Google Ads

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Google Ads (formerly known as AdMob) is an advertising platform from Google to advertise across all Google’s assets, both desktop and mobile. It allows businesses to drive traffic to a website, get more phone calls or increase physical store visits. It features precise targeting with multiple target criteria based on Google users profile.

Google Ads Info

Types:	Mobile Ad Network
Ad Formats:	Banners, In-App, Video
Models:	CPC, CPI, CPM
Trading Models:	Self Service

Google Ads News

Apple Search ads tripled market share as ATT leads to falling app install budgets Posted on October 13, 2022 by Anne Freer AppsFlyer Google Ads and Meta Ads lose ground but prevail on Android Apple’s App Tracking Transparency (ATT)....
YouTube testing Promotions tab for creators Posted on August 31, 2022 by Anne Freer The feature makes it easier to run ad campaigns using Google Ads Manager.
Apple privacy changes continue to disrupt app marketers and mobile media companies Posted on March 28, 2022 by Anne Freer ....
ROI Index shows a 29% drop in diversity in mobile ad networks Posted on February 08, 2022 by Anne Freer Among the top 10 mobile ad networks according to ROI, Facebook, Google Ads, Apple Search Ads, Unity Ads and Snapchat lead.
Food delivery app installs continue to grow Posted on October 01, 2021 by Anne Freer Google Ads, Facebook and Apple Search Ads were the top networks driving growth, while Snap and TikTok....

Google Ads Rankings

Top Mobile Ad Analytics (2022) Posted by Artyom Dogtiev Integration with self attribution networks (such as Facebook Ads, TikTok Ads, Google Ads and such) Platform pricing based on a particular ad company needs and budgets.
Top App Install Ad Platforms (2022) Posted by Mike King For example, Google Ads uses machine learning to rotate ads and adjust bids.
Content Lock Advertising Networks (2022) Posted by Mike King $8 – $55 Google Ads Cost Per Action rate range.
Popunder ads (2022) Posted by Mike King ...ads over other types? Popunder ads offer a refreshing alternative to traditional display ads, SEO, Google ads, email, and social traffic.
Top Mobile Banner Ad Networks (2022) Posted by Mike King In-app mobile ad banners offer something more targeted than Google AdSense, where publishers can drive brand awareness in other markets.
Posted by Artyom Dogtiev 18 Google AdSense US $20 and above – but only with link unit ads Source.

Google Ads Competitors and Alternatives

myAppFree

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AdAction

A full-service ad platform that connects mobile marketers to high-intent users worldwide.

Tapjoy

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Fyber

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KWANKO

The Mobile advertising network for Europe

MAAS powered by Affle

Unified Audience Platform for Mobile User Growth

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