Pinterest Ads

Visual discovery, collection, and storage tool

(3 votes)
(3 votes)

Promoted App Pins is a mobile app advertising platform from Pinterest. It allows app marketers to generate installs via pins.

Pins associated with iOS or Android apps have an app icon and install button attached to them for mobile users to tap on and download an app. Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE and Apsalar.

  • Get more mobile app downloads
  • 175 million MAU, 80% of Pinterest traffic comes from mobile, 55% of Pinterest users use it for shopping
  • Mobile platforms: iOS, Android

Key Features

  • Promoted App Pins are an effective way for Pinners to install your mobile app directly from Pinterest
  • Provides an alternative to competitive app stores
  • Available on iOS and Android devices
  • Promoted App Pins include an easy to recognize app icon
  • Users can seamlessly install your app while on Pinterest
  • You can create Promoted App Pins using the easy to use Ads Manager
  • Set up targeting so that the right people see your Promoted Pin
  • Track your campaign and see what’s working and what isn’t
  • You only pay for results that matter
  • Promote your best Pins so they appear in the most relevant places

Key People

Frank Fumarola – Head of Ads Product

Frank is the Head of Ads Product at Pinterest. He likes to geek out about ad tech, ecommerce, and payments.

Numbers & Revenue

  • Pinterest’s market value is $15 Billion
  • 81% of Pinterest users are actually females
  • Millennials use Pinterest as much as Instagram
  • 50% of Pinterest users are from the US alone
  • 40% of users have a household income of $100k
  • Total number of monthly active Pinterest users 250 million

Pinterest Ads Formats

Pinterest uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

1. Promoted Pins

This is the basic ad format, and it looks just like a standard Pin. Any business account with an active billing profile can use this format to support marketing goals such as awareness, engagement and traffic.

2. Promoted Video Pins

Promoted Video Pins help you catch people’s attention while they’re browsing or searching on Pinterest.

3. Promoted Carousels

Promoted Carousels contain multiple images for users to swipe through.

4. Promoted App Pins

Promoted App Pins make it easy for people to discover and download apps, directly from Pinterest. When someone clicks on a Promoted App Pin, they can download their new app — without having to leave Pinterest.

Pinterest Ads Info

Types:App Installs, Social Ads
Ad Formats:-
Trading Models:Self Service
Latest Tweets from Pinterest Ads:
  • pinterestbiz

    RT @Digiday: For years, @Pinterest has tried to fashion itself as a safe haven for people looking to escape the bombast of social media. R…

    Retweet Reply Favorite (about 2 days ago)
  • pinterestbiz

    A seasonal moment + a personalized ad experience = full-funnel results served with a twist. Get inspired by…

    Retweet Reply Favorite (about 3 days ago)
  • pinterestbiz

    RT @pinterestUK: With the support of a Pinterest Trends badge, @LEGO_Group reached parents on @Pinterest in six European markets during the…

    Retweet Reply Favorite (about 4 days ago)
  • pinterestbiz

    By partnering with Measured, Honeylove could see the full sales impact of their full-funnel campaign on Pinterest.…

    Retweet Reply Favorite (about 4 days ago)
  • pinterestbiz

    RT @liIacdaisy: spring: reading outside, fresh air, listen to the birds, enjoy mindful moments

    Retweet Reply Favorite (about 4 days ago)
Pinterest Ads Competitors and Alternatives

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