Google Ads

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Google Ads (formerly known as AdMob) is an advertising platform from Google to advertise across all Google’s assets, both desktop and mobile. It allows businesses to drive traffic to a website, get more phone calls or increase physical store visits. It features precise targeting with multiple target criteria based on Google users profile.

Google Ads Info

Types:	Mobile Ad Network
Ad Formats:	Banners, In-App, Video
Models:	CPC, CPI, CPM
Trading Models:	Self Service

Google Ads News

Google adds new tools to boost app performance and ad tracking for developers Posted on May 26, 2021 by Anne Freer The tools are useful for marketers in Google Ads to view their deep links and fix those that aren’t working well.
Fintech platform Braavo pledges $50 million to back mobile app developers in 25 countries through its new card Posted on December 18, 2020 by Artyom Dogtiev ...This autumn, Braavo released the Braavo Card for instant access to user acquisition funding through Google Ads, Facebook, Instagram, and other sites.

Google Ads Insights

6 Best ways to advertise your APK and mobile app Posted on June 23, 2021 How to advertise an Android app through Google Admob? Google Ads offers the ability to run ads to see your product in the search results.
15 overlooked sources of paid traffic for affiliate marketers Posted on April 08, 2021 ...you’re like most affiliate marketers, you’ve tried running some paid ads on Facebook, buying space on Google Ads, and hitting up some Facebook groups or Instagram hashtags to get some of that sweet social....
Media Buying in the global mobile market in 2020 [joint white paper] Posted on February 23, 2021 ...international channels, Facebook (FB News Feed, Audience Network, Instagram, Messenger) and Google (Google Ads, YouTube) were still the most popular.
App Store Optimization strategies: changes and constants from 2020 Posted on January 11, 2021 ...campaigns from channels that directly impact search in the app stores, such as Apple Search Ads or Google Ads, can help contribute to organics as well - this has been true before 2020, during 2020 and....
The Untouchables: how ad fraud hides behind monopolies Posted on December 21, 2020 Google Ads, Facebook, Snapchat, Twitter, and more, known as Self-Attributed Networks, or SANs for short,....

Google Ads Rankings

Top Mobile Ad Analytics (2021) Posted by Artyom Dogtiev Integration with self attribution networks (such as Facebook Ads, TikTok Ads, Google Ads and such) Platform pricing based on a particular ad company needs and budgets.
Top Mobile Ad Networks (2021) Posted by Artyom Dogtiev Apart from AdMob by Google, which later become part of the Google Ads ad platform, these are Facebook, Twitter and, in a smaller degree, Snapchat and Pinterest.
Top Mobile Banner Ad Networks (2020) Posted by Artyom Dogtiev ...mid-market publishers who are looking for something specifically catered to them, rather than opting for Google AdSense.
Posted by Artyom Dogtiev 18 Google AdSense US $20 and above – but only with link unit ads Source.

Google Ads Competitors and Alternatives

Fyber

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VEVE

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Adcash

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No.1 Ad network in Japan

Madvertise

Premium mobile advertising

Epom Ad Server

Powerful ad serving platform

Google Ads Reviews

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