Liftoff is the leading mobile app marketing and retargeting platform for running true CPA-optimized mobile app install campaigns. With a database of over 3 billion mobile profiles, machine learning systems, and advanced predictive intelligence, Liftoff enables marketers to programmatically target mobile users most likely to engage with your apps.
- 3 billion profiles in database for lookalike targeting
- Case studies, webinars and video resources
- Used by eHarmony, Zoosk and JackThreads among others
Liftoff Info
| Types: | App Installs, Mobile DSP, Retargeting |
|---|---|
| Ad Formats: | - |
| Models: | CPA, CPI |
| Trading Models: | - |
Liftoff News
The 2020 App Growth Awards winners revealed Posted on December 07, 2020 by Artyom Dogtiev WINNERLiftoff APP ANALYTICS PLATFORM Awarded to the mobile analytics, app analytics, ad tracking and attribution....- Mobile marketers find COVID-19 has been positive for user acquisition Posted on November 24, 2020 by Anne Freer That’s according to findings from mobile app marketing firm Liftoff based on 623 billion impressions from over 1,000 mobile apps.
- App Growth Awards 2020 Finalists Announced Posted on November 18, 2020 by Emily Hazlewood ...byREPLUGHard Rock International by YellowHEADApp Advertising PlatformSearchAdsHQLife StreetZoomdLiftoffYoke NetworkSocial & Influencer App CampaignFastic App Case Study by Admiral MediaJune's Journey:....
- Mobile shopping app engagement rates jump 40% in 2020 Posted on October 13, 2020 by Anne Freer That’s according to new research mobile app marketing firm Liftoff in collaboration with app marketer Adjust.
- Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer Aarki AdColony Adikteev AppLovin CrossInstall Fyber ironSource Jampp Lifestreet Liftoff MOLOCO Remerge Snapchat Tapjoy TikTok Twitter Vungle.
- It's now more expensive than ever to turn mobile gamers in paying users Posted on September 21, 2020 by Anne Freer That’s according to new research from Liftoff which found that while CPIs were just $1.
- Japanese are warming to live video streaming apps Posted on October 23, 2019 by Anne Freer New data by mobile app marketing company Liftoff in collaboration with mobile measurement firm Adjust confirms that more citizens have signed....
- Acquiring a gaming app user who makes an in-app purchase is cheapest in the UK Posted on August 30, 2019 by Anne Freer That’s according to the latest report from mobile app marketer Liftoff.
- Mobile shopping habits are changing holiday season retail advertising trends Posted on June 26, 2019 by Anne Freer That’s according to new research from mobile app marketing company Liftoff which analysed over 90.
- Mobile video in-app ad click-through rates are 7.5x higher than display ads Posted on May 23, 2019 by Anne Freer ...according to the latest report by in-app ad platform Smaato together with mobile app marketing company Liftoff, which analysed three trillion ad requests through the Smaato platform in Q1 2019 and 80 billion....
Liftoff Insights
- The state of the DSP for mobile user acquisition Posted on June 30, 2020 ...called Programmatic Summer School, and on its first episode Smadex’s Michele Webb, together with Liftoff’s Karl Berta and Appreciate's Rachael Alter joined MoPub’s Franklin Ramirez and Julia Martin....
- Enticing signs for app publishers in 2020 Posted on January 29, 2020 Ad networks are not yet fully adopting programmatic, so there are options like Liftoff, Moloco and CrossInstall, and as they get better and better access to inventory, they offer app....
Articles from the Liftoff blog:
- How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy Posted on 20th January 2021 (about 4 days ago)
- A Step-by-Step Guide to Building In-house Marketing Analytics Posted on 18th January 2021 (about 5 days ago)
- Nailing Creative Development to Make Your Advertising More Effective Posted on 13th January 2021 (about 2 weeks ago)
- How to Make the Most of the Humble Banner Ad Posted on 06th January 2021 (about 2 weeks ago)
- Scale Performance The Right Way: A Great UA Creative Process Posted on 04th January 2021 (about 3 weeks ago)
Liftoff Rankings
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Liftoff Reviews
10 Users (1 vote)
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