Instagram Ads

Drive awareness and increase your customer base

(1 vote)
(1 vote)

With Instagram Ads you can drive awareness, increase customers and share your story amongst a highly engaged audience.

  • Instagram ads appear in a bold, linear format at the centre of visual inspiration
  • Tell your story through a clean, simple and beautiful creative canvas
  • Complement your feed content with ads on Instagram Stories

Key Features

  • Target people based in specific locations such as counties, regions, cities or countries
  • Narrow your audience based on information such as age, gender and languages
  • Find new people who are similar to your existing customers
  • We help you quickly create an audience who might be interested in your business using a variety of signals, including location, demographics and interests
  • Make your ads reach the exact audience that you want using our precise targeting options.
  • Run ads to customers you already know based on their email addresses or phone numbers
  • Reach people based on interests such as the apps they use, ads they click on and accounts they follow
  • Define your audience by activities they do on and off Instagram and Facebook
  • Make potential customers more aware of your products or services
  • Increase product sales, mobile app downloads and even visitors to your shop

Numbers & Revenue

  • Instagram MAU worldwide in September 2017 – 800 million
  • Instagram DAU worldwide in April 2017 – 500 million
  • Instagram Stories DAU worldwide in 2017 – 250 million
  • Total number of photos posted to date – 34.7 billion
  • Number of photos posted daily – 52 million
  • 1/3 of the US mobile users are on Instagram
  • Monthly number of active advertisers – 2 million
  • Instagram mobile internet ad revenue in 2017  – $3.64 billion
  • Instagram mobile internet ad revenue forecast for 2018 – $6.84 billion

Instagram Ads Formats

Instagram Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:

Landscape Image – Size: 1200 x 628

Instagram landscape images are wider and do not take up the full square of the Instagram post:

Instagram Square Image – Size: 1080 x 1080

Similar to the landscape format, an Instagram square image focuses on width — however, it takes up more space of the post layout:

buckmason instagram square image ad

Instagram Vertical Image – Size: 600 x 750

The most popular photo size on Instagram is the vertical image due to its simplicity:

keeps instagram image vertical ad

Instagram Stories Image Ad – Size: 1080 x 1920

Instagram Stories make single image ads for a better marketing experience, shown here below:

isle of dogs instagram story ad image

Instagram Ads Costs

Model Cost Vertical
CPM $7.27 Ecommerce
CTR 0.01% Ecommerce
CPC $0.73 Ecommerce

Source: Nanigan’s Instagram Report

Instagram Ads Info

Types:Social Ads
Ad Formats:In-App, Video
Models:CPA, CPC
Trading Models:Self Service
Instagram Ads Competitors and Alternatives

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