Liftoff

Drive campaigns for post-install events

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Liftoff is the leading mobile app marketing and retargeting platform for running true CPA-optimized mobile app install campaigns. With a database of over 3 billion mobile profiles, machine learning systems, and advanced predictive intelligence, Liftoff enables marketers to programmatically target mobile users most likely to engage with your apps.

  • 3 billion profiles in database for lookalike targeting
  • Case studies, webinars and video resources
  • Used by eHarmony, Zoosk and JackThreads among others

Website screenshot

Source: Liftoff

Key Features

  • Users can select from a range of website themes, and customize their store logos, font styles, and colour schemes, with the HTML and CSS editor enabling advanced customization of templates
  • Multiple payment options are supported, with users able to process credit card payments through Authorize.net, PayPal, PayTrace, or Payflow Pro, and accept gift cards, customer credit, and purchase orders
  • Inventory levels are adjusted automatically whenever an item is sold, and users are alerted when replenishment is required
  • The content management system allows users to control their site’s pages and content, set up blogs, schedule content to be published, and more
  • Automatic domestic and international shipment rating is supported for both UPS and USPS

Liftoff Mobile App Re-targeting

Liftoff’s re-targeting solution allows you to maximize user LTV. It offers benefits for all types of different apps. You can:

  • Decrease shopping cart abandonment rates
  • Promote recently searched hotels and destinations
  • Target installers for registration and subscription events
  • Promote new features, levels and skills to keep users spending
  • Onboard new users by promoting product features

Liftoff Mobile App Re-targeting screenshot

Source: Liftoff

Liftoff Programmatic Advertising

Liftoff’s programmatic advertising solution offers the following:

  • Build an active user base with app install campaigns optimized for post-install engagement
  • Liftoff’s unbiased ML adapts and finds new pockets of quality users for your app in the dynamic mobile ecosystem
  • Liftoff’s creative goes through rapid A/B testing to deliver industry-best install-to-action conversion rates
  • After a short testing period, Liftoff will move you from a CPI to CPA or ROAS model

Liftoff Programmatic advertising screenshot

Source: Liftoff

Liftoff Programmatic Advertising video

What is programmatic advertising? Liftoff explains in the video below:

Liftoff Offices

Here are the central Liftoff offices located around the globe.

REDWOOD CITY, CA

900 Middlefield Rd
2nd floor
Redwood City, CA • 94063

NEW YORK, NY

434 W. 33rd Street
8th floor, Office 801- 802
New York, NY • 10001

LONDON

Moray House
23 – 31 Great Titchfield St, 2nd floor
Fitzrovia, London W1W 7PA

PARIS

33, rue du Mail,
75002 • Paris

SINGAPORE

The Work Project, Level 10
Parkview Square, 600 North Bridge Rd
Singapore 188778

TOKYO

39F WeWork Shibuya Scramble Square
Shibuya 2-24
Shibuya-Ku, Tokyo 150-6139

SEOUL

WeWork Gangnam Station II
7 Teheran-ro 5-gil
Gangnam-gu Seoul • 06134

Key People

Mark Ellis – CEO and Co-Founder

Mark is an entrepreneur and executive with experience building profitable businesses and highly productive teams, raising capital, and leading business development, corporate development and strategic planning efforts.

Liftoff Jobs and Careers

Liftoff lists available jobs and positions here with openings in their offices in New York, Tokyo, and London across roles in marketing, sales, and development.

You can find employee reviews of Liftoff on the company’s Glassdoor profile here.

Liftoff Info

Types:App Installs, Mobile DSP, Retargeting
Ad Formats:In-App, Incentivized, Interstitial, Native
Models:CPA, CPI
Trading Models:Programmatic, Self Service
Liftoff News
Liftoff Insights
  • The state of the DSP for mobile user acquisition Posted on June 30, 2020 ...called Programmatic Summer School, and on its first episode Smadex’s Michele Webb, together with Liftoff’s Karl Berta and Appreciate's Rachael Alter joined MoPub’s Franklin Ramirez and Julia Martin....
  • Enticing signs for app publishers in 2020 Posted on January 29, 2020 Ad networks are not yet fully adopting programmatic, so there are options like Liftoff, Moloco and CrossInstall, and as they get better and better access to inventory, they offer app....
Articles from the Liftoff blog:
Liftoff Rankings
  • Top Mobile Ad Networks (2021) Posted by Artyom Dogtiev ...Marketing Platform Snapchat Ads 6 Apple Search Ads Vungle Snapchat Ads UnityAds 7 Mintegral Mintegral Liftoff ironSource 8 Vungle TikTok Ads ironSource AppLovin 9 Snapchat Ads Tapjoy AppLovin Liftoff 10 Twitter....
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