Watch this video for a panel discussion about how to work with creators and influencers on Tiktok. The panels includes Timothy Armoo, CEO of Fanbytes, Alessandro Bogliari, Co-Founder & CEO of The Influencer Marketing Factory, and Harriet Hughes, CMO of PlayStack. The panelists spoke extensively about the differences between influencer marketing on TikTok and other platforms. They also talked about strategies for finding the ideal Tiktok influencers to collaborate with. Finally, they discussed the best approaches and pointers for managing and analysing an influencer marketing campaign.