Fyber

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Fyber is a leading advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile supply side platform. Serving approximately 150 million unique users per month, Fyber works with thousands of the world’s leading developers, publishers and advertisers.
Fyber features a publisher network of over half a billion users to drive app installs and increase engagement. Smart optimisation and integrations that will not compromise the user experience and will help you acquire quality users. Unlock your revenue potential with unified Mediation, Exchange and Ad Serving.

Programmatic monetisation for video publishers
Supports RTB, PMP and Deal IDs
A variety of ad networks all in one platform

Key Features

App developers can maximize their revenue
Direct access to over 180 DSPs
Drive installs and boost your userbase
Over 7,500 direct integrations with mobile app developers
Fyber is integrated with key attribution partners
Ad formats include: rewarded video, interstitial, offer wall, banners
Connect with global brands
Increase retention and sell inventory
Real-time reporting that hits KPIs
API data from each network

Fyber Offices

US
Fyber Inc
785 Market St.
Suite 1200
San Francisco, CA 94103
USA
Germany
Fyber GmbH
Johannisstraße 20
10117 Berlin
Germany

Key People

Andreas Bodczek – Co-Founder and CEO

Andreas is the Co-Founder and Chief Executive Officer of Fyber. He is a passionate entrepreneur with a proven track record of managing high-growth businesses.

Fyber Jobs and Careers

Fyber lists available jobs and positions here with openings in their offices in Berlin and New York, across roles in Developer Relations, Operations, Solution Engineering, Client Services, Engineering, Finance and Legal, Sales and Business Intelligence.
You can find employee reviews of Fyber on the company’s Glassdoor profile here.

For Publishers

With Fyber, publishers can maximize their monetization with high quality ads from global brands. Advertising partners connect with publishers via programmatic and managed campaigns.
The following ad formats are available with Fyber:

Rewarded video
Offer wall
Banners
Interstitial

Access to analytics and reporting allows publishers to discover ad monetization opportunities as well as break down data by app, country, ad format and more. User segmentation tools help publishers categorize audience based on app usage, behavior, and demographic data.

For Advertisers

The publishers network that Fyber offers provides advertisers with integrated possibilities for audience engagement. Fyber offers the following types of advertising campaigns:

User Acquisition
Interstitial
Performance
Video

Advertisers are able to choose what region they desire, as well as being able to manage the age and gender of the targeted users. Account managers can also help advertisers with their campaigns, from planning and testing, to optimizing.

Fyber Info

Types:	Mobile Ad Network
Ad Formats:	Banners, Interstitial, Native
Models:	CPA, CPM
Trading Models:	-

Fyber News

App bidding and real-time unified auctions are future of ad monetisation Posted on October 08, 2019 by Anne Freer That’s according to new research from Fyber which surveyed 400 app marketers and 400 marketers on there app bidding ad model preferences.
AdColony launches Advanced Monetization Program for app publishers Posted on May 03, 2019 by Anne Freer Its technology combines mobile ad creative with advanced bidding solutions from Google, Fyber and MoPub.
Playable ads successfully engage gamers, but also brand customers Posted on January 29, 2019 by Anne Freer But do they work? According to a survey among marketers in the US by Fyber last year, playable ads were among the most effective in-app ad formats (28%), followed by interactive....
Brands and agencies are investing more in in-app advertising Posted on October 17, 2018 by Anne Freer ...(77%) have now asked their agencies to invest in in-app inventory according to a survey by tech company Fyber among ad agencies and brands.
Brands find that mobile in-app outperforms other channels Posted on October 12, 2018 by Anne Freer ...agencies to invest in in-app advertising, according to a survey by advertising monetisation company Fyber.
Week in Review - mobile advertisers want a code of ethics, PMPs grow Posted on February 23, 2018 by Anne Freer Fyber, the app monetization tech company, has launched Fyber FairBid, which addresses the inequality....
Innovid bolsters solutions for in-app video viewability Posted on January 31, 2018 by Anne Freer Together with SDK providers Fyber, InMobi and MoPub, the company is looking to boost transparency and performance across its VAST....
mobyaffiliates releases research on Top Mobile Ad Servers 2017 Posted on October 31, 2017 by Artyom Dogtiev ...Google, Yahoo App Publishing, Mobvista, MobFox, Epom, Propeller Ads, Appodeal, Smaato, OpenX, AdColony, Fyber, Aerserv, Inneractive, Tapsense, Tapdaq, Applovin, Sizmek and Clickky.
Fyber launches new demand-facing user interface for improved mobile bidding Posted on September 29, 2017 by Anne Freer Video supply side platform and RTB exchange, Fyber RTB, just rolled out its demand-facing user interface (UI) and enhanced the optimization algorithm....
Adjust expands Coalition Against Ad Fraud by adding new partners Posted on September 22, 2017 by Anne Freer New CAAF members include AdAction, AdColony, AppLift, Aarki, Dynalyst, Fyber, i-mobile, InMobi, IronSource, Jampp, Liftoff, Nend, Remerge, Vungle and YouAppi.

Fyber Insights

Enticing signs for app publishers in 2020 Posted on January 29, 2020 Fyber president Offer Yehudai gives an insight into what these will lead to in the 12 months to come.
Marketers, it’s all about a consumer’s state of mind for advertising In-App Posted on March 07, 2019 Mobile apps are like TV with benefits Last fall, Fyber commissioned Sapio Research to survey 500 executives across brands and agencies regarding their....
Advertisers: true header bidding will save your mobile campaign, if you let it Posted on December 17, 2018 Fyber Why is this important to advertisers? Well, if your bids for a user were lower in the past,....

Latest Tweets from Fyber:

@dsimon1044 with his takeaways from the IDFA Roundtable hosted by @AppGrowthSummit: "feeling optimistic about figur… https://t.co/sr1cRPHyFi
(about 23 hours ago)
Fyber Marketplace iOS SDK 7.6.3 is now live with crucial upgrades including the first batch of contextual targeting… https://t.co/3nUMTncPQy
(about 1 day ago)
@dsimon1044: “There is going to be a whole bunch of toolsets that emerge that really fundamentally go about this in… https://t.co/ndZNbEf5Iq
(about 2 days ago)
“The drop in CPM when you don’t know a user has come down. Whether or not that holds long-term is yet to be seen be… https://t.co/kaDrIRR4FG
(about 2 days ago)
“In the last 30 days, the fill rate is up between 2X and 3X on LAT traffic – a huge amount of buying. This is somet… https://t.co/ivmhsZUDaw
(about 2 days ago)

Fyber Rankings

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Fyber Reviews

10 Users (2 votes)

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