AppsFlyer

AppsFlyer Info

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  eCommerce app marketers are spending more to acquire users while installs stall Posted on September 30, 2022 by Anne Freer Appsflyer) The Covid-19 pandemic heralded the era of online purchasing and app retail.
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  Consumers want more from their retail app experience Posted on September 27, 2022 by Anne Freer Retention rates fell 13% on Android devices and 5% on iOS according to AppsFlyer research.
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  Ad spend for eCommerce apps drops 50% Posted on September 22, 2022 by Anne Freer That’s according to the latest State of eCommerce App Marketing report from app experts AppsFlyer.
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  Non-gaming subscription apps see 13% spike in installs Posted on June 14, 2022 by Anne Freer That’s according to a new report from Liftoff and AppsFlyer that examines consumer trends for mobile app marketers.
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  iOS app install ad spend budgets grow 65% despite impact of ATT Posted on April 29, 2022 by Anne Freer ...app install ad spend grew 65% over the second half of 2021, according to the latest examination by AppsFlyer that tracked the impact of Apple's App Tracking Transparency (ATT) framework on mobile measurement. Around....
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  Apple privacy changes continue to disrupt app marketers and mobile media companies Posted on March 28, 2022 by Anne Freer ...out. However, many are beginning to improve their SKAN modeling, according to data released from app experts AppsFlyer.
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  Who's coming to App Promotion Summit London 2022? Posted on March 07, 2022 by Emily Hazlewood ...leading app marketing & engagement platforms and agencies including ConsultMyApp, OneSignal, MOLOCO, AppsFlyer, Iterable, AppTweak, data.
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  Gaming apps spent big on user acquisition in 2021 as 10% of budgets shifted from iOS to Android Posted on February 25, 2022 by Anne Freer ...of gaming app installs on Android rose 22% last year according to new data released by app experts AppsFlyer.
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  How ATT opt-in rates affected installs and mobile ad budgets in 2021 Posted on December 22, 2021 by Anne Freer ...Transparency (ATT) opt-in rates reached 46% over the last few months of 2021, according to data released by AppsFlyer.
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  HUAWEI Ads secures App Growth Awards win at annual event Posted on December 14, 2021 by Artyom Dogtiev ...advertising – it has also been described as ‘one of the fastest-growing platforms in Europe’ by AppsFlyer.

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  How marketers can protect apps from fraud and safeguard ad spend   Posted on September 28, 2020

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  Performance marketers: if streaming TV is still not part of your media plan as a key channel for mobile growth - it… https://t.co/uinbTmC4r6

  (about 1 day ago)
  
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  Feeling that holiday anxiety? 😨 We get it - with higher costs on iOS, an economic slowdown & supply chain disrupti… https://t.co/2LsOK3w0Bq

  (about 4 days ago)
  
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  Welcome to the chaotic jungle of CTV! 🌴 Where do you begin? What do you need? How should you build a CTV-to-mobile… https://t.co/UGD45qLA9p

  (about 8 days ago)
  
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  Aaaand it’s a wrap! The official part is over. There’s going to be a party obviously but guess there’s no need to t… https://t.co/MZG0HgF3Qb

  (about 15 days ago)
  
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  These two power girls are in charge of the entire organization of #mamacyprus - kudos to Ayelet Glauberman and Zara… https://t.co/A4CebY13Wn

  (about 15 days ago)
  

• The MMP buying guide – The fundamental handbook for nailing one of the most important decisions a marketer could make Posted on 28th September 2022 (about 3 days ago)
• The state of eCommerce app marketing – 2022 edition Posted on 20th September 2022 (about 2 weeks ago)
• Welcome to the jungle – your ultimate guide for CTV Advertising Posted on 15th September 2022 (about 2 weeks ago)
• Mobile advertising – everything you need to know (and forget) in 2022 and beyond Posted on 08th September 2022 (about 3 weeks ago)
• Why you should care about your app title in 2022 Posted on 31st August 2022 (about 1 month ago)

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  Top App Engagement Platforms (2022) Posted by Pia Subramaniam

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