Liftoff is the leading mobile app marketing and retargeting platform for running true CPA-optimized mobile app install campaigns. With a database of over 3 billion mobile profiles, machine learning systems, and advanced predictive intelligence, Liftoff enables marketers to programmatically target mobile users most likely to engage with your apps.
- 3 billion profiles in database for lookalike targeting
- Case studies, webinars and video resources
- Used by eHarmony, Zoosk and JackThreads among others
Liftoff Info
| Platforms: | Android, IOS |
|---|---|
| Key Markets: | Global |
| Types: | Mobile Ad Network |
| Ad Formats: | Custom |
| Models: | CPA, CPI |
| Targeting: | - |
| Trading Models: | - |
| Tracking: | - |
Liftoff News
Cost to acquire shopping app users halves while engagement rises Posted on June 17, 2020 by Anne Freer According to brand new research from Liftoff and Adjust, the cost to acquire users making a first purchase more than halved in 2020 compared....- Japanese are warming to live video streaming apps Posted on October 23, 2019 by Anne Freer New data by mobile app marketing company Liftoff in collaboration with mobile measurement firm Adjust confirms that more citizens have signed....
- Acquiring a gaming app user who makes an in-app purchase is cheapest in the UK Posted on August 30, 2019 by Anne Freer That’s according to the latest report from mobile app marketer Liftoff.
- Mobile shopping habits are changing holiday season retail advertising trends Posted on June 26, 2019 by Anne Freer That’s according to new research from mobile app marketing company Liftoff which analysed over 90.
- Mobile video in-app ad click-through rates are 7.5x higher than display ads Posted on May 23, 2019 by Anne Freer ...according to the latest report by in-app ad platform Smaato together with mobile app marketing company Liftoff, which analysed three trillion ad requests through the Smaato platform in Q1 2019 and 80 billion....
- Mobile banner ads 120% more effective than video for ROI Posted on January 28, 2019 by Anne Freer ...responsible for 72% of growth in online video ad expenditure, according to mobile app marketing company Liftoff’s latest Creative Ad Index report.
- App Promotion Summit Berlin 2018 highlights Posted on December 17, 2018 by Artyom Dogtiev ...winners for this year were Glispa that got Best Paid User Acquisition Campaign for NARCOS mobile game, Liftoffgot the Best App Advertising Platform award, AppTweak grabbed the Best ASO Company award, you....
- App Growth Awards Winners 2018 Announced Posted on December 10, 2018 by Artyom Dogtiev ...and mytaxi App Growth Innovation- Gotomo – Mobile Marketing Best App Advertising Platform - Liftoff Best App Engagement Platform - Remerge Best Analytics Platform - AppsFlyer Social &....
- App Growth Awards finalists announced Posted on November 22, 2018 by Artyom Dogtiev ...Customlytics Miri Growth PickASO Best App Advertising Platform App Samurai Applift Liftoff Machine Advertising Redbox Mobile Best Analytics Platform adjust mFaaS AppsFlyer....
- Acquisition costs for subscription-based apps are down almost 50% Posted on November 01, 2018 by Anne Freer ...app subscription model has made considerable gains over the last 12 months according to new data by Liftoff, the mobile user acquisition company and Leanplum, the mobile engagement platform.
Liftoff Insights
- The state of the DSP for mobile user acquisition Posted on June 30, 2020 ...called Programmatic Summer School, and on its first episode Smadex’s Michele Webb, together with Liftoff’s Karl Berta and Appreciate's Rachael Alter joined MoPub’s Franklin Ramirez and Julia Martin....
- Enticing signs for app publishers in 2020 Posted on January 29, 2020 Ad networks are not yet fully adopting programmatic, so there are options like Liftoff, Moloco and CrossInstall, and as they get better and better access to inventory, they offer app....
Articles from the Liftoff blog:
- Company Culture in Times of Chaos Posted on 23rd June 2020 (about 2 weeks ago)
- How User-Generated Content Boosts Ad Performance Posted on 22nd June 2020 (about 2 weeks ago)
- Liftoff Employee Spotlight: Wojciech Kazana – Engineering Team Lead of Machine Learning, Paris Posted on 19th June 2020 (about 3 weeks ago)
- NEW! 2020 Mobile Shopping Apps Report Posted on 17th June 2020 (about 3 weeks ago)
- Leveraging Player Motivation Models to Increase App Engagement – Part 3 Posted on 08th June 2020 (about 4 weeks ago)
Liftoff Rankings
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Liftoff Reviews
10 Users (1 vote)
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