Google Marketing Platform

Google Marketing Platform (formerly known as Doubleclick) is Google’s advertising platform that combines Doubleclick and Google Analytics 360 Suite under a single umbrella. The platform cutters to both small businesses, with free to use analytics and self-service solution to run ad campaigns, as well as large enterprises, with advanced analytical capabilities to quickly identify parts of an ad campaign that aren’t efficient and team work features.

Key features:

Combines DSP with web & mobile analytics tools into a single solution
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Google Marketing Platform Info

Types:	DSPs, Mobile Ad Analytics
Ad Formats:	-
Models:	CPC, CPM
Trading Models:	Programmatic, Real Time Bidding, Self Service

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