Drive campaigns for post-install events

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(1 vote)

Liftoff is the leading mobile app marketing and retargeting platform for running true CPA-optimized mobile app install campaigns. With a database of over 3 billion mobile profiles, machine learning systems, and advanced predictive intelligence, Liftoff enables marketers to programmatically target mobile users most likely to engage with your apps.

  • 3 billion profiles in database for lookalike targeting
  • Case studies, webinars and video resources
  • Used by eHarmony, Zoosk and JackThreads among others

Website screenshot

Source: Liftoff

Key Features

  • Users can select from a range of website themes, and customize their store logos, font styles, and colour schemes, with the HTML and CSS editor enabling advanced customization of templates
  • Multiple payment options are supported, with users able to process credit card payments through, PayPal, PayTrace, or Payflow Pro, and accept gift cards, customer credit, and purchase orders
  • Inventory levels are adjusted automatically whenever an item is sold, and users are alerted when replenishment is required
  • The content management system allows users to control their site’s pages and content, set up blogs, schedule content to be published, and more
  • Automatic domestic and international shipment rating is supported for both UPS and USPS

Liftoff Mobile App Re-targeting

Liftoff’s re-targeting solution allows you to maximize user LTV. It offers benefits for all types of different apps. You can:

  • Decrease shopping cart abandonment rates
  • Promote recently searched hotels and destinations
  • Target installers for registration and subscription events
  • Promote new features, levels and skills to keep users spending
  • Onboard new users by promoting product features

Liftoff Mobile App Re-targeting screenshot

Source: Liftoff

Liftoff Programmatic Advertising

Liftoff’s programmatic advertising solution offers the following:

  • Build an active user base with app install campaigns optimized for post-install engagement
  • Liftoff’s unbiased ML adapts and finds new pockets of quality users for your app in the dynamic mobile ecosystem
  • Liftoff’s creative goes through rapid A/B testing to deliver industry-best install-to-action conversion rates
  • After a short testing period, Liftoff will move you from a CPI to CPA or ROAS model

Liftoff Programmatic advertising screenshot

Source: Liftoff

Liftoff Programmatic Advertising video

What is programmatic advertising? Liftoff explains in the video below:

Liftoff Offices

Here are the central Liftoff offices located around the globe.


900 Middlefield Rd
2nd floor
Redwood City, CA • 94063


434 W. 33rd Street
8th floor, Office 801- 802
New York, NY • 10001


Moray House
23 – 31 Great Titchfield St, 2nd floor
Fitzrovia, London W1W 7PA


33, rue du Mail,
75002 • Paris


The Work Project, Level 10
Parkview Square, 600 North Bridge Rd
Singapore 188778


39F WeWork Shibuya Scramble Square
Shibuya 2-24
Shibuya-Ku, Tokyo 150-6139


WeWork Gangnam Station II
7 Teheran-ro 5-gil
Gangnam-gu Seoul • 06134

Key People

Mark Ellis – CEO and Co-Founder

Mark is an entrepreneur and executive with experience building profitable businesses and highly productive teams, raising capital, and leading business development, corporate development and strategic planning efforts.

Liftoff Jobs and Careers

Liftoff lists available jobs and positions here with openings in their offices in New York, Tokyo, and London across roles in marketing, sales, and development.

You can find employee reviews of Liftoff on the company’s Glassdoor profile here.

Liftoff Info

Types:App Installs, DSPs, Retargeting
Ad Formats:In-App, Incentivized Ads, Interstitial, Native
Models:CPA, CPI
Trading Models:Programmatic, Self Service
Liftoff News
Liftoff Insights
Latest Tweets from Liftoff:
  • liftoffmobile

    We asked #MobileHero Vinícius Gerez at @wooga how the industry has changed since starting his career in…

    Retweet Reply Favorite (about 3 days ago)
  • liftoffmobile

    Insights from #SKAN 4.0 are helpful, but still a long haul from the pre-ATT standards marketers relied on. Here are…

    Retweet Reply Favorite (about 3 days ago)
  • liftoffmobile

    For #PerformanceMarketers who struggle to run their campaigns effectively, here’s what Pedro Lucena at @reidopitaco…

    Retweet Reply Favorite (about 8 days ago)
  • liftoffmobile

    The mobile app market is growing in #Brazil and #MobileHeroes has taken off in the region with its first edition.…

    Retweet Reply Favorite (about 8 days ago)
  • liftoffmobile

    What part of our sales only happens because of our ads? Looking at the incrementality of #paid #advertising may hel…

    Retweet Reply Favorite (about 11 days ago)
Articles from the Liftoff blog:
  • 4 Strategies for Mobile Marketers in a Privacy-Centric World In a 2019 study by the Pew Research Center, 59% of U.S. adults said they had little to no understanding of how companies used their collected data, and 79% of respondents said they were concerned about how that data is used. In a 2022 Ipsos poll, almost 80% of participants wanted to require companies to […]
  • The 6 Do’s and Don’ts of Marketing Your App in Japan While Japanese users were relatively slow to adopt smartphones when they first emerged on the market, the last four years have seen a steady growth in adoption rates across the country. The current market penetration rate stands at 85%, which is expected to continue climbing in the coming years.  App marketers have always been interested […]
  • How App Marketers Are Adapting to a Privacy-First Industry According to Insider Intelligence, users are downloading fewer new apps than at the height of the pandemic. While the market is still set to grow, the mobile advertising landscape looks very different from how it did in 2021. After a turbulent year that saw macroeconomic changes and industry shake-ups, mobile marketers are reshuffling their priorities. […]
  • 2022 App Marketer Survey: Solutions to Privacy Challenges Increased data privacy is “a good thing for consumers,” but how is the marketing world adapting? The last few years have seen tectonic shifts in the world of mobile marketing, with consumer privacy being one of the leading issues transforming the industry. Apple’s 2021 App Tracking Transparency (ATT) update allowed iOS users to opt out […]
  • Casual Gaming Apps Dominate the Japanese Gaming Market In Japan and worldwide, interest in gaming apps spiked when the COVID-19 pandemic hid. But as pandemic measures scale back, there are still plenty of growth opportunities in the region for gaming apps looking to reach new users.  According to Adjust data, Japan’s gaming market is still growing even as the country lifts COVID-19 restrictions. […]
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