Heap is the mobile and web analytics company. It empowers businesses with iOS apps and web events tracking capabilities. The Heap platform automatically captures and measure every user action (clicks, taps, swipes, form submissions, page views, and more) in an app. The solution doesn’t require any extra code and eliminates waiting for data to trickle in.
The major features are:
- Retroactive analytics
- Real-time analytics
- Direct data export (part of the Enterprise plan)
- Retention tracking
- Funnels building
|Platforms:||Responsive Web Apps|
Mobile banner ads 120% more effective than video for ROI Posted on January 28, 2019 by Anne Freier However, it is 120% less cost-effective than cheaper banner ads.
App Store subscription apps that cost thousands per year scamming iOS users Posted on October 05, 2018 by Andy Boxall ...use subscriptions to make money reveals many which charge high rates for services many expect to be cheap, or free.
Facebook Messenger ads are more disruptive and more expensive than News Feed ads Posted on September 21, 2018 by Anne Freier ...Instagram. Additionally, the report unveiled that Messenger ads were more expensive than News Feed ads at $3 CPM, but cheaper than Instagram rates.
Banks and Mobile Apps Have Finally Met Their Match – A Big Blowup Posted on September 17, 2018 by Business of Apps ...eliminates the need to hire additional employees Mobile apps often offer transactions that are cheaper than ATM transactions This even saves a lot of operational costs by eliminating the need to....
Women are 79% more likely to spend money in your gaming app than men Posted on August 21, 2018 by Andy Boxall Liftoff also indicates it’s cheaper for marketers to attract women game players, with an average install-to-purchase cost of $22.
Mobile ad spend predicted to grow 15.9% through to 2022 Posted on July 19, 2018 by Anne Freier “With improved device performance, increasing screen sizes, and cheaper cellular connectivity, mobile will deliver better experiences to consumers and continue to gain....
Snapchat has some of the lowest app advertising prices Posted on June 19, 2018 by Anne Freier
How to craft a successful Vacation Rental mobile app: best practices Posted on May 15, 2019 At the same time, it is a cheap and effective way of creating long-term customer value.
Apple Search Ads: 2018/19 CPA and CPT Analysis Posted on May 07, 2019 The cheap Monthly CPT and Monthly CPA in July and August were a result of the reduced budgets of betting apps....
Do you know how Android app development is changing the world? Posted on March 12, 2019 It is because of the cheap devices produced by Chinese manufacturers.
Google UAC: how to have the best ads in the best places Posted on February 12, 2019 ...The Google Display Network was not only the largest generator of installs for the app but also the cheapest.
Pinterest Ads: 6 Steps to Start Advertising Your App On Pinterest Posted on February 05, 2019 In comparison, Pinterest is about 5X cheaper.
Great write-up by @tmatthewj on why you should start using Heap from day one! 🔥 ... We couldn't agree more. 😉 https://t.co/x7V5sMLoAo(about 7 hours ago)
@framerate Yep, we had the free plan for a while but it is limited to 5,000 sessions per month.(about 3 days ago)
@framerate Shhh ... don't tell anyone. 😉 https://t.co/QkP94AAtLz(about 3 days ago)
🙌 We had an awesome time hosting @kimmaicutler last night as part of our 2019 Heap Fellows dinner series!… https://t.co/ySUSl4EBzG(about 3 days ago)
Happy Friday! 😃 Here is our latest blog post on the Four Flavors of Untrustworthy Data 👉 https://t.co/ZiQEp7bXRH ..… https://t.co/DSLtTg8i29(about 3 days ago)
- The 4 Flavors of Untrustworthy Data Posted on 12th July 2019 (about 2 weeks ago)
- How I got my job as a Product Manager at Heap Posted on 25th June 2019 (about 4 weeks ago)
- Why You Should Start Using Behavioral Segmentation Posted on 20th June 2019 (about 1 month ago)
- Why We Built Paths Posted on 22nd May 2019 (about 2 months ago)
- How to Build a Data Democratization and Data Governance Strategy Posted on 17th April 2019 (about 3 months ago)
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