TikTok Influencer Marketing – The Wave House [case study]

Jidé Maduako, the CEO of Yoke Network, spoke about how to find, manage, and collaborate with TikTok influencers to drive significant app growth. Jidé also shared how his company drove over 1 million installs with TikTok influencers.

He provided some important advice on how to optimize your influencer marketing campaigns, including creative strategy, content length, and increasing views. He also shared strategies of picking an ideal creator to collaborate with. He emphasized the value of creating your own Tiktok audience and offered insights into a case study about The Wave House's growth-maximizing strategy.


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