Heap is the mobile and web analytics company. It empowers businesses with iOS apps and web events tracking capabilities. The Heap platform automatically captures and measure every user action (clicks, taps, swipes, form submissions, page views, and more) in an app. The solution doesn’t require any extra code and eliminates waiting for data to trickle in.
The major features are:
- Retroactive analytics
- Real-time analytics
- Direct data export (part of the Enterprise plan)
- Retention tracking
- Funnels building
|Platforms:||Responsive Web Apps|
Antoine Forest, co-founder and CEO of Stargazer, talks influencer marketing [interview] Posted on March 25, 2020 by Artyom Dogtiev The platform is still a relatively new social media that can be leveraged for cheap impressions and with great engagement.
App development in US is most expensive in California Posted on March 04, 2020 by Anne Freer For example, freelancers tend to be cheaper than full-time employed app builders.
Google paid search ads drive more traffic to web shops than Facebook or Instagram Posted on February 25, 2020 by Anne Freer But the study also found that cheaper products sold better on Facebook and Instagram than expensive ones.
Apple may soon offer subscription bundles for its Music and TV+ services Posted on October 09, 2019 by Anne Freer 99 in the US, making it a cheaper rival to Netflix and Amazon.
Acquiring a gaming app user who makes an in-app purchase is cheapest in the UK Posted on August 30, 2019 by Anne Freer 21, Android users are much cheaper to acquire than iOS counterparts at $4.
More consumers willing to use voice technologies to make purchases Posted on July 29, 2019 by Anne Freer
Mobile banner ads 120% more effective than video for ROI Posted on January 28, 2019 by Anne Freer However, it is 120% less cost-effective than cheaper banner ads.
App Store subscription apps that cost thousands per year scamming iOS users Posted on October 05, 2018 by Andy Boxall ...use subscriptions to make money reveals many which charge high rates for services many expect to be cheap, or free.
Google vs Facebook mobile advertising explainer 101 Posted on March 24, 2020 Both the platforms have a vast set of audience and are cheaper than the conventional methods.
Making SEO your app’s acquisition (and not only) channel Posted on February 13, 2020 ...another department to work for you); use Google Search Console Chrome extension for Sheets (fast and cheap but not very advanced).
What does it take to develop a dating app? Posted on February 12, 2020 ...could comfortably run into the tens of thousands of dollars but of course good things don’t come cheap.
How to deliver a mobile app project: step by step Posted on October 09, 2019 ...up to you - whether you choose this company as the developer of your software, or you will look for cheaper options.
Make a serious impression on the Chinese mobile market with the right DSP Posted on September 26, 2019 ...‘Rolls-Royce’ - affordable to a limited audience, whilst the rest of us made do with devices that were cheaper and less powerful.
Introducing The Heap Guide to Retention! It’s here to walk you through everything about retention. (Yes, everything… https://t.co/OmMRJyLhGj(about 1 day ago)
Buying a guitar that didn’t make you a rockstar is ok. Being bummed that a closet organizer didn't organize your li… https://t.co/dZW3ak0y8n(about 2 days ago)
Tune in this evening for a webinar hosted by @ProductsCount. Vijay Umapathy from Heap and other product leaders wil… https://t.co/iEZpL3YCV9(about 4 days ago)
📢New on the blog: How we used @Appcues to launch our integration w/Appcues. (Yes, you read that right!) Check it… https://t.co/xwHAF5A2PD(about 4 days ago)
Tools, meet methods. Science, meet creativity. Product teams, meet Heap. https://t.co/87ejKU69Pj(about 5 days ago)
- How Heap used Appcues to launch our Appcues integration Posted on 25th March 2020 (about 4 days ago)
- Product Analytics is Useless. Let’s Fix That. Posted on 19th March 2020 (about 2 weeks ago)
- Heap’s business continuity strategy for COVID-19 Posted on 13th March 2020 (about 2 weeks ago)
- Why retention matters Posted on 12th March 2020 (about 2 weeks ago)
- 20 product managers to follow on Twitter in 2020 Posted on 03rd March 2020 (about 4 weeks ago)
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