Integral Ad Science

Integral Ad Science (IAS) is a publicly traded technology firm based in the United States that assesses the worth of digital advertising placements. Integral Ad Science is noted for its TRAQ, a patented media quality index, and for tackling issues including fraud, viewability, and brand risk.

IAS maximizes the value of every impression by guaranteeing that advertising is seen by actual people in safe and appropriate venues, enabling contextual targeting, and optimizing supply chains. For the world’s largest brands, publishers, and platforms, our objective is to be the worldwide bar for trust and transparency in digital media quality. This is accomplished via data-driven technologies that provide actionable real-time signals and insight.

IAS’s core values:

Innovation
Accountability
Inclusiveness
Honesty, transparency and integrity
Customers come first
Risk-takers and action oriented

Key features:

We co-innovate with the ad tech community to create integrated solutions
We put our clients first, creating partnerships that solve your unique challenges
We move quickly to help our customers stay ahead of a rapidly shifting digital landscape

Office Locations

HEADQUARTERS

95 Morton Street, 8th floor

New York, NY 10014

USA

Rua Prof. Atílio Innocenti

165 Vila Nova Conceição

São Paulo/SP –CEP: 4538-000

Brazil

5th floor

16 New Burlington Pl

London W1S 2HX

United Kingdom

WeWork – 4 rue Jules Lefebvre

75009 Paris

France

12F Hibiya Mitsui Tower

1-1-2 Yurakucho Chiyoda-ku

Tokyo, 100-0006

Japan

Level 9 50 Pitt Street

Sydney, NSW 2000

Australia

Integral Ad Science Data

Founded:	20099
Employees:	600+
Revenues:	Over $100 Million
Social Presence:	8.8k
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Integral Ad Science Info

Types:	Ad Fraud
Ad Formats:	-
Models:	-
Trading Models:	-

Integral Ad Science News

Listen up: in-app audio advertising faces rising fraud threat Posted on March 17, 2023 by Anne Freer A study by Integral Ad Science found that the majority of media experts were concerned about audio ad fraud while....

Articles from the Integral Ad Science blog:

IAS Launches First-to-Market Integration with Roblox for 3D Immersive Measurement IAS and Roblox are bringing industry-leading 3D Viewability and Invalid Traffic measurement in a first-to-market partnership for Roblox immersive environments. Through this product, advertisers can access...
Why Attention Metrics are Essential for Successful Campaigns Attention is becoming one of the most important metrics in digital media Capturing and maintaining consumer attention is more critical than ever — and traditional proxy metrics simply don’t cut...
Total Media Quality Now Live for Pinterest IAS and Pinterest have joined forces to provide Brand Safety and Suitability Measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest.
Why Does Sustainability Measurement Matter? What is sustainability measurement? Sustainability measurement is the practice of measuring, campaigning, and optimizing while minimizing the amount of CO2 or other harmful emissions caused from marketing...
RESEARCH: The Mind on The Stream Connected TV (CTV) has revolutionized how we watch and monetize television. Surveys provide a glimpse, but brain activity reveals the full story. Discover how to enhance brand impact and forge the future...

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