Instagram Ads

With Instagram Ads you can drive awareness, increase customers and share your story amongst a highly engaged audience.

• Instagram ads appear in a bold, linear format at the centre of visual inspiration
• Tell your story through a clean, simple and beautiful creative canvas
• Complement your feed content with ads on Instagram Stories

Key Features

• Target people based in specific locations such as counties, regions, cities or countries
• Narrow your audience based on information such as age, gender and languages
• Find new people who are similar to your existing customers
• We help you quickly create an audience who might be interested in your business using a variety of signals, including location, demographics and interests
• Make your ads reach the exact audience that you want using our precise targeting options.
• Run ads to customers you already know based on their email addresses or phone numbers
• Reach people based on interests such as the apps they use, ads they click on and accounts they follow
• Define your audience by activities they do on and off Instagram and Facebook
• Make potential customers more aware of your products or services
• Increase product sales, mobile app downloads and even visitors to your shop

Numbers & Revenue

• Instagram MAU worldwide in September 2017 – 800 million
• Instagram DAU worldwide in April 2017 – 500 million
• Instagram Stories DAU worldwide in 2017 – 250 million
• Total number of photos posted to date – 34.7 billion
• Number of photos posted daily – 52 million
• 1/3 of the US mobile users are on Instagram
• Monthly number of active advertisers – 2 million
• Instagram mobile internet ad revenue in 2017  – $3.64 billion
• Instagram mobile internet ad revenue forecast for 2018 – $6.84 billion

Instagram Ads Formats

Instagram Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

Landscape Image – Size: 1200 x 628

Instagram landscape images are wider and do not take up the full square of the Instagram post:

Instagram Square Image – Size: 1080 x 1080

Similar to the landscape format, an Instagram square image focuses on width — however, it takes up more space of the post layout:

Instagram Vertical Image – Size: 600 x 750

The most popular photo size on Instagram is the vertical image due to its simplicity:

Instagram Stories Image Ad – Size: 1080 x 1920

Instagram Stories make single image ads for a better marketing experience, shown here below:

Instagram Ads Costs

Source: Nanigan’s Instagram Report

Instagram Ads Info

Platforms:	Android, IOS
Key Markets:	Global
Types:	Mobile Ad Network, Social Ads
Ad Formats:	In-App, Video
Models:	CPA, CPC
Targeting:	Custom
Trading Models:	Self Service
Tracking:	Custom

Instagram Ads News

• 
  68% of eCommerce marketers say Facebook and Instagram are most effective Posted on March 06, 2020 by Anne Freer 68% of marketers in eCommerce and retail cited Facebook and Instagram ads as the most effective for brand awareness.
• 
  Mobile advertising accounts for 88% of social media expenditure Posted on October 29, 2019 by Anne Freer For example, those who spent less on direct response, ended up boosting their spend on Instagram ads.
• 
  In-app ads are finally coming to WhatsApp in 2020 Posted on May 30, 2019 by Anne Freer ...is launching a WhatsApp ad feature that appears to tie in with Instagram by redirecting users from Instagram ads to WhatsApp.
• 
  ProSiebenSat.1 launches division for mobile influencer marketing Posted on November 23, 2018 by Anne Freer Indeed, eMarketer predicts that ad budgets for Instagram ads could increase 130% to €18.
• 
  Top Performing Instagram Ad Creative to Try in 2018 - by Brian Bowman of Consumer Acquisition Posted on March 21, 2018 by Anne Freer By Brian Bowman, CEO of Consumer Acquisition Very quickly, Instagram ads have become a high priority for marketers.
• 
  Nutra Offers in Mobile Affiliate Marketing Explained Posted on February 20, 2018 by Artyom Dogtiev ...influencers in health niches (Most likely they already have huge amount of followers) Promoting via Instagram ads Native Ads This traffic source has been used extensively by the pros in running Nutra....
• 
  Facebook rolls out new mobile advertising format for retailers - Collection Posted on March 28, 2017 by Anne Freer Naturally, advertisers with Instagram ads will also be able to view outbound clicks.
• 
  Instagram now reaches 200,000 mobile advertisers Posted on February 26, 2016 by Anne Freer The company didn't disclose how much of it came from Instagram ads.
• 
  How To Promote a Mobile Game on Instagram: Successful Case Study Posted on February 10, 2016 by Jamie Giggs GoWide has managed a burst campaign for the app, which were based on Facebook and Instagram ads and implied user acquisition and data-driven campaign optimization.
• 
  Instagram allows 60-second video ads for marketers Posted on February 05, 2016 by Anne Freer A study by Nanigans confirmed that Instagram ads were generating significant lift of up to2.

Instagram Ads Insights

• 
  How to market your mobile app throughout social: a step-by-step guide Posted on November 14, 2019 ...to the basic Instagram analytics so you can see how your content is performing The ability to run Instagram ads, which enables you to promote your posts The option to add links to your Instagram Stories,....
• 
  Follow these 5 tips to maximize your app marketing with Instagram Posted on July 09, 2019 Mobilepatterns #3 Ad Campaign for App Install Instagram ads for apps are sponsored ads that drive more app installs.

Instagram Ads Rankings

• 
  Top App Marketing Companies (2020) Posted by Artyom Dogtiev ...app’s marketing needs via some particular marketing channel, for instance, Facebook Ads, Twitter Ads, Instagram Ads, App Store Optimization, PR and so on.

Instagram Ads Competitors and Alternatives

Clickadu

mobile traffic

App Samurai

Self-Service Mobile Advertising Tool for Startups

Unity Ads

Maximize Your Game’s Revenue

Digital Turbine

Right App. Right Person. Right Time

Perform[cb] Agency - Ignite OPM

Premium partnership, content, and mobile management agency

Tyroo

Innovation in performance advertising

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