Liftoff is the leading mobile app marketing and retargeting platform for running true CPA-optimized mobile app install campaigns. With a database of over 3 billion mobile profiles, machine learning systems, and advanced predictive intelligence, Liftoff enables marketers to programmatically target mobile users most likely to engage with your apps.
- 3 billion profiles in database for lookalike targeting
- Case studies, webinars and video resources
- Used by eHarmony, Zoosk and JackThreads among others
- Users can select from a range of website themes, and customize their store logos, font styles, and colour schemes, with the HTML and CSS editor enabling advanced customization of templates
- Multiple payment options are supported, with users able to process credit card payments through Authorize.net, PayPal, PayTrace, or Payflow Pro, and accept gift cards, customer credit, and purchase orders
- Inventory levels are adjusted automatically whenever an item is sold, and users are alerted when replenishment is required
- The content management system allows users to control their site’s pages and content, set up blogs, schedule content to be published, and more
- Automatic domestic and international shipment rating is supported for both UPS and USPS
Liftoff Mobile App Re-targeting
Liftoff’s re-targeting solution allows you to maximize user LTV. It offers benefits for all types of different apps. You can:
- Decrease shopping cart abandonment rates
- Promote recently searched hotels and destinations
- Target installers for registration and subscription events
- Promote new features, levels and skills to keep users spending
- Onboard new users by promoting product features
Liftoff Mobile App Re-targeting screenshot
Liftoff’s programmatic advertising solution offers the following:
- Build an active user base with app install campaigns optimized for post-install engagement
- Liftoff’s unbiased ML adapts and finds new pockets of quality users for your app in the dynamic mobile ecosystem
- Liftoff’s creative goes through rapid A/B testing to deliver industry-best install-to-action conversion rates
- After a short testing period, Liftoff will move you from a CPI to CPA or ROAS model
Liftoff Programmatic advertising screenshot
Liftoff Programmatic Advertising video
What is programmatic advertising? Liftoff explains in the video below:
Here are the central Liftoff offices located around the globe.
REDWOOD CITY, CA
900 Middlefield Rd
Redwood City, CA • 94063
NEW YORK, NY
434 W. 33rd Street
8th floor, Office 801- 802
New York, NY • 10001
23 – 31 Great Titchfield St, 2nd floor
Fitzrovia, London W1W 7PA
33, rue du Mail,
75002 • Paris
The Work Project, Level 10
Parkview Square, 600 North Bridge Rd
39F WeWork Shibuya Scramble Square
Shibuya-Ku, Tokyo 150-6139
WeWork Gangnam Station II
7 Teheran-ro 5-gil
Gangnam-gu Seoul • 06134
Mark Ellis – CEO and Co-Founder
Mark is an entrepreneur and executive with experience building profitable businesses and highly productive teams, raising capital, and leading business development, corporate development and strategic planning efforts.
Liftoff Jobs and Careers
Liftoff lists available jobs and positions here with openings in their offices in New York, Tokyo, and London across roles in marketing, sales, and development.
You can find employee reviews of Liftoff on the company’s Glassdoor profile here.
|Types:||App Installs, Mobile DSP, Retargeting|
|Ad Formats:||In-App, Incentivized, Interstitial, Native|
|Trading Models:||Programmatic, Self Service|
- New mobile game retention guides reveals best strategies Posted on March 02, 2021 by Anne Freer 88 according to Liftoff data.
- Mobile and app tech firms launch resource to help advertisers deal with IDFA Posted on February 19, 2021 by Anne Freer The Post-IDFA Alliancewhich consists of market leaders Liftoff, Fyber, Chartboost, InMobi, Vungle, and Singular recently launched the ‘No IDFA? No Problem’....
- Mobile video ads had some of the lowest ROI in 2020 Posted on January 29, 2021 by Anne Freer ...finance apps have seen better retention rates during the pandemic, according to the latest report from Liftoff.
- Mobile marketers find COVID-19 has been positive for user acquisition Posted on November 24, 2020 by Anne Freer That’s according to findings from mobile app marketing firm Liftoff based on 623 billion impressions from over 1,000 mobile apps.
- Mobile shopping app engagement rates jump 40% in 2020 Posted on October 13, 2020 by Anne Freer That’s according to new research mobile app marketing firm Liftoff in collaboration with app marketer Adjust.
- It's now more expensive than ever to turn mobile gamers in paying users Posted on September 21, 2020 by Anne Freer That’s according to new research from Liftoff which found that while CPIs were just $1.
- The state of the DSP for mobile user acquisition Posted on June 30, 2020 ...called Programmatic Summer School, and on its first episode Smadex’s Michele Webb, together with Liftoff’s Karl Berta and Appreciate's Rachael Alter joined MoPub’s Franklin Ramirez and Julia Martin....
- Enticing signs for app publishers in 2020 Posted on January 29, 2020 Ad networks are not yet fully adopting programmatic, so there are options like Liftoff, Moloco and CrossInstall, and as they get better and better access to inventory, they offer app....
- Out now! The 2021 Finance App Report is Here Posted on 14th April 2021 (about 1 week ago)
- The Power of Push Notifications Posted on 12th April 2021 (about 1 week ago)
- 3 ways ad creatives are changing on iOS 14.5 Posted on 01st April 2021 (about 3 weeks ago)
- Developing a Content Strategy to Increase Retention & Conversion Posted on 29th March 2021 (about 3 weeks ago)
- Liftoff Scores Big on AppsFlyer’s Twelfth Annual Performance Index Posted on 24th March 2021 (about 4 weeks ago)
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