MNTN

MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television.

MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

MNTN Features

Automated Optimization
Creative-as-a-Subscription™
Premium Inventory
Creative Solutions
Reporting Suite
Simple Activation
Integrations and APIs

Office Location

HEADQUARTERS

823

Congress Avenue #1827

Austin, TX 78768

USA

MNTN Data

Employees:	201-500

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

MNTN Info

Types:	CTV Advertising
Ad Formats:	-
Models:	-
Trading Models:	-

Articles from the MNTN blog:

Connected TV Statistics: Viewership & Growth Trends (2024) Connected TV (CTV) continues to solidify its place as both a mainstream entertainment platform and a powerful marketing tool. The best way to fully understand the impact and reach of the medium is to brush...
Header Bidding vs Real-Time Bidding (RTB): What’s the Difference? Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding...
Netflix Advertising in 2024: The Complete Guide for Marketers As of 2024, Netflix has over 269 million paid subscribers globally. It remains the number-one streaming service in the world. If you are going to advertise on Connected television (CTV), Netflix represents...
Data Management Platform (DMP): What Is It & How Does It Work? Gathering customer information and keeping it organized requires the right data solution. There are plenty of options out there — the majority of which are all referred to using acronyms. These barrages...
First-Touch Attribution Model: What Is It & How Does It Work? Modern marketing campaigns don’t rely on guesswork or hunches. They use models to determine which activities and content have the greatest impact on the consumer journey. Of the various frameworks used...

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