Kumulos mobile user engagement platform is purpose built to help app publishers to increase the engagement of their mobile app.
The features include: omni-channel messaging, user, behavior & location-based segmentation and targeting, automation and scripting engine, analytics and campaign reporting, user experience monitoring & RESTful transactional APIs.
Contact Kumulos to book a free demo or sign up for a free trial.
Messaging – Push Notifications, In-App Messaging & Web Push Notifications
From Kumulos Mobile Marketing hub, you can schedule and manage campaigns and report results. It’s easy to combine push notifications with in-app messaging. For the app inbox, you have configurable message expiry, there are reusable templates with dynamic content tags. The media library is where you can store all your brand assets. You can personalize campaigns via user attributes, try A/B testing with content and report on results.
- Push Notifications – native mobile push notifications for iOS and Android
- In-App Messaging – complete control over fonts, layout, content (including full-screen background and foreground videos) and actions
- Web Push Notifications – Retain and engage users on your website or web application
Download Kumulos Companion App to Try Push Notifications!
Kumulos Companion App can be downloaded from the Google Play Store or Apple App Store. Then, all you have to do is scan the QR code and pair it with your Companion App account, in your Kumulos dashboard, and you are ready to go.
Sign up for a free trial of Kumulos then download the Companion App to see just how powerful and easy Kumulos is!
Segmentation & Targeting
With Kumulos you can combine user, behavior & location-based segmentation and targeting with channel preferences for maximum impact.
- User-based segmentation and targeting – filter audience based on who they are and what you know about them (e.g. user attributes for demographics)
- Behaviour-based segmentation and targeting – filter audience based on actions they have (or have not taken within the app)
- Location-based segmentation and targeting – filter audience one or more geofences (e.g. near a store)
Kumulos give you a number of automations which you can set up for onboarding campaigns, shopping cart abandonment, or automations like updating a CRM system when someone joins a loyalty programme.
- Audience – (segment, channel, geofence)
- Triggers – (analytics event, geolocation event)
- Actions – (send message, execute script)
Kumulos gives you all the analytics you need to measure KPIs for Audience, Engagement & Retention.
- Out-of-the-box analytics – measure high-level engagement KPIs (e.g. 30 day retention, active users per day, sessions per day)
- Conversion funnels – measure conversion against app-specific KPIs (e.g. onboarding) using messaging to prevent drop-offs and improve conversion
You can easily report performance against KPIs for key stakeholders.
- User Experience Monitoring – Use Crash Reporting and API Monitoring to be alerted to problems before they adversely impact audience of your app.
- App Store Monitoring – Track subsequent reviews, star-ratings and keyword rankings
- Messaging API – Manage geofences and channels, Send transactional messages and notifications, Report open-rates
- CRM API – Managing users and attributes (segmentation)
- Analytics API – Export aggregated counts (e.g. chart data), Export raw event stream (e.g. into Google Big Query)
|Groups:||App Analytics, Mobile Marketing, Push Notifications|
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