Top Mobile Ad Networks (2022)

Updated: December 5, 2022

One of the most profound shifts in the ad industry is that mobile apps have become a major inventory for ads to be displayed in, replacing the traditional mobile web. Mobile ad networks were then launched to serve as a handy tool of the ad tech field.

With mobile being responsible for almost half of web traffic, generating 54.4% in the fourth quarter of 2021 alone, developers and advertisers want to take advantage of ad networks to target relevant audiences and scale their ad buys efficiently.

Ad networks are diverse and finding the most suitable and reliable format for mobile apps with specific niches can be a challenge. We have therefore compiled a list of the top ad networks along with a guide that provides a full breakdown of how ad networks work and what business models they offer.

What is a mobile ad network?

The mobile advertising industry landscape consists of two major parts – supply, which is presented by publishers and a Supply Side Platform (SSP), which aggregates mobile inventory across hundreds of thousands of publishers. Demand, on the other hand, is presented by a Demand Side Platform (DSP), which allows advertisers to place mobile ads on publishers’ desktop or mobile inventory.

A mobile ad network function is to therefore serve as a middle point between these two ends of the value chain, moving inventory across both supply and demand, either directly or via reselling or re-broking of inventory.

In essence, ad networks retrieve available inventories, meaning ad spots, from a publisher and sell them to advertisers and app developers who are looking to monetize or grow their apps. They have access to inventory of several relevant publishers, instead of them having to contact publishers individually.

This way, top ad networks help advertisers boost their buys, providing a comprehensive overview of the diverse and complex digital landscape, while also offering efficient monitoring and tracking support of ad campaign performance.

Publisher dynamics aren’t limited to mobile traffic delivery and providing performance stats either. More often than not, when an advertiser’s budget is high, ad networks get involved in the ad creatives production.

For instance, in the case of video ads, ad networks can substantially improve advertisers’ ad campaign efficiency and increase its revenue significantly.

Most importantly, choosing the right mobile ad network for your campaign will ensure that you receive the right advertising option that brings you revenue by showing relevant ads that are of value to your target users.

Why are app ad networks important?

For publishers, networks can be an important part of their monetization strategy, as ad networks help publishers sell their inventory. And with in-application advertising emerging as a prime form of mobile advertising in the marketing world, app ad network platforms are equally growing in importance.

One of the most profound shifts in the mobile ad industry is that mobile apps have become the major inventory for ads to be displayed in, replacing traditional mobile web. And the reason behind this transition is simply that most people spend their time browsing through their mobile devices, using apps instead of the web like they used to do.

With the number of mobile apps that continues to increase exponentially, in-app advertisements have the potential to replace mobile web ads completely. Today, all of the highest paying mobile ad networks are laser-focused on mobile as the fastest growing digital advertising sector.

And as the mobile advertising industry continues to grow, it becomes more apparent that moving all operations into the online programmatic area is the only way to go. This way, you will be able to accommodate far greater advertising volumes, allowing the increasing number of advertisers to manage their ad campaigns efficiently, and mobile publishers to maximize their inventory monetization.

The downside of the programmatic approach, however, is that it produces lower engagement rates and may even expose advertisers to a higher risk of ad fraud. While mobile advertising is more relevant compared to manual ad campaigns, it can even be harmful for brands in cases where their ads are occasionally being placed on websites that contain questionable content.

Nonetheless, the trend of advertising automation continues at a steady pace, and Artificial Intelligence (AI) algorithms are praised as the new way to tackle multiple challenges that digital advertising faces. In fact, AI is the technology that many industries embrace to handle big data volumes and help them gain valuable insights, all the while increasing its efficiency.

Pros & cons of ad networks

Before you choose the top ad network for your business, let us dissect the advantages and disadvantages of the concept. This will allow you to make a more informed decision when selecting from our list of the best ad networks in the industry.

Ad Networks – Pros & Cons

Now, before we start profiling the top mobile ad networks, let us take a look at how mobile ad networks typically work and identify the different categories and layers that describe a mobile ad network.

How do ad networks work?

In essence, mobile ad networks are designed to buy and sell inventory from various mobile publishers, segmenting these inventories based on demographics and selling the categorized impressions to advertisers who are looking for similar impressions.

As we mentioned earlier, ad networks conveniently offer a wide range of pricing models that include cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-thousand impressions (CPM).

Moreover, there are several types of business models to run your ad campaigns on as well as a variety of ad formats and targeting strategies. Understanding the depths of ad networks will allow you to identify the top ad network that will work for your unique mobile app.

Mobile advertising business models

All mobile ad networks provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA and CPV.

With CPM (cost-per-mile) type, an advertiser is charged each time her or his ads are shown 1,000 times (so-called ‘a mile’). It’s the best business model for publishers, because it allows to make money every time an ad was displayed. If they have a stable predictable traffic, it allows publishers to forecast their revenue. The down side is that they may loose some extra revenue, if their app or website audience is really interested in a product or service they advertise. For that case CPC model would allow them to make more money.

With CPC (cost-per-click) model an advertiser is charged for each click made on her  or his mobile ads. This model works better for advertisers, because it allows them to pay only for instances when an interest to their product or service is explicit (their ads were clicked) and, as mentioned above, in some cases may work for publishers as well. For a publisher this model always presents a certain risk of him serving lots of ad impressions for free.

CPI (cost-per-install) model implies that advertisers are charged only when a click on their ads resulted into an actual mobile app install. It’s a specific case of a more generic CPC business model. Cost-per-install price has become one of the most important metrics for mobile app marketers to measure and keep track of, because essentially it represents a price they pay to acquire customers and hence it should be factor into ROI calculations.

CPA (cost-per-action) type is more advanced version of CPI, when an advertiser is charged for specific action (in-app sale, subscription, form submit, sign up and more) users take inside an app that is advertised on a mobile ad network. This type of a business model presents more opportunities for publishers to monetize their inventory on one hand and more options for advertisers to grow their business on the other.

And finally CPV (cost-per-view) type is applicable to mobile ad networks that provide advertisers with video ad campaigns. With this model, advertisers are charged for each instance their video mobile ad was viewed. With the current pace of a video advertising growth, this model becomes more and more popular.

Top Mobile Ad Networks

  • MAAS powered by Affle - Unified Audience Platform for Mobile User Growth
  • Adsterra Network - Well-Known Mobile Ad & CPA Network with Partner Care Approach
  • AppSamurai - Your one-stop-shop for mobile app growth
  • RevX - Made for Growth, Built for App Marketers
  • AdMaven - The Ad Network For publishers and advertisers
  • AdsCompass - Global Ad network for Publishers and Advertisers
  • ClickAdilla - Ad Network Premium Traffic
  • Hitapps - Expert in digital advertising and app development since 2017.
  • InMobi - Driving Real Connections
  • HUAWEI Ads - Mobile Marketing Platform tailored for HUAWEI devices
  • Performcb - #1 Performance Marketing Network Worldwide
  • Adlane - Ad Network for Publishers and Website Owners
  • myAppFree - High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK
  • SocialPeta - Ads Intelligence Tool For Marketing Strategy
  • Doble Via Latam - Best Performance Agency

Mobile ad formats

There are 5 major formats supported by top mobile ad networks – interstitial, banner ads, native ads, video ads and offer wall.

Interstitial ads

A full screen ads that cover the interface of their host application. This mobile ad format is most frequently used to display an ad between different app screens and it’s quite often displayed between different levels in a mobile game app.

Banner ads

A classical static or animated image ad, which is placed inside an app’s interface. Such ad may advertise a third party product, other digital or physical goods, as well as an option to expand an app’s functionality.

Native ads

Either a banner image or video ad that matches the form and function of the app interface it’s displayed in. The core concept of native ads to mimic an app’s interface to be least intrusive compared to other ad formats.

OfferWall ads

It is an ad unit within a mobile app that provides end users with lots of offers to engage with. The most frequent use case is mobile games, where offerwalls may either advertise third party games or a series of games from the same game developer.

Video ads

Video ads consist of a short, usually up-to 60 seconds, video clip to advertise products and services. This mobile ad format is most often used within media apps. There are two major types of video ads – in-stream and out-stream. With in-stream type, video ads are displayed full-screen before, after and within video content that is streamed inside an app. With out-stream type video ads are displayed on a web page, displayed inside a mobile app.

Mobile ads reporting

An advertising campaign performance data reporting is one of the key components that is crucial for its success. This information is provided by mobile ad networks to advertisers via an online dashboard. It includes data on such parameters of ads performance as number of impressions, clicks, installs, video ad views, platform, country, ad format and so on.

Mobile ads targeting

There are number of parameters that allow to narrow down a mobile ad campaign reach to a specific audience. These parameters are called targeting options, there are a number of such options but the majors are the following:

Geo

It allows to narrow down an ad campaign within a specific country or region. It enables mobile marketers to advertise a product or service that is relevant only within a specific region.

Device 

It allows to show ads on specific models of mobile devices only. This type of targeting lets advertisers to display ads on devices with a specific screen size and other hardware requirements, which allows to avoid a mobile ad experience degradation.

Carrier

With this option, it’s possible to show ads only to mobile users, who are served by a specific mobile carrier. It presents advertisers an opportunity to display ads to mobile users, those mobile carrier provides a better mobile signal reception in a specific area.

OS

it allows to show ads on mobile devices running specific operating system or even particular versions of OS. It gives advertisers a benefit of displaying ads to mobile users on devices that are best to display those ads software wise.

Connection

By applying this targeting option, it’s possible to show mobile ads on mobile devices when they are connected to the Internet either via Wifi or 3G/LTE connection.

Interests

mobile ad network that collect mobile users data and build their profile allows to narrow down an ad campaign on an audience segment with specific interests only.

Gender

This option allows to narrow down an ad campaign to mobile users of a particular gender. Naturally, just like with any kind of advertising such targeting is aimed to market goods specifically to females and males.

How to choose the best ad network?

A successful ad network strategy looks different to individual publishers and advertisers. It will depend on the unique factors of a business’ needs, including the type of inventory, audience location and business size.

But one thing remains the same amongst all publishers looking to partner with a mobile ad network: The best network should serve quality and relevant ads to audiences within your mobile app business. And publishers and advertisers will usually use an ad network together with other digital advertising components, such as DSPs and ad exchanges.

With a sea full of different mobile ad platforms, it can be a challenge to find one that will give your in-app advertising the boost it needs. So when deciding on a top mobile ad network for your app, there are some factors to consider to ensure you pick the best one that offers good rates, a variety of ad formats, high eCPMs as well as efficient audience targeting.

While there are many things you need to consider when partnering with an ad network, there are a few key points to prioritize when making your decision:

  • Targeting capabilities
  • Price model, including compensation & payment terms
  • Ad formats
  • Support provided
  • Ad quality
  • Ratings of advertiser network

Partner with top ad networks

Mobile ad networks have surely revolutionized the app advertising industry, along with key ad tech players, including the ad exchange, DSPs and SSPs, providing advertisers and publishers the opportunity to effectively target relevant users and increase ROI.

In order to facilitate the process of navigating through the broad advertising landscape, ad networks enable cost-effective ways to buy ad space, surpassing the traditional advertising of manually contacting advertisers and driving automation and their technological advantages with their capabilities.

Take a look at our list of top mobile ad networks for app developers and mobile business owners, and find the right one to work with. To compile this list, we researched the major players in the mobile advertising field, including companies that offer a wide range of ad formats and targeting options, as well as robust statistics and good technical support.

List of mobile advertising networks

AdMaven

The Ad Network For publishers and advertisers

(0) REVIEWS
FoundedEmployees
201451 - 100

AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers\' websites, worldwide. Powered by AI and over 10 years of online advertising experience, you will find an increased performance on media campaigns and increased revenue on your traffic monetization.

Learn more about AdMaven
FoundedEmployees
2016201-500

ClickAdilla is a high technology self-serve ad network platform that provides quality traffic with ani-fraud and anti-spam systems. The network grants service for advertisers and publishers. Creating an ad campaign takes only a few clicks - a user-friendly personal account is very intuitive, campaign moderation takes up to 10 minutes and the support team works 24/7 to solve any issues.

Learn more about ClickAdilla

Appska

The best flow of target users for your app!

10
(5 votes)
(5) REVIEWS
Employees
10-50

AdLib DSP

AdLib: The Premium DSP For Everyone.

(0) REVIEWS
FoundedEmployees
201610 - 50

[masterslider id=\"265\"] AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources.

Learn more about AdLib DSP

Mooko Media

Discover Your Perfect Partner

10
(1 vote)
(1) REVIEWS
Employees
10-50

RevU

Industries Most Advanced, Simple and Diverse Offerwall

10
(1 vote)
(1) REVIEWS
FoundedEmployees
200710-50

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

Trackier

AdTech Solutions For Your Every Marketing Need

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2016325 million USD--

Trackier aims to streamline your data by providing you with effective AdTech solutions powered by Artificial Intelligence so you can better focus on driving your growth. Trackier uses advanced technology and a customer-first approach to help marketers across the globe build great products, create exceptional experiences, and preserve customer privacy.

Key features

  • Smart link & fraud detection tools, with simple integration
  • Real-time attribution report
  • Onboard partners from different channels with ease
  • Get instant attribution reports for better marketing performance
  • Manage your ad spend with accurate & updated cost reports
  • Track your customer throughout their journey with holistic mobile attribution tracking
  • Protect your ad spend from ad and mobile fraud with our fraud detection tool
  • Analyze real-time traffic patterns to enhance your marketing performance
  • Manage & segment your audience with one centralized dashboard for effective retargeting
Learn more about Trackier

3.14 Mobitech

Mobile Advertising the way it should be

10
(3 votes)
(3) REVIEWS
FoundedEmployees
2013101 - 200
3dot14 is a leading Mobile Ad Network that helps you grow user acquisition, brand visibility, brand performance and enhance....

MAAS powered by Affle

Unified Audience Platform for Mobile User Growth

(0) REVIEWS
FoundedEmployees
201951-100

A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations. Leveraging Affle’s mDMP-based connected device intelligence and Affle’s mFaaS platform, MAAS helps reach out to the most relevant users while maximizing quality. Features like unified transparent reporting, CPCU-focused payouts to managed and self-served offering, MAAS is the one stop shop for all your UA needs.

  • Tagline: Unified Audience Platform for Mobile User Growth
  • Services: Mobile-first DSP, Data Management Platform (DMP),  fraud detection system, Analysis, Creative Suite
Learn more about MAAS powered by Affle

Remerge

Growth Specialist for App Businesses

(0) REVIEWS
Employees
101 - 200

AdQuantum

Revenue Acquisition for Mobile Apps

(0) REVIEWS
FoundedEmployees
201551 - 100

Adlane

Ad Network for Publishers and Website Owners

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201820-50

Adlane is the ultimate way to monetize your traffic with all most popular formats. Key Features The project is designed specifically as an ultimate way to monetize your traffic using simple integration and popular ad formats: Browser Push notifications, In-page Push, Popunder, Display and Video by CPM / CPC models We invite everyone to adlane.

Learn more about Adlane

SmartHub

Launch your own serviced, market-ready, efficient RTB marketplace in just 7 days

(0) REVIEWS
FoundedEmployeesSocialTraffic
201810-50600 followers8000+ visitors per month
FoundedEmployees
201651 - 100

Golden Goose – global CPA platform that provides mobile traffic monetization tools for all participants in the global mVAS market. We are specialists in Mobile Content Offers for 15 years and we have experience on both side of mVAS market: we have been a content provider in the CIS countries since 2005 and in 2016 we have became a global mobile performance network.

We have created the biggest ecosystem of mobile traffic monetization for mVAS market all over the world. And it’s not a joke and idle talk!

In the end we announce that we have become a Global Mobile Performance Marketing Hub for Direct Carrier Billing services!

Learn more about Golden Goose

RevX

Made for Growth, Built for App Marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201451 - 100

Made for growth, built for app marketers. At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level! We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.

Learn more about RevX

AdPushup

Ad Revenue Optimization

(0) REVIEWS

AdAction

A full-service ad platform that connects mobile marketers to high-intent users worldwide.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201310-50-2,000+-

ADxAD

pop, banners, native, member’s area traffic

10
(1 vote)
(1) REVIEWS
Employees
10-50

AdsCompass

Global Ad network for Publishers and Advertisers

10
(4 votes)
(4) REVIEWS
FoundedEmployees
201310-50

AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks. Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.

Learn more about AdsCompass

AdMaven

The Ad Network For publishers and advertisers

(0) REVIEWS
FoundedEmployees
201451 - 100

AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers\' websites, worldwide. Powered by AI and over 10 years of online advertising experience, you will find an increased performance on media campaigns and increased revenue on your traffic monetization.

Learn more about AdMaven
FoundedEmployees
2016201-500

ClickAdilla is a high technology self-serve ad network platform that provides quality traffic with ani-fraud and anti-spam systems. The network grants service for advertisers and publishers. Creating an ad campaign takes only a few clicks - a user-friendly personal account is very intuitive, campaign moderation takes up to 10 minutes and the support team works 24/7 to solve any issues.

Learn more about ClickAdilla

Appska

The best flow of target users for your app!

10
(5 votes)
(5) REVIEWS
Employees
10-50

AdLib DSP

AdLib: The Premium DSP For Everyone.

(0) REVIEWS
FoundedEmployees
201610 - 50

[masterslider id=\"265\"] AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources.

Learn more about AdLib DSP

Mooko Media

Discover Your Perfect Partner

10
(1 vote)
(1) REVIEWS
Employees
10-50

RevU

Industries Most Advanced, Simple and Diverse Offerwall

10
(1 vote)
(1) REVIEWS
FoundedEmployees
200710-50

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

Trackier

AdTech Solutions For Your Every Marketing Need

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2016325 million USD--

Trackier aims to streamline your data by providing you with effective AdTech solutions powered by Artificial Intelligence so you can better focus on driving your growth. Trackier uses advanced technology and a customer-first approach to help marketers across the globe build great products, create exceptional experiences, and preserve customer privacy.

Key features

  • Smart link & fraud detection tools, with simple integration
  • Real-time attribution report
  • Onboard partners from different channels with ease
  • Get instant attribution reports for better marketing performance
  • Manage your ad spend with accurate & updated cost reports
  • Track your customer throughout their journey with holistic mobile attribution tracking
  • Protect your ad spend from ad and mobile fraud with our fraud detection tool
  • Analyze real-time traffic patterns to enhance your marketing performance
  • Manage & segment your audience with one centralized dashboard for effective retargeting
Learn more about Trackier

3.14 Mobitech

Mobile Advertising the way it should be

10
(3 votes)
(3) REVIEWS
FoundedEmployees
2013101 - 200
3dot14 is a leading Mobile Ad Network that helps you grow user acquisition, brand visibility, brand performance and enhance....

MAAS powered by Affle

Unified Audience Platform for Mobile User Growth

(0) REVIEWS
FoundedEmployees
201951-100

A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations. Leveraging Affle’s mDMP-based connected device intelligence and Affle’s mFaaS platform, MAAS helps reach out to the most relevant users while maximizing quality. Features like unified transparent reporting, CPCU-focused payouts to managed and self-served offering, MAAS is the one stop shop for all your UA needs.

  • Tagline: Unified Audience Platform for Mobile User Growth
  • Services: Mobile-first DSP, Data Management Platform (DMP),  fraud detection system, Analysis, Creative Suite
Learn more about MAAS powered by Affle

Remerge

Growth Specialist for App Businesses

(0) REVIEWS
Employees
101 - 200

AdQuantum

Revenue Acquisition for Mobile Apps

(0) REVIEWS
FoundedEmployees
201551 - 100

Adlane

Ad Network for Publishers and Website Owners

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201820-50

Adlane is the ultimate way to monetize your traffic with all most popular formats. Key Features The project is designed specifically as an ultimate way to monetize your traffic using simple integration and popular ad formats: Browser Push notifications, In-page Push, Popunder, Display and Video by CPM / CPC models We invite everyone to adlane.

Learn more about Adlane

SmartHub

Launch your own serviced, market-ready, efficient RTB marketplace in just 7 days

(0) REVIEWS
FoundedEmployeesSocialTraffic
201810-50600 followers8000+ visitors per month
FoundedEmployees
201651 - 100

Golden Goose – global CPA platform that provides mobile traffic monetization tools for all participants in the global mVAS market. We are specialists in Mobile Content Offers for 15 years and we have experience on both side of mVAS market: we have been a content provider in the CIS countries since 2005 and in 2016 we have became a global mobile performance network.

We have created the biggest ecosystem of mobile traffic monetization for mVAS market all over the world. And it’s not a joke and idle talk!

In the end we announce that we have become a Global Mobile Performance Marketing Hub for Direct Carrier Billing services!

Learn more about Golden Goose

RevX

Made for Growth, Built for App Marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201451 - 100

Made for growth, built for app marketers. At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level! We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.

Learn more about RevX

AdPushup

Ad Revenue Optimization

(0) REVIEWS

AdAction

A full-service ad platform that connects mobile marketers to high-intent users worldwide.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201310-50-2,000+-

ADxAD

pop, banners, native, member’s area traffic

10
(1 vote)
(1) REVIEWS
Employees
10-50

AdsCompass

Global Ad network for Publishers and Advertisers

10
(4 votes)
(4) REVIEWS
FoundedEmployees
201310-50

AdsCompass - is a global ad network that offers mutually beneficial cooperation for webmasters, advertisers, media buyers and ad networks. Having our own Ad Exchange and Self-Serve Platform, we are able to provide all our partners multiple options to collaborate.

Learn more about AdsCompass

Get listed in the Mobile Advertising Directory

We help mobile advertising platforms and companies to reach new customers, generate sales leads and build their brands.  To get your service listed in our directories and promoted across email, blog, and social media start an advertising campaign with us.

By signing up you agree to our privacy policy. You can opt out anytime.