AppsFlyer

AppsFlyer Info

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  Google's share of app retargeting climbs 44% rivalling Facebook Posted on April 01, 2020 by Anne Freer ...as its share of retargeting rose 44% during the second half of 2019, according to data released by AppsFlyer, the mobile attribution company.
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  Organic installs of apps jump 15% amidst coronavirus pandemic Posted on March 20, 2020 by Anne Freer According to research by AppsFlyer, non-organic installs remain largely unchanged as of mid-March 2020.
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  Game app install spending to double to £37 billion by 2022 Posted on March 16, 2020 by Anne Freer That’s according to a new forecast by mobile attribution firm AppsFlyer.
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  Travel app downloads fall 20% on back of coronavirus outbreak Posted on February 21, 2020 by Anne Freer According to an analysis of 40 million app installs shared by AppsFlyer, downloads, bookings and revenue on travel apps were down following the outbreak.
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  The MWC 2020 has been officially cancelled Posted on February 14, 2020 by Anne Freer Multiple companies including Amazon, LG, Samsung, Sony and AppsFlyer had recently announced that they were not attending the event over coronavirus fears.
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  Ad install advertising spend to reach $118 billion by 2022 Posted on February 14, 2020 by Anne Freer That’s according to a newly published forecast from mobile attribution company, AppsFlyer.
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  Coronavirus claims another MWC drop-out: AppsFlyer Posted on February 12, 2020 by Anne Freer AppsFlyer, the mobile attribution company, has announced its withdrawal from the MWC 2020 over concerns....
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  AppsFlyer secures $210 million to boost mobile marketing tools Posted on January 22, 2020 by Anne Freer AppsFlyer, the mobile marketing analytics firm, has just secured $210 million in a Series D funding round....
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  Almost all retail Android apps leak personal user data Posted on January 09, 2020 by Anne Freer According to research by AppsFlyer, Android’s fraud rate is 6x higher than iOS’s.
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  Hyper-casual game downloads are up 150% in 12 months Posted on November 28, 2019 by Anne Freer That’s according to the latest report from mobile attribution and marketing analytics firm AppsFlyer.

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  Ilyon’s Bubble Shooter™ Programmatic UA [case study] Posted on March 16, 2020 In addition to a clear display of metrics coming from their attribution platform, Appsflyer, Ilyon was also able to track performance and specific KPIs (events, purchases, RR, and ROAS),....
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  When Things Get Hot: a mobile game case study by Kunlun and Bidease Posted on January 30, 2020 AppsFlyer Cooperation term.
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  App user acquisition panel – What worked in 2019? (And what didn’t!) [video] Posted on January 22, 2020 ...Polina Bogachenkova from 8fit, Omri Argaman from Zoomd, Marichka Baluk from Blinkist, and Ben Jeger from AppsFlyer.
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  App retargeting: how to stay ahead of the competition in 2020 Posted on January 21, 2020
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  APAC emerges as the fastest-growing mobile app market Posted on November 11, 2019 According to a recent research by AppsFlyer, APAC has shown significant potential for the next few years.

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  AppsFlyer's very own @realpaulwright discussed entertainment services ad #fraud trends with @CampaignTechUK's… https://t.co/8q3ANJUPsg

  (about 3 hours ago)
  
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  Check out the new #mobileads movers & shakers in the latest AppsFlyer Performance Index: https://t.co/VbjaxGartE… https://t.co/DArZTPhxgh

  (about 18 hours ago)
  
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  Want to learn how you can measure multi-touch attribution and more? Join us on Tuesday, April 7th at 10am PT/1pm ET… https://t.co/TFGdlEPIRi

  (about 20 hours ago)
  
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  Performing advanced measurements by exporting raw user level ad revenew data. https://t.co/4ipK1gUkqK #adrevenue… https://t.co/VxMDp8xCX6

  (about 22 hours ago)
  
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  Join our webinar on April 16 and learn from our experts how to step up your gaming monetisation game.… https://t.co/Wqdj8s2Idj

  (about 1 day ago)
  

• Perform Advanced Measurement by Exporting Attributed Raw User-Level Ad Revenue Posted on 06th April 2020 (about 1 day ago)
• The Coronavirus Impact on App Installs and Marketing Budgets (Updated April 2) Posted on 02nd April 2020 (about 5 days ago)
• Install-Level Fraud Detection with Bayesian Networks Posted on 01st April 2020 (about 6 days ago)
• AppsFlyer Performance Index: Edition X Highlights and a Look Back at Edition I Posted on 31st March 2020 (about 1 week ago)
• Announcing Branded Links: Ensuring Customer Trust and Brand Consistency Posted on 24th March 2020 (about 2 weeks ago)

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  Top Mobile App Conferences and Events To Go To in (2019) Posted on January 31, 2018 by Alberto Furlan Organized by TheTool, PickASO and AppsFlyer, the goals of the event are to share best practices and the latest strategies and tactics.
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  Top App Install Ad Platforms (2019) Posted on August 17, 2017 by Artyom Dogtiev Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE and Apsalar.
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  Top Mobile Ad Networks 2019 Posted on May 16, 2017 by Artyom Dogtiev One of the best sources to check a particular mobile ad network performance is the AppsFlyer semi-annual Performance Index.
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  Top Mobile Advertising Companies (2019) Posted on May 12, 2017 by Artyom Dogtiev io, Appsflyer, Ad-X, Kochava, AppSalar, Party Tracking.
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  Top DSPs (2019) Posted on May 12, 2017 by Artyom Dogtiev ...YouTube and TV ads programmatically through Google Partner Select, DBM’s premium video marketplace AppsFlyer Performance Index.

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