Google Mobile Ads is the tech giant’s SDK for mobile advertising, compatible with Android, iOS and Windows Phone 8. With the streamlined APIs everyone has come to expect from Google, this SDK features all ad formats, refined to fit any kind of mobile application.
The platform is available to customers of AdMob and DoubleClick for Publishers (DFP) customers. Admob gives you access to Google’s Ad exchange, allowing you to pick (or program) the best adverts for your app and analyse the results with in-built Google Analytics. DFP offers similar services after having been integrated with AdMeld, the world’s leading sell-side platform: Higher yields, transparency and control over which ads show in your app and how.
- It’s Google: largest community for support and discussion
- Near 100% fill rates
- Allows you to filter out unwanted ads and offers a variety of metrics
Google Ads Info
|Platforms:||Android, IOS, Mobile Web|
|Types:||Mobile Ad Network|
|Ad Formats:||Banners, In-App, Video|
|Models:||CPC, CPI, CPM|
|Targeting:||Age, App, Audience, browser, Carrier, Carrier & WI-FI, City, Connection Type, Country, Demographics, Device, Gender, Geo, Keyword, Language, OS|
|Trading Models:||Self Service|
Google's Play Store continues to face serious malware problems Posted on September 24, 2019 by Anne Freer Free VPN Master shared the same code for service Google ads and Michael suspects both apps to be the same with minor code modifications.
Consumer Acquisition supports new Google App Creative Campaigns features Posted on August 14, 2019 by Anne Freer “Achieving Partner status means that your company has demonstrated Google ads skill and expertise, met Google ad spend requirements, delivered company agency and client....
Google extends App campaign inventory for Apple iOS Posted on June 26, 2019 by Anne Freer com will be available only within Google Ads.
Cupboard.io launches campaign management platform for Google App Campaigns Posted on May 30, 2019 by Anne Freer “We’ve been helping Google Ads advertisers uncover valuable creative insights that aren’t available natively within Google....
Sophisticated PPC click fraud protection tool coming soon Posted on May 27, 2019 by Artyom Dogtiev ...to announce that in the coming weeks, TrafficGuard’s formidable fraud prevention will also cover Google Ads PPC campaigns! Since launching TrafficGuard, we have been talking to a lot of businesses....
Majority of brands plan to invest more in Facebook ads Posted on May 23, 2019 by Anne Freer Increased spending with Google Ads and Shopping Ads are among their plans.
Google bolsters ads across Search, Discover and YouTube results Posted on May 17, 2019 by Anne Freer ...action.” For an even smoother shopping experience on mobile, Google will also be enabling deep linking from Google Ads.
Marketers are feeling positive about their martech investments Posted on April 10, 2019 by Anne Freer Just 17% prioritised Google Ads.
Google reveals new monetisation features for app developers Posted on March 14, 2019 by Anne Freer The company has just added App campaigns for engagement within Google Ads.
Google vs Facebook mobile advertising explainer 101 Posted on March 24, 2020 Google Ads & Facebook Ads - Meaning Both Google and Facebook have a vast presence all over the internet....
Making SEO your app’s acquisition (and not only) channel Posted on February 13, 2020 ...they can be identified with the help of free tools like Google Search Console, Google Analytics and Google Ads accounts.
Get to know top cross platform app development frameworks Posted on September 30, 2019 Alibaba and Google Ads use flutter framework.
Gearing up your ASO for Q4 Posted on August 27, 2019 Understand Which Terms are Most Relevant for Paid CPIs on Apple Search Ads and Google Ads can get expensive around the holidays, as competition for terms heats up.
How to Rebound from Performance Drops Posted on July 02, 2019 For instance, organic and paid search are tied together as Apple Search Ads and Google Ads have a direct impact on keyword rankings.
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