Integral Ad Science (IAS) is a publicly traded technology firm based in the United States that assesses the worth of digital advertising placements. Integral Ad Science is noted for its TRAQ, a patented media quality index, and for tackling issues including fraud, viewability, and brand risk.
IAS maximizes the value of every impression by guaranteeing that advertising is seen by actual people in safe and appropriate venues, enabling contextual targeting, and optimizing supply chains. For the world’s largest brands, publishers, and platforms, our objective is to be the worldwide bar for trust and transparency in digital media quality. This is accomplished via data-driven technologies that provide actionable real-time signals and insight.
IAS’s core values:
- Innovation
- Accountability
- Inclusiveness
- Honesty, transparency and integrity
- Customers come first
- Risk-takers and action oriented
Key features:
- We co-innovate with the ad tech community to create integrated solutions
- We put our clients first, creating partnerships that solve your unique challenges
- We move quickly to help our customers stay ahead of a rapidly shifting digital landscape
Office Locations
HEADQUARTERS
95 Morton Street, 8th floor
New York, NY 10014
USA
Rua Prof. Atílio Innocenti
165 Vila Nova Conceição
São Paulo/SP –CEP: 4538-000
Brazil
5th floor
16 New Burlington Pl
London W1S 2HX
United Kingdom
WeWork – 4 rue Jules Lefebvre
75009 Paris
France
12F Hibiya Mitsui Tower
1-1-2 Yurakucho Chiyoda-ku
Tokyo, 100-0006
Japan
Level 9 50 Pitt Street
Sydney, NSW 2000
Australia
Integral Ad Science Data
Founded: | 20099 |
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Employees: | 600+ |
Revenues: | Over $100 Million |
Social Presence: | 8.8k |
Website Traffic: | - |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
Integral Ad Science Info
Types: | Ad Fraud |
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Ad Formats: | - |
Models: | - |
Trading Models: | - |
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Listen up: in-app audio advertising faces rising fraud threat Posted on March 17, 2023 by Anne Freer A study by Integral Ad Science found that the majority of media experts were concerned about audio ad fraud while....
- IAS Earns MRC Accreditation for Third-Party Calculation and Reporting of Youtube Viewability IAS has earned accreditation by the Media Rating Council (MRC) for third-party calculation and reporting of YouTube Viewability on desktop and mobile.
- What Is In-Game Advertising? In simple terms, mobile game ads are used to present a brand or product to a gamer when they download and begin using a gaming app.
- IAS Earns Platinum Status from the Trustworthy Accountability Group We’re pleased to share that IAS has earned Platinum status again from the Trustworthy Accountability Group (TAG). TAG, a global certification program that strengthens safety and transparency in digital...
- Detect and Avoid Made For Advertising Sites with IAS’s AI-Driven MFA Technology IAS is pleased to announce the expansion of our Made for Advertising (MFA) AI-driven solution. Read more here.
- What is Contextual Targeting? Contextual targeting gives marketers the power to reach their unique brand goals before a programmatic bid is placed.
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