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Heap is the mobile and web analytics company. It empowers businesses with iOS apps and web events tracking capabilities. The Heap platform automatically captures and measure every user action (clicks, taps, swipes, form submissions, page views, and more) in an app. The solution doesn’t require any extra code and eliminates waiting for data to trickle in.

The major features are:

Retroactive analytics
Real-time analytics
Direct data export (part of the Enterprise plan)
Retention tracking
Funnels building

Heap Info

Platforms:	Responsive Web Apps
Types:	Analytics
Groups:	App Analytics

Heap News

Antoine Forest, co-founder and CEO of Stargazer, talks influencer marketing [interview] Posted on March 25, 2020 by Artyom Dogtiev The platform is still a relatively new social media that can be leveraged for cheap impressions and with great engagement.
App development in US is most expensive in California Posted on March 04, 2020 by Anne Freer For example, freelancers tend to be cheaper than full-time employed app builders.
Google paid search ads drive more traffic to web shops than Facebook or Instagram Posted on February 25, 2020 by Anne Freer But the study also found that cheaper products sold better on Facebook and Instagram than expensive ones.
iPhone shipments rose 6% in China during late Q3 Posted on November 27, 2019 by Anne Freer The rise is driven by the iPhone 11, which is available at a considerably cheaper price tag than the previous iPhone XR.
Apple may soon offer subscription bundles for its Music and TV+ services Posted on October 09, 2019 by Anne Freer 99 in the US, making it a cheaper rival to Netflix and Amazon.
Acquiring a gaming app user who makes an in-app purchase is cheapest in the UK Posted on August 30, 2019 by Anne Freer 21, Android users are much cheaper to acquire than iOS counterparts at $4.
More consumers willing to use voice technologies to make purchases Posted on July 29, 2019 by Anne Freer
Mobile banner ads 120% more effective than video for ROI Posted on January 28, 2019 by Anne Freer However, it is 120% less cost-effective than cheaper banner ads.
App Growth Awards finalists announced Posted on November 22, 2018 by Artyom Dogtiev ...Builders’ iOS App Preview Video for Skyscanner Marlin Motion Preview Builders’ App Preview Videos for CheapOair Wunder Mobility for Wunder Carpool – Elevator Best ASO Company AppAgent AppTweak....
App Store subscription apps that cost thousands per year scamming iOS users Posted on October 05, 2018 by Andy Boxall ...use subscriptions to make money reveals many which charge high rates for services many expect to be cheap, or free.

Heap Insights

How to choose the best mobile attribution partner for your app Posted on May 26, 2020
The Ad game-changer: Programmatic meets In-game video ads Posted on May 20, 2020 One of the most reprehensible actions came from bad actors purchasing cheap traffic and reselling it at a significant markup.
“TikTok is not my target audience” - you are wrong & here’s the data Posted on April 29, 2020 reduced CPI by 50% at scale, 90% cheaper CPMs and so on.
App developers in post-Covid world: A bleak future, rife with opportunity Posted on April 14, 2020 ” For one, growing your audience will be cheaper.
Keep your marketing strategy relevant during a crisis Posted on April 01, 2020 However, the paid media arena is also cheaper right now and is a great tool to get in front of the right eyes.

Latest Tweets from Heap:

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Articles from the Heap blog:

Echosec saves two sprints of maintenance work in a year Posted on 22nd May 2020 (about 4 days ago)
The rise of insight teams for digital products Posted on 13th May 2020 (about 2 weeks ago)
Purple gives comfort to those in need during global pandemic Posted on 28th April 2020 (about 4 weeks ago)
CareMessage helps underserved populations improve health outcomes during COVID-19 Posted on 23rd April 2020 (about 1 month ago)
From small wins come big victories Posted on 15th April 2020 (about 1 month ago)

Heap Rankings

Android Game Makers List Posted on May 12, 2017 by Alberto Furlan It’s also relatively cheap compared to some of the other makers on this list,costing £45.
Top UK App Developers (2019) Posted on February 23, 2017 by Artyom Dogtiev

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Heap Reviews

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