Anura

Anura is an ad fraud solution that accurately identifies bots, malware, and human fraud.

Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real.

Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.

Key features

Increase campaign performance
Reduce chargebacks
Reduce wasted ad spend
Reduce TCPA issues

Office Location

HEADQUARTERS

Suite 201

222 Carter Drive

Middletown, Delaware, 19709

United States

(888) 337-0641

Anura Data

Founded:	2006
Employees:	36
Revenues:	$7 Million
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Anura Info

Types:	Ad Fraud
Ad Formats:	-
Models:	-
Trading Models:	-

Articles from the Anura blog:

You’ve Identified Ad Fraud. Now What? If you’re running digital ad campaigns, you have ad fraud. You know it. We know it. Everyone in the industry knows it.
Are Some Channels More Vulnerable to Ad Fraud? There’s so much for marketers to love about digital advertising. It reaches consumers online, where they spend more than six hours a day. It’s a flexible, cost-effective method to reach the target...
The Hidden Danger & High Cost of False Positives It’s no secret companies lose billions of dollars to ad fraud each year. That’s why many companies employ an ad fraud solution to avoid wasting ad dollars and improve campaign effectiveness. Unfortunately,...
Evolving FCC Regulations. Is Lead Generation Dead? Unless you’ve been living under a rock for the past year, you know that the Federal Communications Commission (FCC) is cracking down on the lead generation industry. The December ruling created extraordinary...
Why More Is Better When Fighting Ad Fraud It takes a village to fight digital marketing fraud and ensure data integrity. Fraudsters are smart. They leverage technology to become even smarter and make a lot of money at digital marketers’ expense,...

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