Google Marketing Platform

Faster, smarter marketing

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Google Marketing Platform (formerly known as Doubleclick) is Google’s advertising platform that combines Doubleclick and Google Analytics 360 Suite under a single umbrella. The platform cutters to both small businesses, with free to use analytics and self-service solution to run ad campaigns, as well as large enterprises, with advanced analytical capabilities to quickly identify parts of an ad campaign that aren’t efficient and team work features.

Key features:

  • Combines DSP with web & mobile analytics tools into a single solution
  • Powered by Google

 

Google Marketing Platform Info

Types:DSPs, Mobile Ad Analytics
Ad Formats:-
Models:CPC, CPM
Trading Models:Programmatic, Real Time Bidding, Self Service
Latest Tweets from Google Marketing Platform:
  • GoogleTrends

    Here are the most searched "Should I invest in... right now" in the past week, US: https://t.co/IgdROdLJIB

    Retweet Reply Favorite (about 2 hours ago)
  • GoogleTrends

    Here are the top savings and retirement accounts that have reached record highs in 2023, US: https://t.co/Sv9ESjU3bM

    Retweet Reply Favorite (about 2 hours ago)
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    US searches are trying to understand #savings and #finance. https://t.co/MnvaxqilkN

    Retweet Reply Favorite (about 2 hours ago)
  • GoogleTrends

    RT @MarchMadnessWBB: What was that? 👂 #MarchMadness https://t.co/C7xxm53Xoj

    Retweet Reply Favorite (about 2 days ago)
  • GoogleTrends

    Which #MarchMadness tournament are you more invested in? If we're going by Search, @MarchMadnessWBB has more inte… https://t.co/69XIt2O4jL

    Retweet Reply Favorite (about 3 days ago)
Google Marketing Platform Competitors and Alternatives

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