CPI Advertising Networks

Updated: December 5, 2022

Cost per install (CPI) is a type of CPA model. It implies charging for an instance when a mobile app copy is installed on a smartphone or tablet computer. To calculate the cost per install total, expenditure on ads to drive app installs should be divided over a total number of installs that were generated with those ads. Currently, the average cost per install is roughly $1.24 / per install.

Among all payment models established in mobile advertising, this is one of the most important for app developers, because it allows them to calculate ROI of their investments in-app advertising. In this directory, we’ve curated all the best CPI Advertising Networks for you.

CPI formula

Source: The Online Advertising Guide

CPI Benefits

CPI is a model that is largely specific to mobile applications. Primarily, a brand is charged a fixed rate only when the user installs the app. A key benefit of this model is that advertisers can target an app niche’s audience.

For app developers looking to create a quick and reliable buzz around their new app, CPI campaigns are often a great way of achieving fast results for them.

One potential drawback of CPI marketing is that you don’t know how many people are using your mobile app. Just because they installed the app doesn’t always mean they are going to spend money on additional purchases or even stick around for long.

Other benefits include:

  • You only pay for results with the CPI model
  • App developers will be able to gain visibility on the app stores

CPI Rates

Here are some CPI offers along with their platform and country in the table below.

Platform/Network Country CPI Rates
Facebook Ads US $1.8
Twitter Ads US $2.53
Instagram Ads US $2.23
Search Ads US $1
Average iOS App US $2.07

Source: Business of Apps

Below we’ve listed the best CPI ad networks and platforms so you can get up and running without a problem.

List of cost per install (CPI) ad networks and traffic sources

Zucks

No.1 Ad network in Japan

10
(1 vote)
(1) REVIEWS
...They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC.
FoundedEmployeesRevenuesSocialTraffic
201251-200---

 

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

Yeahmobi

Monetize your advertising inventory

10
(1 vote)
(1) REVIEWS

VEVE

CONNECTING BRANDS TO OEMs

10
(1 vote)
(1) REVIEWS
FoundedEmployees
2006101-200
...network • Achieve your advertising KPIs - All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.

Key Features

• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network

• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement

100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities

• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages

Learn more about VEVE

Unity Ads

Maximize Your Game’s Revenue

(0) REVIEWS

Twitter Ads

Solutions to help you achieve your business goals

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20063,9003,000m57m4,000+

 

Twitter Ads is the Twitter advertising platform that allows app marketers to drive traffic to their apps from both on Twitter and off Twitter channels. In terms of targeting options and reach its rivals are only Facebook and Google. Twitter ads support deep linking technology that allows app marketers to link an ad to a specific part of a mobile app content.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI, CPC, CPM
  • Ad formats supported: auto-generated ads with creatives an app has on the App Store.
  • Targeting: mobile OS, OS version, device (iPhone / iPad), location, gender, age, mobile connection type
  • Key markets: global
Learn more about Twitter Ads

The Cactus Road

App User Acquisition & Monetization

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201751-200-159-

Stack

What Drives Winning Apps

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
2015100-12512k+

Stack is an end-to-end SaaS-based solution (by the team behind Appodeal’s award winning ad monetization platform) that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.

Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.

Learn more about Stack

SPOTAD

The lead DSP in Mobile UA

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
201211-502k+

Spotad is a performance-based Demand-Side-Marketing-Platform, helping mobile app developers acquire and engage with their target audiences.

Key Features

  • Performance driven
  • Mobile experts
  • Utilize data for better targeting and optimization
  • Using self-developed ML model
  • Full control of the creative assets for a better user engagement. From the Ad Design to the Ad Serving
Learn more about SPOTAD

Snapchat Ads

It's your business - on mobile

10
(2 votes)
(2) REVIEWS

 

Snapchat Ads is the Snap Inc. advertising platform that allows businesses to advertise on the platform with Snap’s unique ad formats and reach Millennials audience that has developed a high level of trust with the platform. Snapchat has 238 million daily active users that open the app 30 times a day on average and spend 30+ minutes with the app. Snap has partnered with multiple companies to better connect advertisers with snapchatters communities.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI, CPC
  • Ad formats supported: Snap Ads, Filters, Lenses
  • Targeting: 300 audiences based on data derived from what content snapchatters watch, buy and post on the platform, demographics, lookalike audiences.
  • Key markets: global, the Basic plan is US only.
Learn more about Snapchat Ads

Smadex

Transparent DSP Engineered for Growth

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Sizmek is the world’s largest independent ad server company founded in 1999. Its AI-powered platform helps advertisers to gain insights within their data across the 5 key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. Sizmek provides resources at a global scale and allow advertisers to combine dynamic creative, coupled with predictive AI – to deliver impressions that deliver high ROI.

Artificial Intelligence algorithms are also applied by Sizmek to help advertisers to plan, buy, execute, and measure campaigns with laser-precision. The company was acquired by Amazon, Inc. in March, 2019.

  • Key features include omnichannel marketing – mobile, display, rich media, video, social and AI.
  • Powered by Amazon’s AWS platform
  • Liquid domain-level intelligence tech (Adhesion, Billboard, Deluxe Banner, Deluxe Expandable, Expandable Banner and more) to pair domains with specific ad formats
Learn more about Sizmek

RevX

Made for Growth, Built for App Marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201451 - 100

Made for growth, built for app marketers. At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level! We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.

Learn more about RevX

PubMatic

The Future of Programmatic. Delivered

10
(1 vote)
(1) REVIEWS

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

Propeller Ads

Worldwide Performance Advertising & Self-Service Platform

7
(10 votes)
(10) REVIEWS

 

Propeller Ads is an online advertising company, founded in 2011. It maintains one of the biggest ad networks on the market, with over 1B daily advertising impressions across the globe. PropellerAds has more than 150,000 premium publishers’ sites registered in the network. In addition, PropellerAds offers such solutions as: performance based marketing for agencies & CPA networks, mobile app monetization with SDK integration, buying traffic via Real-Time Bidding model and more.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPA, CPL, CPC
  • Ad formats supported: Push Notifications, Interstitials, Popunder, Native Ads
  • Targeting: Language, OS, GEO, 3g/WiFi, Device type, Browser, Mobile Carrier, Day & time, User Activity (new)
  • Key Markets: Global
Learn more about Propeller Ads
Employees
10-50

Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 1.5 Million ad auctions per second. We are trusted by Ubisoft, Waitr, Tilting Point, Ilyon, Papaya Gaming, CoinSwitch, Animoca Brands, Kefir!, CoinDCX and many others.

Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.

Learn more about Persona.ly

Performcb

#1 Performance Marketing Network Worldwide

(0) REVIEWS

 

Perform[cb] offers advertisers proprietary fraud-fighting software solution PerformSHIELD™. It allows marketers and brands to analyze traffic in real-time and do post-processing analysis of a traffic’s validity.

Learn more about Performcb

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+
...technologies and anti-fraud tools to grant a high level of security; Performance-based solutions (including CPI, CPC and CPA) to meet your own KPI and marketing goals in user acquisition and revenues.

 

myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.

  • Mobile platforms: Android, iOS, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Notifications
  • Targeting: Audience, Geo, Interests, OS, Platform
  • Key Markets: Asia, Europe, Latin America, USA
Learn more about myAppFree

mobusi

Technology Media Company with a mobile-first and performance mindset

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012100$3m+19k50,000+

 

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPI, CPA
  • Ad formats supported: Interstitial, Banner, Video
  • Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
  • Key Markets: Global
Learn more about mobusi

Zucks

No.1 Ad network in Japan

10
(1 vote)
(1) REVIEWS
...They offer a large number of campaigns supporting iOS and Android, driving app downloads as well as CPI,CPA and CPC.
FoundedEmployeesRevenuesSocialTraffic
201251-200---

 

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

Yeahmobi

Monetize your advertising inventory

10
(1 vote)
(1) REVIEWS

VEVE

CONNECTING BRANDS TO OEMs

10
(1 vote)
(1) REVIEWS
FoundedEmployees
2006101-200
...network • Achieve your advertising KPIs - All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.

Key Features

• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network

• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement

100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities

• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages

Learn more about VEVE

Unity Ads

Maximize Your Game’s Revenue

(0) REVIEWS

Twitter Ads

Solutions to help you achieve your business goals

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20063,9003,000m57m4,000+

 

Twitter Ads is the Twitter advertising platform that allows app marketers to drive traffic to their apps from both on Twitter and off Twitter channels. In terms of targeting options and reach its rivals are only Facebook and Google. Twitter ads support deep linking technology that allows app marketers to link an ad to a specific part of a mobile app content.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI, CPC, CPM
  • Ad formats supported: auto-generated ads with creatives an app has on the App Store.
  • Targeting: mobile OS, OS version, device (iPhone / iPad), location, gender, age, mobile connection type
  • Key markets: global
Learn more about Twitter Ads

The Cactus Road

App User Acquisition & Monetization

(0) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201751-200-159-

Stack

What Drives Winning Apps

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
2015100-12512k+

Stack is an end-to-end SaaS-based solution (by the team behind Appodeal’s award winning ad monetization platform) that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.

Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.

Learn more about Stack

SPOTAD

The lead DSP in Mobile UA

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
201211-502k+

Spotad is a performance-based Demand-Side-Marketing-Platform, helping mobile app developers acquire and engage with their target audiences.

Key Features

  • Performance driven
  • Mobile experts
  • Utilize data for better targeting and optimization
  • Using self-developed ML model
  • Full control of the creative assets for a better user engagement. From the Ad Design to the Ad Serving
Learn more about SPOTAD

Snapchat Ads

It's your business - on mobile

10
(2 votes)
(2) REVIEWS

 

Snapchat Ads is the Snap Inc. advertising platform that allows businesses to advertise on the platform with Snap’s unique ad formats and reach Millennials audience that has developed a high level of trust with the platform. Snapchat has 238 million daily active users that open the app 30 times a day on average and spend 30+ minutes with the app. Snap has partnered with multiple companies to better connect advertisers with snapchatters communities.

  • Mobile platforms: iOS, Android
  • Campaign types: CPI, CPC
  • Ad formats supported: Snap Ads, Filters, Lenses
  • Targeting: 300 audiences based on data derived from what content snapchatters watch, buy and post on the platform, demographics, lookalike audiences.
  • Key markets: global, the Basic plan is US only.
Learn more about Snapchat Ads

Smadex

Transparent DSP Engineered for Growth

10
(2 votes)
(2) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2011500-1000+100M$1.5k+2.5m+

Sizmek is the world’s largest independent ad server company founded in 1999. Its AI-powered platform helps advertisers to gain insights within their data across the 5 key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. Sizmek provides resources at a global scale and allow advertisers to combine dynamic creative, coupled with predictive AI – to deliver impressions that deliver high ROI.

Artificial Intelligence algorithms are also applied by Sizmek to help advertisers to plan, buy, execute, and measure campaigns with laser-precision. The company was acquired by Amazon, Inc. in March, 2019.

  • Key features include omnichannel marketing – mobile, display, rich media, video, social and AI.
  • Powered by Amazon’s AWS platform
  • Liquid domain-level intelligence tech (Adhesion, Billboard, Deluxe Banner, Deluxe Expandable, Expandable Banner and more) to pair domains with specific ad formats
Learn more about Sizmek

RevX

Made for Growth, Built for App Marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201451 - 100

Made for growth, built for app marketers. At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level! We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.

Learn more about RevX

PubMatic

The Future of Programmatic. Delivered

10
(1 vote)
(1) REVIEWS

PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. With our leading programmatic mobile advertising platform, publishers and app developers can leverage the open exchange as well as advanced deal models to maximize their monetization and gain access to brand budgets.

  • Mobile platforms: Android, IOS
  • Campaign types: CPA, CPC, CPI, CPL, CPM
  • Ad formats supported: Banners, In-App, Interstitial, Native, Rewarded Video, Rich Media, Video
  • Targeting: Publisher, Geo, Audience Segment, Ad Format, Platform, Domain / App, Viewability
  • Key markets: Global
Learn more about PubMatic

Propeller Ads

Worldwide Performance Advertising & Self-Service Platform

7
(10 votes)
(10) REVIEWS

 

Propeller Ads is an online advertising company, founded in 2011. It maintains one of the biggest ad networks on the market, with over 1B daily advertising impressions across the globe. PropellerAds has more than 150,000 premium publishers’ sites registered in the network. In addition, PropellerAds offers such solutions as: performance based marketing for agencies & CPA networks, mobile app monetization with SDK integration, buying traffic via Real-Time Bidding model and more.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPA, CPL, CPC
  • Ad formats supported: Push Notifications, Interstitials, Popunder, Native Ads
  • Targeting: Language, OS, GEO, 3g/WiFi, Device type, Browser, Mobile Carrier, Day & time, User Activity (new)
  • Key Markets: Global
Learn more about Propeller Ads
Employees
10-50

Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly-targeted UA and retargeting solutions at scale with access to over 1.5 Million ad auctions per second. We are trusted by Ubisoft, Waitr, Tilting Point, Ilyon, Papaya Gaming, CoinSwitch, Animoca Brands, Kefir!, CoinDCX and many others.

Persona.ly strives to be more than just a vendor for its partners, but a partner that helps generate actual value, growth, and broad marketing insights that can be used across channels.

Learn more about Persona.ly

Performcb

#1 Performance Marketing Network Worldwide

(0) REVIEWS

 

Perform[cb] offers advertisers proprietary fraud-fighting software solution PerformSHIELD™. It allows marketers and brands to analyze traffic in real-time and do post-processing analysis of a traffic’s validity.

Learn more about Performcb

myAppFree

High Quality Mobile Traffic & Exclusive Placements on SONY Xperia, Native SDK

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
20132-10$8.9m+7k1.36m+
...technologies and anti-fraud tools to grant a high level of security; Performance-based solutions (including CPI, CPC and CPA) to meet your own KPI and marketing goals in user acquisition and revenues.

 

myAppFree is a performance-based advertising platform, founded in 2015 in Italy by Massimo Caroli and Riccardo Fuzzi, that matches advertisers and publishers. One of the unique features it offers in terms of inventory for advertisers is an access to 40 million plus Sony Xperia smartphone users, as well as own App Discovery that features the best mobile apps for users to discover.

  • Mobile platforms: Android, iOS, Windows Phone
  • Campaign types: CPA, CPC, CPI
  • Ad formats supported: Banners, Interstitial, Native, Notifications
  • Targeting: Audience, Geo, Interests, OS, Platform
  • Key Markets: Asia, Europe, Latin America, USA
Learn more about myAppFree

mobusi

Technology Media Company with a mobile-first and performance mindset

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
2012100$3m+19k50,000+

 

mobusi,  part of Fibonad group, is a Technology Media Company with a mobile-first and performance mindset empowering both Advertisers and Publishers to reach and exceed their high demanding targets. The platform obtains over 5 million leads per month worldwide. We maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms. In House Technology, own DSP and advanced antifraud system, Monetization Solutions, exclusive offers and premium traffic. A Mediation platform.

  • Mobile platforms: iOS, Android
  • Campaign types: CPM, CPC, CPI, CPA
  • Ad formats supported: Interstitial, Banner, Video
  • Targeting: country, carrier, OS, device, browser, wifi / mobile connectivity
  • Key Markets: Global
Learn more about mobusi

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