Instagram Ads

With Instagram Ads you can drive awareness, increase customers and share your story amongst a highly engaged audience.

• Instagram ads appear in a bold, linear format at the centre of visual inspiration
• Tell your story through a clean, simple and beautiful creative canvas
• Complement your feed content with ads on Instagram Stories

Key Features

• Target people based in specific locations such as counties, regions, cities or countries
• Narrow your audience based on information such as age, gender and languages
• Find new people who are similar to your existing customers
• We help you quickly create an audience who might be interested in your business using a variety of signals, including location, demographics and interests
• Make your ads reach the exact audience that you want using our precise targeting options.
• Run ads to customers you already know based on their email addresses or phone numbers
• Reach people based on interests such as the apps they use, ads they click on and accounts they follow
• Define your audience by activities they do on and off Instagram and Facebook
• Make potential customers more aware of your products or services
• Increase product sales, mobile app downloads and even visitors to your shop

Numbers & Revenue

• Instagram MAU worldwide in September 2017 – 800 million
• Instagram DAU worldwide in April 2017 – 500 million
• Instagram Stories DAU worldwide in 2017 – 250 million
• Total number of photos posted to date – 34.7 billion
• Number of photos posted daily – 52 million
• 1/3 of the US mobile users are on Instagram
• Monthly number of active advertisers – 2 million
• Instagram mobile internet ad revenue in 2017  – $3.64 billion
• Instagram mobile internet ad revenue forecast for 2018 – $6.84 billion

Instagram Ads Formats

Instagram Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

Landscape Image – Size: 1200 x 628

Instagram landscape images are wider and do not take up the full square of the Instagram post:

Instagram Square Image – Size: 1080 x 1080

Similar to the landscape format, an Instagram square image focuses on width — however, it takes up more space of the post layout:

Instagram Vertical Image – Size: 600 x 750

The most popular photo size on Instagram is the vertical image due to its simplicity:

Instagram Stories Image Ad – Size: 1080 x 1920

Instagram Stories make single image ads for a better marketing experience, shown here below:

Instagram Ads Costs

Source: Nanigan’s Instagram Report

Instagram Ads Info

Types:	Social Ads
Ad Formats:	In-App, Video
Models:	CPA, CPC
Trading Models:	Self Service

Instagram Ads Competitors and Alternatives

Pinterest Ads

Visual discovery, collection, and storage tool

Snapchat Ads

It's your business - on mobile

Reddit Ads

Upvote your advertising

Aragon Premium

The Fastest Growing Mobile Marketing Agency

Meta Ads

The biggest digital advertising platform

LinkedIn Ads

Reach your ideal customers on the world's largest professional network

Instagram Ads Reviews

REVIEWED ON

(1 vote)

1 REVIEW

What people say... Leave your rating

Sort by: Most recent Top score Most helpful Worst score

Be the first to leave a review.

Verified

{{{review.rating_comment | nl2br}}}

Show more

{{ pageNumber+1 }}

Leave your rating

• Rating