Kumulos

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Kumulos mobile user engagement platform is purpose built to help app publishers to increase the engagement of their mobile app.

The features include: omni-channel messaging, user, behavior & location-based segmentation and targeting, automation and scripting engine, analytics and campaign reporting, user experience monitoring & RESTful transactional APIs.

Contact Kumulos to book a free demo or sign up for a free trial.

Messaging – Push Notifications, In-App Messaging & Web Push Notifications

From Kumulos Mobile Marketing hub, you can schedule and manage campaigns and report results. It’s easy to combine push notifications with in-app messaging. For the app inbox, you have configurable message expiry, there are reusable templates with dynamic content tags. The media library is where you can store all your brand assets. You can personalize campaigns via user attributes, try A/B testing with content and report on results.

Push Notifications – native mobile push notifications for iOS and Android
In-App Messaging – complete control over fonts, layout, content (including full-screen background and foreground videos) and actions
Web Push Notifications – Retain and engage users on your website or web application

Download Kumulos Companion App to Try Push Notifications!

Kumulos Companion App can be downloaded from the Google Play Store or Apple App Store. Then, all you have to do is scan the QR code and pair it with your Companion App account, in your Kumulos dashboard, and you are ready to go.

Segmentation & Targeting

With Kumulos you can combine user, behavior & location-based segmentation and targeting with channel preferences for maximum impact.

User-based segmentation and targeting – filter audience based on who they are and what you know about them (e.g. user attributes for demographics)
Behaviour-based segmentation and targeting – filter audience based on actions they have (or have not taken within the app)
Location-based segmentation and targeting – filter audience one or more geofences (e.g. near a store)

Automations

Kumulos give you a number of automations which you can set up for onboarding campaigns, shopping cart abandonment, or automations like updating a CRM system when someone joins a loyalty programme.

Audience – (segment, channel, geofence)
Triggers – (analytics event, geolocation event)
Actions – (send message, execute script)

Analytics

Kumulos gives you all the analytics you need to measure KPIs for Audience, Engagement & Retention.

Out-of-the-box analytics – measure high-level engagement KPIs (e.g. 30 day retention, active users per day, sessions per day)
Conversion funnels – measure conversion against app-specific KPIs (e.g. onboarding) using messaging to prevent drop-offs and improve conversion

Stakeholder reporting

You can easily report performance against KPIs for key stakeholders.

User Experience Monitoring – Use Crash Reporting and API Monitoring to be alerted to problems before they adversely impact audience of your app.
App Store Monitoring – Track subsequent reviews, star-ratings and keyword rankings

RESTful APIs

Messaging API – Manage geofences and channels, Send transactional messages and notifications, Report open-rates
CRM API – Managing users and attributes (segmentation)
Analytics API – Export aggregated counts (e.g. chart data), Export raw event stream (e.g. into Google Big Query)

Kumulos Info

Platforms:	Android, iOS
Types:	App Builder
Groups:	App Analytics, Mobile Marketing, Push Notifications

Kumulos News

Adjust wins Best Analytics Platform at 2019 App Growth Awards Posted on December 18, 2019 by Artyom Dogtiev Appsumer Kumulos Sensor Tower Singular TrafficGuard Kudos to Adjust team, folks keep making sure the....
Mobile user engagement platform Kumulos fall 2019 features update Posted on December 11, 2019 by Artyom Dogtiev All Kumulos features are designed to help you engage the audience of your app.
Best Analytics Platform: App Growth Awards 2019 Preview Posted on November 18, 2019 by Artyom Dogtiev Adjust Appsumer Kumulos Sensor Tower Singular TrafficGuard We’re looking forward to finding out the winner....
App Growth Awards 2019 Finalists Announced Posted on October 28, 2019 by Business of Apps ...AppAda Health AppBaby2Body AppHomeToGo AppKaia Health AppSyft AppBest Analytics PlatformAdjustAppsumerKumulosSensor TowerTrafficGuardBest App Advertising PlatformAdActionApp SamuraiBideaseSmartly.
In-App Messaging added to an award winning mobile marketing automation platform Posted on August 15, 2019 by Artyom Dogtiev This article was first published on Kumulos blog.
Google Analytics for mobile apps is shutting down - where should developers move now? Posted on May 23, 2019 by Artyom Dogtiev This article was previously published on Kumulos blog.
App Growth Awards finalists announced Posted on November 22, 2018 by Artyom Dogtiev ...Advertising Redbox Mobile Best Analytics Platform adjust mFaaS AppsFlyer AppTweak Kumulos Best App Engagement Platform Applift Braze (formerly Appboy) Leanplum mSolutions....

Kumulos Insights

Acquisition or retention – have you been doing it wrong all along? Posted on March 18, 2020 At Kumulos our focus is on helping you to retain your hard-won audience through engagement.
CCPA – what it means for you and your app Posted on February 24, 2020
Three app development best practices to increase location opt-ins Posted on September 26, 2019 This article was first published on Kumulos blog.
App KPI’S – 10 mobile app performance questions you must answer Posted on May 03, 2019 At Kumulos, we talk to A LOT of mobile app developers and app publishers and the topic often turns to “What....
6 Pros of location-based marketing Posted on April 10, 2019 Location-based marketing, or, proximity marketing (as the Kumulos team like to refer to it) is one of the fastest ways to gain a competitive edge when it comes....

Latest Tweets from Kumulos:

Kumulos Adds Support for Huawei Push Kit. This now means that mobile apps can enjoy all the power of the award winn… https://t.co/ZPmXheEaDE
(about 2 days ago)
Disappointed in Poor Campaign Conversions? Then you need Confirmed Delivery from Kumulos. The ONLY Mobile Engagemen… https://t.co/3HjaAgz9VY
(about 57 days ago)
COVID-19 is boom-time for on-line retailers. The real winners will be those that hold onto these new customers when… https://t.co/VhY2srfnvh
(about 58 days ago)
Really want to know how your Mobile and Web Notifications Campaigns are Performing? Then you need Kumulos. The ONL… https://t.co/k4QeP2R85H
(about 59 days ago)
@BusinessofApps @appannie @TrafficGuardAI @Apptopia @uxcam @adjustcom @Apptica_com @AppsFlyer @getSmartlook… https://t.co/vab8NUs8Qs
(about 60 days ago)

Kumulos Rankings

Top App Analytics Companies (2020) Posted by Artyom Dogtiev App Annie Trafficguard Apptopia SensorTower UXCam Kumulos Apptica Appsflyer Smartlook Localytics MixPanel Singular Kochava Appfigures Flurry Analytics Countly LeanPlum GameAnalytics Branch....

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Kumulos Reviews

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