Which metrics should you be tracking for influencer marketing?

Luisa Moura, the Influencer Marketing Lead at OneFootball, delivered a talk about using influencer marketing as a user acquisition tool, along with strategies to track and analyse the influencer campaign. She began by sharing how OneFootball runs and manages influencer marketing campaigns. Luisa discussed tips and tricks to effectively track and manage the success of influencer marketing campaigns. Finally, she provided general advice for those just starting out on developing an influencer marketing plan.


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