Onalytica

Founded in 2009 and backed by Bebo founders Michael and Paul Birch, Onalytica is an award-winning influencer marketing software platform that connects brands with topical influencer communities and helps them to scale and structure influencer programs globally. Influencer Marketing is still an emerging category with brands and influencers both figuring out how to best work together for mutual benefit in an environment with no rules. Onalytica provides the software, professional services and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy.

Onalytica Features

Improve Thought Leadership
Fast-track Perception Change
Increase Demand Generation
Reach New Audiences

Onalytica Info

Platforms:	-
Types:	Platform
Groups:	Influencer Marketing, Influencer Marketing Platforms, Influencer Marketing Tools

Articles from the Onalytica blog:

B2B Brands Are Getting Bolder: Why Humor, Personality, & Hot Takes Are Winning Serious question: When did “B2B” become synonymous with “boring”? Or, if that’s too harsh for you, how about “safe”, “expected”, or “standard”? In our industry, it can be easy to...
Beyond SEO: Why Influencers Are Your Edge in the Age of AI Search For years, B2B marketers have been laser-focused on one goal: showing up on Google’s first page. But the way we search is changing, and it is changing fast. Traditional search engines are making room...
Brands Behaving Badly: Anonymous Stories From the Influencer Protection Program Influencer marketing can be incredibly effective when it’s done right. But when it’s done wrong? That’s a whole different story. If you’ve been here before, you know we spend a lot of time talking...
The Future of B2B Marketing Is on TikTok: 10 AI Creators to Watch If we say “TikTok,” what pops into your head? Probably dance trends, GRWM vids, and someone shouting “run, don’t walk!” to the newest brunch spot in NYC. And sure — TikTok did start as the...
Who’s Who in AI? Top 25 Influencers to Follow in 2024 As the conversation around AI continues to evolve, the team at Onalytica has been listening closely to our customers and the broader market. The influence of AI in driving innovation, efficiency, and strategic...

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