ironSource

ironSource Info

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  AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising Posted on November 20, 2023 by Anne Freer AppsFlyer IronSource experiences significant growth in the global rankings, surging to third place in both power....

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  Hyper-casual games, hyper-growth for your audience Posted on July 01, 2020 ironSource sees over seventeen million hyper-casual games installed every day, and last year hyper-casual....
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  The untapped channel in app distribution: back to basics, with a twist Posted on May 20, 2020 Preloads have been replaced with cloud-based solutions powered by third-parties (such as ironSource Aura) who both develop the technology and manage the relationship with the OEM or carrier.
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  The new ASO: part of your UA funnel Posted on March 31, 2020
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  The impact of rewarded video on wider game metrics Posted on March 11, 2020 ...by users engaging with rewarded video ads, and also two additional important metrics we focus on at ironSource.
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  5 points that sum up mobile gaming in 2019 Posted on January 15, 2020 CVC invested in ironSource, Blackstone acquired Vungle, Adjust raised $227M, and Unity continued its M&A spree with the....

• How to maintain control and transparency with in-app bidding Compared to traditional waterfall instances, in-app bidding can be advantageous. However one concern raised within the context of in-app bidding is the loss of manual tweaks to fill ad requests. Given...
• Social networks are not enough: why you should diversify your app marketing channel mix App marketers now have more capabilities than ever before to reach new audiences. Yet, despite the wealth of options available, many app marketers choose to rely solely on social ad networks (SANs) for...
• Addressing addressability: How brand marketers can adapt their mobile programmatic strategy ATT and cookie deprecation signifies more than just a technological shift – it’s a game-changer for marketers who are looking to reach engaged consumers where they are spending the most  time....
• Unity Expands Direct Brand and Agency Support in EMEA Unity is excited to announce its expansion in the European (EMEA) market for its Programmatic Exchange, following four years of exponential growth for direct brand and agency sales in North America . Growing...
• 4 tips for optimizing towards in-app events with ironSource Ads’ tCPA optimizer As you grow your app, scaling your user base is essential. Traditional CPI advertising ensures you can grow your installs, but what if you could acquire higher quality users who don’t just download your...

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