Google Mobile Ads is the tech giant’s SDK for mobile advertising, compatible with Android, iOS and Windows Phone 8. With the streamlined APIs everyone has come to expect from Google, this SDK features all ad formats, refined to fit any kind of mobile application.
The platform is available to customers of AdMob and DoubleClick for Publishers (DFP) customers. Admob gives you access to Google’s Ad exchange, allowing you to pick (or program) the best adverts for your app and analyse the results with in-built Google Analytics. DFP offers similar services after having been integrated with AdMeld, the world’s leading sell-side platform: Higher yields, transparency and control over which ads show in your app and how.
- It’s Google: largest community for support and discussion
- Near 100% fill rates
- Allows you to filter out unwanted ads and offers a variety of metrics
Google Ads Info
| Platforms: | Android, IOS, Mobile Web |
|---|---|
| Key Markets: | Global |
| Types: | Mobile Ad Network |
| Ad Formats: | Banners, In-App, Video |
| Models: | CPC, CPI, CPM |
| Targeting: | Age, App, Audience, browser, Carrier, Carrier & WI-FI, City, Connection Type, Country, Demographics, Device, Gender, Geo, Keyword, Language, OS |
| Trading Models: | Self Service |
| Tracking: | Custom |
Singular rolls out free tools for marketers in light of COVID-19 pandemic Posted on April 22, 2020 by Anne Freer ...Amazon AppFlow which is part of AWS and lets client access spending and ROI data across Facebook Ads, Google Ads, Bing, and 2,000 more integrations.- Google makes it easier for advertisers to understand Ads Data Hub insights Posted on April 21, 2020 by Anne Freer “In the coming weeks, we’ll add self-service account linking for Google Ads, Campaign Manager, and Display & Video 360, so you can more easily access your Google ad campaign....
- Google extends App campaign inventory for Apple iOS Posted on June 26, 2019 by Anne Freer com will be available only within Google Ads.
- Cupboard.io launches campaign management platform for Google App Campaigns Posted on May 30, 2019 by Anne Freer “We’ve been helping Google Ads advertisers uncover valuable creative insights that aren’t available natively within Google....
- Marketers are feeling positive about their martech investments Posted on April 10, 2019 by Anne Freer Just 17% prioritised Google Ads.
- Google ditches 'Universal' in its Universal App Campaigns Posted on February 25, 2019 by Anne Freer App Campaigns now joins Google Ads portfolio which already includes Search, Display, Video, Shopping and Smart.
- Mobile search boosts Alphabet Q2 ad revenue Posted on August 01, 2018 by Anne Freer Alphabet Meanwhile, paid clicks on Google ads were up 58% whilst cost-per-click decreased 22% compared to 2017.
- Mobile advertising drives local search ad domination by Google Posted on May 09, 2018 by Anne Freer The research also indicates that local Google ads were already higher than ads from all 11,044 US radio station combined.
- Making Your Ads Seen or How to Improve Your Ad Viewability Posted on March 01, 2018 by Artyom Dogtiev Use 300x250 rectangular ads to increase impressions According to the Google AdSense research, it has been found that if you use this rectangular ad above the page fold, viewability....
- Facebook and Google ban fake news advertising across desktop and mobile devices Posted on November 16, 2016 by Anne Freer " Similarly, Google AdSense does not allow for fraudulent sites or porn websites to be advertised across its network. However,....
- Google vs Facebook mobile advertising explainer 101 Posted on March 24, 2020 Google Ads & Facebook Ads - Meaning Both Google and Facebook have a vast presence all over the internet....
- Making SEO your app’s acquisition (and not only) channel Posted on February 13, 2020 ...they can be identified with the help of free tools like Google Search Console, Google Analytics and Google Ads accounts.
- Get to know top cross platform app development frameworks Posted on September 30, 2019 Alibaba and Google Ads use flutter framework.
- Google UAC: how to have the best ads in the best places Posted on February 12, 2019 Additionally, if a video is not uploaded to UAC, Google Ads will make a basic video using your app listing - it also does this for image ads even if you....
Sorry, we don’t have these details yet. If you are a Google Ads representative, please get in touch to add additional information and contact options to your profile.
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Sorry, we don’t have these details yet. If you are a Google Ads representative, please get in touch to add additional information and contact options to your profile.
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