Google Marketing Platform (formerly known as Doubleclick) is Google’s advertising platform that combines Doubleclick and Google Analytics 360 Suite under a single umbrella. The platform cutters to both small businesses, with free to use analytics and self-service solution to run ad campaigns, as well as large enterprises, with advanced analytical capabilities to quickly identify parts of an ad campaign that aren’t efficient and team work features.
Key features:
- Combines DSP with web & mobile analytics tools into a single solution
- Powered by Google
Google Marketing Platform Info
Types: | DSPs, Mobile Ad Analytics |
---|---|
Ad Formats: | - |
Models: | CPC, CPM |
Trading Models: | Programmatic, Real Time Bidding, Self Service |
InMobi
Driving Real Connections
Amazon DSP
Reach your audiences at scale wherever they are—on Amazon sites and across the web.
Applift
True Mobile Performance
theTradeDesk
We’re transforming media for the benefit of humankind
RevX
Made for Growth, Built for App Marketers
AdPushup
Ad Revenue Optimization
Sorry, we don’t have these details yet. If you are a Google Marketing Platform representative, please get in touch to add additional information and contact options to your profile.