Upland Software

Fully scalable analytics package

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(1 vote)

Upland (formerly Localytics) is an application analytics software which can scale to track up to 100 thousand monthly active users and 12 million datapoints, keeping track of granular analytics, user flows and funnels. The software package comes in two different types, either analytics or analytics and marketing, and both present the option of having a dedicated account manager, customised packages and API access.

High profile clients of Upland include MyFitnessPal, A+E Networks and American Media. Based in Massachusetts, they have been backed by investors Polaris, Foundation Capital and New York Angels.

  • Free to use up to 10k MAUs (1 million data points)
  • Free trial available
  • Scaling price plans all include events, funnels, analytics and filters.

Key Features

  • Multiple channels of marketing
  • Push notifications, in-app messages and more
  • See how your users react and adapt your strategy with analytics
  • Optimise your audience with funnels and more
  • Make a collection of your user profiles
  • Track the source of your users on iOS and Android
  • Predict your users’ every move
  • Target your users with precise ads
  • App developers can see who uninstalled their apps
  • Integrate Upland Software with a variety of platforms

Upland Pricing

localytics 3

Free trial available from three options: Discover, Engage and Optimize (no credit card required).

There are two pricing options and the pricing model is subscription based:


Up to 10,000 Users – Free
Up to 25,000 Users – $200 per month
Up to 50,000 Users – $350 per month
Up to 100,000 Users – $600 per month

Marketing and Analytics

Up to 10,000 Users – Free
Up to 25,000 Users – $400 per month
Up to 50,000 Users – $700 per month
Up to 100,000 Users – $1200 per month

Upland Case Studies

Here are a few Upland case studies:


Upland Alternatives and Competitors

Other options that provide similar services toUpland include the following:

  • Appboy is a mobile app marketing automation and analytics software package with a focus on managing your campaign and promoting your business and use of your application.
  • Mixpanel is an advanced analytics platform with nearly 3000 clients including miniclip, AirBnB, WordPress and Match.com.
  • Urban Airship is a mobile marketing company covering myriad solutions to monetise your app, from mobile marketing automation to mobile analytics and audience segmentation.

Upland Offices


22 Long Acre
London, England WC2E 9LY
United Kingdom


2 Center Plaza
Boston, Massachusetts 02108
United States

Key People

Raj Aggarwal – Chief Executive Officer and Co- Founder of Localytics


A recognised industry expert, Raj frequently lends his knowledge on mobile, big data and analytics at industry conferences and has been quoted in USA Today, CNN, and Mashable on the topics of mobile, analytics, big data and entrepreneurship. Prior to Localytics, Raj spent 12 years building a variety of technology companies.

Localytics Jobs and Careers

Localytics lists available jobs and positions here with openings in their offices in Boston, San Francisco, and London across roles in Customer Success, and Sales.

You can find employee reviews of Localytics on the company’s Glassdoor profile here.

Localytics Resources

There are a wide range of places to get information on Localytics:

Upland Software Features

  • Business Operations
  • HR & Legal
  • Marketing
  • Project Management

Upland Software Info

Platforms:Android, BlackBerry, HTML5, Unity, Windows Phone
Groups:App Analytics, Mobile Measurement Partners
Upland Software Competitors and Alternatives

Upland Software Reviews

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