Secure Your Ad Spend. Protect Every Click, Impression & Install.
Detect, Prevent & Eliminate App Fraud in Real-Time.
mFilterIt’s Valid8 Suite – Ensuring Transparent & Authentic User Engagement.
.
mFilterIt’s Valid8 – App Fraud Detection Suite empowers mobile marketers to take full control of their app marketing campaigns by eliminating fake traffic, preventing attribution fraud, and ensuring real user engagement. Our AI & ML-powered solution delivers click and impression integrity, install validation, and protection against sophisticated fraud techniques like Incent and Retargeting fraud. With proactive protection across the funnel, empowering brands to reduce wasted ad spend and maximize campaign efficiency.
Key Features:
- Full-Funnel Fraud Detection: Identify bot traffic, click spamming, and fake installs in real-time.
- AI-Powered Analytics: Gain deep insights into fraudulent traffic patterns and optimize your campaigns.
- Postback & Install Validation: Ensure only genuine conversions trigger attribution.
- Seamless Integration: Works effortlessly with all major MMPs and attribution platforms.
- Intuitive Dashboard: Real-time reporting and fraud insights for smarter decision-making.
- Seamless SDK Integration – Lightweight SDK with real-time fraud insights
Features & Services:
- Impression & Click Monitoring
- Install Validation & Postback Protection
- Re-Engagement Fraud Detection
- Referral & Coupon Fraud Prevention
- OEM Fraud Detection
- Incent Monitoring
Schedule a call with mFilterIt.
mFilterIt Features
- Impression & Click Monitoring
- Install Validation & Postback Protection
- Re-Engagement Fraud Detection
- Referral & Coupon Fraud Prevention
- OEM Fraud Detection
- Incent Monitoring
Team
Amit Relan
Amit Relan co-founded mFilterIt with a vision of bridging the TRUST deficit which exists among stakeholders in digital advertising. Since then, the organization has been on an exciting journey of creating a reputed and authentic third-party brand ‘mFilterIt’ which neutrally validates the impact created through digital campaigns.
Office Locations
Golf View Corporate Tower, 4th Floor, Tower A
Sector 42
Gurugram, Haryana 122002
India
6800 Weiskopf Avenue Ste 150
McKinney, Texas, 75070
USA
Internet City Building 10 - Al Sufouh - Al Sufouh 2
Dubai
United Arab Emirates
mFilterIt Data
| Founded: | - |
|---|---|
| Employees: | 201-500 |
| Revenues: | - |
| Social Presence: | - |
| Website Traffic: | - |
Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb
mFilterIt Info
| Types: | Ad Fraud, Mobile Ad Analytics |
|---|---|
| Ad Formats: | - |
| Models: | - |
| Trading Models: | - |
-
How affiliate fraud is hurting fintech app growth — and what you can do about it Posted on June 16, 2025 ...measuring true performance, or simply paying for an activity that looks like performance? Learn how mFilterIt can help you validate performance, eliminate fraud, and ensure that every dollar spent delivers....
-
How fraudsters manipulate app installs Posted on May 20, 2025 mFilterIt Unusual pattern in install to first app open A long delay or an instantly high number of....
-
Publishers are misleading advertisers by creating a mirage of good traffic. Want to find out how? Posted on August 14, 2023 mFilterIt – Your mirror of reality Arm yourself with mFilterIt’s ad traffic validation solution....
-
Click Spamming: What it does and how to stop it? Posted on August 03, 2023 The most reliable way to fight click spamming is to use an ad fraud solution like mFilterIt.
-
The hidden costs of referral and coupon fraud: Impact on advertisers' ROI Posted on July 05, 2023 This post was first published on mfilterit.
- What Marketers Should Look for in a Click Fraud Prevention Tool? The high season for advertisers is round the corner. Check your ad campaign report. Do you see a high volume of clicks not converting into your users? You’ve tried every way of optimization, but the...
- What Are Attention Metrics: Why Brands Need To See Beyond Viewability Marketers have relied on viewability as a metric for the longest time to measure the success of an ad campaign. Afterall, an ad seen means the ad is working – right? But with the auto-play video ads...
- What is Impression Spam? Know How It Impacts App Campaigns. While marketers focus on driving installs and scaling campaigns, there’s a silent threat that’s bleeding budgets dry – Impression Spam. These are fake or hidden impressions generated to manipulate...
- Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too? Paying affiliates based on performance, right? But are you paying for the performance that drove genuine results? There’s a common misconception that affiliate campaigns are low-risk because they’re...
- Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop Think your ad is safe just because it’s viewable? Think again. According to the standards set by the Interactive Advertising Bureau (IAB) for measuring viewability, for an impression to qualify as...
mFilterIt Reviews
