MAAS powered by Affle

Unified Audience Platform for Mobile User Growth

A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations. Leveraging Affle’s mDMP-based connected device intelligence and Affle’s mFaaS platform, MAAS helps reach out to the most relevant users while maximizing quality. Features like unified transparent reporting, CPCU-focused payouts to managed and self-served offering, MAAS is the one stop shop for all your UA needs.

Key Features

mDSP : Connected with top SSPs and publishers, the mobile-first DSP technology is powered by predictive and look-alike algorithms to assist audience identification and optimization with complete transparency at each level.
mDMP : With a customer intelligence repository of 2.1 billion connected devices, our Data Management Platform (DMP) profiles to drive engagement and high-quality conversions at scale.
mFaaS : Our ML-based fraud detection system drives real ROAs by highlighting multiple varieties of ad fraud – click fraud, attribution fraud, bot, VPN, device farm, fake users and events.
mInsight : To help drive impactful campaigns, mInsight provides access to completely transparent and granular reporting for in-depth analysis across publishers and channels.

Key Person

Ankit Rawal, Senior Director – Sales & Marketing

Ankit brings in his expertise of converting white spaces into sustainable business revenues, especially in emerging markets. He is also a prolific writer and teaches digital marketing at various B-schools and recently co-authored a business case study published for Ivey to be taught in B-schools globally.

Office Locations

Singapore

100 Pasir Panjang Road, #06-07 Singapore, 118518

India (Bangalore)

IndiQube Lexington, situated at Municipal No.18, 2nd Cross Road, Chikka Audugodi, Bengaluru – 560 029, India

MAAS powered by Affle Data

Employees:	300 - 400

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

MAAS powered by Affle Info

Types:	Ad Servers, Mobile Ad Network, Mobile DSP
Ad Formats:	Banners, Interstitial, Native, Video
Models:	CPA, CPC, CPI, CPL, CPM
Trading Models:	Self Service

MAAS powered by Affle Rankings

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