Appier

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Appier is an ad tech company offering cross-screen marketing solutions to advertisers worldwide. Appier delivers marketing content to the right audiences, at the right time, on the right screen to drive app installs. The company offers the following:

Artificial intelligence-based analytics
Cross-screen targeting to reach high value users
Expertise in high growth Asian markets
Frequency capping across screens to control brand exposure

Appier Info

Platforms:	-
Types:	App Installs
Groups:	Mobile Marketing, User Acquisition

Appier News

Gen Z are most receptive to online ads Posted on September 16, 2019 by Anne Freier However, baby boomers are happier to hand over their data in exchange for discounts (73%) compared to 47% among Gen Z.
55% of millennials believe social media is harmful to health and society Posted on July 09, 2019 by Anne Freier ...would feel physically healthier if they reduced their social media time and six in 10 would also feel happier.
Moby releases latest album exclusively on Calm app Posted on March 18, 2019 by Anne Freier ...makes perfect sense that it's such a big and growing part of Calm and our mission to make the world happier and healthier,” Calm wrote in a blog post.
Mental health app Calm becomes unicorn after $88m raise Posted on February 06, 2019 by Ben Heathcote "This financing will accelerate our mission to make the world healthier and happier, with international growth and an increased investment in content being top priorities.
Simple Habit gets $10m funding for 'stress relief' app Posted on November 14, 2018 by Ben Heathcote ...seeing that beyond every human's desire to meditate is an even greater desire to reduce stress, feel happier and face life's challenges with more resilience.
Meditation app Calm raises $27m from US investors and Harry Styles Posted on June 20, 2018 by Ben Heathcote We believe in them and their grand vision to make the world a healthier and happier place.
Mobile Ad News Weekly - Apple gets back into mobile ad game, Instagram may launch longer video formats Posted on June 08, 2018 by Anne Freier 10% Happier, the meditation app for “fidgety skeptics”, has raised $3.
Location-Based Mobile Marketing: Interview With Verve's Ian James Posted on February 15, 2018 by Anne Freier Verve’s recent research shows that in a survey of 2000 UK adults, 55% said they were happier sharing their data than they were two years ago, in return for relevant and targeted advertising.....
How to Work With Offshore Teams: 17 Actionable Tips to Live & Work by and 6 Expert Testimonies Posted on September 18, 2017 by Artyom Dogtiev ...dealings with offshore teams, when clients make their requests as specific as possible, everyone is happier.
Majority of game apps are monetised - Admob and Facebook lead Posted on September 11, 2017 by Anne Freier It appears that iOS users are happier to spend more per app.

Appier Insights

Know why React Native development is so popular now Posted on May 29, 2019 ...of versatile application advancement, we're continually searching for shorter improvement cycles, snappier time to arrangement, and better application execution.
A winning strategy for your eCommerce efforts in Southeast Asia - a vibrant (and varied) mobile-first region Posted on January 28, 2019 This means they’re likely to be a useful way of reaching everyday shoppers, who are happier to hear about short term deals or offers on the items they need.

Latest Tweets from Appier:

Are you struggling to keep your app users engaged and sticking around? Do these 5 things now to help you drive app… https://t.co/Y4eJX2XGUQ
(about 3 days ago)
Digital publishers are sitting on a treasure trove of customer data, but how to make it work for you and bring in m… https://t.co/9D5jScvaqm
(about 8 days ago)
Thanks to everyone who participated in #AppierAIWorld in #Tokyo last week, as well as to those who followed along o… https://t.co/Tk79BHugxY
(about 14 days ago)
RT @greg_mori: Enjoyed the presentations about the state of the art in machine learning and opportunities for AI in industry applications a…
(about 14 days ago)
3 Indispensable Ways to Avoid Hidden Cost of Poor Customer Engagement https://t.co/1CnryGKJ4z
(about 15 days ago)

Articles from the Appier blog:

How Digital Publishers Can Capitalize on Data Monetization Posted on 09th September 2019 (about 1 week ago)
A Conversation With AI Talent: The Best and the Brightest (Part 1) Posted on 27th August 2019 (about 3 weeks ago)
How Real-Time Customer Intent Targeting Can Boost Your Conversions Posted on 22nd August 2019 (about 4 weeks ago)
Beyond E-commerce: Driving In-Store Traffic With Email Campaigns Posted on 06th August 2019 (about 1 month ago)
4 Overlooked Questions You Need to Ask Before Creating a Data Strategy Posted on 01st August 2019 (about 2 months ago)

Appier Rankings

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Appier Reviews

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