Fyber

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Fyber is a leading advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile supply side platform. Serving approximately 150 million unique users per month, Fyber works with thousands of the world’s leading developers, publishers and advertisers.
Fyber features a publisher network of over half a billion users to drive app installs and increase engagement. Smart optimisation and integrations that will not compromise the user experience and will help you acquire quality users. Unlock your revenue potential with unified Mediation, Exchange and Ad Serving.

Programmatic monetisation for video publishers
Supports RTB, PMP and Deal IDs
A variety of ad networks all in one platform

Key Features

App developers can maximize their revenue
Direct access to over 180 DSPs
Drive installs and boost your userbase
Over 7,500 direct integrations with mobile app developers
Fyber is integrated with key attribution partners
Ad formats include: rewarded video, interstitial, offer wall, banners
Connect with global brands
Increase retention and sell inventory
Real-time reporting that hits KPIs
API data from each network

Fyber Offices

US
Fyber Inc
785 Market St.
Suite 1200
San Francisco, CA 94103
USA
Germany
Fyber GmbH
Johannisstraße 20
10117 Berlin
Germany

Key People

Andreas Bodczek – Co-Founder and CEO

Andreas is the Co-Founder and Chief Executive Officer of Fyber. He is a passionate entrepreneur with a proven track record of managing high-growth businesses.

Fyber Jobs and Careers

Fyber lists available jobs and positions here with openings in their offices in Berlin and New York, across roles in Developer Relations, Operations, Solution Engineering, Client Services, Engineering, Finance and Legal, Sales and Business Intelligence.
You can find employee reviews of Fyber on the company’s Glassdoor profile here.

For Publishers

With Fyber, publishers can maximize their monetization with high quality ads from global brands. Advertising partners connect with publishers via programmatic and managed campaigns.
The following ad formats are available with Fyber:

Rewarded video
Offer wall
Banners
Interstitial

Access to analytics and reporting allows publishers to discover ad monetization opportunities as well as break down data by app, country, ad format and more. User segmentation tools help publishers categorize audience based on app usage, behavior, and demographic data.

For Advertisers

The publishers network that Fyber offers provides advertisers with integrated possibilities for audience engagement. Fyber offers the following types of advertising campaigns:

User Acquisition
Interstitial
Performance
Video

Advertisers are able to choose what region they desire, as well as being able to manage the age and gender of the targeted users. Account managers can also help advertisers with their campaigns, from planning and testing, to optimizing.

Fyber Info

Platforms:	Android, IOS
Key Markets:	Global
Types:	Mobile Ad Network
Ad Formats:	Banners, Interstitial, Native
Models:	CPA, CPM
Targeting:	Carrier, Device, OS
Trading Models:	Mediation
Tracking:	Custom

Fyber News

Fyber unveils new ad mediation platform to streamline app bidding process Posted on August 06, 2019 by Anne Freier Marketing tech company Fyberrecently unveiled FairBid – its new ad mediation platform.
AdColony launches Advanced Monetization Program for app publishers Posted on May 03, 2019 by Anne Freier Its technology combines mobile ad creative with advanced bidding solutions from Google, Fyber and MoPub.
Adjust rolls out User-Level Ad Revenue reporting for mobile in-app ads Posted on February 22, 2019 by Anne Freier ...analytics platform, has just launched User-Level Ad Revenue reporting together with ironSource and Fyber.
Playable ads successfully engage gamers, but also brand customers Posted on January 29, 2019 by Anne Freier But do they work? According to a survey among marketers in the US by Fyber last year, playable ads were among the most effective in-app ad formats (28%), followed by interactive....
Brands and agencies are investing more in in-app advertising Posted on October 17, 2018 by Anne Freier ...(77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands.
Brands find that mobile in-app outperforms other channels Posted on October 12, 2018 by Anne Freier ...agencies to invest in in-app advertising, according to a survey by advertising monetisation company Fyber.
Mobile Ad News Weekly - Apple gets back into mobile ad game, Instagram may launch longer video formats Posted on June 08, 2018 by Anne Freier Facebook has announced plans to partner withMoPubby Twitter,Fyber, andMAXin order to expand its header bidding functionalities.
Week in Review - mobile advertisers want a code of ethics, PMPs grow Posted on February 23, 2018 by Anne Freier Fyber, the app monetization tech company, has launched Fyber FairBid, which addresses the inequality....
Fyber addresses inequality in mobile in-app header bids in collaboration with AdColony and Tapjoy Posted on February 22, 2018 by Anne Freier Fyber, the app monetization tech company, has launched Fyber FairBid, which addresses the inequality....
Innovid bolsters solutions for in-app video viewability Posted on January 31, 2018 by Anne Freier Together with SDK providers Fyber, InMobi and MoPub, the company is looking to boost transparency and performance across its VAST....

Fyber Insights

Marketers, it’s all about a consumer’s state of mind for advertising In-App Posted on March 07, 2019 Mobile apps are like TV with benefits Last fall, Fyber commissioned Sapio Research to survey 500 executives across brands and agencies regarding their....
Advertisers: true header bidding will save your mobile campaign, if you let it Posted on December 17, 2018 Fyber Why is this important to advertisers? Well, if your bids for a user were lower in the past,....

Latest Tweets from Fyber:

Fyber is committed to value chain transparency. We implemented sellers.json to provide much needed visibility into… https://t.co/sDdS7cbrPy
(about 2 days ago)
🧝‍♀️🧟‍♂️ Attn all #gamedev! 🦹‍♀️🧙‍♂️ We're giving out complimentary massages at #gamescom2019. Email 👉 events@fyb… https://t.co/AS73fakA5J
(about 3 days ago)
Join us at #GameDailyConnectUSA Aug 27 for our session, Insights from a year of in-app bidding - The success, the c… https://t.co/lURDYiuxZY
(about 7 days ago)
@AdColony Thanks for sharing the news! This is why we're friends. 🙌 https://t.co/fVDQkpsGGO
(about 9 days ago)
RT @AdColony: Our partner, @Fyber, has launched the latest version of its mediation platform. Meanwhile, brands are learning how to serve e…
(about 9 days ago)

Fyber Rankings

Top Ad Servers (2018) Posted on October 25, 2017 by Artyom Dogtiev ...SmartyAds TubeMogul Unity Ads Rubicon Pubmatic MoPub Appodeal Smaato OpenX Fyber InMobi IronSource Tapdaq Sizmek AdButler AdGlare Spotx Ezoic Revive....
Top Mobile Ad Networks 2018 Posted on May 16, 2017 by Artyom Dogtiev ...Search Ads 8 Twitter Ads AdAction Interactive Digital Turbine Twitter Ads 9 AdColony Fyber LeadBolt Snapchat Ads 10 Liftoff Chartboost Moloco Liftoff Source.
Top Mobile Advertising Companies (2019) Posted on May 12, 2017 by Artyom Dogtiev Fyber – Their SSP provides a unified auction across their Ad Server, Exchange and Mediation.

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Fyber Reviews

10 Users (2 votes)

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