Fyber

Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs.  It combines proprietary technologies and expertise in mediation, ad server, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.

Fyber recently fully merged its three previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly, Falk Realtime), and is now operating under one single brand. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.

Key Features

• App developers can maximize their revenue
• Direct access to over 180 DSPs
• Drive installs and boost your userbase
• Over 7,500 direct integrations with mobile app developers
• Fyber is integrated with key attribution partners
• Ad formats include: rewarded video, interstitial, offer wall, banners
• Connect with global brands
• Increase retention and sell inventory
• Real-time reporting that hits KPIs
• API data from each network

Fyber Jobs and Careers

Fyber lists available jobs and positions here with openings in their offices in Berlin and New York, across roles in Developer Relations, Operations, Solution Engineering, Client Services, Engineering, Finance and Legal, Sales and Business Intelligence.
You can find employee reviews of Fyber on the company’s Glassdoor profile here.

For Publishers

With Fyber, publishers can maximize their monetization with high quality ads from global brands. Advertising partners connect with publishers via programmatic and managed campaigns.
The following ad formats are available with Fyber:

• Rewarded video
• Offer wall
• Banners
• Interstitial

With Fyber Ad Serving publishers can increase their retention and sell inventory directly. They are able to run multiple campaigns across direct, programmatic, and mediated networks to drive maximum revenue. They can also cross-promote other apps from their portfolio to users to increase lifetime value beyond a single app.

Access to analytics and reporting allows publishers to discover ad monetization opportunities as well as break down data by app, country, ad format and more. User segmentation tools help publishers categorize audience based on app usage, behavior, and demographic data.

For Advertisers

The publishers network that Fyber offers provides advertisers with integrated possibilities for audience engagement. Fyber offers the following types of advertising campaigns:

• User Acquisition
• Interstitial
• Performance
• Video

Advertisers are able to choose what region they desire, as well as being able to manage the age and gender of the targeted users. Account managers can also help advertisers with their campaigns, from planning and testing, to optimizing.

Office Locations

HEADQUARTERS

785 Market St. Suite 1200

San Francisco, CA 94103

USA

Johannisstraße 20

10117 Berlin

Germany

Fyber Info

Types:	Ad Servers, Mobile Ad Network
Ad Formats:	Banners, Interstitial, Native
Models:	CPA, CPM
Trading Models:	-

Fyber News

• 
  Video and display ads drive revenues for mobile apps Posted on November 11, 2021 by Anne Freer New research from AdColony and Fyber sheds light on some of the most common marketing strategies by app developers.
• 
  Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer Aarki AdColony Adikteev AppLovin CrossInstall Fyber ironSource Jampp Lifestreet Liftoff MOLOCO Remerge Snapchat Tapjoy TikTok Twitter Vungle.

Fyber Insights

• 
  App Market Mega Trends 2022 Posted on January 17, 2022 Deals like Applovin’s acquisition of MoPub and Adjust and Digital Turbine’s acquisition of Fyber fall into this category, which Eric Seufert at Mobile Dev Memo coined ‘content fortresses’.
• 
  Why this year in-app bidding will go mainstream Posted on February 16, 2021 Facebook Audience Network (FAN), which is essential for many publishers, became available on Fyber's FairBid solutions (now in beta).
• 
  The Biggest Trends in Programmatic Supply in 2020 Posted on December 07, 2020 ...part of App Marketers Unplugged, Leandro Zeballos (Product Operations Manager at Jampp) interviewed Fyber’s Offer Yehudai, MoPub’s Amy Auranicky, and Smaato’s Umair Malik.
• 
  Enticing signs for app publishers in 2020 Posted on January 29, 2020 Fyber president Offer Yehudai gives an insight into what these will lead to in the 12 months to come.
• 
  Marketers, it’s all about a consumer’s state of mind for advertising In-App Posted on March 07, 2019 Mobile apps are like TV with benefits Last fall, Fyber commissioned Sapio Research to survey 500 executives across brands and agencies regarding their....

Latest Tweets from Fyber:

• 

  Introducing the new @DigitalTurbine, now delivering even greater value via our end-to-end #mobile growth and… https://t.co/kKJ0IB9nmJ

  (about 27 days ago)
  
• 

  Another week, another #MobileMonday! ➜ Glance’s new idea for mobile lock screens, diverse audiences from mobile gam… https://t.co/EP6yzH6NL9

  (about 29 days ago)
  
• 

  Are you ready to meet the new @DigitalTurbine? Stay tuned... #NewDT https://t.co/R3wNgRHmgg

  (about 34 days ago)
  
• 

  @ModRestManage with our latest food & drink app insights from the #BRAGbrandinsights series ➜ Check out the apps to… https://t.co/4y4eGUYF6I

  (about 35 days ago)
  
• 

  @DigitalTurbine is heading to #Toronto! ➜ Meet our team next week at @PGConnects Toronto. Don't miss our team talki… https://t.co/TaaqcnbJfs

  (about 40 days ago)
  

Fyber Rankings

• 
  Top Ad Servers (2022) Posted by Pia Subramaniam ...Ads 16 8 AppLovin 16 8 IN Mobi 15 8 MoPub 12 6 ByteDance UnionAD 12 6 TapjoySDK 10 5 Fyber 8 4 AdColony 7 4 Chartboost 7 4 Source.
• 
  Offerwall Ads (2022) Posted by Mike King

Fyber Competitors and Alternatives

Smaato

Omnichannel, self-serve monetization solution

Xandr

Make Advertising Better

Smart AdServer

Built for premium publishers to serve demanding buyers.

Epom Ad Server

Powerful ad serving platform

SpotX

Hitapps

Expert in digital advertising and app development since 2017.

Fyber Reviews

10 Users (2 votes)

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2 REVIEWS

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