LinkedIn Ads

Reach your ideal customers on the world's largest professional network

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(1 vote)

With LinkedIn Ads you can promote your company updates to targeted audiences on desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed.

Additional features include the following:

  • Deliver personalized ads to the LinkedIn inbox
  • LinkedIn data is differentiated because members have professional incentives
  • Measure conversions from your ads

Key Features

  • Reach a highly engaged audience
  • Record website conversions tied to your Sponsored Content
  • Track how many times members converted after clicking on — or even just viewing — your ads
  • Convert seamlessly with Lead Gen Forms
  • Bid for your target audience
  • Choose from CPC or CPM pricing
  • Set your own budget, bid, and schedule
  • Deliver personalized messages that drive more conversions than email
  • Add a compelling headline, description and even a 50×50 image
  • Easy setup means you can start reaching your target audience in minutes

Key People

Jia Hyun – VP, Head of North America, Marketing Solutions

Jia leads talented, passionate, insightful marketing experts, and together they help businesses grow through smart, compelling engagement at LinkedIn.

Numbers & Revenue

  • LinkedIn has over 500 million members
  •  260 million LinkedIn users are logging in each month
  • LinkedIn’s reported user goal is 3 billion
  • 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions
  • Microsoft paid $26.2 billion for LinkedIn in 2016
  • Of the 2 billion Millennials on a global level, 87 million of them are on LinkedIn

LinkedIn Ads Formats

LinkedIn Ads uses a range of formats for marketers and advertisers to drive traffic, this includes the following:


These ads have the potential to appear in multiple places like within a user’s inbox or on the side or bottom of the LinkedIn homepage:

linkedin "ads you may be interested in"

Sponsored Content

Sponsored content appears in the middle of your audience’s news feed on LinkedIn:

spark hire linkedin ad

Premium Display Ad Types

These display ads offer the same targeting features as the self-serve ones. However, they differ in both the placement and size.

Medium Rectangle (300 x 250 pixels)

This is the display ad that appears above the fold on the righthand side of pages:

linkedin Medium Rectangle ad dimensions

Wide Skyscraper (160 x 600 pixels)

This is the tall ad that appears on a user’s inbox and message pages:

linkedin Wide Skyscraper ad dimensions


A line of text that appears on the home, profile, company, group, and message pages:

linkedin text ad placement

Leaderboard  (728 x 90 pixels)

This landscape image appears at the bottom of certain feeds:

linkedin Leaderboard ad dimensions

Sponsored InMail

LinkedIn’s Sponsored InMail offers you a chance to reach your audience directly:

LinkedIn Advertising 101: How to Get Started (Video)

LinkedIn Ads Info

Types:Mobile Value Added Services, Social Ads
Ad Formats:Banners, Text
Trading Models:Self Service
LinkedIn Ads Competitors and Alternatives

LinkedIn Ads Reviews

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