Vungle

Vungle Info

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  ROI Index shows a 29% drop in diversity in mobile ad networks Posted on February 08, 2022 by Anne Freer ...about, and no small feat,” said Dennis Mink, SVP of Marketing at the recently merged Liftoff and Vungle.
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  37 second full-screen video ads perform best for hyper-casual mobile games Posted on November 30, 2021 by Anne Freer ...are the top-performing ad creative to reach hyper-casual gamers, according to research by Liftoff and Vungle.
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  Top mobile ad networks focus on iOS games Posted on August 24, 2021 by Anne Freer Between 2018 and 2021, advertising networks including Chartboost, Unity, Adcolony, ironSource, and Vungle, focused at least 90% of their share of voice (SOV) on iOS titles.
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  Mobile game developers boost app updates Posted on August 04, 2021 by Anne Freer According to new research by Vungle’s GameRefinery, app developer updates grew 37%.
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  Rewarded ads are no longer just for mobile gaming apps Posted on July 15, 2021 by Anne Freer That’s according to new data from mobile performance ad platform, Vungle, released today.
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  Vungle acquires GameRefinery to bolster mobile app ad insights Posted on March 04, 2021 by Anne Freer Vungle the mobile performance ad company announced that it acquired mobile gaming analytics firm GameRefinery. Financial....
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  Singular announces partners with SKAN Posted on October 13, 2020 by Anne Freer ...include: Aarki AdColony Adikteev AppLovin CrossInstall Fyber ironSource Jampp Lifestreet Liftoff MOLOCO Remerge Snapchat Tapjoy TikTok Twitter Vungle.

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  Delivery app ad creative is overdue for a fresh take Posted on August 01, 2022 ...apart. Invest in novel ad experiences Here’s something interesting I’ve noticed in my work at Liftoff & Vungle Creative Studio.
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  Mobile gaming industry state and marketing analysis in H1 2022 Posted on July 28, 2022 ...integration of industry insights from dozens of companies including Snapchat, Chartboost, Liftoff, Vungle, Udonis, Mobidictum, Game Factory, and more.
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  How to build a UA team from $0 to $10,000,000 monthly spend Posted on July 25, 2022 There are sources that require a lot of manual work (like Vungle), and one needs to pay a lot of attention to analysis and calculations.
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  Reports of LTV’s death have been greatly exaggerated Posted on December 16, 2021 ...in the post-IDFA era, and what the future holds of mobile marketing performance measurement, visit Vungle.
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  Mobile App Market report: 2021 statistics, trends & advertising strategies Posted on August 17, 2021 ...includes: ● Mobile app intelligence of multiple advertising platforms such as FB, Google Ads, unity ads, Vungle, TikTok, etc.

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  Our latest report with our friends at @AppsFlyer covers the booming app #subscription economy across gaming & non-g… https://t.co/psogE7xY5f

  (about 4 days ago)
  
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  Are #RhythmGames making a comeback in the Western market? The most successful games in this genre look entirely dif… https://t.co/vkcv5h1EXS

  (about 5 days ago)
  
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  Nico Winkelhaus at #PAYBACK offers insights into the latest trends for shopping & e-commerce apps. For detailed a… https://t.co/ic5fzC7iCU

  (about 6 days ago)
  
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  The evolving landscape for mobile ads means new tools are becoming more important for advertisers, developers & pub… https://t.co/5iNYw7jsxL

  (about 7 days ago)
  
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  Learn how Creative Intelligence combines artificial intelligence and creative expertise to design the unique market… https://t.co/8EtvJyppMA

  (about 8 days ago)
  

• In-App Bidding Mid-2022, Where Are We At? Posted on 02nd June 2022 (about 2 months ago)
• How to Monetize Apps for iPhone Posted on 19th May 2022 (about 3 months ago)
• The Complete Guide to Contextual Advertising Posted on 06th May 2022 (about 3 months ago)
• What Is Contextual Marketing? Posted on 29th April 2022 (about 3 months ago)
• 4 Contextual Targeting Strategies for the Post-IDFA World Posted on 22nd April 2022 (about 4 months ago)

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  Top Ad Servers (2022) Posted by Pia Subramaniam ...AdMob 74 37 Google Mobile Ads 28 1 Facebook Audience Network 27 14 SupersonicSDK 18 9 VungleSDK – iOS 17 9 IronSourceSDK 17 9 Unity Ads 16 8 AppLovin 16 8 IN Mobi 15 8 MoPub 12 6 ByteDance....
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  Top Incentivized Advertising Networks (2022) Posted by Mike King ...country. Platform/Network Country eCPMs/Revenues Local Advertisers India Android is around $1, iOS is in the range of $5 Vungle US Around $5 for both formats Applovin US Around $12 to $15, both formats Tapjoy US $13 on....
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  Rewarded Video Ads Posted by Artyom Dogtiev ...$5 Adcolony UK $3-$5 for both formats Applovin US Around$12 to $15, both formats Vungle US Around $5 for both formats Source.

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