Outbrain

Outbrain is an advertising company which helps app brands connect with one-third of the world’s consumers engaging with content on the open web. It uses targeted advertising to recommend the content to readers. Some of the features they offer are A/B testing, behavioural targeting, audience segmentation, geo-targeting and cross-channel retargeting.

They reach consumers when they are in discovery mode, looking for that ‘what’s next’ moment. They provide consumers with the ability to discover products and services they never knew existed but that are relevant and of interest to them thanks to their proprietary targeting technology.

The content the company advertises can be the publishers own or links to external sites. They accept a large variety of content from a range of verticals. Types of which can be fashion, technology, business, politics, science and more.

Once you’ve submitted your content to Outbrain it will be checked and if it’s suitable it will be accepted. After a few days of submissions, your piece will be in what they call an exploration phase. This is to ensure your content reaches as wide of an audience as possible.

More than 50 algorithms are used to endorse each piece to the most interested readers across their network. To help describe the way their algorithms will recommend your content, Outbrain has four groups. These are Personal, Behavioural, Contextual and Popularity.

Personal is what the reader’s personal preference is, Behavioural is readers which share near-identical preferences. Contextual is if the content is related to the environment it will be in and lastly, Popularity is which content which is trending across their network.

After this phase is completed, the algorithms will prioritize the most engaging headlines in your campaign. They will filter out what content is performing best and use that to attract your audience. A simple yet effective service that should support your goal.

You also have flexibility over your campaign through some advertising targeting options. Interest targeting allows you to reach your audience based on their interests. With lookalike audiences, you can reach people who have similar profiles to your active customers or visitors. Data marketplace targeting uses Outbrain’s marketplace partners to connect your audience and bid strategy targeting automatically adjusts which audiences see your campaign while keeping CPA low.

If you want to advertise your brand then Outbrain would be a good option with 290 billion discoveries a month with more than 55 countries. They’ve also earned a strong reputation having worked with some of the most recognized media companies including BBC, CNN, The Guardian, The Washington Post, Conde Nast, MSN, El Pais, Le Monde, and many more. So you can trust them with your campaign.

Outbrain Info

Types:	Mobile Ad Network
Ad Formats:	-
Models:	-
Trading Models:	-

Outbrain Insights

• 
  Crypto is the future and I want to be a part of it Posted on April 04, 2022 Native networks, like, for example, Taboola or Outbrain, will show CR performance of up to 25-30% with the proper set-up.
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  15 overlooked sources of paid traffic for affiliate marketers Posted on April 08, 2021 Outbrain One of the first major native ad networks, and still one of the best-known.
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  From discovery to action: awareness & performance solutions for app marketers Posted on September 14, 2020 This article was first published on the Outbrain blog.
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  'Is there an app for that?' With native ads, consumers discover there is Posted on September 03, 2020 This article was first published on Outbrain blog.
• 
  How to leverage native for apps to acquire new customers Posted on April 21, 2020

Latest Tweets from Outbrain:

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  This will be the first time that the World Cup takes place during the holiday shopping season. This makes it a grea… https://t.co/ihXhN01QXQ

  (about 4 days ago)
  
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  Context matters! Here at #Outbrain, we've known that for a while. We’re powered by 15+ years of #contextual experti… https://t.co/AlqbPwWRQj

  (about 6 days ago)
  
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  And that's a wrap on @advertisingweek APAC! What a great time connecting with partners and having fruitful discussi… https://t.co/RBgLe1Elq6

  (about 8 days ago)
  
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  The long hours spent at dealerships are finally a thing of the past... car buying habits are shifting🚙! Download… https://t.co/sGIkPyj1rr

  (about 9 days ago)
  
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  Whether you are a beginner or an advanced digital marketer, adding PPC to your skillset is always a good idea. Chec… https://t.co/L5zSP6u4YC

  (about 10 days ago)
  

Outbrain Rankings

• 
  Native Ad Networks (2022) Posted by Mike King According to Outbrain, consumers are looking at native ads twice as much as display ads.

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