Revolutionizing the mobile subscription business


We are mad about apps and passionate about the subscription business. We also believe that the subscription model is the way to create a sustainable positive impact on both developers and society. This is why we are on a mission to democratize it for app developers across the globe. Here are our tools & services for you to crack the subs business:


madduck Publishing: madduck publishing is a partnership program that takes care of all the legwork from marketing to pricing to grow your app profitably, including the required financing to do so.


madduck Insights: madduck insights is a self service platform that provides actionable insights to maximize your profits by sifting through your data with our custom built algorithms.


Why madduck?

  • Finance: Test & grow in new markets without spending a dime
  • Marketing: Explore new channels without a marketing team
  • Data Analysis: Generate insights without digging into big data
  • Growth Hack: Master your acquisition funnel without any expert guidance
  • madduck Publishing
  • madduck Insights 


Why madduck Publishing?

madduck Publishing is a partnership program where the developer focuses on the product and madduck takes care of the rest, including financing. It is a turnkey solution that includes a large team of dedicated creative designers, marketers, data analysts and pricing experts.

madduck Publishing works on profit share which means that the developer doesn’t spend a dime for the services provided! 

madduck Publishing Main Features

  • Maximize Your Profit: Our data analysts run A/B tests for every step of your funnel so that your app is optimized for profitability
  • Expand Active User Base: Our marketers work on scaling in existing countries and penetrating new ones so your customer base grows continuously
  • Grow Recurring Revenue: We prioritize healthy growth over immediate revenue to invest in the future of your app

Why madduck Insights?

As a team with experience in successful subscription apps, we understand the challenges. That’s why we created madduck insights to analyze your data, find issues, and identify opportunities for you.

  • Outliers spotted a mile away: Our algorithms set expectations for your cohort based key metrics like Churn, Install to Subscription (ItS) etc. and flag countries which are outliers so you don’t have to check each country to spot them. When your metrics move beyond these expected levels, we create an insight and voila!
  • Best in class LTV forecasting: Revenue is corruptible and LTV is the one and only truth in the subscription business. Get the most accurate LTV calculation on the market to get a better handle of your pricing and leave no money on the table. 
  • Customized alerts for complete peace of mind: Do you have this feeling in your stomach that you might be missing something? An opportunity, or a signal that shows that things will go bad in a certain country? Well we had it too until we deployed Alerts. It enables you to customize alerts in non-cohort based metrics and countries so that you can put your mind at ease.

madduck Insights Main Features

  • Just 30 seconds with 0 coding required: After you sign-up, just paste your App Store Token and sit back to let us do all the work for you. NO SDKs to integrate! No developers needed! Just copy & paste and you are good to go! It literally takes you less than 30 seconds.
  • Your insights delivered on a country basis: madduck Insights shows you the problems with their locations (i.e. countries), their root causes as well as the revenue impact if corrected. With relevant recommendations for each problem, all you have to do is to address the underlying problems to improve your bottomline. All our data comes from Apple’s Sales & Trends reports and are cohort based so there is not an ounce of doubt on the precision of our data!
  • Country & Package Based LTV Prediction: We calculate your LTVs for each package in each country: and our predictions are extremely accurate. You can see the distribution of your different packages paired with their own LTVs. You can even dig down and see our predicted retention rates for each single package. Moreover, the confidence level we generate for each LTV figure gives you a handle on how to approach our numbers.

madduck Insights offers three pricing plans, Compare plans and features!


madduck Features

  • Country & Package Based LTV
  • Actionable Insights (a.k.a. Localization)
  • Retention Forecasting
  • Custom Alerts
  • App Publishing
  • App Marketing


Dara Hizveren - Chief Builder

madduck Data


Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

madduck Info

Groups:App Analytics, App Monetization, Subscription Management
madduck News
  • Get EXCITED for APS London Posted on January 25, 2024 by Fiona McGregor from the app industry's leading players including Appsflyer, Onesignal, Quantum Metric, Stream, madduck, appier, Avow Technologies, Remerge and apptweak.
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