Fuelling the app economy

(2 votes)
(2 votes)

Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs.  It combines proprietary technologies and expertise in mediation, ad server, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.

Fyber recently fully merged its three previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly, Falk Realtime), and is now operating under one single brand. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.

Key Features

  • App developers can maximize their revenue
  • Direct access to over 180 DSPs
  • Drive installs and boost your userbase
  • Over 7,500 direct integrations with mobile app developers
  • Fyber is integrated with key attribution partners
  • Ad formats include: rewarded video, interstitial, offer wall, banners
  • Connect with global brands
  • Increase retention and sell inventory
  • Real-time reporting that hits KPIs
  • API data from each network

Fyber Offices

Fyber Inc
785 Market St.
Suite 1200
San Francisco, CA 94103
Fyber GmbH
Johannisstraße 20
10117 Berlin

Key People

Andreas Bodczek – Co-Founder and CEO


Andreas is the Co-Founder and Chief Executive Officer of Fyber. He is a passionate entrepreneur with a proven track record of managing high-growth businesses.

Fyber Jobs and Careers

Fyber lists available jobs and positions here with openings in their offices in Berlin and New York, across roles in Developer Relations, Operations, Solution Engineering, Client Services, Engineering, Finance and Legal, Sales and Business Intelligence.
You can find employee reviews of Fyber on the company’s Glassdoor profile here.

For Publishers

With Fyber, publishers can maximize their monetization with high quality ads from global brands. Advertising partners connect with publishers via programmatic and managed campaigns.
The following ad formats are available with Fyber:

  • Rewarded video
  • Offer wall
  • Banners
  • Interstitial

With Fyber Ad Serving publishers can increase their retention and sell inventory directly. They are able to run multiple campaigns across direct, programmatic, and mediated networks to drive maximum revenue. They can also cross-promote other apps from their portfolio to users to increase lifetime value beyond a single app.

Access to analytics and reporting allows publishers to discover ad monetization opportunities as well as break down data by app, country, ad format and more. User segmentation tools help publishers categorize audience based on app usage, behavior, and demographic data.

For Advertisers

The publishers network that Fyber offers provides advertisers with integrated possibilities for audience engagement. Fyber offers the following types of advertising campaigns:

  • User Acquisition
  • Interstitial
  • Performance
  • Video

Advertisers are able to choose what region they desire, as well as being able to manage the age and gender of the targeted users. Account managers can also help advertisers with their campaigns, from planning and testing, to optimizing.

Fyber Info

Types:Ad Servers, Mobile Ad Network
Ad Formats:Banners, Interstitial, Native
Models:CPA, CPM
Trading Models:-
Fyber News
  • Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer Aarki AdColony Adikteev AppLovin CrossInstall Fyber ironSource Jampp Lifestreet Liftoff MOLOCO Remerge Snapchat Tapjoy TikTok Twitter Vungle.
  • mobyaffiliates releases research on Top Mobile Ad Servers 2017 Posted on October 31, 2017 by Artyom Dogtiev ...Google, Yahoo App Publishing, Mobvista, MobFox, Epom, Propeller Ads, Appodeal, Smaato, OpenX, AdColony, Fyber, Aerserv, Inneractive, Tapsense, Tapdaq, Applovin, Sizmek and Clickky.
  • Top Mobile Ad Servers 2016 Posted on March 08, 2016 by Peter Keung MoPub AdMob Appodeal Smaato OpenX Mobile Opera Mediaworks Mobvista MobFox Fyber Aerserv Inneractive Epom AdTapsy Supersonic Ads Upsight Tapsense Propeller Ads MoPub MoPub....
  • Top Mobile Ad Mediation Platforms 2016 Posted on February 08, 2016 by Artyom Dogtiev ...AdMob by Google Appodeal Smaato OpenX Mobile Opera Mediaworks Mobvista Affle MobFox Fyber AerServ Inneractive Epom Adtapsy Supersonic AdiQuity FusePowered Tapsense Propeller....
  • Top App Advertising SDKs 2015 Posted on September 21, 2015 by Jamie Giggs ...list: Google Mobile Ads Unity Ads Leadbolt Vungle Smaato YeahMobi Native Ads Inneractive Fyber Mopub InMobi Affle Mobvista Avazu Native Ads Startapp MobileCore NativeX AppThis....
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