TrafficGuard detects, mitigates and reports on digital ad fraud before it hits your advertising budget. Sitting within the advertising journey, TrafficGuard analyses impressions, clicks, conversions and events to mitigate ad fraud at its earliest reliable detection. Our proactive approach keeps your performance data clean, and helps you scale and optimise your advertising confidently.
No more aggressive blacklists hidden in black boxes. TrafficGuard is surgical by nature, relying on statistical invalidation rather than blanket blocking. Our surgical approach mitigates false positives and protects your valid traffic. Transparency is at the heart of our platform, giving you clear reasons for every invalidated engagement; and also enabling you to give agencies and traffic sources access to reporting on their traffic. This drives your advertising performance by helping your supply chain to optimise campaigns in real time rather than wasting time sending spreadsheets and manually reconciling media volumes.
TrafficGuard is trusted to protect ad spend of leading global businesses including super-apps Rappi and GoJek; major game developer, Glu Mobile; mobile ad agency, MUV; and eCommerce giants Bukalapak and Centauro.
Founded in 2015, TrafficGuard is a subsidiary of Australian Securities Exchange listed, Adveritas Limited (ASX: AV1) with global operations.
Learn more about TrafficGuard’s comprehensive ad fraud protection at trafficguard.ai
- Triple layered fraud protection
- Blocking fraud and invalid traffic at the impression, click and event levels
- Granular reporting and transaction level exports
- Dedicated reporting for traffic suppliers to drive optimization
- Machine learning trained to find and validate new fraud tactics as they emerge
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
|Platforms:||Android, Desktop, IOS|
|Types:||Ad Fraud Prevention Tools|
Digital and mobile ad fraud to cause losses of $100 million by 2023 for North American advertisers Posted on February 18, 2020 by Anne Freer According to research by TrafficGuard and JuniperResearch, in 2018 advertisers lost a whopping $44 million in ad spend to fraudulent....
Adjust wins Best Analytics Platform at 2019 App Growth Awards Posted on December 18, 2019 by Artyom Dogtiev Appsumer Kumulos Sensor Tower Singular TrafficGuard Kudos to Adjust team, folks keep making sure the app industry knows its metrics and ad....
Best Analytics Platform: App Growth Awards 2019 Preview Posted on November 18, 2019 by Artyom Dogtiev Adjust Appsumer Kumulos Sensor Tower Singular TrafficGuard We’re looking forward to finding out the winner at the App Growth Awards gala ceremony....
Learn how super-app, Rappi, fights ad fraud at MGS New York Posted on June 19, 2019 by Artyom Dogtiev In July, TrafficGuard is heading to Mobile Growth Summit in New York and we are thrilled to be bringing Gabriel....
Sophisticated PPC click fraud protection tool coming soon Posted on May 27, 2019 by Artyom Dogtiev This article was first published on TrafficGuard blog.
Insights from Mobile Growth Summit San Francisco 2019 Posted on February 26, 2019 by Artyom Dogtiev This article was first published on TrafficGuard blog.
Ad fraud in APAC markets to cost advertisers $56 billion by 2022 Posted on November 12, 2018 by Anne Freer ...region is predicted to cost advertisers roughly $56 billion by 2022, according to new research from TrafficGuard, the fraud detection company.
Omnicom Media Group MENA and TrafficGuard partner to combat mobile ad fraud Posted on October 29, 2018 by Artyom Dogtiev ...arsenal, Omnicom Media Group MENA has formed a strategic partnership with ad fraud prevention specialists TrafficGuard.
3 stats to inform your Ramadan marketing strategy Posted on March 18, 2020 This article was originally published on TrafficGuard’s blog Ad fraud prevention specialists TrafficGuard, in collaboration with market....
M(L)yth Busters 6 myths of machine learning and fraud prevention debunked Posted on December 09, 2019 This article originally appeared on the TrafficGuard blog.
Why machine learning should be part of your ad fraud defence Posted on November 26, 2019 “ML tools, such as those used by TrafficGuard, will enable the fight against ad fraud to move from detection to proactive mitigation in....
Riding the wave of seasonal shopping intent Posted on November 12, 2019 This article originally appeared on the TrafficGuard blog.
3 reasons why you need multi-point fraud prevention Posted on October 31, 2019 This article originally appeared on the TrafficGuard blog.
Ramadan is only 24 days away. Ensure that your #marketingstrategy is ready to reach high intent shoppers. Check out… https://t.co/9pC8T2Jxkx(about 7 days ago)
Creative #advertising is on the rise, offering brands innovative ways to hook audiences. But are these channels ris… https://t.co/J1Un0AUWm6(about 12 days ago)
A snapshot of the in-depth study on consumer behaviour changes over #Ramadan, by TrafficGuard and market intelligen… https://t.co/lAU6FTu28c(about 17 days ago)
RT @FutureDigiAward: The Platinum Winner for Best #Antifraud Solution in #Advertising goes to... @TrafficGuardAI! #FDA2020 https://t.co/klU…(about 18 days ago)
TrafficGuard wins Best Anti-Fraud Solution at Future Digital Awards. Thanks to @juniperresearch for recognising our… https://t.co/Xhp58qIQZp(about 18 days ago)
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