Leanplum is a mobile content management platform that lets user personalise and publish mobile content dynamically.
The Leanplum platform syncs, store, and deploy mobile assets in real-time, handling security, syncing, and offline support. The company also offers an A/B testing tool, allowing developers and marketers to optimise app user experience, mobile analytics, and marketing automation, supporting in-app messages, push notifications and more.
Leanplum was formed by former engineers working in Google’s video advertising operations and is based in San Francisco.
|Types:||Content management, Enterprise App Management|
|Groups:||App Analytics, Mobile Marketing, Push Notifications|
Acquisition costs for subscription-based apps are down almost 50% Posted on November 01, 2018 by Anne Freier ...gains over the last 12 months according to new data by Liftoff, the mobile user acquisition company and Leanplum, the mobile engagement platform.
Mobile Ad News Weekly - Snapchat isn't adding enough new users, Twitter to let publisher sell pre-roll video ads Posted on May 04, 2018 by Anne Freier Mobile engagement platform,Leanplum, has announced additional funding fromWaterwood Group, the Beijing-based private equity firm,....
Leanplum increases funding to boost APAC expansion Posted on April 30, 2018 by Anne Freier Mobile engagement platform, Leanplum, has announced additional funding from Waterwood Group, the Beijing-based private equity firm,....
63% of push notifications are sent at the wrong time Posted on January 26, 2018 by Andy Boxall ...push notifications are being sent and not opened, because they arrive at the wrong time, according to Leanplum’s research.
Week in Review – Black Friday has arrived, but will the predictions hold true? Posted on November 24, 2017 by Anne Freier With Black Friday approaching fast, mobile engagement platform,Leanplumhas partnered with retail app platform,Branding Brand, to take a closer look at the impact....
Mobile commerce: 65% of shoppers are planning to use mobile devices to shop this Black Friday Posted on November 23, 2017 by Anne Freier With Black Friday approaching fast, mobile engagement platform, Leanplum has partnered with retail app platform, Branding Brand, to take a closer look at the impact....
Week in Review – What happened in mobile advertising this week Posted on November 17, 2017 by Anne Freier Mobile engagement companyLeanplum announced a Series D funding round worth $47 million led by Norwest Venture Partners.
Leanplum announces $47 million funding round to boost mobile marketing cloud expansion Posted on November 13, 2017 by Anne Freier Mobile engagement company Leanplum announced a Series D funding round worth $47 million led by Norwest Venture Partners.
App growth best practices: turning downloads into loyal customers [video] Posted on May 31, 2019 Christian Castro from Leanplum spoke at App Promotion Summit Londonabout “App growth best practices.
So textPlus ran two in-app messaging campaigns during the first-time user experience that boosted 90-day retention… https://t.co/gB5JKTFL1J(about 3 hours ago)
Since 2017, over half of all website traffic worldwide has occurred from mobile devices. So, what’s the current sta… https://t.co/3BCQihwMmg(about 4 days ago)
Chicago! Rightpoint and Leanplum are gathering Chicago-based influencers to discuss using customer insights to buil… https://t.co/kVSDERxBzl(about 5 days ago)
London, seats are running out! Join us and a select group of industry experts to discuss all you need to know about… https://t.co/tHbOcJXrYN(about 6 days ago)
What is the best way to launch an end-to-end push notification test? Learn the five essential components in our pos… https://t.co/f3t0D06iv5(about 11 days ago)
The unified marketing analytics platform
All the tools you need to keep track of your apps
Powerful, granular app analytics
Your mobile acquisition team’s AI powered analyst
All the App Intelligence Data you Need
Mobile measurement, attribution, and engagement
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