Leanplum is a mobile content management platform that lets user personalise and publish mobile content dynamically.
The Leanplum platform syncs, store, and deploy mobile assets in real-time, handling security, syncing, and offline support. The company also offers an A/B testing tool, allowing developers and marketers to optimise app user experience, mobile analytics, and marketing automation, supporting in-app messages, push notifications and more.
Leanplum was formed by former engineers working in Google’s video advertising operations and is based in San Francisco.
|Types:||Content management, Enterprise App Management|
|Groups:||App Analytics, Mobile Marketing, Push Notifications|
People delete apps because they receive too many irrelevant notifications Posted on September 06, 2019 by Anne Freier ...includes too many irrelevant notifications, according to new research by multi-channel engagement platform Leanplum.
Acquisition costs for subscription-based apps are down almost 50% Posted on November 01, 2018 by Anne Freier ...gains over the last 12 months according to new data by Liftoff, the mobile user acquisition company and Leanplum, the mobile engagement platform.
Mobile Ad News Weekly - Snapchat isn't adding enough new users, Twitter to let publisher sell pre-roll video ads Posted on May 04, 2018 by Anne Freier Mobile engagement platform,Leanplum, has announced additional funding fromWaterwood Group, the Beijing-based private equity firm,....
Leanplum increases funding to boost APAC expansion Posted on April 30, 2018 by Anne Freier Mobile engagement platform, Leanplum, has announced additional funding from Waterwood Group, the Beijing-based private equity firm,....
63% of push notifications are sent at the wrong time Posted on January 26, 2018 by Andy Boxall ...push notifications are being sent and not opened, because they arrive at the wrong time, according to Leanplum’s research.
Week in Review – Black Friday has arrived, but will the predictions hold true? Posted on November 24, 2017 by Anne Freier With Black Friday approaching fast, mobile engagement platform,Leanplumhas partnered with retail app platform,Branding Brand, to take a closer look at the impact....
Mobile commerce: 65% of shoppers are planning to use mobile devices to shop this Black Friday Posted on November 23, 2017 by Anne Freier With Black Friday approaching fast, mobile engagement platform, Leanplum has partnered with retail app platform, Branding Brand, to take a closer look at the impact....
Week in Review – What happened in mobile advertising this week Posted on November 17, 2017 by Anne Freier Mobile engagement companyLeanplum announced a Series D funding round worth $47 million led by Norwest Venture Partners.
App growth best practices: turning downloads into loyal customers [video] Posted on May 31, 2019 Christian Castro from Leanplum spoke at App Promotion Summit Londonabout “App growth best practices.
RT @branchmetrics: In our next webinar, co-hosted by @Leanplum, we’ll sit down with Chip Smith, Sr. Engagement Manager at @Tinder, to learn…(about 3 days ago)
Last chance to sign up for our webinar on customer engagement! We’ll have Paul Stich (Countable) discuss how apps c… https://t.co/3VNAnzhpkw(about 3 days ago)
Are you driving in-app revenue? We have the info you need to meet your customer engagement goals and make your app… https://t.co/p3Q9qzvZrG(about 4 days ago)
Want to learn how top companies see a 5x increase in the number of users who make in-app purchases in less than 30… https://t.co/VvqCpfDfFJ(about 5 days ago)
"Leanplum Study Reports 75% of Millennials Delete Mobile Apps Due to Irrelevant & Too Many Notifications." https://t.co/kYO1CLerOh(about 6 days ago)
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