Mobile app tracking and attribution analytics

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(1 vote)

AppsFlyer is a mobile app tracking and attribution analytics platform for app developers and marketers. Use the platform to manage, measure and optimise your mobile user acquisition process to improve your ROI. AppsFlyer offers the following to developers:

  • Real-time data to maximise your advertising ROI
  • Reports to maximise the lifetime value of your users
  • One universal SDK for easy integration
  • It’s unbiased and transparent

Website screenshot

Source: AppsFlyer

Key Features

  • Attribute every app install to the marketing campaign and media source
  • OneLink Universal Deep Linking attributes leads from any marketing activity
  • Deep integrations with nearly every marketing platform
  • Retargeting attribution provides accurate attribution
  • Take control and enforce IOs
  • Connect web activity with AppsFlyer data
  • Overview dashboard provides the trends and insights every mobile marketer needs to know
  • Dynamic cohort and retention reports
  • Simple to use drag-and-drop editor
  • 24/7 access to all user-level mobile attribution

AppsFlyer Deeplinking Features

AppsFlyer’s deep linking helps brands increase installs, revenue, and LTV. It includes the following dedicated features:

  • Deploy Any Use Case: Simplify growth and acquisition with one link
  • Capitalize on Your Assets: Maximize ROI on owned, paid, and earned media
  • Personalize Onboarding: Delight users with contextual experiences powered by user data
  • Optimize Conversions: Create user experiences that spur higher intent

AppsFlyer Deeplinking screenshot

Source: AppsFlyer

AppsFlyer OneLink: How To Convert Users From Owned Media

AppsFlyer shows you how to get started with their OneLink solution in the video below:

Source: AppsFlyer

AppsFlyer Offices

Here are the central AppsFlyer offices located around the globe.

San Francisco, CA, US (HQ)
100 First Plaza, 100 1st St, San Francisco

New York, NY, US
79 Madison Ave

Buenos Aires, AR
5218 El Salvador

Beijing, CN
Chao Wai S O H O  (C Zuo)

Berlin, DE
68 Friedrichstraße

Bengaluru, IN
Regus Centre Services Bangalore Pvt. Ltd. Level 2

Key People

Oren Kaniel – CEO and co-founder

Oren runs a customer-obsessed company that aims to provide an exceptional experience to all stakeholders: clients, partners, employees, candidates, vendors, the entire market and our communities.

AppsFlyer Jobs and Careers

AppsFlyer lists available jobs and positions here with openings in their offices in London and Japan across roles in Sales, Marketing and Development.

You can find employee reviews of AppsFlyer on the company’s Glassdoor profile here.

AppsFlyer Info

Platforms:Android, iOS
Types:Ad Network, Ad Server, Agencies, App Ad Services
Groups:App Analytics, Mobile Marketing
AppsFlyer News
AppsFlyer Insights
Latest Tweets from AppsFlyer:
  • AppsFlyer

    Looking to increase your mobile app customer base in India? Our friends at @globale_media got you covered.…

    Retweet Reply Favorite (about 6 hours ago)
  • AppsFlyer

    Join AppsFlyer’s Brenda Chen and @sayweeeofficial’s Jon Lau at @AppGrowthSummit for a fireside chat on getting read…

    Retweet Reply Favorite (about 10 hours ago)
  • AppsFlyer

    RT @cohort_the: #mobilemarketing, April 20th: 1. Multi-touch attribution: Success is a journey (@AppsFlyer) 2. Clubhouse's round C, $4Bn…

    Retweet Reply Favorite (about 12 hours ago)
  • AppsFlyer

    RT @rwlord: In order to emerge from this "walled garden" enterprises need to be able to augment their own first-party data to get creative…

    Retweet Reply Favorite (about 17 hours ago)
  • AppsFlyer

    RT @AppGrowthSummit: Don't miss our "How e-Grocer Weee! is Preparing For a More Privacy-Centric Future with Measurement in Mind" fireside c…

    Retweet Reply Favorite (about 17 hours ago)
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