MAAS powered by Affle

Unified Audience Platform for Mobile User Growth


One-stop solution for all things user acquisition.

At MAAS, we build powerful technological solutions to shift the way businesses see user acquisition and take your app growth to the next level!

We are a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations.

We power publishers and advertisers across the ecosystem to drive incremental growth by connecting them with modern-day consumers to witness sky-high profitability.

Our team of app marketing and programmatic experts will help your business cruise the ad-tech maze with our best-in-class solutions, designed to help your app grow.

We’re backed by innovative technology and science to build real connections throughout the customer’s journeys to drive conversion, engagement, and acquisition.

Our highly skilled teams brimming with industry experts are here to deliver seamless ad experiences that are guaranteed to delight users.

Key Features:

  • Drive incremental revenue across thousands of publishers and channel partners
  • Get actionable insights for your campaigns across channels under one roof
  • Get accurate results by leveraging insights to understand behavioral segments
  • Spot groundbreaking trends across channels to influence your media mix
  • Identify and target the most valuable users with hyper-personalization
  • Drive greater conversions
  • Map your users by understanding their in-app behavior

MAAS focuses on high business outcomes and downstream KPIs beyond app installs that are anchored around four pillars.


Consumer intelligence platform that collects insights from over 2.5 billion connected devices globally, derived using advanced AI/ML algorithms and powers highly actionable recommendations in the backend. Our mDMP has over 40+ pre-defined categories and 100+ user personas available across diverse geographies.


Best-in-class creative optimizer to create clutter-breaking ad units to drive high conversions.


A multitude of supply channels including leading apps, programmatic ad exchanges, OEMs, influencers, and social channels to diversify user reach. Our unified platform allows advertisers to manage their spending across these channels from a single interface.

mInsight Dashboard

A unified dashboard across a myriad of publishers & channels for granular reporting. Our expert teams work on a managed service model to suggest highly relevant supply channels and optimize them towards the desired outcomes by the advertiser.


Viraj Sinh

Viraj Sinh is the co-founder and managing partner of MAAS powered by Affle, an AdTech brand whose mission statement is to simplify the fragmentation in mobile user acquisition with their offering of a unified audience platform.

Vipul Kedia

Vipul Kedia is one of the earliest team members at Affle and has played a key role in building the brand over the last 15 years. In his current role, he is the leader of the MAAS business in India and is responsible for driving the growth of MAAS in India and the overall product and strategy for the platform.

Ankit Rawal

Ankit Rawal has experience across bigger companies from Microsoft, and Oracle to startups like InMobi & Affle. Over his 15+ years of experience, he has built an expertise in converting white spaces into sustainable business revenues, especially in emerging markets.

Office Locations


102, Wellington Business Park-I

Off Andheri Kurla Road, Marol, Andheri (East)

Mumbai – 400059


IndiQube Lexington

2nd Cross Road, Chikka Audugodi

Bengaluru - 560 029


606 – 612, 6th Floor, Tower C, JMD Megapolis

Sector-48, Sohna Road, Gurgaon

Haryana – 122018


WeWork Noble House, 30th Floor

JlAgung Kav E.4. No. 2 Kuningan

Jakarta Selatan 12950


100 Pasir

Panjang Road, #06-07

Singapore, 118518

Building 17, Office 351, Third Floor, Dubai Internet City



Jabotinsky 9, Hachsharat Hayeshuv Tower

Bnei Brak

5126417, IL


JUSTCO Mitrtown Office Tower Floor 24

No. 944 Rama 4 Road, Wangmai, Pathumwan

Bangkok 10330


WeWork Equatorial Plaza

Jalan Sultan Ismail

Kuala Lumpur, 50250






MAAS powered by Affle Data


Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

MAAS powered by Affle Info

Types:App Installs, DSPs, Mobile Ad Network, SSP
Ad Formats:Banners, In-App, Interstitial, Native, Rich Media, Video
Trading Models:Self Service
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