AppsFlyer

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AppsFlyer is a mobile app tracking and attribution analytics platform for app developers and marketers. Use the platform to manage, measure and optimise your mobile user acquisition process to improve your ROI. AppsFlyer offers the following to developers:

Real-time data to maximise your advertising ROI
Reports to maximise the lifetime value of your users
One universal SDK for easy integration
It’s unbiased and transparent

AppsFlyer Info

Platforms:	-
Types:	Analytics
Groups:	App Analytics, Mobile Marketing, User Acquisition

AppsFlyer News

Google drives more app installs than Facebook for first time Posted on September 25, 2019 by Anne Freier ...Facebook in the total number of attributed installs according to the latest Performance Index published by AppsFlyer.
41% of marketers aren't worried about ad fraud being risk to ad spend Posted on September 09, 2019 by Anne Freier That’s according to mobile marketing analytics company AppsFlyer which just published its latest State of Mobile Fraud 2019 report.
Twitter adds bidding option to optimise views for six-second video ads Posted on August 22, 2019 by Anne Freier ...cent viewable ads,” said Paul Wright, managing director of UK, France & MENA at digital ad agency Appsflyer.
Fanbytes attracts major investment to expand influencer marketing platform Posted on August 07, 2019 by Anne Freier We have deep integrations with all app tracking partners like Appsflyer, Adjust and Tenjin as a consequence of our data approach,” he adds.
23% of non-organic app install are fraudulent Posted on July 31, 2019 by Anne Freier Reshef Mann, the co-founder and CTO of AppsFlyer, explained that the industry seemed to be successful by launching new solutions to detect bots....
Less marketing spend, more revenue. This partnership makes it easier for app developers and publishers to monetize Posted on July 10, 2019 by Artyom Dogtiev ...apps in 2018 was an estimated $106 billion (App Annie, 2018) and app developers spent around $39bn (AppsFlyer, 2018) on marketing to gain a share of this fast-growing market.
App install advertising fraud is 60% higher in APAC than global average Posted on June 25, 2019 by Anne Freier Data by AppsFlyer reveals that app install fraud in APAC is 60% higher than the global average.
Applause’s 4th edition gathers together more than 200 app marketing professionals Posted on June 17, 2019 by Artyom Dogtiev ...Congress, the app marketing and mobile growth congress held in Spain organized by PickASO, TheTool and AppsFlyer.
Twitter's MoPub adds impression-level revenue data to SDK Posted on May 22, 2019 by Anne Freier Publishers are free to process the data themselves or send it off to partners including Adjust, AppsFlyer, Branch, Kochava, Singular, SOOMLA, and Tenjinfor further analysis.
Snap rises up ranks for latest AppsFlyer performance index Posted on March 20, 2019 by Anne Freier According to the latest Performance Indexby mobile attribution company AppsFlyer, Snap is on a roll rising to third place in the overall non-game rank for Western Europe.

AppsFlyer Insights

So you think you know who pays in-app? Think again. Posted on July 25, 2019
5 ways apps benefit from premium brand advertising Posted on June 04, 2019
Top 5 app data trends of 2018 and what they mean for 2019 [video] Posted on May 20, 2019 Brad Want from AppsFlyerspoke atApp Promotion Summit Londonabout “Top 5 app data trends of 2018 and what they....
Taking a ByteDance: chewing the fat about the hottest social media and advertising company in the world Posted on March 05, 2019 While they do offer an ad tool – and it does integrate with services like AppsFlyer- it is challenging to find out about it at this moment in time.
Make your apps stick - how to battle uninstalls Posted on February 28, 2019 According to a recent study by AppsFlyer, the app uninstall rate is 28% after the first 30 days.

Latest Tweets from AppsFlyer:

Meanwhile at @MMATurkey, @mobiledl rocking the stage! https://t.co/YedhPmBfLd
(about 17 hours ago)
Getting ready for @MMATurkey! Our team are waiting for you 😎 @mobiledl #MMATurkey https://t.co/WIFTX2FzBl
(about 20 hours ago)
Our very own @realpaulwright spoke with @EGR_Marketing and shed light on the risks of #adfraud on… https://t.co/yhnuiKcH9U
(about 20 hours ago)
What is the future of mobile attribution? @Apptopia’s @AdamBlacker25 hosted our very own @EMashiach for a Q&A sessi… https://t.co/vdCs18zMwL
(about 3 days ago)
RT @MCSaatchiPerf: We joined @AppsFlyer's webinar on maintaining the relevancy of your #attribution framework. Watch Michael Hew, our Senio…
(about 3 days ago)

Articles from the AppsFlyer blog:

Choosing the Ingredients for Your Fraud Protection Posted on 09th October 2019 (about 6 days ago)
What 2018 Data from Black Friday Tells Us About 2019 Posted on 07th October 2019 (about 1 week ago)
Google Insider Tips to Bring Your Creative Assets to the Next Level Posted on 29th September 2019 (about 2 weeks ago)
Who Topped New AppsFlyer Performance Index? You’re in for a Surprise Posted on 24th September 2019 (about 3 weeks ago)
Refine Your Fraud Protection with Validation Rules Posted on 19th September 2019 (about 4 weeks ago)

AppsFlyer Rankings

Top Mobile App Conferences and Events To Go To in (2019) Posted on January 31, 2018 by Jamie Giggs Organized by TheTool, PickASO and AppsFlyer, the goals of the event are to share best practices and the latest strategies and tactics.
Top App Install Ad Platforms (2019) Posted on August 17, 2017 by Artyom Dogtiev Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE and Apsalar.
Top Mobile Ad Networks 2018 Posted on May 16, 2017 by Artyom Dogtiev One of the best sources to check a particular mobile ad network performance is the AppsFlyer semi-annual Performance Index.
Top Mobile Advertising Companies (2019) Posted on May 12, 2017 by Artyom Dogtiev io, Appsflyer, Ad-X, Kochava, AppSalar, Party Tracking.
Top DSPs (2018) Posted on May 12, 2017 by Artyom Dogtiev ...YouTube and TV ads programmatically through Google Partner Select, DBM’s premium video marketplace AppsFlyer Performance Index.

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AppsFlyer Reviews

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