MAAS powered by Affle

MAAS Col_1

MAAS Col_2

MAAS Col_4

MAAS Col_5

MAAS Col_6

MAAS Col_7

MAAS Col_8

Image 2

Image 3

One-stop solution for all things user acquisition.

At MAAS, we build powerful technological solutions to shift the way businesses see user acquisition and take your app growth to the next level!

We are a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations.

We power publishers and advertisers across the ecosystem to drive incremental growth by connecting them with modern-day consumers to witness sky-high profitability.

Our team of app marketing and programmatic experts will help your business cruise the ad-tech maze with our best-in-class solutions, designed to help your app grow.

We’re backed by innovative technology and science to build real connections throughout the customer’s journeys to drive conversion, engagement, and acquisition.

Our highly skilled teams brimming with industry experts are here to deliver seamless ad experiences that are guaranteed to delight users.

Key Features:

• Drive incremental revenue across thousands of publishers and channel partners
• Get actionable insights for your campaigns across channels under one roof
• Get accurate results by leveraging insights to understand behavioral segments
• Spot groundbreaking trends across channels to influence your media mix
• Identify and target the most valuable users with hyper-personalization
• Drive greater conversions
• Map your users by understanding their in-app behavior

MAAS focuses on high business outcomes and downstream KPIs beyond app installs that are anchored around four pillars.

mDMP

Consumer intelligence platform that collects insights from over 2.5 billion connected devices globally, derived using advanced AI/ML algorithms and powers highly actionable recommendations in the backend. Our mDMP has over 40+ pre-defined categories and 100+ user personas available across diverse geographies.

mKr8

Best-in-class creative optimizer to create clutter-breaking ad units to drive high conversions.

mAmplify

A multitude of supply channels including leading apps, programmatic ad exchanges, OEMs, influencers, and social channels to diversify user reach. Our unified platform allows advertisers to manage their spending across these channels from a single interface.

mInsight Dashboard

A unified dashboard across a myriad of publishers & channels for granular reporting. Our expert teams work on a managed service model to suggest highly relevant supply channels and optimize them towards the desired outcomes by the advertiser.

Team

Viraj Sinh

Viraj Sinh is the co-founder and managing partner of MAAS powered by Affle, an AdTech brand whose mission statement is to simplify the fragmentation in mobile user acquisition with their offering of a unified audience platform.

Vipul Kedia

Vipul Kedia is one of the earliest team members at Affle and has played a key role in building the brand over the last 15 years. In his current role, he is the leader of the MAAS business in India and is responsible for driving the growth of MAAS in India and the overall product and strategy for the platform.

Ankit Rawal

Ankit Rawal has experience across bigger companies from Microsoft, and Oracle to startups like InMobi & Affle. Over his 15+ years of experience, he has built an expertise in converting white spaces into sustainable business revenues, especially in emerging markets.

Office Locations

HEADQUARTERS

102, Wellington Business Park-I

Off Andheri Kurla Road, Marol, Andheri (East)

Mumbai – 400059

India

IndiQube Lexington

2nd Cross Road, Chikka Audugodi

Bengaluru - 560 029

India

606 – 612, 6th Floor, Tower C, JMD Megapolis

Sector-48, Sohna Road, Gurgaon

Haryana – 122018

India

WeWork Noble House, 30th Floor

JlAgung Kav E.4. No. 2 Kuningan

Jakarta Selatan 12950

Indonesia

100 Pasir

Panjang Road, #06-07

Singapore, 118518

Building 17, Office 351, Third Floor, Dubai Internet City

Dubai

UAE

Jabotinsky 9, Hachsharat Hayeshuv Tower

Bnei Brak

5126417, IL

Israel

JUSTCO Mitrtown Office Tower Floor 24

No. 944 Rama 4 Road, Wangmai, Pathumwan

Bangkok 10330

Thailand

WeWork Equatorial Plaza

Jalan Sultan Ismail

Kuala Lumpur, 50250

Malaysia

USA

Brazil

Spain

Ireland

MAAS powered by Affle Info

Types:	App Installs, DSPs, Mobile Ad Network, SSP
Ad Formats:	Banners, In-App, Interstitial, Native, Rich Media, Video
Models:	CPA, CPC, CPI, CPM
Trading Models:	Self Service

MAAS powered by Affle Insights

• 
  How to solve the 5 toughest fintech UA puzzles: Africa Edition Posted on September 21, 2022
• 
  Audience overlap index: Unlock the true value of your channels to maximize unique user reach Posted on June 15, 2022

Latest Tweets from MAAS powered by Affle:

• 

  Team MAAS Platform wishes all the proud citizens of India a glorious 74th Republic Day. 🇮🇳 We celebrate and comme… https://t.co/LKVr0Hf8it

  (about 6 days ago)
  
• 

  We are back with a new Season of App MAASters! Starting out with a rapid fire on #FinTech app #useracquisition wit… https://t.co/55tsJqQb2s

  (about 9 days ago)
  
• 

  The D-Day's here and it's time for the #newyearfiesta to begin!🏮🎇 Team MAAS platform wishes you a very happy… https://t.co/1M1FbbyGTB

  (about 10 days ago)
  
• 

  @vipulkedia shares the key trends in connected devices, mobile commerce, and vernacular advertising that'll define… https://t.co/pqfG4rzcWb

  (about 13 days ago)
  
• 

  MAASters at Bangalore office on Thursday!🤩 Hanging out with @anujkumar13, Chief Revenue & Operating Officer,… https://t.co/d96Qtz8yLC

  (about 20 days ago)
  

Articles from the MAAS powered by Affle blog:

• 5 Mobile App Marketing Lessons for the Lunar New Year The Lunar New Year emblems of the rabbit (Chinese New Year) and the...
• Why 2023 is the Era of Mobile App Marketing on a Unified Platform Since mobile app marketing started back in 2009, the mobile AdTech “lumascape” has...
• 2022 Recap: Check out the Best Stories from MAAS Platform It’s been an exciting year for the world of AdTech and for MAAS...
• 5 Reasons Why Apple Search Ads Must Feature in Your Holiday Season Marketing Campaigns The end-of-the-year holiday season unravels new opportunities for app marketers. As consumers prepare...
• Mic’d Up With MAAS Episode 20 : Modern Day Brand-Building With Anish Daryani Today brand-building has evolved from being a spectacular show to a carefully crafted...

MAAS powered by Affle Competitors and Alternatives

Moburst

Mobile Done Right

Digital Turbine

Right App. Right Person. Right Time

Performcb

#1 Performance Marketing Network Worldwide

Mintegral

A mobile advertising platform helps grow your mobile app business in APAC

Adcash

Performance Marketing Made Easy

AppLovin

Turns mobile into the medium of choice for brands

MAAS powered by Affle Reviews

REVIEWED ON

0 REVIEW

What people say... Leave your rating

Sort by: Most recent Top score Most helpful Worst score

Be the first to leave a review.

Verified

{{{review.rating_comment | nl2br}}}

Show more

{{ pageNumber+1 }}

Leave your rating

• Rating