ironSource powers the app economy, helping mobile content creators prosper with a leading business platform designed to turn any app into a business. We help customers focus on what they do best – creating great apps and user experiences – while we enable their business expansion in the app economy.
Office Location
30 3rd St
San Francisco, CA 94103
United States
ironSource Info
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| Types: | - |
| Groups: | App Monetization, Mobile Game Monetization |
ironSource News
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AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising Posted on November 20, 2023 by Anne Freer AppsFlyer IronSource experiences significant growth in the global rankings, surging to third place in both power....
ironSource Insights
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Hyper-casual games, hyper-growth for your audience Posted on July 01, 2020 ironSource sees over seventeen million hyper-casual games installed every day, and last year hyper-casual....
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The untapped channel in app distribution: back to basics, with a twist Posted on May 20, 2020 Preloads have been replaced with cloud-based solutions powered by third-parties (such as ironSource Aura) who both develop the technology and manage the relationship with the OEM or carrier.
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The new ASO: part of your UA funnel Posted on March 31, 2020
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The impact of rewarded video on wider game metrics Posted on March 11, 2020 ...by users engaging with rewarded video ads, and also two additional important metrics we focus on at ironSource.
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5 points that sum up mobile gaming in 2019 Posted on January 15, 2020 CVC invested in ironSource, Blackstone acquired Vungle, Adjust raised $227M, and Unity continued its M&A spree with the....
Articles from the ironSource blog:
- Implementing ads without cannibalizing subscription conversions: A brief guide by ad format 2024 has seen many premium subscription service apps expanding their business models to incorporate an ad-tier into their offerings. At first glance, this shift makes sense – traditionally only...
- Beyond 50: An untapped audience While many marketers heavily concentrate on reaching Gen Z and Millennial audiences, an often-overlooked yet rapidly-expanding demographic has emerged within the mobile gaming sphere: adults over 50. ...
- Ad revenue and churn: A balancing act A diverse monetization strategy is vital to provide your app with long-term resilience. Using varied revenue streams, you’re able to ensure that your app keeps running and growing even if one stream...
- 4 ways to help your app scale during major sporting events Major sporting events often mean an increase in both app engagement and interest from users for relevant apps. And the 2024 Olympics and Euro Championship, kicking off in July, will likely have billions...
- Introducing the all-new Unity LevelPlay Partnering with a strong mediation provider has never been more important. As the shift to bidding and mounting privacy regulations present challenges for app publishers, using a mediation that can boost...
ironSource Competitors and Alternatives
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