Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs. It combines proprietary technologies and expertise in mediation, ad server, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.
Fyber recently fully merged its three previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly, Falk Realtime), and is now operating under one single brand. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.
Key Features
- App developers can maximize their revenue
- Direct access to over 180 DSPs
- Drive installs and boost your userbase
- Over 7,500 direct integrations with mobile app developers
- Fyber is integrated with key attribution partners
- Ad formats include: rewarded video, interstitial, offer wall, banners
- Connect with global brands
- Increase retention and sell inventory
- Real-time reporting that hits KPIs
- API data from each network
Fyber Offices
US
Fyber Inc
785 Market St.
Suite 1200
San Francisco, CA 94103
USA
Germany
Fyber GmbH
Johannisstraße 20
10117 Berlin
Germany
Key People
Andreas Bodczek – Co-Founder and CEO
Andreas is the Co-Founder and Chief Executive Officer of Fyber. He is a passionate entrepreneur with a proven track record of managing high-growth businesses.
Fyber Jobs and Careers
Fyber lists available jobs and positions here with openings in their offices in Berlin and New York, across roles in Developer Relations, Operations, Solution Engineering, Client Services, Engineering, Finance and Legal, Sales and Business Intelligence.
You can find employee reviews of Fyber on the company’s Glassdoor profile here.
For Publishers
With Fyber, publishers can maximize their monetization with high quality ads from global brands. Advertising partners connect with publishers via programmatic and managed campaigns.
The following ad formats are available with Fyber:
- Rewarded video
- Offer wall
- Banners
- Interstitial
With Fyber Ad Serving publishers can increase their retention and sell inventory directly. They are able to run multiple campaigns across direct, programmatic, and mediated networks to drive maximum revenue. They can also cross-promote other apps from their portfolio to users to increase lifetime value beyond a single app.
Access to analytics and reporting allows publishers to discover ad monetization opportunities as well as break down data by app, country, ad format and more. User segmentation tools help publishers categorize audience based on app usage, behavior, and demographic data.
For Advertisers
The publishers network that Fyber offers provides advertisers with integrated possibilities for audience engagement. Fyber offers the following types of advertising campaigns:
- User Acquisition
- Interstitial
- Performance
- Video
Advertisers are able to choose what region they desire, as well as being able to manage the age and gender of the targeted users. Account managers can also help advertisers with their campaigns, from planning and testing, to optimizing.
Fyber Info
| Types: | Ad Servers, Mobile Ad Network |
|---|---|
| Ad Formats: | Banners, Interstitial, Native |
| Models: | CPA, CPM |
| Trading Models: | - |
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Video and display ads drive revenues for mobile apps Posted on November 11, 2021 by Anne Freer New research from AdColony and Fyber sheds light on some of the most common marketing strategies by app developers. -
Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer Aarki AdColony Adikteev AppLovin CrossInstall Fyber ironSource Jampp Lifestreet Liftoff MOLOCO Remerge Snapchat Tapjoy TikTok Twitter Vungle.
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Why this year in-app bidding will go mainstream Posted on February 16, 2021 Facebook Audience Network (FAN), which is essential for many publishers, became available on Fyber's FairBid solutions (now in beta).
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The Biggest Trends in Programmatic Supply in 2020 Posted on December 07, 2020 ...part of App Marketers Unplugged, Leandro Zeballos (Product Operations Manager at Jampp) interviewed Fyber’s Offer Yehudai, MoPub’s Amy Auranicky, and Smaato’s Umair Malik.
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Enticing signs for app publishers in 2020 Posted on January 29, 2020 Fyber president Offer Yehudai gives an insight into what these will lead to in the 12 months to come.
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Marketers, it’s all about a consumer’s state of mind for advertising In-App Posted on March 07, 2019 Mobile apps are like TV with benefits Last fall, Fyber commissioned Sapio Research to survey 500 executives across brands and agencies regarding their....
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Advertisers: true header bidding will save your mobile campaign, if you let it Posted on December 17, 2018 Fyber Why is this important to advertisers? Well, if your bids for a user were lower in the past,....
Kicking off 💬 Mobile Matter Chatter 💬 with 2021 Holiday Tips for advertisers! ➜ check out more on this new feature… https://t.co/9DQhSnwdIg
(about 3 days ago)
The holidays are coming! ❄️ We dug into the holiday season data to help you understand the opportunities coming up… https://t.co/aHIm9W46Mu
(about 4 days ago)
Doing your early holiday shopping on your mobile? We're not surprised! 🎁 📲 ➜ Check out the latest #MobileMonday fo… https://t.co/lkq958xxuY
(about 5 days ago)
Do you work for a mobile app publisher? 📲Join us for some #FunWithFyber with a special performance by top comedian… https://t.co/A2YcX9Odeq
(about 5 days ago)
Attending G-STAR (@gstar_official_) Korea? Drop by our business lounge for a cup of coffee ☕ from us and our friend… https://t.co/XBGZ2LHRvY
(about 9 days ago)
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Top Ad Servers (2021) Posted by Pia Subramaniam ...Ads 16 8 AppLovin 16 8 IN Mobi 15 8 MoPub 12 6 ByteDance UnionAD 12 6 TapjoySDK 10 5 Fyber 8 4 AdColony 7 4 Chartboost 7 4 Source.
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Fyber Reviews
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