Instagram Ads

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With Instagram Ads you can drive awareness, increase customers and share your story amongst a highly engaged audience.

Instagram ads appear in a bold, linear format at the centre of visual inspiration
Tell your story through a clean, simple and beautiful creative canvas
Complement your feed content with ads on Instagram Stories

Key Features

Target people based in specific locations such as counties, regions, cities or countries
Narrow your audience based on information such as age, gender and languages
Find new people who are similar to your existing customers
We help you quickly create an audience who might be interested in your business using a variety of signals, including location, demographics and interests
Make your ads reach the exact audience that you want using our precise targeting options.
Run ads to customers you already know based on their email addresses or phone numbers
Reach people based on interests such as the apps they use, ads they click on and accounts they follow
Define your audience by activities they do on and off Instagram and Facebook
Make potential customers more aware of your products or services
Increase product sales, mobile app downloads and even visitors to your shop

Numbers & Revenue

Instagram MAU worldwide in September 2017 – 800 million
Instagram DAU worldwide in April 2017 – 500 million
Instagram Stories DAU worldwide in 2017 – 250 million
Total number of photos posted to date – 34.7 billion
Number of photos posted daily – 52 million
1/3 of the US mobile users are on Instagram
Monthly number of active advertisers – 2 million
Instagram mobile internet ad revenue in 2017 – $3.64 billion
Instagram mobile internet ad revenue forecast for 2018 – $6.84 billion

Instagram Ads Formats

Instagram Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

Landscape Image – Size: 1200 x 628

Instagram landscape images are wider and do not take up the full square of the Instagram post:

Instagram Square Image – Size: 1080 x 1080

Similar to the landscape format, an Instagram square image focuses on width — however, it takes up more space of the post layout:

Instagram Vertical Image – Size: 600 x 750

The most popular photo size on Instagram is the vertical image due to its simplicity:

Instagram Stories Image Ad – Size: 1080 x 1920

Instagram Stories make single image ads for a better marketing experience, shown here below:

Instagram Ads Costs

Model	Cost	Vertical
CPM	$7.27	Ecommerce
CTR	0.01%	Ecommerce
CPC	$0.73	Ecommerce

Source: Nanigan’s Instagram Report

Instagram Ads Info

Platforms:	Android, IOS
Key Markets:	Global
Types:	Mobile Ad Network, Social Ads
Ad Formats:	In-App, Video
Models:	CPA, CPC
Targeting:	Custom
Trading Models:	Self Service
Tracking:	Custom

Instagram Ads News

Mobile advertising accounts for 88% of social media expenditure Posted on October 29, 2019 by Anne Freer For example, those who spent less on direct response, ended up boosting their spend on Instagram ads.
In-app ads are finally coming to WhatsApp in 2020 Posted on May 30, 2019 by Anne Freer ...is launching a WhatsApp ad feature that appears to tie in with Instagram by redirecting users from Instagram ads to WhatsApp.
Majority of brands plan to invest more in Facebook ads Posted on May 23, 2019 by Anne Freer ...different depending on company size with smaller brands relying more heavily on social media citing Instagram Ads at higher levels of investment.
Shoppers will react to personalised mobile messages if they're done right Posted on May 02, 2019 by Anne Freer However, shoppers tend to prefer email, followed by loyalty card coupons, WhatsApp and Instagram ads.
Instagram accounts for 27% of Facebook ad revenues Posted on January 30, 2019 by Anne Freer Indeed, advertisers increased their spending by 138% during Q4 on Instagram ads.
ProSiebenSat.1 launches division for mobile influencer marketing Posted on November 23, 2018 by Anne Freer Indeed, eMarketer predicts that ad budgets for Instagram ads could increase 130% to €18.
Week in Review - Pinterest, YouTube, Snapchat and Instagram expand consumer and advertiser options Posted on March 23, 2018 by Anne Freer Guides Instagram ads have become a high priority for marketers.
Top Performing Instagram Ad Creative to Try in 2018 - by Brian Bowman of Consumer Acquisition Posted on March 21, 2018 by Anne Freer By Brian Bowman, CEO of Consumer Acquisition Very quickly, Instagram ads have become a high priority for marketers.
Nutra Offers in Mobile Affiliate Marketing Explained Posted on February 20, 2018 by Artyom Dogtiev ...influencers in health niches (Most likely they already have huge amount of followers) Promoting via Instagram ads Native Ads This traffic source has been used extensively by the pros in running Nutra....
Facebook rolls out new mobile advertising format for retailers - Collection Posted on March 28, 2017 by Anne Freer Naturally, advertisers with Instagram ads will also be able to view outbound clicks.

Instagram Ads Insights

How to market your mobile app throughout social: a step-by-step guide Posted on November 14, 2019 ...to the basic Instagram analytics so you can see how your content is performing The ability to run Instagram ads, which enables you to promote your posts The option to add links to your Instagram Stories,....
Follow these 5 tips to maximize your app marketing with Instagram Posted on July 09, 2019 Mobilepatterns #3 Ad Campaign for App Install Instagram ads for apps are sponsored ads that drive more app installs.

Instagram Ads Rankings

Top Mobile App Marketing Agencies (2019) Posted on May 12, 2017 by Artyom Dogtiev ...app's marketing needs via some particular marketing channel, for instance, Facebook Ads, Twitter Ads, Instagram Ads, App Store Optimization, PR and so on.

Instagram Ads Competitors and Alternatives

MassiveImpact

Performance mobile ad platform

Zenit Media

beautiful native ad experiences

AdAction Interactive

The Leader in Mobile App Advertising

Tyroo

Innovation in performance advertising

ReGaming

Gaming Apps Promotion Platform

Apple Search Ads

An efficient and easy way to help people discover your app

Instagram Ads Reviews

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