Heap

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Heap is the mobile and web analytics company. It empowers businesses with iOS apps and web events tracking capabilities. The Heap platform automatically captures and measure every user action (clicks, taps, swipes, form submissions, page views, and more) in an app. The solution doesn’t require any extra code and eliminates waiting for data to trickle in.

The major features are:

Retroactive analytics
Real-time analytics
Direct data export (part of the Enterprise plan)
Retention tracking
Funnels building

Heap Info

Platforms:	Responsive Web Apps
Types:	Analytics
Groups:	App Analytics

Heap News

Acquiring a gaming app user who makes an in-app purchase is cheapest in the UK Posted on August 30, 2019 by Anne Freier 21, Android users are much cheaper to acquire than iOS counterparts at $4.
More consumers willing to use voice technologies to make purchases Posted on July 29, 2019 by Anne Freier
Mobile banner ads 120% more effective than video for ROI Posted on January 28, 2019 by Anne Freier However, it is 120% less cost-effective than cheaper banner ads.
App Growth Awards finalists announced Posted on November 22, 2018 by Artyom Dogtiev ...Builders’ iOS App Preview Video for Skyscanner Marlin Motion Preview Builders’ App Preview Videos for CheapOair Wunder Mobility for Wunder Carpool – Elevator Best ASO Company AppAgent AppTweak....
App Store subscription apps that cost thousands per year scamming iOS users Posted on October 05, 2018 by Andy Boxall ...use subscriptions to make money reveals many which charge high rates for services many expect to be cheap, or free.
Snap gets an ad revenue downgrade for 2018 Posted on September 27, 2018 by Anne Freier “Programmatic ads are typically cheaper because the automated auction infrastructure reduces (and sometimes eliminates) the need for salespeople....
Facebook Messenger ads are more disruptive and more expensive than News Feed ads Posted on September 21, 2018 by Anne Freier ...Instagram. Additionally, the report unveiled that Messenger ads were more expensive than News Feed ads at $3 CPM, but cheaper than Instagram rates.
Banks and Mobile Apps Have Finally Met Their Match – A Big Blowup Posted on September 17, 2018 by Business of Apps ...eliminates the need to hire additional employees Mobile apps often offer transactions that are cheaper than ATM transactions This even saves a lot of operational costs by eliminating the need to....
Optimize the costs with CPA Goal and new SmartCPM Posted on August 23, 2018 by Artyom Dogtiev Traffic is now cheaper Thanks to the revamped algorithm, SmartCPM is now capable of finding much cheaper placements....
Women are 79% more likely to spend money in your gaming app than men Posted on August 21, 2018 by Andy Boxall Liftoff also indicates it’s cheaper for marketers to attract women game players, with an average install-to-purchase cost of $22.

Heap Insights

What are the right ways to choose the best mobile app development company to build your app? Posted on September 02, 2019 It is no sense going for service that is cheaper but offers a lower quality product.
How to craft a successful Vacation Rental mobile app: best practices Posted on May 15, 2019 At the same time, it is a cheap and effective way of creating long-term customer value.
Apple Search Ads: 2018/19 CPA and CPT Analysis Posted on May 07, 2019 The cheap Monthly CPT and Monthly CPA in July and August were a result of the reduced budgets of betting apps....
Do you know how Android app development is changing the world? Posted on March 12, 2019 It is because of the cheap devices produced by Chinese manufacturers.
Google UAC: how to have the best ads in the best places Posted on February 12, 2019 ...The Google Display Network was not only the largest generator of installs for the app but also the cheapest.

Latest Tweets from Heap:

Q: What’s the key to being a successful Product Manager? A: Constant experimentation! This means squeezing knowledg… https://t.co/m2jzcwQRg7
(about 20 hours ago)
RT @getcrossbeam: Originally brought on for account mapping, Crossbeam turned out to be a Swiss Army knife for @heap's partnership program,…
(about 3 days ago)
RT @Optimizely: Optimization is a program and needs continued investment. @ravisparikh of @heap #CustomerJourney #Opticon19
(about 3 days ago)
Many small iterations = big results! https://t.co/6HnVhLgxUa
(about 3 days ago)
Welcome experimenters! Danny Brakin showing how @23andme combines @heap and @Optimizely to continuously improve the… https://t.co/904Zem5fpC
(about 3 days ago)

Articles from the Heap blog:

PM Best Practices: Are you learning from every launch? Posted on 10th September 2019 (about 7 days ago)
Heap and Appcues Partner to Empower Product Teams to Boost Product Engagement and Retention Posted on 30th August 2019 (about 3 weeks ago)
Improving our Mobile Event Visualizers with Product Data Posted on 28th August 2019 (about 3 weeks ago)
How Autocapture Actually Works Posted on 26th August 2019 (about 3 weeks ago)
Heap Partners with Attribution to Help Companies Acquire More Customers That are Worth Retaining Posted on 15th August 2019 (about 1 month ago)

Heap Rankings

Android Game Makers List Posted on May 12, 2017 by Alberto Furlan It’s also relatively cheap compared to some of the other makers on this list,costing £45.
Top UK App Developers (2018) Posted on February 23, 2017 by Artyom Dogtiev
Top App Analytics Tools (2019) Posted on February 21, 2017 by Artyom Dogtiev ...Amplitude Branch Urban Airship Apptimize Taplytics Apptentive Braze Appdynamics Heap Analytics MoEngage SensorTower Aiden.

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Heap Reviews

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