Liftoff is the leading mobile app marketing and retargeting platform for running true CPA-optimized mobile app install campaigns. With a database of over 3 billion mobile profiles, machine learning systems, and advanced predictive intelligence, Liftoff enables marketers to programmatically target mobile users most likely to engage with your apps.
- 3 billion profiles in database for lookalike targeting
- Case studies, webinars and video resources
- Used by eHarmony, Zoosk and JackThreads among others
Website screenshot
Source: Liftoff
Key Features
- Users can select from a range of website themes, and customize their store logos, font styles, and colour schemes, with the HTML and CSS editor enabling advanced customization of templates
- Multiple payment options are supported, with users able to process credit card payments through Authorize.net, PayPal, PayTrace, or Payflow Pro, and accept gift cards, customer credit, and purchase orders
- Inventory levels are adjusted automatically whenever an item is sold, and users are alerted when replenishment is required
- The content management system allows users to control their site’s pages and content, set up blogs, schedule content to be published, and more
- Automatic domestic and international shipment rating is supported for both UPS and USPS
Liftoff Mobile App Re-targeting
Liftoff’s re-targeting solution allows you to maximize user LTV. It offers benefits for all types of different apps. You can:
- Decrease shopping cart abandonment rates
- Promote recently searched hotels and destinations
- Target installers for registration and subscription events
- Promote new features, levels and skills to keep users spending
- Onboard new users by promoting product features
Liftoff Mobile App Re-targeting screenshot
Source: Liftoff
Liftoff’s programmatic advertising solution offers the following:
- Build an active user base with app install campaigns optimized for post-install engagement
- Liftoff’s unbiased ML adapts and finds new pockets of quality users for your app in the dynamic mobile ecosystem
- Liftoff’s creative goes through rapid A/B testing to deliver industry-best install-to-action conversion rates
- After a short testing period, Liftoff will move you from a CPI to CPA or ROAS model
Liftoff Programmatic advertising screenshot
Source: Liftoff
Liftoff Programmatic Advertising video
What is programmatic advertising? Liftoff explains in the video below:
Liftoff Offices
Here are the central Liftoff offices located around the globe.
REDWOOD CITY, CA
900 Middlefield Rd
2nd floor
Redwood City, CA • 94063
NEW YORK, NY
434 W. 33rd Street
8th floor, Office 801- 802
New York, NY • 10001
LONDON
Moray House
23 – 31 Great Titchfield St, 2nd floor
Fitzrovia, London W1W 7PA
PARIS
33, rue du Mail,
75002 • Paris
SINGAPORE
The Work Project, Level 10
Parkview Square, 600 North Bridge Rd
Singapore 188778
TOKYO
39F WeWork Shibuya Scramble Square
Shibuya 2-24
Shibuya-Ku, Tokyo 150-6139
SEOUL
WeWork Gangnam Station II
7 Teheran-ro 5-gil
Gangnam-gu Seoul • 06134
Key People
Mark Ellis – CEO and Co-Founder
Mark is an entrepreneur and executive with experience building profitable businesses and highly productive teams, raising capital, and leading business development, corporate development and strategic planning efforts.
Liftoff Jobs and Careers
Liftoff lists available jobs and positions here with openings in their offices in New York, Tokyo, and London across roles in marketing, sales, and development.
You can find employee reviews of Liftoff on the company’s Glassdoor profile here.
Liftoff Info
| Types: | App Installs, DSPs, Retargeting |
|---|---|
| Ad Formats: | In-App, Incentivized Ads, Interstitial, Native |
| Models: | CPA, CPI |
| Trading Models: | Programmatic, Self Service |
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Simulation games are most cost-effective for user acquisition Posted on April 20, 2023 by Anne Freer 59 per install according to a new report from Liftoff, the growth acceleration platform.
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Delivery app ad creative is overdue for a fresh take Posted on August 01, 2022 Invest in novel ad experiences Here’s something interesting I’ve noticed in my work at Liftoff & Vungle Creative Studio.
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