TikTok has just launched Interactive Add-Ons for its In-Feed Ads.
The feature means audiences can engage with popups, stickers and other visual elements.
As the social video giant’s own research has shown – viewers who share, like or comment on branded TikTok videos are 150% more likely to purchase a product or service.
Interactive Add-Ons are additions to In-Feed Ads available in standard or premium configurations.
Standard add-ons can be used to drive clicks and conversions and include display cards, gift code, vote and countdown stickers, while premium add-ons promote brand awareness and community engagement and include pop-out showcases, gestures and super likes.
Ads that drive attention on TikTok result in 57% of viewers searching for brand information.
Add-ons are meant as brand engagers which result in 350% more likely visits to a brand’s physical store, 150% more lily purchases from a brand and 40% more likely brand website or app visits.