CPI Advertising Networks

Updated: March 15, 2023

Cost per install (CPI) is a type of CPA model. It implies charging for an instance when a mobile app copy is installed on a smartphone or tablet computer. To calculate the cost per install total, expenditure on ads to drive app installs should be divided over a total number of installs that were generated with those ads. Currently, the average cost per install is roughly $1.24 / per install.

Among all payment models established in mobile advertising, this is one of the most important for app developers, because it allows them to calculate ROI of their investments in-app advertising.

In this directory, we’ve curated all the best CPI Advertising Networks for you.

CPI formula

Source: The Online Advertising Guide

CPI Benefits

CPI is a model that is largely specific to mobile applications. Primarily, a brand is charged a fixed rate only when the user installs the app. A key benefit of this model is that advertisers can target an app niche’s audience.

For app developers looking to create a quick and reliable buzz around their new app, CPI campaigns are often a great way of achieving fast results for them.

One potential drawback of CPI marketing is that you don’t know how many people are using your mobile app. Just because they installed the app doesn’t always mean they are going to spend money on additional purchases or even stick around for long.

Other benefits include:

  • You only pay for results with the CPI model
  • App developers will be able to gain visibility on the app stores

Featured CPI Advertising Networks

  • Performcb - #1 Performance Marketing Network Worldwide
  • HilltopAds - One of the best CPM ad networks for publishers and advertisers from all over the world.
  • RevX - Made for Growth, Built for App Marketers
  • Moburst - Mobile Done Right
  • Adsterra Network - Well-Known Mobile Ad & CPA Network with Partner Care Approach
  • Zoomd - Know More, Do More
  • PropellerAds - Worldwide Performance Advertising & Self-Service Platform
  • Persona.ly - A Value First Company
  • AppSamurai - Your one-stop-shop for mobile app growth
  • Hitapps - Expert in digital advertising and app development since 2017.
  • PubMatic - The Future of Programmatic. Delivered
  • Bidease - #1 DSP for mobile app marketers
  • InMobi - Driving Real Connections
  • Doble Via Latam - Best Performance Agency

CPI Rates

Here are some CPI offers along with their platform and country in the table below.

Platform/Network Country CPI Rates
Facebook Ads US $1.8
Twitter Ads US $2.53
Instagram Ads US $2.23
Search Ads US $1
Average iOS App US $2.07

Source: Business of Apps

Below we’ve listed the best CPI ad networks and platforms so you can get up and running without a problem.

List of cost per install (CPI) ad networks and traffic sources

HilltopAds

One of the best CPM ad networks for publishers and advertisers from all over the world.

(0) REVIEWS
FoundedEmployees
201310-50

[masterslider id=\"431\"] HilltopAds is one of the best CPM ad networks for publishers and advertisers from all over the world. HilltopAds is a UK-based CPC/CPM advertising network launched in 2013.

Learn more about HilltopAds

Appska

The best flow of target users for your app!

10
(5 votes)
(5) REVIEWS
Employees
10-50

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

Moburst is a mobile growth marketing agency founded in 2013 with branches in the US and Tel-Aviv. Moburst’s clients include some of the biggest brands in the world such as Google, Uber, Reddit, YouTube, Samsung, and many other amazing startups, gaming companies, and brands. Its team of growth experts promoted 600+ products in the past seven years and helped many start-ups gain more organic users, boost ROI on paid media and improve their products. Its user acquisition is achieved through a selection of hyper-targeted, remarketing, influencers, and brand engagement campaigns get the right message to the right user, at the right time. Its mixture of media channels are ideal to fit your goals and budget, including RTB/exchanges, social, ad-networks, premium publishers, video, retargeting, influencers and search.

  • Services: Mobile Campaigns, Media Management and Optimization, Influencers Marketing, Mobile Strategy, App Store Optimization and SEO, A/B Testing, Product Consulting, Creative Production, Video Production, Social Management and Website Production.
  • Offices: New York, San Francisco and Tel-Aviv
  • Tagline: Mobile Done Right
Learn more about Moburst

3.14 Mobitech

Mobile Advertising the way it should be

10
(3 votes)
(3) REVIEWS
FoundedEmployees
2013101 - 200

MAAS powered by Affle

Unified Audience Platform for Mobile User Growth

(0) REVIEWS
FoundedEmployees
201951-100

AdQuantum

Revenue Acquisition for Mobile Apps

(0) REVIEWS
FoundedEmployees
201551 - 100

ADEX

Ad Fraud Detection Tools, Ad Servers, Mobile Ad Network, Mobile DSP, Social Ads, SSP

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201110-50

RevX

Made for Growth, Built for App Marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201451 - 100

Made for growth, built for app marketers. At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level! We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.

Learn more about RevX

AdAction

A full-service ad platform that connects mobile marketers to high-intent users worldwide.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201310-50-2,000+-

Petal Ads (formerly HUAWEI Ads)

Mobile Marketing Platform tailored for HUAWEI devices

10
(5 votes)
(5) REVIEWS
Employees
190.000

VEVE

CONNECTING BRANDS TO OEMs

10
(1 vote)
(1) REVIEWS
FoundedEmployees
2006101-200
...network • Achieve your advertising KPIs - All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.

Key Features

• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network

• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement

100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities

• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages

Learn more about VEVE

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50

Aragon Premium is a mobile app marketing agency that focuses on cost-per-acquisition marketing. They offer a range of services, including display and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs.

Learn more about Aragon Premium

Hitapps

Expert in digital advertising and app development since 2017.

10
(4 votes)
(4) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.

  •  Performance based marketing
  • RTB solution
  • Apps development and publishing
Learn more about Hitapps

Performcb

#1 Performance Marketing Network Worldwide

(0) REVIEWS

 

Perform[cb] offers advertisers proprietary fraud-fighting software solution PerformSHIELD™. It allows marketers and brands to analyze traffic in real-time and do post-processing analysis of a traffic’s validity.

Learn more about Performcb
FoundedEmployees
201251-200

 

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

SPOTAD

The lead DSP in Mobile UA

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
201211-502k+

Spotad is a performance-based Demand-Side-Marketing-Platform, helping mobile app developers acquire and engage with their target audiences.

Key Features

  • Performance driven
  • Mobile experts
  • Utilize data for better targeting and optimization
  • Using self-developed ML model
  • Full control of the creative assets for a better user engagement. From the Ad Design to the Ad Serving
Learn more about SPOTAD

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201650-100 -3k+-

 

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

ConsoliAds

Mobile App Growth Made Quick & Easy

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201651-100

Stack

What Drives Winning Apps

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
2015100-12512k+

Stack is an end-to-end SaaS-based solution (by the team behind Appodeal’s award winning ad monetization platform) that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.

Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.

Learn more about Stack

HilltopAds

One of the best CPM ad networks for publishers and advertisers from all over the world.

(0) REVIEWS
FoundedEmployees
201310-50

[masterslider id=\"431\"] HilltopAds is one of the best CPM ad networks for publishers and advertisers from all over the world. HilltopAds is a UK-based CPC/CPM advertising network launched in 2013.

Learn more about HilltopAds

Appska

The best flow of target users for your app!

10
(5 votes)
(5) REVIEWS
Employees
10-50

Doble Via Latam was born in 2004, with VAS services and in 2011 thinking about advertisers needs, we started with mobile advertising business. Positioned at an international level we have vast experience in mobile and video advertising business.

Learn more about Doble Via Latam

Moburst is a mobile growth marketing agency founded in 2013 with branches in the US and Tel-Aviv. Moburst’s clients include some of the biggest brands in the world such as Google, Uber, Reddit, YouTube, Samsung, and many other amazing startups, gaming companies, and brands. Its team of growth experts promoted 600+ products in the past seven years and helped many start-ups gain more organic users, boost ROI on paid media and improve their products. Its user acquisition is achieved through a selection of hyper-targeted, remarketing, influencers, and brand engagement campaigns get the right message to the right user, at the right time. Its mixture of media channels are ideal to fit your goals and budget, including RTB/exchanges, social, ad-networks, premium publishers, video, retargeting, influencers and search.

  • Services: Mobile Campaigns, Media Management and Optimization, Influencers Marketing, Mobile Strategy, App Store Optimization and SEO, A/B Testing, Product Consulting, Creative Production, Video Production, Social Management and Website Production.
  • Offices: New York, San Francisco and Tel-Aviv
  • Tagline: Mobile Done Right
Learn more about Moburst

3.14 Mobitech

Mobile Advertising the way it should be

10
(3 votes)
(3) REVIEWS
FoundedEmployees
2013101 - 200

MAAS powered by Affle

Unified Audience Platform for Mobile User Growth

(0) REVIEWS
FoundedEmployees
201951-100

AdQuantum

Revenue Acquisition for Mobile Apps

(0) REVIEWS
FoundedEmployees
201551 - 100

ADEX

Ad Fraud Detection Tools, Ad Servers, Mobile Ad Network, Mobile DSP, Social Ads, SSP

10
(1 vote)
(1) REVIEWS
FoundedEmployees
201110-50

RevX

Made for Growth, Built for App Marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201451 - 100

Made for growth, built for app marketers. At RevX, we help app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We\'re all about taking your app business to the next growth level! We help you build sound mobile strategies, combining programmatic UA, app re-engagement, and performance branding to drive the results you need to scale your business: with real users, high retention, and incremental revenue.

Learn more about RevX

AdAction

A full-service ad platform that connects mobile marketers to high-intent users worldwide.

10
(1 vote)
(1) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201310-50-2,000+-

Petal Ads (formerly HUAWEI Ads)

Mobile Marketing Platform tailored for HUAWEI devices

10
(5 votes)
(5) REVIEWS
Employees
190.000

VEVE

CONNECTING BRANDS TO OEMs

10
(1 vote)
(1) REVIEWS
FoundedEmployees
2006101-200
...network • Achieve your advertising KPIs - All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, browsers and telcos. With native, high-performing ad formats – Tiles , Notifications, Universal, unique media placements and customization opportunities, the platform is empowering brands to achieve their advertising KPIs such as sales, app downloads, website visits and user engagement. Additionally, it provides creative and operational support across different languages and locations including the US, UK, EU, IN, ID and CN. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.

Key Features

• Boost new user acquisition – Reach 500+ MN captive audience beyond search and social media network

• Achieve your advertising KPIs – All inventory bought is on performance KPIs such as CPI, CPA, CPC, CPV, etc.

• Highly engaging native ad experiences – Get high conversion rate with non-intrusive, user-friendly ad formats (Tiles, Notifications, Universal) and unique media placement

100% Brand safe environment – Custom reporting dashboards for complete transparency, real-time insights, and optimization opportunities

• End-to-end campaign management – Creative and operational support across different geographies (US, UK, EU, IN, ID, CN) and in multiple languages

Learn more about VEVE

Aragon Premium

The Fastest Growing Mobile Marketing Agency

10
(11 votes)
(11) REVIEWS
Employees
10-50

Aragon Premium is a mobile app marketing agency that focuses on cost-per-acquisition marketing. They offer a range of services, including display and paid social advertising, influencer marketing, content marketing, direct carrier partnerships, programmatic advertising, and loyalty and rewards programs.

Learn more about Aragon Premium

Hitapps

Expert in digital advertising and app development since 2017.

10
(4 votes)
(4) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201710-50---

Hitapps focuses on your success as a whole. Perhaps you can manage a small-scale campaign but, if you want to develop an impactful ads campaign, it’s better to let us take over.

  •  Performance based marketing
  • RTB solution
  • Apps development and publishing
Learn more about Hitapps

Performcb

#1 Performance Marketing Network Worldwide

(0) REVIEWS

 

Perform[cb] offers advertisers proprietary fraud-fighting software solution PerformSHIELD™. It allows marketers and brands to analyze traffic in real-time and do post-processing analysis of a traffic’s validity.

Learn more about Performcb
FoundedEmployees
201251-200

 

Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.

  • Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
  • Fraud – Detection as part of the platform, adding you an extra layer of safety
  • Measurement – integrated to all major 3rd party mobile measurement solutions
  • Cost-efficiency – Save countless resources by managing all campaigns under one screen
  • Data Play – Enjoy machine decisions based on more than 500Million data points a day
Learn more about Zoomd

SPOTAD

The lead DSP in Mobile UA

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
201211-502k+

Spotad is a performance-based Demand-Side-Marketing-Platform, helping mobile app developers acquire and engage with their target audiences.

Key Features

  • Performance driven
  • Mobile experts
  • Utilize data for better targeting and optimization
  • Using self-developed ML model
  • Full control of the creative assets for a better user engagement. From the Ad Design to the Ad Serving
Learn more about SPOTAD

Bidease

#1 DSP for mobile app marketers

10
(3 votes)
(3) REVIEWS
FoundedEmployeesRevenuesSocialTraffic
201650-100 -3k+-

 

Bidease is a mobile DSP platform for mobile marketers. Its built on a foundation of proprietary programmatic advertising technology, Machine Learning, and first party data. Bidease team optimizes campaigns across all major mobile formats for desired post-install behaviors at no risk to its clients’ bottom line.

  • Mobile platforms: iOS, Android, Mobile Web
  • Campaign types: CPI, CPA, CPM
  • Ad formats supported: Banners, Interstitial, Native, Rewarded Video, Video
  • Targeting: Carrier, Device, Gender, Geo, Interests, IP, OS
  • Key Markets: global
Learn more about Bidease

ConsoliAds

Mobile App Growth Made Quick & Easy

10
(3 votes)
(3) REVIEWS
FoundedEmployees
201651-100

Stack

What Drives Winning Apps

10
(1 vote)
(1) REVIEWS
FoundedEmployeesSocial
2015100-12512k+

Stack is an end-to-end SaaS-based solution (by the team behind Appodeal’s award winning ad monetization platform) that scales mobile app business growth and drive profit by synthesizing User Acquisition, Ad Monetization and Business Intelligence.

Stack is an independent ad tech market player that strives to clear the way for publishers and advertisers to collaborate directly. In an industry known for being opaque, Stack aims to increase transparency and empower mobile app businesses with the technology and data they need to thrive in a highly competitive landscape.

Learn more about Stack

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