Google Ads (formerly known as AdMob) is an advertising platform from Google to advertise across all Google’s assets, both desktop and mobile. It allows businesses to drive traffic to a website, get more phone calls or increase physical store visits. It features precise targeting with multiple target criteria based on Google users profile.
Google Ads Info
Types: | Mobile Ad Network |
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Ad Formats: | Banners, In-App, Video |
Models: | CPC, CPI, CPM |
Trading Models: | Self Service |
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AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising Posted on November 20, 2023 by Anne Freer AppsFlyer In third place in the rankings is Google Ads, primarily due to its widespread adoption among non-gaming apps.
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#4: How to drive app installs with SEO with Kate Petrakova, Marketing Lead at Rocket Internet In the early 2000s, digital marketing for online commerce companies centered on relative keywords
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