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SplitMetrics is a global software company offering an ecosystem of products and services that enable mobile-first businesses and brands worldwide to simplify their way to business success. An Apple Search Ads Partner, with a dedicated team of 160+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers like Glovo, Rakuten Viber, Skyscanner, Wargaming choose to grow with SplitMetrics.

SplitMetrics Products and Services

Apple Search Ads Automation

SplitMetrics Acquire is an intelligent, data-driven platform designed to optimize, automate, and scale Apple Search Ads. By leveraging advanced technology, extensive automation, AI-based optimization, and market insights, app and game developers can drive growth and boost ROI more efficiently. As an Apple Search Ads Partner, SplitMetrics was the first company to build an Apple Search Ads management platform, launching in early 2017. Today, SplitMetrics Acquire clients successfully manage 1.5 million campaigns with $400M annual ad spend and actively bid on 25 million keywords through the platform.

The solution perfectly suits both large enterprises with a monthly spend over $25k and growing businesses, which can take advantage of the SplitMetrics Acquire Starter Plan to optimize Apple Search Ads campaigns for free. Take advantage of:

  • Overview Dashboard: Gain a comprehensive view of all key metrics by storefront, review campaign performance, and identify trends.
  • Advanced Ads Manager: Effectively manage campaigns, access detailed Apple Search Ads stats, and post-install metrics to make informed decisions and boost ROAS.
  • Intelligent Automation: Create automated rules to manage your account based on specific conditions or use our pre-built templates, with full coverage of notifications and logs.
  • Keyword Discovery: Get new keyword suggestions based on your app, competitors, or related keywords.
  • Keyword Gap Analysis: Identify keyword usage differences between your app and competitors to uncover growth opportunities.
  • Custom Product Pages: View competitors’ custom product pages and gain insights into their performance.
  • Smart Bid Strategy: Utilize ML-powered algorithms for automatic bidding to achieve your campaign target KPIs.
  • Smart Suggestions: Follow our AI Engine’s smart suggestions to enhance your campaign performance.
  • Market Intelligence: Access real-time Apple Search Ads benchmarks for your category and understand your and your competitors’ Share of Voice and impression share.
  • No-Code Integrations: Connect your mobile attribution partner to receive post-install events, calculate revenue and ROAS, and set up notifications via preferred channels.
  • User Administration: Manage users and their access levels effectively.
  • Knowledge Base: Access an extensive and up-to-date library of guides, articles, and best practices.
  • Customer Support: Receive fast answers and assistance through live chat.

App Store Optimization

App Radar by SplitMetrics is an AI-powered ASO solution for data-driven app marketing professionals to manage and automate their organic growth efforts. Benefit from:

  • AI-Driven Data Engine: Analyze 30+ million keywords daily across Google Play and the App Store.
  • All-in-One ASO Dashboard: Track 10+ performance metrics enhanced with actionable recommendations.
  • Top-Tier Market Insights: Access premium ASO, CRO, and Apple Search Ads data and insights from a single source.
  • Keyword Intelligence: Utilize 15+ keyword features for finding and prioritizing keywords.
  • Competitive Intelligence: Monitor competitors’ ASO strategies, including product page updates across different locales, their in-app events, keywords, app store featuring, and more.
  • Review Management: Respond to client feedback faster with the AI Auto Reply agent and receive summaries of competitors’ reviews.
  • ASO Workflows: Automate over 90% of store listing updates and review management tasks.

Mobile A/B testing

SplitMetrics Optimize – an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. The product was launched in 2015 at the dawn of A/B tests and, as of now, helps top world app and game publishers like Prequel, Etermax, Rockbite Games improve product page conversion rate, test new app ideas before investing in their development, and accurately identify target audience. Take advantage of: Extended Testing Opportunities:

  • 3 testing environments and extended number of traffic sources, web-to-app testing, in-app event testing, CPP management.
  • 3 Testing Methodologies at Hand: Bayesian, Thompson Multi-Armed Bandit testing, and Sequential.
  • Unified Space For A/B Testing: 50+ behavioral metrics, internal knowledge base, test results library, collaboration tools for mapping next steps and generating new ideas.
  • Built-In Benchmarks and Insights Inbox: Category benchmarks based on behavior data of 100M users, smart suggestions, best practices, and category trends.

Professional App Marketing Services

SplitMetrics Agency – a full-cycle mobile marketing agency driving unparalleled results for top apps and brands. With a dedicated team of mobile growth experts, top-notch technology, and exclusive market insights, SplitMetrics Agency ensures growth at every stage of your app or game lifecycle. SplitMetrics Agency’s managed services:

  • Fully-managed Apple Search Ads: Dominate the App Store with an Apple Search Ads certified UA team, advanced software solutions for campaign automation, optimization and scaling, and hit your ROAS and revenue targets with KPI-based approach.
  • ASO Turnkey: Successfully scale to the new markets and secure your high-traffic rankings with top industry experts, innovative tech stack for A/B/n testing and idea validation, and data-driven decision making.
  • Multichannel Ad Service: Find the right marketing channel mix for your app, maximize ROAS with well-thought-out multichannel digital campaigns, increase brand awareness and app installs with top-performing ad creatives across Apple Search Ads, Google, YouTube, Facebook, Instagram, TikTok.
  • Steam Store Optimization: Enhance your game’s visibility, drive more organic traffic, and increase conversion rates with extensive Steam Store Optimization services.
  • Product Optimization: Enhance your user retention, and unlock new monetization opportunities with step-by-step recommendations and data-driven insights.
  • Design Studio: Ensure high-converting and attention-grabbing app store and paid ads creatives – from idea development to continuous optimization.

SplitMetrics’ Awards and Recognitions

SplitMetrics products and services are highly ranked by industry analysts and clients. In the G2 Grid® Reports for Spring 2024, SplitMetrics products were included in 12 reports and earned 10 new badges:

  • High Performer: Recognized in the Search & Mobile Advertising categories in both Europe and EMEA Regional G2 Grid® Reports.
  • Momentum Leader: Awarded in the Search & Mobile Advertising categories.
  • High Performer: Featured in the Mobile Advertising category in the Mid-Market Grid® Report.

Among the 12 reports, the “Digital Advertising Intelligence” and “Competitive Intelligence” reports stand out, underscoring SplitMetrics’ commitment to data-driven operational excellence in the industry. Clients have also highlighted the unparalleled quality of support and the ease of doing business with the company.

SplitMetrics Case Studies

Auto Trader UK boosted app downloads by 15%, reduced cost per download by 25%, and increased tap-through-rate by 51% using SplitMetrics Acquire.

Rockbite Games increased organic traffic by 30% and achieved a TOP-10 ranking through a well-thought-out creative strategy and A/B testing of product page screenshots with SplitMetrics Optimize.

Livintis halved their cost per goal and achieved 4x conversions in Apple Search Ads with the help of SplitMetrics Agency.


SplitMetrics Services

  • Apple Search Ads Optimization, Automation, and Management
  • App Store Optimization
  • Mobile A/B testing
  • Professional App Marketing Services


Max Kamenkov

Max Kamenkov is СEO and co-founder at SplitMetrics, an ecosystem of mobile growth products & services. With more than 7 years of experience in the industry, Max has become the go-to source for app growth wisdom. His background as a software engineer enabled him to come up with breakthrough solutions for mobile marketers - SplitMetrics Optimize and SplitMetrics Acquire. SplitMetrics began with Max’s idea to make app marketers successful with a mobile A/B testing tool. As soon as Apple Search Ads emerged, Max saw an opportunity to enhance the channel with SplitMetrics Acquire (formerly known as SearchAdsHQ) and became a pioneer in Apple Search Ads optimization solution. As the company was evolving thanks to new products and services, such as SplitMetrics Agency (a full-cycle mobile marketing agency), Max led SplitMetrics to become a multichannel app marketing ecosystem.

Office Location

United States

SplitMetrics Data

Employees:101 - 200
Social Presence:30k

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

SplitMetrics Info

Platforms:Android, iOS
Groups:App Marketing, App Store Optimization, Apple Search Ads
SplitMetrics News
  • March 2024 ASO Roundup: insights and hacks Posted on March 07, 2024 by Artem Dogtiev ...Strategies for App Growth Adam Landis, Head of Growth at Branch and Thomas Kriebernegg , General Manager, SplitMetrics Acquire (formerly SearchAdsHQ) Agency got together to talk about ASO strategies for app....
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