Google Marketing Platform (formerly known as Doubleclick) is Google’s advertising platform that combines Doubleclick and Google Analytics 360 Suite under a single umbrella. The platform cutters to both small businesses, with free to use analytics and self-service solution to run ad campaigns, as well as large enterprises, with advanced analytical capabilities to quickly identify parts of an ad campaign that aren’t efficient and team work features.
- Combines DSP with web & mobile analytics tools into a single solution
- Powered by Google
Google Marketing Platform Info
|Types:||Mobile Ad Analytics, Mobile DSP|
|Trading Models:||Programmatic, Real Time Bidding, Self Service|
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The unified marketing analytics platform
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