At APS London, Fanbytes' Timothy Armoo discussed how to use Snapchat in 2019 to drive the most downloads possible. He emphasized the value of using influencer marketing campaigns in order to compete with major brands in the market. He introduced the idea of "advertainment" to reach and engage audiences. He went on to share 3 key pillars of "advertainment" and how it can be used to optimize app growth.
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SlidesLive version: https://slideslive.com/38914948