Anura

Anura is an ad fraud solution that accurately identifies bots, malware, and human fraud.

Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real.

Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.

Key features

Increase campaign performance
Reduce chargebacks
Reduce wasted ad spend
Reduce TCPA issues

Office Location

HEADQUARTERS

Suite 201

222 Carter Drive

Middletown, Delaware, 19709

United States

(888) 337-0641

Anura Data

Founded:	2006
Employees:	36
Revenues:	$7 Million
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Anura Info

Types:	Ad Fraud
Ad Formats:	-
Models:	-
Trading Models:	-

Articles from the Anura blog:

Understanding Bots: What They Are and How They Work | Anura TL;DR:
Essential Insights into In-App Mobile Ad Fraud | Anura TL;DR: Mobile ad fraud uses malicious apps and software to fake impressions, clicks, and leads, often without users' knowledge.
Identify and Avoid These Bad Bots | Anura TL;DR: Bad bots are a significant threat to digital marketing, with nearly one-third of online traffic attributed to them. Understanding and guarding against these bots is crucial. Key points include:
CAPTCHA and reCAPTCHA: How Fraudsters Bypass It | Anura ...
What is a Good Click-Through Rate? I Anura TL;DR: Achieving a good CTR is crucial for digital marketing success but varies widely by industry and platform. Here are the main insights and factors affecting CTR:

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