With Instagram Ads you can drive awareness, increase customers and share your story amongst a highly engaged audience.
- Instagram ads appear in a bold, linear format at the centre of visual inspiration
- Tell your story through a clean, simple and beautiful creative canvas
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Complement your feed content with ads on Instagram Stories
Key Features
- Target people based in specific locations such as counties, regions, cities or countries
- Narrow your audience based on information such as age, gender and languages
- Find new people who are similar to your existing customers
- We help you quickly create an audience who might be interested in your business using a variety of signals, including location, demographics and interests
- Make your ads reach the exact audience that you want using our precise targeting options.
- Run ads to customers you already know based on their email addresses or phone numbers
- Reach people based on interests such as the apps they use, ads they click on and accounts they follow
- Define your audience by activities they do on and off Instagram and Facebook
- Make potential customers more aware of your products or services
- Increase product sales, mobile app downloads and even visitors to your shop
Numbers & Revenue
- Instagram MAU worldwide in September 2017 – 800 million
- Instagram DAU worldwide in April 2017 – 500 million
- Instagram Stories DAU worldwide in 2017 – 250 million
- Total number of photos posted to date – 34.7 billion
- Number of photos posted daily – 52 million
- 1/3 of the US mobile users are on Instagram
- Monthly number of active advertisers – 2 million
- Instagram mobile internet ad revenue in 2017 – $3.64 billion
- Instagram mobile internet ad revenue forecast for 2018 – $6.84 billion
Instagram Ads Formats
Instagram Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:
Landscape Image – Size: 1200 x 628
Instagram landscape images are wider and do not take up the full square of the Instagram post:
Instagram Square Image – Size: 1080 x 1080
Similar to the landscape format, an Instagram square image focuses on width — however, it takes up more space of the post layout:
Instagram Vertical Image – Size: 600 x 750
The most popular photo size on Instagram is the vertical image due to its simplicity:
Instagram Stories Image Ad – Size: 1080 x 1920
Instagram Stories make single image ads for a better marketing experience, shown here below:
Instagram Ads Costs
| Model | Cost | Vertical |
| CPM | $7.27 | Ecommerce |
| CTR | 0.01% | Ecommerce |
| CPC | $0.73 | Ecommerce |
Source: Nanigan’s Instagram Report
Instagram Ads Info
| Types: | Social Ads |
|---|---|
| Ad Formats: | In-App, Video |
| Models: | CPA, CPC |
| Trading Models: | Self Service |
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