Heap

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Heap is the mobile and web analytics company. It empowers businesses with iOS apps and web events tracking capabilities. The Heap platform automatically captures and measure every user action (clicks, taps, swipes, form submissions, page views, and more) in an app. The solution doesn’t require any extra code and eliminates waiting for data to trickle in.

The major features are:

Retroactive analytics
Real-time analytics
Direct data export (part of the Enterprise plan)
Retention tracking
Funnels building

Heap Info

Platforms:	Responsive Web Apps
Types:	-
Groups:	App Analytics

Heap News

Mobile marketers find COVID-19 has been positive for user acquisition Posted on November 24, 2020 by Anne Freer ” User acquisition was cheaper with CPIs down 7%.
It's now more expensive than ever to turn mobile gamers in paying users Posted on September 21, 2020 by Anne Freer While it’s now cheaper than ever before to acquire new mobile gamers, the cost to turn them into paying users has hit....
Acquiring a gaming app user who makes an in-app purchase is cheapest in the UK Posted on August 30, 2019 by Anne Freer 21, Android users are much cheaper to acquire than iOS counterparts at $4.
Women are 79% more likely to spend money in your gaming app than men Posted on August 21, 2018 by Andy Boxall Liftoff also indicates it’s cheaper for marketers to attract women game players, with an average install-to-purchase cost of $22.
How Mobile Apps are Leveraging the Internet of Things (IoT) Posted on May 17, 2018 by Artyom Dogtiev Benefits of IoT App Development Mobile devices are popular and well used because they are cheap.
What Does it Take to Build a Food Ordering App? Posted on March 12, 2018 by Artyom Dogtiev We want everything to be instant, cheaper, and more accessible.
Mobile Content Offers Explained Posted on February 06, 2018 by Artyom Dogtiev Newbie Affiliate friendly Cheaper traffic on tier 2 & 3 Geo Easy conversion flows High payouts Easiest to test out and acquire....
Year ahead: The top mobile and in-app advertising predictions for 2018 Posted on December 21, 2017 by Anne Freer ...the overall demand for mobile advertising, as the use of programmatic should make mobile advertising cheaper and more accessible than ever.
Business of Apps completes research on best App Analytics Tools Posted on August 08, 2017 by Alberto Furlan ...Localytics, Apsalar, Countly, MixPanel, GameAnalytics, AppAnalytics, UpSight, SWRVE, Kochava, AppDynamics, HeapAnalytics, MoEngage, Taplytics, LeanPlum, Singular, Adjust, ApptentiveandAppboy You can read....
Affiliate Marketing Campaign Budgeting Best Practices Posted on June 20, 2017 by Artyom Dogtiev In general, for the cheapest and low quality traffic you pay 2$ for 1000 clicks and you will be able to test no more than....

Heap Insights

7 steps to follow when searching for a mobile development company for your next app Posted on November 02, 2020 ...vertical, has years of business under its belt, dozens of happy clients and a great team doesn’t come cheap, but it brings predictability and reliability.
A new player in the game: How 5 developments in the gaming industry influence marketing Posted on September 08, 2020 Did you know the current Xbox One S even has a cheaper, all-digital version? Yes, without a drive.
4 Must-have steps to hiring a mobile app development company in 2020 Posted on August 10, 2020 Using different engagement models, software development labor force can be significantly cheaper in some regions.
Mobile marketer's next challenge: TikTok ads Posted on July 29, 2020 It does not mean your whole funnel will be cheaper, it's not that easy! As mentioned before, the creatives play a huge role here, and so having....
3 Powerful safeguards to protect your mobile marketing from fraud Posted on July 15, 2020 ...warrants inspection The best fraudsters are those that can pass their traffic off as efficient and cheap, fooling marketers into thinking inspection into quality isn’t necessary.

Latest Tweets from Heap:

Today (and every day) we're thankful for the data that drives our decisions and helps us build better customer expe… https://t.co/rA1UpMCH3C
(about 2 days ago)
RT @villaumbrosia: We all know how important data is to doing product right. But simply gathering mounds of data isn’t helpful if you can’t…
(about 3 days ago)
All work and no play? That doesn't sound like our kind of analytics. 😓 Play around instead with our new analysis… https://t.co/lRyjwYYj4M
(about 3 days ago)
Fixing your CRO engine? Do what @OppLoans did. Watch the full conversation: https://t.co/kuCfUFPiOd #FinServ… https://t.co/a0fWFV9Zd3
(about 4 days ago)
If you know the power of the shadow funnel, you also know the solution: get a bigger flashlight. 🔦 Start bringing… https://t.co/o9NSB7x9Vk
(about 5 days ago)

Articles from the Heap blog:

Shining a Light on the FinServ Shadow Funnel Posted on 23rd November 2020 (about 6 days ago)
How to measure and improve activation Posted on 12th November 2020 (about 2 weeks ago)
Fixing Your CRO Engine? Do What OppLoans Did. Posted on 06th November 2020 (about 3 weeks ago)
November’s New Features: You Asked; We Updated Posted on 04th November 2020 (about 4 weeks ago)
Applying Textbook Data Structures for Real Life Wins Posted on 12th October 2020 (about 2 months ago)

Heap Rankings

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Heap Reviews

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