MAAS powered by Affle

Unified Audience Platform for Mobile User Growth


Unified Audience Platform for Mobile User Growth

A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations. Leveraging Affle’s mDMP-based connected device intelligence and Affle’s mFaaS platform, MAAS helps reach out to the most relevant users while maximizing quality. Features like unified transparent reporting, CPCU-focused payouts to managed and self-served offering, MAAS is the one stop shop for all your UA needs.

Key Features

  • mDSP : Connected with top SSPs and publishers, the mobile-first DSP technology is powered by predictive and look-alike algorithms to assist audience identification and optimization with complete transparency at each level.
  • mDMP : With a customer intelligence repository of 2.1 billion connected devices, our Data Management Platform (DMP) profiles to drive engagement and high-quality conversions at scale.
  • mFaaS : Our ML-based fraud detection system drives real ROAs by highlighting multiple varieties of ad fraud – click fraud, attribution fraud, bot, VPN, device farm, fake users and events.
  • mInsight : To help drive impactful campaigns, mInsight provides access to completely transparent and granular reporting for in-depth analysis across publishers and channels.


Anuj Sohum

Anuj is the founder, chairman and chief executive office at Affle. Anuj's entrepreneurial leadership & strategic vision has set Affle on the growth path to be the global audience & data platform for both commerce and brand customers. He aims to address industry challenges including digital fraud and data privacy through technology innovations. Anuj ensures strategic alignment across all key stakeholders resulting in sustainable growth & value creation.

Anuj Kumar

Anuj is the co-founder and the chief revenue & operating officer at Affle. He has played a pivotal role in building & growing Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping to make Affle a leading Mobile platform company. Under his leadership, the team has worked with several top marketers globally to help deliver end-to-end mobile advertising and data analytics-driven solutions through Affle’s products and platforms. Prior to Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT.

Viraj Sinh

Viraj Sinh is the co-founder and the international managing partner at Affle. Viraj leads International Sales and has played a key role in growing Affle to new markets across the US, Middle East and Europe. Now with Affle for over 6 years, he started his entrepreneurial journey at Mobimasta, joining in post-acquisition of that company by Affle, and has since also been responsible for key initiatives such as publisher growth and management, product development and driving key partnerships for the company.

Office Locations

IndiQube Lexington

2nd Cross Road, Chikka Audugodi

Bengaluru - 560 029


606 – 612, 6th Floor, Tower C, JMD Megapolis

Sector-48, Sohna Road, Gurgaon

Haryana – 122018



102, Wellington Business Park-I

Off Andheri Kurla Road, Marol, Andheri (East)

Mumbai – 400059


WeWork Noble House, 30th Floor

JlAgung Kav E.4. No. 2 Kuningan

Jakarta Selatan 12950


100 Pasir

Panjang Road, #06-07

Singapore, 118518

Building 17, Office 351, Third Floor, Dubai Internet City



Jabotinsky 9, Hachsharat Hayeshuv Tower

Bnei Brak

5126417, IL


JUSTCO Mitrtown Office Tower Floor 24

No. 944 Rama 4 Road, Wangmai, Pathumwan

Bangkok 10330


WeWork Equatorial Plaza

Jalan Sultan Ismail

Kuala Lumpur, 50250


MAAS powered by Affle Data

Employees:300 - 400
Social Presence:-
Website Traffic:-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

MAAS powered by Affle Info

Types:DSPs, Mobile Ad Network
Ad Formats:Banners, Interstitial, Native, Video
Trading Models:Self Service
MAAS powered by Affle Rankings
  • Top Demand Side Platforms (2022) Posted by Pia Subramaniam ...AcquisitionRe-engagementBrand AwarenessView moreRevXMassive ScaleCreative InnovationTransparencyView moreMAAS powered by AffleMobile-First DSP (mDSP)High ROI & Fraud PreventionManaged & self-service platformsView....
  • Top Mobile Ad Networks (2022) Posted by Pia Subramaniam CPAlead delivers VALUE for App Owners & Mobile AffiliatesMAAS powered by Affle - Unified Audience Platform for Mobile User GrowthAdAction - A full-service ad....

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