AppsFlyer

AppsFlyer Info

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  Hyper-casual game downloads are up 150% in 12 months Posted on November 28, 2019 by Anne Freer That’s according to the latest report from mobile attribution and marketing analytics firm AppsFlyer.
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  Matchmade connect app marketers to 2 million YouTube channels Posted on November 19, 2019 by Anne Freer Third-party attribution through AppsFlyer, Kochava and Adjust is also supported.
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  Mobile marketing analytics giant AppsFlyer 'looking to raise $200m' Posted on November 02, 2019 by Ben Heathcote AppsFlyer, the SaaS mobile marketing analytics company, is reportedly in talks to raise $200 million....
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  Facebook used to collect data on app uninstalls Posted on October 24, 2019 by Anne Freer According to Bloomberg, several ad tech providers such as Adjust, AppsFlyer, MoEngage, Localytics, and CleverTap have previously provided app uninstall tracking.
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  Google drives more app installs than Facebook for first time Posted on September 25, 2019 by Anne Freer ...Facebook in the total number of attributed installs according to the latest Performance Index published by AppsFlyer.
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  41% of marketers aren't worried about ad fraud being risk to ad spend Posted on September 09, 2019 by Anne Freer That’s according to mobile marketing analytics company AppsFlyer which just published its latest State of Mobile Fraud 2019 report.
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  Twitter adds bidding option to optimise views for six-second video ads Posted on August 22, 2019 by Anne Freer ...cent viewable ads,” said Paul Wright, managing director of UK, France & MENA at digital ad agency Appsflyer.
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  Fanbytes attracts major investment to expand influencer marketing platform Posted on August 07, 2019 by Anne Freer We have deep integrations with all app tracking partners like Appsflyer, Adjust and Tenjin as a consequence of our data approach,” he adds.
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  23% of non-organic app install are fraudulent Posted on July 31, 2019 by Anne Freer Reshef Mann, the co-founder and CTO of AppsFlyer, explained that the industry seemed to be successful by launching new solutions to detect bots....
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  Less marketing spend, more revenue. This partnership makes it easier for app developers and publishers to monetize Posted on July 10, 2019 by Artyom Dogtiev ...apps in 2018 was an estimated $106 billion (App Annie, 2018) and app developers spent around $39bn (AppsFlyer, 2018) on marketing to gain a share of this fast-growing market.

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  APAC emerges as the fastest-growing mobile app market Posted on November 11, 2019 According to a recent research by AppsFlyer, APAC has shown significant potential for the next few years.
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  So you think you know who pays in-app? Think again. Posted on July 25, 2019
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  5 ways apps benefit from premium brand advertising Posted on June 04, 2019
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  Top 5 app data trends of 2018 and what they mean for 2019 [video] Posted on May 20, 2019 Brad Want from AppsFlyerspoke atApp Promotion Summit Londonabout “Top 5 app data trends of 2018 and what they....
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  Taking a ByteDance: chewing the fat about the hottest social media and advertising company in the world Posted on March 05, 2019 While they do offer an ad tool – and it does integrate with services like AppsFlyer- it is challenging to find out about it at this moment in time.

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  @reshefm on scaling #measurement, the three elements of #motivation and what are the two questions you should be as… https://t.co/6fjKis0nX5

  (about 56 minutes ago)
  
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  RT @mmagermanyorg: Calculating Your True ROI with Powerful Ad Spend Enhancements https://t.co/VxN1OuMNLl via @AppsFlyer

  (about 1 day ago)
  
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  @netflix How did I measure up?

  (about 2 days ago)
  
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  AppsFlyer NYC office invited our friends, partners, and clients to jingle and mingle & toast the holidays in an exc… https://t.co/GRSnS3hOtf

  (about 3 days ago)
  
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  RT @StephanieABurns: 3 Trends To Look Out For When Promoting Your App https://t.co/1wPtRlEnQE

  (about 3 days ago)
  

• Announcing AppsFlyer Landing Pages: Removing Friction from Social Media-to-App Journeys Posted on 04th December 2019 (about 5 days ago)
• 5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns Posted on 04th December 2019 (about 5 days ago)
• Top 5 Data Trends that Shaped Mobile App Marketing in 2019 Posted on 02nd December 2019 (about 1 week ago)
• Calculating Your True ROI with Powerful Ad Spend Enhancements Posted on 02nd December 2019 (about 1 week ago)
• Why CPA Campaigns Don’t Protect You From Fraud Posted on 25th November 2019 (about 2 weeks ago)

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  Top Mobile App Conferences and Events To Go To in (2019) Posted on January 31, 2018 by Jamie Giggs Organized by TheTool, PickASO and AppsFlyer, the goals of the event are to share best practices and the latest strategies and tactics.
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  Top App Install Ad Platforms (2019) Posted on August 17, 2017 by Artyom Dogtiev Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE and Apsalar.
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  Top Mobile Ad Networks 2019 Posted on May 16, 2017 by Artyom Dogtiev One of the best sources to check a particular mobile ad network performance is the AppsFlyer semi-annual Performance Index.
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  Top Mobile Advertising Companies (2019) Posted on May 12, 2017 by Artyom Dogtiev io, Appsflyer, Ad-X, Kochava, AppSalar, Party Tracking.
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  Top DSPs (2019) Posted on May 12, 2017 by Artyom Dogtiev ...YouTube and TV ads programmatically through Google Partner Select, DBM’s premium video marketplace AppsFlyer Performance Index.

Upsight

data mining and analysis

App Annie

The app analytics and app data industry standard

Kochava

geo-distributed, real time analytics

TrafficGuard

Mobile ad fraud protection for brands, networks and agencies

Apptentive

Understand your customers to serve them better

Google Analytics for Mobile

Measure and optimize mobile apps

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