Grow your userbase with the KPI-driven ASO Agency

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ShyftUp is a global, full-service mobile user acquisition agency based in San Francisco. Profitable user growth with an ROI-driven approach is at the core of what ShyftUp offers. We’ve delivered over 450M+ new installs to various mobile apps to date including leading apps such as VSCO, Caviar, Square, Evernote, and many more.

ShyftUp focuses on two main services to grow your userbase: App Store Optimization (ASO) and Paid User Acquisition.

With App Store Optimization, we unleash the power of organic user growth by giving you boosted visibility on the app stores. We give your app the visibility it deserves on the Apple App Store and Google Play through keyword research, metadata optimization, store page A/B testing, ratings and reviews optimizations.

With Paid User Acquisition, we take your paid marketing budget and turn it into real users and revenue. With our ROI-driven approach, we plan and execute advertising campaigns for you, custom-tailored towards your business goals. We specifically specialize in Apple Search Ads and Google UAC channels.

We are extremely KPI-driven and we quantify every optimization & A/B testing in the process. We have even developed an ASO KPI reporting dashboard technology called Metrikal as a side product of our KPI-driven approach.

We offer a wide range of services:

  • App Store Optimization (ASO)
  • Apple Search Ads (ASA)
  • Google Universal App Campaigns (UAC)
  • Keyword Research
  • Competitive Analysis
  • Internal Analysis Metadata Optimizations & A/B Testing
  • Localization & Global Expansion
  • Ratings & Reviews Improvements

Key Features:

  • KPI-driven ASO Approach: At ShyftUp, we take pride in the way we define KPIs for ASO success. We quantify every optimization we roll out and every A/B test we launch.
  • ROI-driven Optimization Technology: We rely on an optimization technology that brings together cost data with in-app event data on a keyword level. This approach allows us to minimize human error, maximize ROI and scale exponentially.
  • Proprietary ASO Technology & Expertise: We don’t treat Apple Search Ads in a silo of its own but we rather measure its impact on organic keyword rankings as well. We approach Apple Search Ads and ASO holistically, maximizing the results from each. Also, our expertise in ASO and keyword research ensures that we’re bidding on a very large keyword pool, not leaving out any relevant keywords to competitors. We also built our own ASO technology called Metrikal that keeps track of every single keyword optimization and screenshot A/B test we roll out. This technology connects every action we take back to performance metrics, giving us full accountability for our optimizations.
  • Great Track Record: Some of our happy clients include Caviar (Doordash), Square, Evernote, TuneIn Radio, VSCO and more.
  • Full Service Agency: We take care of everything from strategy, execution, design to reporting.


Levent Şapçı, Founder

Levent Şapçı is the founder of ShyftUp. He is a digital marketing expert with 11+ years of experience who acquired more than 450M users on mobile and Web. He started ShyftUp to help the apps for user growth with an ROI-positive approach. He believes that the success of ASO is continuous testing regarding the KPIs.

Buse Kanal, Marketing Specialist

Buse Kanal is the marketing specialist of ShyftUp. She is a marketing enthusiast with a huge interest in mobile apps. She was responsible for marketing in startups and contributed to many projects regarding branding and communication for well-known brands. She is thrilled by the technology and optimization.

ShyftUp Data

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Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

ShyftUp Info

Groups:App Marketing, App Store Optimization, Apple Search Ads, Growth Marketing, User Acquisition
Articles from the ShyftUp blog:
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