Instagram Ads

With Instagram Ads you can drive awareness, increase customers and share your story amongst a highly engaged audience.

• Instagram ads appear in a bold, linear format at the centre of visual inspiration
• Tell your story through a clean, simple and beautiful creative canvas
• Complement your feed content with ads on Instagram Stories

Key Features

• Target people based in specific locations such as counties, regions, cities or countries
• Narrow your audience based on information such as age, gender and languages
• Find new people who are similar to your existing customers
• We help you quickly create an audience who might be interested in your business using a variety of signals, including location, demographics and interests
• Make your ads reach the exact audience that you want using our precise targeting options.
• Run ads to customers you already know based on their email addresses or phone numbers
• Reach people based on interests such as the apps they use, ads they click on and accounts they follow
• Define your audience by activities they do on and off Instagram and Facebook
• Make potential customers more aware of your products or services
• Increase product sales, mobile app downloads and even visitors to your shop

Numbers & Revenue

• Instagram MAU worldwide in September 2017 – 800 million
• Instagram DAU worldwide in April 2017 – 500 million
• Instagram Stories DAU worldwide in 2017 – 250 million
• Total number of photos posted to date – 34.7 billion
• Number of photos posted daily – 52 million
• 1/3 of the US mobile users are on Instagram
• Monthly number of active advertisers – 2 million
• Instagram mobile internet ad revenue in 2017  – $3.64 billion
• Instagram mobile internet ad revenue forecast for 2018 – $6.84 billion

Instagram Ads Formats

Instagram Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

Landscape Image – Size: 1200 x 628

Instagram landscape images are wider and do not take up the full square of the Instagram post:

Instagram Square Image – Size: 1080 x 1080

Similar to the landscape format, an Instagram square image focuses on width — however, it takes up more space of the post layout:

Instagram Vertical Image – Size: 600 x 750

The most popular photo size on Instagram is the vertical image due to its simplicity:

Instagram Stories Image Ad – Size: 1080 x 1920

Instagram Stories make single image ads for a better marketing experience, shown here below:

Instagram Ads Costs

Source: Nanigan’s Instagram Report

Instagram Ads Info

Types:	Social Ads
Ad Formats:	In-App, Video
Models:	CPA, CPC
Trading Models:	Self Service

Latest Tweets from Instagram Ads:

• 

  @apbeecher an adorably angry little duster 🥰

  (about 20 hours ago)
  
• 

  @JazzRocks3 she's just angry she didn't get picked sooner😆

  (about 21 hours ago)
  
• 

  Struttin’ into the weekend with Kini, a Persian munchkin rescue ☁️     #WeeklyFluff https://t.co/ljCpl7l7e0 https://t.co/nxeRd9TW9z

  (about 23 hours ago)
  
• 

  @jbreeze_solo the perfect song to remind us to chill sometimes 😌

  (about 1 day ago)
  
• 

  @joeyreyallday it's not toxic if it's helping 😉

  (about 1 day ago)
  

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Instagram Ads Reviews

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