • Rewarded video
  • Offer wall
  • Banners
  • Interstitial

With Fyber Ad Serving publishers can increase their retention and sell inventory directly. They are able to run multiple campaigns across direct, programmatic, and mediated networks to drive maximum revenue. They can also cross-promote other apps from their portfolio to users to increase lifetime value beyond a single app.

Access to analytics and reporting allows publishers to discover ad monetization opportunities as well as break down data by app, country, ad format and more. User segmentation tools help publishers categorize audience based on app usage, behavior, and demographic data.

For Advertisers

The publishers network that Fyber offers provides advertisers with integrated possibilities for audience engagement. Fyber offers the following types of advertising campaigns:

  • User Acquisition
  • Interstitial
  • Performance
  • Video

Advertisers are able to choose what region they desire, as well as being able to manage the age and gender of the targeted users. Account managers can also help advertisers with their campaigns, from planning and testing, to optimizing.

Team

Andreas Bodczek 

Andreas Bodczek is the Co-Founder and Chief Executive Officer of Fyber. He is a passionate entrepreneur with a proven track record of managing high-growth businesses.

Office Locations

HEADQUARTERS

785 Market St. Suite 1200

San Francisco, CA 94103

USA

Johannisstraße 20

10117 Berlin

Germany

Fyber Info

Types:Ad Servers, Mobile Ad Network
Ad Formats:Banners, Interstitial, Native
Models:CPA, CPM
Trading Models:-
Fyber News
Fyber Insights
Latest Tweets from Fyber:
  • Fyber

    Get the latest in #AppAdvertising strategies! @BusinessofApps shares @DigitalTurbine's research on how top apps hav… https://t.co/UjG4OV0KmX

    Retweet Reply Favorite (about 1 day ago)
  • Fyber

    Congratulations! Our very own @lindafouyang was name as one of @adexchanger's and @AdMonsters' < Top Women in Media… https://t.co/7Ep3AyCa6u

    Retweet Reply Favorite (about 2 days ago)
  • Fyber

    Congrats to @Yelp, who topped the Food & Drink category in our first BRAG index last week. @DigitalTurbine's #BRAG… https://t.co/rMi828tGlB

    Retweet Reply Favorite (about 3 days ago)
  • Fyber

    Get your #mobilemonday update right here! > opportunities for brand advertising on mobile, shopping and delivery ap… https://t.co/BhCteU45z0

    Retweet Reply Favorite (about 4 days ago)
  • Fyber

    Congrats to @newsbreakApp @PlanetFitness @DoorDash @Spotify @SHEIN_Official @CashApp & @Tubi for hitting the very t… https://t.co/zpFlhtTjpW

    Retweet Reply Favorite (about 4 days ago)
Fyber Rankings
  • Top Ad Servers (2022) Posted by Pia Subramaniam ...Ads 16 8 AppLovin 16 8 IN Mobi 15 8 MoPub 12 6 ByteDance UnionAD 12 6 TapjoySDK 10 5 Fyber 8 4 AdColony 7 4 Chartboost 7 4 Source.
Fyber Competitors and Alternatives

Fyber Reviews

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