CPI Advertising Networks

Updated: June 24, 2022

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Cost per install (CPI) is a type of CPA model. It implies charging for an instance when a mobile app copy is installed on a smartphone or tablet computer. To calculate the cost per install total, expenditure on ads to drive app installs should be divided over a total number of installs that were generated with those ads. Currently, the average cost per install is roughly $1.24 / per install.

Among all payment models established in mobile advertising, this is one of the most important for app developers, because it allows them to calculate ROI of their investments in-app advertising. In this directory, we’ve curated all the best CPI Advertising Networks for you.

CPI formula

Source: The Online Advertising Guide

CPI Benefits

CPI is a model that is largely specific to mobile applications. Primarily, a brand is charged a fixed rate only when the user installs the app. A key benefit of this model is that advertisers can target an app niche’s audience.

For app developers looking to create a quick and reliable buzz around their new app, CPI campaigns are often a great way of achieving fast results for them.

One potential drawback of CPI marketing is that you don’t know how many people are using your mobile app. Just because they installed the app doesn’t always mean they are going to spend money on additional purchases or even stick around for long.

Other benefits include:

  • You only pay for results with the CPI model
  • App developers will be able to gain visibility on the app stores

CPI Rates

Here are some CPI offers along with their platform and country in the table below.

Platform/Network Country CPI Rates
Facebook Ads US $1.8
Twitter Ads US $2.53
Instagram Ads US $2.23
Search Ads US $1
Average iOS App US $2.07

Source: Business of Apps

Below we’ve listed the best CPI ad networks and platforms so you can get up and running without a problem.

List of cost per install (CPI) ad networks and traffic sources

3.14 Mobitech

Mobile Advertising the way it should be

10
(3 votes)
(3) REVIEWS
FoundedEmployees
2013101 - 200

AdAction

A full-service ad platform that connects mobile marketers to high-intent users worldwide.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201310-50-2,000+-

AdAction is the leading full-service ad platform that delivers quality at volume with real-time, data-driven technology to optimize acquisition campaigns and drive maximum engagement.

  • Services: Mobile Ad Network, Mobile Ad Platform
  • Ad Format: Interstitial, Offerwall
  • Models: CPI, CPA, CPE, CPC
  • Trading Models: Managed Service

 

Learn more about AdAction

AdColony

The In-App Marketplace for Brands

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2008400$192m+25k4m+

ADEX

Ad Fraud Detection Tools, Ad Servers, Mobile Ad Network, Mobile DSP, Social Ads, SSP

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201110-50

AdQuantum

Revenue Acquisition for Mobile Apps

(0) REVIEWS
FoundedEmployees
201551 - 100

Adsterra Network

Well-Known Mobile Ad Network with Partner Care Approach

9
(10 votes)
(10) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2013101-200- 37k1.5m
CPA, CPM, CPI, CPL, RTB, CPC.

AdTiming

Data-driven Mobile Marketing, Worldwide Performance Advertising Platform

7
(3 votes)
(3) REVIEWS

Affle

Consumer Intelligence Driven Mobile Marketing Platform

10
(1 vote)
(1) REVIEWS

App Samurai

Self-Service Mobile Advertising Tool for Startups

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
-----

 

Mobile ad planning, execution and analysis are complicated for startups because they cannot reach all available app marketing tools. App Samurai makes it easy for them without requiring in-depth mobile advertising knowledge!

Thanks to App Samurai, you can easily create, manage, and measure acquisition campaigns, boost campaigns, and video campaigns to acquire qualified users.

Learn more about App Samurai

Appitate

We provide mobile CPI and CPA offers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocial
201710-502.5m129
Appitate allows users to work per CPI or CPA payment models in mobile marketing, we can achieve all necessary KPIs for such verticals as....

Appitate LLC is an international mobile affiliate network. Members of our team are high-skilled professionals in the sphere of mobile promotion and traffic monetization.

Appitate works with CPI and CPA models, supports both IOS and Android OS, and covers more than 100 GEOs. Moreover, our network works with direct App-developers and Advertisers, exclusive and direct Publishers only. With the help of advanced technology and exceptional technology, Appitate LLC easily matches all needs of each publisher and meets the advertiser’s goals.

Learn more about Appitate

Apple Search Ads

An efficient and easy way to help people discover your app

10
(2 votes)
(2) REVIEWS
...currently available only for the US market, developers can set their app ad campaigns with a specific CPI they want to stick to and let it run automatically with minimal management on their part.

 

Apple Search Ads is the Apple Inc. iOS app promotion platform for app developers to drive traffic for their apps via search. The platform features two plans – Basic and Advanced, with the Basic plan, currently available only for US market, developers can set their app ad campaigns with a specific CPI they want to stick to and let it run automatically with minimal management on their part. The minimum budget for the Basic plan is $5,000 per app per month. The Advanced plan implies developers need to set up keywords they target and audiences they need to reach, set bids and budgets they plan to spend and pay only when mobile users tap on their ads.

  • Mobile platforms: iOS
  • Campaign types: CPI, CPC
  • Ad formats supported: auto-generated ads with creatives an app has on the App Store.
  • Targeting: iOS version, device (iPhone / iPad), location, gender, age, new / existing customers for other apps from the same advertiser
  • Key markets: global, the Basic plan is US only.
Learn more about Apple Search Ads

Appnext

The Leading Mobile Discovery & Re-engagement Platform​

10
(2 votes)
(2) REVIEWS

Appnext is one of the largest independent app discovery platforms, offering the only recommendation engine on the market, which encompasses both in-app and on-device discovery. Appnext discovery platform powers 4B daily app recommendations via over 20 interactions along users’ daily mobile journey.

Through its direct partnerships with top OEMs, operators and app developers, Appnext creates a discovery experience in over 10,000 mobile touchpoints. Powered by proprietary AI technology, Appnext ‘Timeline’ predicts the type of apps users are likely to utilize next and recommends which ones to install. Appnext’s recommendations are helping app marketers reach more engaged users and get their apps discovered, used and re-used.

As of June 2020, Appnext is part of the Affle group. Affle (India) Limited trades on the Indian stock exchanges (BSE: 542752 & NSE: AFFLE).

  • Mobile platforms: Android
  • Campaign types: CPI, CPC
  • Ad formats supported: Premium on-device Placements, Interstitial, Native Ads, Rewarded videos,
  • Targeting: City, Device Model, Time of day, OS, Placements
  • Key Markets: Global
Learn more about Appnext

Appska

The best flow of target users for your app!

10
(5 votes)
(5) REVIEWS
Employees
10-50

Appska is a performance marketing agency. Our team of professionals has its own programmatic Ad Platform that can provide you 500,000 paid events worldwide monthly. Key Features Hard KPIs are welcome! We have a team of analytics to optimize campaigns More than 150 traffic sources worldwide (Unity, Snapchat, Xiaomi, Share IT and many others) Our own anti-fraud solution CPA model of work.

Learn more about Appska

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50

DSPs, Media Buyers, Mobile Networks, and Apps - Scale your income by working with the Aragon Premium Mobile Marketing Agency. Our team manages programmatic budgets from dozens of established and rising brands across multiple verticals, but specializing in the FinTech space.

Learn more about Aragon Premium

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201650-100 -3k+-

 

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

ChartBoost

For developers, by developers

10
(1 vote)
(1) REVIEWS
...installs, money earned/spent in daily and hourly reports to measure results of campaigns Set CPC/CPI bids, and define daily budgets Establish partnerships with other publishers to and cross-promote....

 

Chartboost is an in-app monetization and programmatic advertising company, founded in 2011 by Sean Fannan and Maria Alegre in San Francisco, US. Chartboost mobile ad network provides advertisers with a platform for a cross-promotion with native ads, sophisticated targeting and tracking. Also the company provides mobile game owners with developer-t0-developer mobile ad marketplace to exchange ads inside their apps directly.

  • Mobile platforms: iOS, Android
  • Campaign types: CPC, CPI
  • Ad formats supported: Content Lock, Interstitial, OfferWall, Video
  • Targeting: Custom
  • Key Markets: global, United States
Learn more about ChartBoost

ConsoliAds

Mobile App Growth Made Quick & Easy

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201651-100

CPAlead

100 million mobile app installs delivered and daily payments to all publishers. CPAlead delivers VALUE for App Owners & Mobile Affiliates

10
(70 votes)
(70) REVIEWS
9 million clients, CPAlead has delivered more than 100 million app installs via CPI and CPE campaigns.

Industry leading mobile reward monetization, daily payments and direct relationships with mobile app advertisers is what CPAlead is known for. With more than 1.9 million clients, CPAlead has delivered more than 100 million app installs via CPI and CPE campaigns.

Learn more about CPAlead

Digital Turbine

Right App. Right Person. Right Time

10
(3 votes)
(3) REVIEWS

 

Digital Turbine is a mobile app advertising platform for app delivery and discovery. The company is double down on a mobile native format to allow advertisers cut through the noice and reach out their target audience. Digital Turbine bypasses app stores and partners with major global telecom companies to introduce apps to mobile users with sponsored recommendations and native preloads.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Offer Wall
  • Targeting: Geo, OS
  • Key Markets: Asia, Europe, USA
Learn more about Digital Turbine

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

 

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