AppsFlyer

AppsFlyer Info

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  AVOW’s new OEM playbook opens new growth paths for fintech marketers Posted on April 09, 2025 by Nayden Tafradzhiyski ...insights from Southeast Asia, North America, Europe, and more Fraud mitigation advice from MMPs like AppsFlyer and Singular Mobile OEM partner contributions from Xiaomi, OPPO, and Transsion Real-world....

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  The evolution of loyalty apps Posted on February 03, 2025
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  Adapt to thrive: How should app marketers be evolving? Posted on November 25, 2024 In late 2023, two-thirds (65%) of marketers surveyed by AppsFlyer had high hopes for 2024 budget growth, and our latest Performance Index show this optimism....
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  What Android marketers can learn from iOS apps to prepare for the privacy-driven future Posted on May 22, 2023
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  How can app marketers maintain a profitable subscription model? Posted on November 10, 2022
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  How marketers can protect apps from fraud and safeguard ad spend   Posted on September 28, 2020

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  The Cross Platform Opportunity for Mobile Apps CTV Beyond Connected TV (CTV) viewership, engagement and advertising has been steadily rising in recent years and in the U
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  PANEL: App Growth Strategies 2023 Watch this video for a panel discussion about app growth strategies for 2023
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  The Future of Attribution AppsFlyer’s Mati Bochenczak discusses the prospects for mobile attribution in the future
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  What is Return on Experience and how to measure it We are introduced to return on experience, its advantages, and how to evaluate it by Laura Davis and Richard Earnshaw of AppsFlyer
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  How to navigate the maze of new Privacy Regulations and the Data Clean Room environment In this video, join Darren Elliott of AppsFlyer as he discusses how to navigate the maze of new privacy regulations and the data clean room environment which may allow you to build crucial market insights about your product

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  #234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel It’s been a couple of weeks since we wrapped up our App Promotion Summit London 2025
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  #229: “How top apps win at user acquisition” App Promotion Summit Berlin panel Good news – the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have
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  #228: “Data-driven strategies for UA” App Promotion Summit Berlin panel Another week – another bonus episode for you
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  #172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove
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  #170: "User Acquisition for Subscription Apps" App Promotion Summit San Francisco panel   This week we have a bonus episode for you

• Closing the Loop: A Single Source of Truth for All Your Marketing Efforts In a privacy-first reality, fragmented data has become the norm. Platforms such as Google, Meta, TikTok, Snap, and X each operate within isolated ecosystems, resulting in inconsistencies, blind spots,...
• WWDC25 just supercharged AdAttributionKit — here’s what you need to know Overlapping re-engagement conversion windows What it meansUsers often click on multiple ads before making a purchase. Until now, if a user tapped two different ads during their journey, only the most recent...
• Unveiling the future: Inside AppsFlyer’s AI strategy AI-first marketers are redefining the marketing game by combining the best of human intuition with the unmatched speed and scale of machines. At AppsFlyer, we’ve witnessed this transformation over...
• Inside the data handshake powering the new wave of retail media Back in 2021, when industry analyst Eric Seufert said, “everything is an ad network,” it sounded pretty bold. At the time, it was mostly the Walmarts and Amazons of the world playing in this space...
• Unlock the value of web-to-app  Today’s users don’t think in silos—and neither should you. They move fluidly between web and app, expecting seamless, personalized experiences at every touchpoint. For brands, it’s no longer about...

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