Top Mobile Advertising Companies (2022)

Updated: June 24, 2022

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Today, app and mobile advertising companies present the bulk of the digital advertising market. The nature of mobile calls for a personalized approach, precisely targeting advertising campaigns for the best return on investment. A number of top mobile advertising companies support this trend.

In 2021, mobile advertising spending reached $288 billion worldwide, with an increase of 26.6% from the previous year. With the world of programmatic advertising evolving at a high speed, mobile advertising is an emerging concept that can help marketers successfully reach potential mobile customers.

In this guide, we will run through everything you need to know about mobile advertising, and how your business can benefit from app advertising. We will also present the top mobile advertising companies to create successful ad campaigns.

What is mobile advertising?

First and foremost, we want to understand the true definition of the broad term that is mobile advertising, as it often serves as an umbrella term.

Mobile advertising is a type of advertising that is programmatic and that occurs on mobile devices, such as smartphones and tablets. It is defined as a subcategory of mobile marketing, taking form of text or SMS ads, or banner advertisements within mobile apps.

In essence, mobile advertising refers to really any kind of advertising that appears on mobile devices and websites, using wireless connections. These advertisements are designed based on consumer demographics, including their interests and demands as well as their browsing history.

Benefits of app advertising

The recent boost in mobile usage has created many opportunities for advertisers to place their ads on mobile websites as well as downloaded apps and games. This format of mobile ads can include Instagram story ads, image ads on Facebook and video ads on YouTube or in-between games.

This surge has also created many advantages when integrating mobile advertising. Marketers can benefit from new lead generations to customer retention through innovative mobile ad formats and strategies.

The main goal here is to trigger brand engagement from potential customers. Therefore, mobile ad companies can be very beneficial in reaching this objective.

Other benefits include the following:

Benefits of mobile advertising

Mobile advertising platforms – categories

Marketers can choose from a wide range of mobile advertising platforms to launch user-friendly mobile ads, increasing brand awareness and boosting revenue.

These mobile advertising platforms and categories are helpful in creating effective mobile advertising solutions. However, a solid strategy that suits your specific sector will determine the success of your campaign.

Nonetheless, let’s define the major platforms that are worth taking note of when partnering with top mobile ad networks:

Mobile ad network

It is an advertising company that serves as an intermediary between app developers that want to advertise their apps or online merchants, and publishers or companies that want to place ads within their apps or websites to make a profit.

Mobile ad server

It is a web server that stores mobile ads and provides technological solutions to manage and display these ads on various mobile apps and websites.

Mobile DSP (mobile demand-side platform)

It is a company that provides a system for mobile advertisers to buy mobile inventory from multiple ad exchanges, ad networks and mobile publishers. The mobile DSP key feature is a single interface for a real-time bidding to display online ads across multiple ad-exchanges.

Ad fraud detection tool

It is a company that provides a technical solution to advertisers to detect and prevent fraud in digital advertising campaigns.

Mobile ad analytics

It is a company that provides mobile ad campaign attribution and analytical tools.


It is an advertising company that provides services for re-engagement, with online audiences that, at some point, have seen or clicked on an ad but then didn’t engage further.

Social ads

It is a digital advertising company that provides unified solutions to run ad campaigns across multiple paid social ad platforms, such as Facebook ads, Twitter ads, Pinterest ads, TikTok ads and more.

SSP (supply-side platform)

It is a company that allows desktop or mobile app publishers to manage their ad inventory across multiple, both desktop and mobile, platforms.

Top Mobile Advertising Companies

  • AdsCompass - Global Ad network for Publishers and Advertisers
  • Performcb - #1 Performance Marketing Network Worldwide
  • - A Value First Company
  • Smadex - Transparent DSP Engineered for Growth
  • Adikteev - Data-driven app marketing platform
  • Moburst - Mobile Done Right
  • Smaato - Omnichannel, self-serve monetization solution
  • RevX - Made for Growth, Built for App Marketers
  • Appska - The best flow of target users for your app!
  • CPAlead - 100 million mobile app installs delivered and daily payments to all publishers. CPAlead delivers VALUE for App Owners & Mobile Affiliates
  • Zoomd - Know More, Do More
  • MAAS powered by Affle - Unified Audience Platform for Mobile User Growth
  • AdAction - A full-service ad platform that connects mobile marketers to high-intent users worldwide.
  • AppsFlyer - Mobile marketing attribution and analytics
  • - Get Your Digital Marketing Under Control
  • Mobupps - A One Stop Shop For All Your Mobile Marketing Needs
  • Bidease - #1 DSP for mobile app marketers
  • Hitapps - Expert in digital advertising and app development since 2017.
  • URLgenius - Codeless App Linking and QR Codes
  • HUAWEI Ads - Mobile Marketing Platform tailored for HUAWEI devices
  • Adlane - Ad Network for Publishers and Website Owners
  • Adjust - Mobile Measurement Partner
  • Entravision - Entravision is the leading Performance One-Stop-Shop Digital Marketing Company
  • Singular - The unified marketing analytics platform
  • myAppFree - High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK
  • InMobi - Driving Real Connections
  • Kevel - Build a custom ad server in just weeks.
  • SocialPeta - Ads Intelligence Tool For Marketing Strategy

Mobile advertising formats

Mobile ad formats are also important components of your campaign that you need to implement and select according to your business goals. There are a range of different types of mobile advertising formats, among which the major ones are:

Banner ad

It is a still or animated image that is usually placed on a website or within a mobile app.


It is a full-screen graphical ad that covers an entire website or mobile app interface. It requires action from a website visitor or an app user to either click-through or close the tab to continue interaction with the mobile app or website.


It is a window in an app that offers mobile users rewards or different incentives in exchange for specific actions, like downloading an app or registering and more.

Video ad

It is a short, usually 15-30 second length video clip that advertises a specific mobile app or a website.

Native ad

It is a form of paid media where the ad experience mimics the natural form and function of the mobile app or website interface.

Social ad

It is an ad displayed on social media sites or via audience networks associated with them, for example, the Facebook audience network.


All mobile advertising formats are developed to advertise products, services and mobile apps in particular. You should consider these mobile advertising formats in order for your ads to reach a larger number of target mobile users.

Which mobile ad formats should I choose?

The toolbox of advertising formats that a mobile advertiser has consists of the following items: a banner ad (either static or animated), an interstitial banner (it occupies all mobile app interface real estate), video and native ad.

Among the above mentioned four, video and native formats are the current mobile advertising industry frontrunners.

Mobile users in general are shifting from watching videos on a desktop to mobile. That’s why short engaging video ads on  smartphones and tablets are more likely to get a higher level of engagement and bring more money for mobile publishers.

By definition, a native ad format is the one that is least intrusive amongst all mobile ad formats available. It is designed to follow the natural form and function of the mobile user experience inside a mobile app or website.

Because it complements any content of a mobile app or website in which it is placed, it’s capable to generate higher engagement and lead to profitable action.

How does app advertising work?

There are several mobile advertising strategies to choose for your business. With modern technology advancing so quickly, more varieties of mobile ad formats and models are being created.

You also want to adapt your advertising campaign to your users’ habits to target the right ones, and eventually turn visitors into loyal customers.

With mobile apps becoming the prime method for users to interact with services and products, in-app advertising offers complex models to choose from.

Mobile advertising: business models

Let’s take a look at some of the popular models in mobile advertising:

CPC (cost-per-click)

It implies charging an advertiser for every click on a mobile ad inside an app or on a website.

CPM (cost-per-mile)

This model implies charging an advertiser for each 1,000 impressions of their mobile advertising.

Cost-per-install / pay-per-install / CPI

With this model, an advertiser is charged once their app is downloaded by a user.

CPA (cost-per-action)

This business model is based on charging advertisers once a specific action is taken within a mobile app or on a website.


The ultimate decision about what business model to choose should be made by each publisher and advertiser individually, after carefully examining ad networks they are considering to monetize their unique mobile or desktop inventory with.

Mobile advertising vs mobile marketing

Mobile marketing is an umbrella term that describes a multi-channel online marketing concept targeting an audience via their mobile devices. It refers to marketing activities, such as promotions sent through SMS text messages, downloaded apps and push notifications.

Now, this may sound just like mobile ads. But think of mobile advertising as a subcategory of mobile marketing – because it is.

Mobile marketing uses data, such as location, buyer persona as well as user preferences and habits to promote relevant ads to targeted users. Mobile advertising uses programmatic bidding on the other hand, involving advertisers in real-time bidding.

The app advertising process involves key players like DSPs, retargeting, SSPs, a mobile ad network and an ad exchange, which we have illustrated here:

App advertising process

This is why the above mentioned mobile advertising categories, models and formats play an important role in how mobile advertising works, and how it therefore differs from basic mobile marketing.

How does mobile advertising targeting work?

Targeting is a crucial part of any mobile ad campaign, having well written text or well designed graphic creatives is not enough to launch a successful advertising campaign. If your ad misses people that may find its message compelling to act on, you’re definitely wasting your advertising budget.

There are several parameters that influence what type of audience a mobile ad will reach. These metrics include:

  • Demographics
  • Geolocation
  • Time of a day
  • Device
  • Operating systems
  • Wifi / mobile connection
  • Device and interests / habits

To define the best strategy for mobile ad campaign targeting, you need to define which mobile users you want to reach. The more accurate mobile audience profile you build the more precise your ad campaign targeting will be.

The ideal audience profile should contain information about, for example, where people live, their gender, age, which mobile devices they use, and what habits and interests they express on social media platforms, such as Facebook, Twitter or Google.

One of the most effective ways to target mobile ad campaigns is using retargeting techniques. Essentially, retargeting implies using data gathered about mobile users that visited your website or installed your app, and reach them on various ad networks and social media sites, like Facebook, Twitter and YouTube.


When looking to remarket your ads, there are three main ways to collect data in order to effectively implement retargeting techniques into your mobile ad campaign:

Ways to implement mobile ad retargeting

Why do I need to partner with mobile advertising companies?

It is no secret that mobile plays a central role in advertising campaigns today. In 2021, 15 billion mobile devices were being operated worldwide, with this number expecting to reach 18.22 billion by 2025.

As the number of mobile devices grows, our reliance on them grows as well to help us with our daily activities. Business owners should therefore implement mobile advertising to their marketing strategies to reach the big community of mobile consumers.

Other than excessive mobile usage, there are other reasons why you should partner with mobile advertising companies, including the many benefits of app advertising:

Mobile ad spend is on the rise

Global mobile ad spend amounted to 276.21 billion U.S. dollars in 2020, and is only set to increase in upcoming years. So it’s safe to say that mobile is already a thriving field for ad spending, overtaking TV, desktop and print advertising.

Businesses are seeing a great opportunity in mobile advertising for this reason, and with these epic digits, you definitely want to team up with a top mobile ad agency to benefit from those as well.

Cost-effective approach to digital advertising

Let’s face it – cost is always the prime question on our minds when deciding which company to trust with our ad campaigns. You want to know where your funds are going towards and if these efforts are truly worth it.

Implementing mobile advertising, you can often opt for the cost-per-visit (CPV) advertising approach. This way you only pay when a mobile ad impression triggers an app visit, making mobile ads more cost-effective to attract users to your services and products.

Identify consumer personas better

Consumers want to feel a connection to brands. They want to resonate with them on a personal level. So, they need to understand why they need this particular service or product and how it can better their lives.

In order to personalize your ads for the right potential consumers, you want to analyze who they are and what they want, by identifying their interests not only through their browsing behavior, but also by their interests in the offline world.

Personas are therefore a great way to gauge the true identity of your target audience. With mobile advertising, you can utilize location data to get useful information about them, and use this knowledge to create relevant and personalized mobile ads that will attract them to your brand instantly.

Real-time, high-quality data & deliverables

Mobile ad companies cover everything in a marketing strategy. You are able to merge online and offline activity with the help of accurate location data. This way you can obtain high-quality information and real-time messages.

Real-time deliverables allow you to keep your ads up-to-date and extremely relevant and customized, reaching users at the time they are active and on the search to purchase something.

You can deliver more accurate offers and deals when customers need it the most.

What are the highest paying mobile advertising agencies?

This depends on the type of app and traffic that you have as well as the method of monetization.

For example, an app with traffic mainly in the U.S. will do better with a platform with more U.S.-based advertisers, whereas an app with users mainly in India will monetize better with networks with a bigger presence in that market.

Monetization also depends on the format that is used.

Interstitials, offer walls and other formats can often perform better than standard banners for some traffic and use cases. Video is another format that has become mainstream in the mobile advertising industry and currently demonstrates a higher level of performance than above mentioned formats.

With the video format, advertisers are best equipped to convey a message about their products, and quite often publishers have the best chances to monetize their inventory by placing video ads inside their mobile apps or websites.

The best option is to integrate this with an ad mediation platform, which can include multiple traffic sources and the tools that allow publishers to manage, optimize and get reports from these sources within a single dashboard.

Selecting the right ad mediation platform depends on its cost, type of integration it provides, number of supported networks and more.

Partner with top mobile advertising companies

We have carefully put together a list of the top mobile advertising companies. Based on the information we provided above, including the main formats and business models you want to implement into your mobile ad campaigns, you can choose the best platform for your business.

List of the best mobile advertising companies and agencies


The best flow of target users for your app!

(5 votes)

Appska is a performance marketing agency. Our team of professionals has its own programmatic Ad Platform that can provide you 500,000 paid events worldwide monthly. Key Features Hard KPIs are welcome! We have a team of analytics to optimize campaigns More than 150 traffic sources worldwide (Unity, Snapchat, Xiaomi, Share IT and many others) Our own anti-fraud solution CPA model of work.

Learn more about Appska


AdLib: The Premium DSP For Everyone.

201610 - 50

[masterslider id=\"265\"] AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources.

Learn more about AdLib DSP

Mooko Media

Discover Your Perfect Partner

(1 vote)


Industries Most Advanced, Simple and Diverse Offerwall

(1 vote)

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

Moburst is a mobile growth marketing agency founded in 2013 with branches in the US and Tel-Aviv. Moburst’s clients include some of the biggest brands in the world such as Google, Uber, Reddit, YouTube, Samsung, and many other amazing startups, gaming companies, and brands. Its team of growth experts promoted 600+ products in the past seven years and helped many start-ups gain more organic users, boost ROI on paid media and improve their products. Its user acquisition is achieved through a selection of hyper-targeted, remarketing, influencers, and brand engagement campaigns get the right message to the right user, at the right time. Its mixture of media channels are ideal to fit your goals and budget, including RTB/exchanges, social, ad-networks, premium publishers, video, retargeting, influencers and search.

  • Services: Mobile Campaigns, Media Management and Optimization, Influencers Marketing, Mobile Strategy, App Store Optimization and SEO, A/B Testing, Product Consulting, Creative Production, Video Production, Social Management and Website Production.
  • Offices: New York, San Francisco and Tel-Aviv
  • Tagline: Mobile Done Right
Learn more about Moburst

PPC Protect

We Stop Click Fraud Everywhere.

201636 $1.6 million--

PPC Protect is the leading click fraud detection software for your PPC campaigns, offering automated protection in 3 clicks giving you more leads, while saving you money. With millions of Ad clicks analyzed in real-time, our system detects and blocks unwanted clicks with unprecedented accuracy, ensuring you only receive legitimate visits to your ads.

Key features:

  • PPC Protect’s automated click fraud protection software helps to protect online marketers running PPC campaigns of any size
  • Installed on websites by copy and paste, the cloud-hosted SaaS features automatic, real time IP blocking that determines when, where and how a fraudulent click occurs
  • Full traffic monitoring capabilities go beyond logging clicks of pay-per-click (PPC) adverts, to also analyze website visitors and building a more detailed profile that identifies fraudulent behavior before it occurs
  • Web-based account access allows for multiple users and role-based permissions, while PPC Protect’s centralized admin dashboard enables multiple domains to be added and managed from one location all for no extra cost
  • Our proprietary self-learning AI algorithm allows us to detect click fraud with unprecedented accuracy
Learn more about PPC Protect


The World's Most Accurate Ad Fraud Solution

200636$7 Million--

Anura is an ad fraud solution that accurately identifies bots, malware, and human fraud. Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business, eliminating false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real.

Key features

  • Increase campaign performance
  • Reduce chargebacks
  • Reduce wasted ad spend
  • Reduce TCPA issues
Learn more about Anura


AdTech Solutions For Your Every Marketing Need

2016325 million USD--

Trackier aims to streamline your data by providing you with effective AdTech solutions powered by Artificial Intelligence so you can better focus on driving your growth. Trackier uses advanced technology and a customer-first approach to help marketers across the globe build great products, create exceptional experiences, and preserve customer privacy.

Key features

  • Smart link & fraud detection tools, with simple integration
  • Real-time attribution report
  • Onboard partners from different channels with ease
  • Get instant attribution reports for better marketing performance
  • Manage your ad spend with accurate & updated cost reports
  • Track your customer throughout their journey with holistic mobile attribution tracking
  • Protect your ad spend from ad and mobile fraud with our fraud detection tool
  • Analyze real-time traffic patterns to enhance your marketing performance
  • Manage & segment your audience with one centralized dashboard for effective retargeting
Learn more about Trackier


Reduce Clawbacks. Fight Ad Fraud


Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. It provides the only system of coordinated invalid traffic (“IVT”) detection solutions for improved ad fraud detection, diagnosis, and removal across desktop, mobile web, mobile in-app, and OTT/CTV.

Key features

  • Real-time fraud protection
  • Market intelligence
  • Independent quality ratings across devices and channels
Learn more about Pixalate
20099600+Over $100 Million8.8k-

Integral Ad Science (IAS) is a publicly traded technology firm based in the United States that assesses the worth of digital advertising placements. Integral Ad Science is noted for its TRAQ, a patented media quality index, and for tackling issues including fraud, viewability, and brand risk.

Key features

  • We co-innovate with the ad tech community to create integrated solutions
  • We put our clients first, creating partnerships that solve your unique challenges
  • We move quickly to help our customers stay ahead of a rapidly shifting digital landscape
Learn more about Integral Ad Science


Protectors of publishers and platforms

201311-50$1.30 million--
Confiant assists publishers and ad networks in staying ahead of harmful ads and unscrupulous actors, preserving income while safeguarding the user experience. We’re here to defend your reputation, money, and resources with the first and only cybersecurity solution that actively prevents harmful adverts.
Key features:
  • Security
  • Privacy
  • Quality
Learn more about Confiant


Let’s fight fraud together!


Sumsub is an AI-based identity verification and anti-fraud solution that protects and enables regulated companies online by delivering bank-grade KYC, KYT compliance, AML screening, and client data storage.

Key features

  • Mobile onboarding
  • ID verification
  • AML screening
  • Document verification
  • Digitization
  • Reusable KYC
  • Crypto compliance
  • Customizable analytics
Learn more about Sumsub


PPC click fraud protection that just works


ClickCease is a clickfraud detection, prevention, and protection service software. ClickCease automatically blocks invalid traffic from clicking on your Google ads and seeing your Facebook Ads in real-time, making sure no damage is done to your ad budget.

Key Features:

  • constant campaign monitoring
  • automated real-time IP and user blocking
  • site recorder
  • custom detection rules
  • detailed reports
  • 24/7 support
Learn more about Clickcease


Codeless App Linking and QR Codes


URLgenius offers app marketers and developers a patented, cloud-based alternative for app linking and QR code capabilities that increase conversion from any channel. Our technology streamlines the mobile experience with links that open specific screens in your app while bypassing the website login friction typically encountered when clicking from social ads or from inside other apps.

Learn more about URLgenius

3.14 Mobitech

Mobile Advertising the way it should be

(3 votes)
2013101 - 200

Growth FullStack

Custom BI for advertisers of all sizes


MAAS powered by Affle

Unified Audience Platform for Mobile User Growth


A unified audience platform, Affle’s MAAS enables mobile advertisers and app marketers to acquire quality users at scale, across directly integrated publishers, programmatic platforms and relevant app recommendations. Leveraging Affle’s mDMP-based connected device intelligence and Affle’s mFaaS platform, MAAS helps reach out to the most relevant users while maximizing quality. Features like unified transparent reporting, CPCU-focused payouts to managed and self-served offering, MAAS is the one stop shop for all your UA needs.

  • Tagline: Unified Audience Platform for Mobile User Growth
  • Services: Mobile-first DSP, Data Management Platform (DMP),  fraud detection system, Analysis, Creative Suite
Learn more about MAAS powered by Affle

Get Your Digital Marketing Under Control

201910-50 develops a tech marketing solution enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every slice of data.

  • Services: App Analytics
  • Tagline: Get Your Digital Marketing Under Control
  • Offices: Cyrpus
Learn more about


Growth Specialist for App Businesses

101 - 200


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