Heap is the mobile and web analytics company. It empowers businesses with iOS apps and web events tracking capabilities. The Heap platform automatically captures and measure every user action (clicks, taps, swipes, form submissions, page views, and more) in an app. The solution doesn’t require any extra code and eliminates waiting for data to trickle in.
The major features are:
- Retroactive analytics
- Real-time analytics
- Direct data export (part of the Enterprise plan)
- Retention tracking
- Funnels building
|Platforms:||Responsive Web Apps|
Apple may soon offer subscription bundles for its Music and TV+ services Posted on October 09, 2019 by Anne Freier 99 in the US, making it a cheaper rival to Netflix and Amazon.
Acquiring a gaming app user who makes an in-app purchase is cheapest in the UK Posted on August 30, 2019 by Anne Freier 21, Android users are much cheaper to acquire than iOS counterparts at $4.
More consumers willing to use voice technologies to make purchases Posted on July 29, 2019 by Anne Freier
Mobile banner ads 120% more effective than video for ROI Posted on January 28, 2019 by Anne Freier However, it is 120% less cost-effective than cheaper banner ads.
App Store subscription apps that cost thousands per year scamming iOS users Posted on October 05, 2018 by Andy Boxall ...use subscriptions to make money reveals many which charge high rates for services many expect to be cheap, or free.
Facebook Messenger ads are more disruptive and more expensive than News Feed ads Posted on September 21, 2018 by Anne Freier ...Instagram. Additionally, the report unveiled that Messenger ads were more expensive than News Feed ads at $3 CPM, but cheaper than Instagram rates.
Banks and Mobile Apps Have Finally Met Their Match – A Big Blowup Posted on September 17, 2018 by Business of Apps ...eliminates the need to hire additional employees Mobile apps often offer transactions that are cheaper than ATM transactions This even saves a lot of operational costs by eliminating the need to....
How to deliver a mobile app project: step by step Posted on October 09, 2019 ...up to you - whether you choose this company as the developer of your software, or you will look for cheaper options.
Make a serious impression on the Chinese mobile market with the right DSP Posted on September 26, 2019 ...‘Rolls-Royce’ - affordable to a limited audience, whilst the rest of us made do with devices that were cheaper and less powerful.
What are the right ways to choose the best mobile app development company to build your app? Posted on September 02, 2019 It is no sense going for service that is cheaper but offers a lower quality product.
How to craft a successful Vacation Rental mobile app: best practices Posted on May 15, 2019 At the same time, it is a cheap and effective way of creating long-term customer value.
Apple Search Ads: 2018/19 CPA and CPT Analysis Posted on May 07, 2019 The cheap Monthly CPT and Monthly CPA in July and August were a result of the reduced budgets of betting apps....
RT @alpennec: I’m really happy to welcome at @eFounders my friend @MileneDarnis, PM @Heap, for a scale event. This meetup is all about #da…(about 1 hour ago)
If you missed our co-founder @ravisparikh and Danny Brakin from @23andMe at @Optimizely's Opticon19, you can check… https://t.co/1upWb8BXcu(about 3 days ago)
How did Heap's Eng team migrate everyone to #TypeScript? Let's just say it took some work. Luckily we learned a lot… https://t.co/B4Pvq3fWX9(about 4 days ago)
How does a Product Manager stay agile? By using product launches to figure out what’s working. Every time! Learn mo… https://t.co/U57J43iHu3(about 4 days ago)
Join us for a webinar on October 30th! Christy Hollingshead and Connie Yuan from Heap will be discussing customer r… https://t.co/ovw8MTDL74(about 4 days ago)
- How we failed, then succeeded, at migrating to TypeScript Posted on 10th October 2019 (about 4 days ago)
- What is Product Quality? A Practical Definition Posted on 03rd October 2019 (about 2 weeks ago)
- PM Best Practices: How to interview your users (and why it’s important!) Posted on 26th September 2019 (about 3 weeks ago)
- PM Best Practices: Creating a culture of experimentation (even at a B2B company!) Posted on 17th September 2019 (about 4 weeks ago)
- PM Best Practices: Are you learning from every launch? Posted on 10th September 2019 (about 1 month ago)
Push Notifications & In-App Messaging
The marketing automation system for B2C
Data you won’t find anywhere else
Qualitative analytics for iOS and Android apps
The unified marketing analytics platform
Fully-integrated optimisation solution for mobile apps
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