Mapp Digital is a global marketing technology company formerly known as Teradata’s Digital Marketing division. Next to push notifications, Mapp offers a variety of in-app plugins to provide app publishers additional ways to interact with their customers. These include a Message Inbox, Customer Feedback form, and an Offer Wall. The Mobile Push module is part of the Mapp Customer Engagement Platform which is designed for multi-channel campaign execution (Email, Mobile Push, SMS, Social Media, Web). In addition, Mapp also offers a Data Management Platform (DMP).
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- Best Time to Send suggestion tool
Adsquare launches tool to measure effectiveness of digital out of home campaigns Posted on December 17, 2019 by Anne Freer ...select poster frame locations based on audience, spatial and movement data using interactive visual mapping software.
City transportation app Whim raises €29.5m from investors including BP Posted on November 11, 2019 by Ben Heathcote
TripScout raises $2m to be 'first travel app you use every day' Posted on May 02, 2019 by Ben Heathcote ...their inspiration into action as every restaurant, café, shop, or site featured within the content is mapped to one of TripScout's 100 million+, constantly updated points of interest.
Verve partners with HERE to tackle location contextual data Posted on January 10, 2019 by Anne Freer ...Verve, the mobile platform for location-driven programmatic video and display, has just partnered with mapping service HERE Technologies to expand its mobile display ad units and access the digital out-of-home....
Apple highlights major app developers adopting Siri Shortcuts Posted on October 22, 2018 by Andy Boxall ...including Dark Sky and The Weather Channel can be summoned using single word voice searches, and Citymapper will provide up-to-the-minute travel news and information when Siri is asked about commute times. Health....
Waze mixes dating and ride-sharing concepts in new Waze Carpool service Posted on October 11, 2018 by Andy Boxall Waze, the Alphabet-owned mapping app, has expanded its Carpool service to all 50 U.
Why digitization will kill the restaurant menu card Posted on September 18, 2018 by Artyom Dogtiev Digital food projections In France, the Skullmapping creative collective has utilised projectors to entertain diners with animations of their food....
Week in Review - programmatic spend increased in 2017 whilst 56% of consumers consider mobile ads boring Posted on March 30, 2018 by Anne Freer
UK mobile and desktop video ad engagement increases in 2017 Posted on March 29, 2018 by Anne Freer
A Definitive Guide to Mobile User Acquisition Strategy for 2018 Posted on February 20, 2018 by Artyom Dogtiev People who don’t have to deal with complex ideas may have no use for mind mapping apps or the Trello app.
What it takes to develop an on-demand delivery app Posted on March 16, 2020 Order placement process Driver scheduling and assignment Live mapping and tracking of deliveries Flexible payment options Feedback and rating system for buyers,....
GDPR & CCPA are just the start. Why companies need to prepare for a new era of data regulation Posted on January 06, 2020 Mapping our data flow to educate our customers as to how data moves through our platform.
How much does it cost to make an AR app? Posted on December 03, 2019 SLAM based AR apps SLAM ( Simultaneous Localization and Mapping) has been used since the late 80s but there were no enough supporting technologies to implement....
Tips to evaluate mobile app development costs in 2019 Posted on July 18, 2019 A basic service like simple detecting and mapping might not cost a lot.
How Internet of Things (IoT) is transforming the agriculture sector? Posted on June 03, 2019 With the help of provided measurements, climate conditions can be mapped, appropriate crops can be chosen, and necessary measures can be taken to enhance their capacity.....
Studies show that ROI on analytics spend is 900%, so why are marketers still relying on their gut to make marketing… https://t.co/LC5WthkRzz(about 2 hours ago)
We've analyzed online customer behavior to identify changes due to the current Coronavirus pandemic, including traf… https://t.co/P6lhp3PBwp(about 3 hours ago)
Noticing changes in #data is one of the biggest challenges for analysts - or at least it used to be. In our latest… https://t.co/2JIzRVsLHj(about 1 day ago)
RT @e_commerce_mag: Morgens shoppen, nachmittags Nachrichten ... #coronakrise #internet #medien #konsum https://t.co/SfMUxTj7yL https://t.c…(about 1 day ago)
We analyzed traffic changes across sectors to identify changes in online #customerbehavior due to the current… https://t.co/Pd797X2ohs(about 2 days ago)
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