Google Marketing Platform

Faster, smarter marketing


Google Marketing Platform (formerly known as Doubleclick) is Google’s advertising platform that combines Doubleclick and Google Analytics 360 Suite under a single umbrella. The platform cutters to both small businesses, with free to use analytics and self-service solution to run ad campaigns, as well as large enterprises, with advanced analytical capabilities to quickly identify parts of an ad campaign that aren’t efficient and team work features.

Key features:

  • Combines DSP with web & mobile analytics tools into a single solution
  • Powered by Google


Google Marketing Platform Info

Types:DSPs, Mobile Ad Analytics
Ad Formats:-
Models:CPC, CPM
Trading Models:Programmatic, Real Time Bidding, Self Service
Latest Tweets from Google Marketing Platform:
  • GoogleTrends

    Here are the most searched "Should I invest in... right now" in the past week, US:

    Retweet Reply Favorite (about 2 hours ago)
  • GoogleTrends

    Here are the top savings and retirement accounts that have reached record highs in 2023, US:

    Retweet Reply Favorite (about 2 hours ago)
  • GoogleTrends

    US searches are trying to understand #savings and #finance.

    Retweet Reply Favorite (about 2 hours ago)
  • GoogleTrends

    RT @MarchMadnessWBB: What was that? 👂 #MarchMadness

    Retweet Reply Favorite (about 2 days ago)
  • GoogleTrends

    Which #MarchMadness tournament are you more invested in? If we're going by Search, @MarchMadnessWBB has more inte…

    Retweet Reply Favorite (about 3 days ago)
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