Magnite is the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. It offers a global exchange system for advertising, it connects ad sellers and ad buyers worldwide. Magnite’s ad server helps sellers (publishers) to get connected with premium buyers, showcase their inventory in a dedicated storefront, respond to a buyer’s RFPs and more, sellers (advertisers) can reach desired audience from a broad spectrum and from all over the world.
- Key features: 60,000+ app publishers, 1 million+ websites, 900,000 advertisers bid for publishers inventory
- Ad formats: Native, Pre-roll & Mid-roll & Post-roll video, Vertical Video, Reward Video, Outstream
- Platforms support: Android, IOS
Magnite Info
| Types: | Ad Servers |
|---|---|
| Ad Formats: | Banners, In-App, Rich Media, Video |
| Models: | - |
| Trading Models: | - |
First-party identifiers boost eCPMS by 30% Posted on April 22, 2021 by Anne Freer That’s according to new findings from Magnite, the sell-side ad platform and Adform.
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