AppsFlyer is a mobile app tracking and attribution analytics platform for app developers and marketers. Use the platform to manage, measure and optimise your mobile user acquisition process to improve your ROI. AppsFlyer offers the following to developers:
- Real-time data to maximise your advertising ROI
- Reports to maximise the lifetime value of your users
- One universal SDK for easy integration
- It’s unbiased and transparent
|Groups:||App Analytics, Mobile Marketing, User Acquisition|
Google's share of app retargeting climbs 44% rivalling Facebook Posted on April 01, 2020 by Anne Freer ...as its share of retargeting rose 44% during the second half of 2019, according to data released by AppsFlyer, the mobile attribution company.
Organic installs of apps jump 15% amidst coronavirus pandemic Posted on March 20, 2020 by Anne Freer According to research by AppsFlyer, non-organic installs remain largely unchanged as of mid-March 2020.
Game app install spending to double to £37 billion by 2022 Posted on March 16, 2020 by Anne Freer That’s according to a new forecast by mobile attribution firm AppsFlyer.
Travel app downloads fall 20% on back of coronavirus outbreak Posted on February 21, 2020 by Anne Freer According to an analysis of 40 million app installs shared by AppsFlyer, downloads, bookings and revenue on travel apps were down following the outbreak.
Ad install advertising spend to reach $118 billion by 2022 Posted on February 14, 2020 by Anne Freer That’s according to a newly published forecast from mobile attribution company, AppsFlyer.
Coronavirus claims another MWC drop-out: AppsFlyer Posted on February 12, 2020 by Anne Freer AppsFlyer, the mobile attribution company, has announced its withdrawal from the MWC 2020 over concerns....
AppsFlyer secures $210 million to boost mobile marketing tools Posted on January 22, 2020 by Anne Freer AppsFlyer, the mobile marketing analytics firm, has just secured $210 million in a Series D funding round....
Almost all retail Android apps leak personal user data Posted on January 09, 2020 by Anne Freer According to research by AppsFlyer, Android’s fraud rate is 6x higher than iOS’s.
Hyper-casual game downloads are up 150% in 12 months Posted on November 28, 2019 by Anne Freer That’s according to the latest report from mobile attribution and marketing analytics firm AppsFlyer.
Ilyon’s Bubble Shooter™ Programmatic UA [case study] Posted on March 16, 2020 In addition to a clear display of metrics coming from their attribution platform, Appsflyer, Ilyon was also able to track performance and specific KPIs (events, purchases, RR, and ROAS),....
When Things Get Hot: a mobile game case study by Kunlun and Bidease Posted on January 30, 2020 AppsFlyer Cooperation term.
App user acquisition panel – What worked in 2019? (And what didn’t!) [video] Posted on January 22, 2020 ...Polina Bogachenkova from 8fit, Omri Argaman from Zoomd, Marichka Baluk from Blinkist, and Ben Jeger from AppsFlyer.
App retargeting: how to stay ahead of the competition in 2020 Posted on January 21, 2020
APAC emerges as the fastest-growing mobile app market Posted on November 11, 2019 According to a recent research by AppsFlyer, APAC has shown significant potential for the next few years.
- Perform Advanced Measurement by Exporting Attributed Raw User-Level Ad Revenue Posted on 06th April 2020 (about 15 hours ago)
- The Coronavirus Impact on App Installs and Marketing Budgets (Updated April 2) Posted on 02nd April 2020 (about 5 days ago)
- Install-Level Fraud Detection with Bayesian Networks Posted on 01st April 2020 (about 6 days ago)
- AppsFlyer Performance Index: Edition X Highlights and a Look Back at Edition I Posted on 31st March 2020 (about 7 days ago)
- Announcing Branded Links: Ensuring Customer Trust and Brand Consistency Posted on 24th March 2020 (about 2 weeks ago)
Top Mobile App Conferences and Events To Go To in (2019) Posted on January 31, 2018 by Alberto Furlan Organized by TheTool, PickASO and AppsFlyer, the goals of the event are to share best practices and the latest strategies and tactics.
Data you won’t find anywhere else
Qualitative analytics for iOS and Android apps
mobile app and store analytics
Mobile Marketing Solutions
#1 ad fraud prevention for brands, networks and agencies
Fully-integrated optimisation solution for mobile apps
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