Google Ads

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Google Mobile Ads is the tech giant’s SDK for mobile advertising, compatible with Android, iOS and Windows Phone 8. With the streamlined APIs everyone has come to expect from Google, this SDK features all ad formats, refined to fit any kind of mobile application.

The platform is available to customers of AdMob and DoubleClick for Publishers (DFP) customers. Admob gives you access to Google’s Ad exchange, allowing you to pick (or program) the best adverts for your app and analyse the results with in-built Google Analytics. DFP offers similar services after having been integrated with AdMeld, the world’s leading sell-side platform: Higher yields, transparency and control over which ads show in your app and how.

It’s Google: largest community for support and discussion
Near 100% fill rates
Allows you to filter out unwanted ads and offers a variety of metrics

Google Ads Info

Platforms:	Android, IOS, Mobile Web
Key Markets:	Global
Types:	Mobile Ad Network
Ad Formats:	Banners, In-App, Video
Models:	CPC, CPI, CPM
Targeting:	Age, App, Audience, browser, Carrier, Carrier & WI-FI, City, Connection Type, Country, Demographics, Device, Gender, Geo, Keyword, Language, OS
Trading Models:	Self Service
Tracking:	Custom

Google Ads News

Amazon tests clean room data technology Posted on September 02, 2019 by Anne Freier According to AdExchanger, clean room tech such as the Google Ads Data Hub ensures that audience information is secure and remains tightly controlled without....
Consumer Acquisition supports new Google App Creative Campaigns features Posted on August 14, 2019 by Anne Freier “Achieving Partner status means that your company has demonstrated Google ads skill and expertise, met Google ad spend requirements, delivered company agency and client....
Google extends App campaign inventory for Apple iOS Posted on June 26, 2019 by Anne Freier com will be available only within Google Ads.
Cupboard.io launches campaign management platform for Google App Campaigns Posted on May 30, 2019 by Anne Freier “We’ve been helping Google Ads advertisers uncover valuable creative insights that aren’t available natively within Google....
Sophisticated PPC click fraud protection tool coming soon Posted on May 27, 2019 by Artyom Dogtiev ...to announce that in the coming weeks, TrafficGuard’s formidable fraud prevention will also cover Google Ads PPC campaigns! Since launching TrafficGuard, we have been talking to a lot of businesses....
Majority of brands plan to invest more in Facebook ads Posted on May 23, 2019 by Anne Freier Increased spending with Google Ads and Shopping Ads are among their plans.
Google bolsters ads across Search, Discover and YouTube results Posted on May 17, 2019 by Anne Freier ...action.” For an even smoother shopping experience on mobile, Google will also be enabling deep linking from Google Ads.
Marketers are feeling positive about their martech investments Posted on April 10, 2019 by Anne Freier Just 17% prioritised Google Ads.
Google reveals new monetisation features for app developers Posted on March 14, 2019 by Anne Freier The company has just added App campaigns for engagement within Google Ads.
TapClicks integrates Snapchat for enhanced campaign analytics Posted on March 13, 2019 by Anne Freier ” TapClicks list of over 200 integrations now includes Google stack (Google Ads, Google Analytics, Google My Business, YouTube, etc.

Google Ads Insights

Gearing up your ASO for Q4 Posted on August 27, 2019 Understand Which Terms are Most Relevant for Paid CPIs on Apple Search Ads and Google Ads can get expensive around the holidays, as competition for terms heats up.
How to Rebound from Performance Drops Posted on July 02, 2019 For instance, organic and paid search are tied together as Apple Search Ads and Google Ads have a direct impact on keyword rankings.
Google UAC: how to have the best ads in the best places Posted on February 12, 2019 Additionally, if a video is not uploaded to UAC, Google Ads will make a basic video using your app listing - it also does this for image ads even if you....
8 Musts for a Successful Universal App Campaign Posted on February 05, 2019 ....

Google Ads Rankings

Top Ad Servers (2018) Posted on October 25, 2017 by Artyom Dogtiev ...iOS, Android, Windows Mobile, Unity, tvOS Facebook Audience Network Google Ad Manager Google Ads(previously known as DoubleClick or DFP) is the Google's SDK for mobile advertising, compatible....
Top Mobile Ad Networks 2018 Posted on May 16, 2017 by Artyom Dogtiev ...Ranking Non-Gaming Retention 1 Facebook Ads Facebook Ads Facebook Ads Facebook Ads 2 Google Ads Google Ads Google Ads Google Ads 3 AppLovin AppLovin Apple Search Ads Inmobi 4 Unity Unity Twitter....
Top DSPs (2018) Posted on May 12, 2017 by Artyom Dogtiev

Google Ads Competitors and Alternatives

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Google Ads Reviews

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