TikTok rolls out Interactive Add-Ons for In-Feed Ads

Anne Freer | April 21, 2022

App Business

TikTok has just launched Interactive Add-Ons for its In-Feed Ads. 

The feature means audiences can engage with popups, stickers and other visual elements. 

As the social video giant’s own research has shown – viewers who share, like or comment on branded TikTok videos are 150% more likely to purchase a product or service. 

Interactive Add-Ons are additions to In-Feed Ads available in standard or premium configurations. 

Standard add-ons can be used to drive clicks and conversions and include display cards, gift code, vote and countdown stickers, while premium add-ons promote brand awareness and community engagement and include pop-out showcases, gestures and super likes.

Ads that drive attention on TikTok result in 57% of viewers searching for brand information. 

Add-ons are meant as brand engagers which result in 350% more likely visits to a brand’s physical store, 150% more lily purchases from a brand and 40% more likely brand website or app visits. 

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