Integral Ad Science (IAS) is a publicly traded technology firm based in the United States that assesses the worth of digital advertising placements. Integral Ad Science is noted for its TRAQ, a patented media quality index, and for tackling issues including fraud, viewability, and brand risk.
IAS maximizes the value of every impression by guaranteeing that advertising is seen by actual people in safe and appropriate venues, enabling contextual targeting, and optimizing supply chains. For the world’s largest brands, publishers, and platforms, our objective is to be the worldwide bar for trust and transparency in digital media quality. This is accomplished via data-driven technologies that provide actionable real-time signals and insight.
IAS’s core values:
- Honesty, transparency and integrity
- Customers come first
- Risk-takers and action oriented
- We co-innovate with the ad tech community to create integrated solutions
- We put our clients first, creating partnerships that solve your unique challenges
- We move quickly to help our customers stay ahead of a rapidly shifting digital landscape
95 Morton Street, 8th floor
New York, NY 10014
Rua Prof. Atílio Innocenti
165 Vila Nova Conceição
São Paulo/SP –CEP: 4538-000
16 New Burlington Pl
London W1S 2HX
WeWork – 4 rue Jules Lefebvre
12F Hibiya Mitsui Tower
1-1-2 Yurakucho Chiyoda-ku
Level 9 50 Pitt Street
Sydney, NSW 2000
Integral Ad Science Data
|Revenues:||Over $100 Million|
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
Integral Ad Science Info
Listen up: in-app audio advertising faces rising fraud threat Posted on March 17, 2023 by Anne Freer A study by Integral Ad Science found that the majority of media experts were concerned about audio ad fraud while....
- The Mind on The Stream Use the power of science to increase brand impact and drive superior results. Download the research to learn more.
- IAS brings Viewability and Invalid Traffic Measurement to Criteo’s Commerce Media platform How marketers can maximize engagement within major retail media partners Retail Media Networks (RMNs) have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more...
- Toyota maximizes campaign performance with IAS IAS measurement and optimization solutions drive programmatic campaign results for Toyota The challenge: Global automotive leader Toyota and its partners, The&Partnership and Xaxis, wanted to enhance...
- The state of fraud in private marketplaces The IAS Threat Lab evaluates fraud in PMP transactions Marketers widely believe private marketplaces (PMP) create an environment that is resistant, or even immune, to ad fraud. Given the basis for creating...
- What is ad fraud? What marketers need to know about the schemes infiltrating ad spend In a perfect world, every ad impression would be presented to, and viewed by, an actual human that is potentially interested in a specific...
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