AppsFlyer

AppsFlyer Info

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  Half of Android apps are uninstalled within 30 days after download Posted on January 23, 2023 by Anne Freer ...days of download in 2022 and half of those were removed within just 24 hours finds a new report from AppsFlyer.
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  Finance app installs in Africa jump 25% attracting 3% higher ad spending Posted on January 20, 2023 by Anne Freer Installs of finance apps have grown 25% across Africa, according to the latest report from AppsFlyer and Google.
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  App sessions rose during World Cup half-time in France and Argentina Posted on December 22, 2022 by Anne Freer ...World Cup app sessions spiked in Argentina and France, according to new data shared by app experts AppsFlyer.
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  The 2022 App Growth Awards winners announced Posted on December 06, 2022 by Emily Hazlewood ...Platform AppTweak App Engagement Platform OneSignal App Revenue Platform Qonversion MMP of the Year AppsFlyer ASO Tool SplitMetrics ASO Agency Phiture User Acquisition Company AppAgent App....
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  Single source of truth solution lift non-organic install attributions by 29% Posted on December 01, 2022 by Anne Freer ...establishing a single source of truth is important According to new insights from app marketing expert AppsFlyer, non-SRN campaigns saw around 62% of their SKAN installs were duplicates compared to 18% for....
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  Two-thirds of popular Android shopping apps share user permissions Posted on November 30, 2022 by Anne Freer The most popular ad networks which apps share permissions with include AdMob and AppsFlyer.
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  Retention rates on Android drop 10% while iOS holds steady Posted on November 28, 2022 by Anne Freer ...have fallen a whopping 10% while iOS rates remained unchanged in Q3 2022, according to a report from AppsFlyer.
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  App Growth Awards 2022 - Finalists Announced Posted on November 14, 2022 by Fiona McGregor ...OneSignal App Revenue Platform Purchasely Qonversion wappier MMP of the Year Airbridge AppsFlyer Adjust Branch ASO Tool AppTweak Asodesk App Radar SplitMetrics ASO....
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  Apple Search ads tripled market share as ATT leads to falling app install budgets Posted on October 13, 2022 by Anne Freer However, a look at AppsFlyer’s latest Performance Index reveals there’s still plenty of opportunity for growth elsewhere. Apple....
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  eCommerce app marketers are spending more to acquire users while installs stall Posted on September 30, 2022 by Anne Freer Appsflyer) The Covid-19 pandemic heralded the era of online purchasing and app retail.

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  How can app marketers maintain a profitable subscription model? Posted on November 10, 2022
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  How marketers can protect apps from fraud and safeguard ad spend   Posted on September 28, 2020

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  When you need audience segmentation https://t.co/GDonVPOpOS

  (about 4 days ago)
  
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  Hear that music? This means WE'RE BACK! 💃 Get ready to samba the night away at the Mobile Carnival MWC 2023 party!… https://t.co/t6pSqglRne

  (about 5 days ago)
  
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  Oh, so apparently tomorrow is Data Privacy Day? 🙄 Anyway, this is how we celebrate it in the office. https://t.co/dd8LEPVRrX

  (about 9 days ago)
  
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  When you mess with privacy... 😉 https://t.co/i5H772WjMp

  (about 10 days ago)
  
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  We asked ChatGPT what they think about our new guide, “How to use ChatGPT to market your app," which has over 50 re… https://t.co/WIzpyTcp0r

  (about 13 days ago)
  

• FOMO-inducing facts that should sway your CMO to go all in on app marketing With more than 5.7 million apps out there, a beautifully designed app that offers an exquisite customer experience is not what’s going to help you stand out in the dense crowd.  App marketing, on the other hand, will. Problem is, not every CMO is jumping at the opportunity to go all in on app marketing […]
• How to use ChatGPT to market your app [50+ prompts] The post How to use ChatGPT to market your app [50+ prompts] appeared first on AppsFlyer.
• How to design an app icon: 6 best practices for 2023 What comes to mind when you think of your favorite mobile app? Many people would say the app icon.  Even though an app icon is small and simple, you shouldn’t underestimate its power. It’s the first thing most people see in their app store search results. In a split second, they conclude whether they want […]
• App uninstall report – 2023 edition It is a fact of life for every app that users uninstall apps, and for many in droves. Apps often fail to meet increasingly high user expectations, while the prevalence of uninstalls could also indicate something is seriously wrong with an app or how it is marketed. Marketers must therefore measure uninstalls, and understand the […]
• App UX: The fundamentals you need to know in 2023 People spend an average of four hours per day using apps on their smartphones. If you want one of those apps to be yours, you must consider your mobile app UX (user experience). The most frequently-used apps are the ones that simplify our lives. According to Josh Clark, author of Tapworthy: Designing Great iPhone Apps, […]

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