TikTok Revenue and Usage Statistics (2021)

Mansoor Iqbal

Updated: July 2, 2021

TikTok, known as Douyin in its home market, was launched in China in September 2016. It was pushed out globally as TikTok the following year.

The TikTok app allows users to create 15 second videos, soundtracked by music clips. Sounds simple enough, but it’s a wildly popular concept. Depending on who you ask, the app was the world’s second-most or fourth-most downloaded non-gaming app of 2019 (only behind various Facebook entities in either case). By 2020, it was comfortably number one.

Get the full TikTok premium report here with curated graphs, data and analysis

TikTok/Douyin parent company ByteDance also owns hugely popular Chinese AI-powered news aggregation platform Toutiao, created by CEO Zhang Yiming at the age of 29 in 2012. Notably, he was not backed by either Alibaba or Tencent. TikTok has succeeded where the latter failed with WeChat – success beyond China.

This was a strategic triumph. In November 2017 ByteDance acquired the popular (also China-based) would-be rival app Musical.ly app for a reported $1 billion. TikTok was merged with Musical.ly in August 2018, with app users’ accounts migrated to their TikTok accounts. This was seen as a way for the Chinese app to enter the US market – with Musical.ly already boasting a considerable American audience.

TikTok/Douyin (and formerly Musical.ly) users use the app largely to create, share, and view content based around lip syncing, dancing, comedy skits, and other physical activities. Clearly, this is something that appeals to young people (and quite a few older ones) around the world, with app snowballing in popularity over 2018 and 2019. Despite only being released in 2016, it was one of the most-downloaded apps of the 2010s.

As of 2021, TikTok is one of the world’s best-loved apps (for those under a certain age at least), its success powered by some of the world’s most sophisticated AI.

That said, it has not been without its controversies. In 2019, it was briefly banned in India for “morality issues”, with pornographic content and predatory behaviour a concern. It has been accused of not adequately safeguarding young users’ data. It was banned again in June 2020 alongside a spate of other Chinese-based apps as tensions between China and India heightened. This was upheld in January 2021, leading TikTok to begin reducing staff in the country.

It is has been investigated in the US over national security concerns and user privacy. ByteDance has released a transparency report to deal with these accusations, and has moved to ringfence TikTok from the rest of its operations. This did not stop President Trump from issuing an executive order in August 2020 against any firms doing business with TikTok.

Nonetheless, as of early 2021, TikTok seems like the app to beat. Scroll on to read our collection of TikTok stats from around the web.

TikTok Overview and Key Statistics

Launched September 2016 (China); September 2017 (International)
Parent company ByteDance
HQ Beijing, China; Culver City, California; London, UK
Key people Zhang Yiming (ByteDance CEO and founder), Kevin Mayer (TikTok CEO)
Company type Private
  • 689 million TikTok users internationally (monthly) (official stats)
  • 600 million Douyin users in China (daily) (official stats)
  • 100 million TikTok users in the US (monthly) (official stats)
  • 100 million TikTok users in Europe, with 17 million in the UK, 11 million in France, and 11 million in Germany (official stats)
  • 6 billion lifetime downloads of TikTok on iOS App Store and Google Play as of December 2020 (Sensor Tower)
  • TikTok 2020 downloads estimated at between 850 million and 987 million, excluding Chinese third-party downloads (Apptopia/Sensor Tower)
  • TikTok global penetration estimated at 18% of global internet users aged 16-64 (GlobalWebIndex)
  • TikTok 2020 revenue estimated at $1 billion (Reuters)
  • TikTok valued at $50 billion (Reuters)

Key TikTok User Statistics

TikTok users, exc. Douyin, millions

Date Monthly active users, millions
Jan-18 54
Dec-18 271
Dec-19 508
Jul-20 689

Source: TikTok via CNBC

Douyin users (China only)

Date Daily active users, millions
Jan-19 250
Jul-19 320
Jan-20 400
Sep-20 600

Source: TikTok via CNBC

Douyin users vs Chinese competitors, March 2020

App Users, millions
Douyin 518
Kuaishou 443
Bilibili 122
Little Red Book 77

Source: QuestMobile via WalktheChat

Proportion of global internet users who use TikTok

Year Proportion of TikTok users (16-64)
2018 5%
2019 11%
2020 18%

Source: GlobalWebIndex

TikTok users in the US

Date Monthly active users, millions
Jan-18 11
Feb-19 27
Oct-19 40
Jun-20 91
Aug-20 100

Source: TikTok via CNBC

European monthly users by country (over-18s)

Country Users, millions
Europe total 100
UK 17
France 11
Germany 10.7
Italy 9.8
Spain 8.8
Norway 1.2

Source: Bloomberg

TikTok users by country, August 2020 estimates

Country Users, millions
US 65.9
Indonesia 22.2
Russia 16.4
Japan 12.6
France 9.3
Germany 9.1
UK 8.5
Italy 8.3
Spain 7.5
Netherlands 3.8
South Korea 3.3
Australia 2.4
Norway 1

Source: eMarketer

TikTok user growth over 2020, by country

Country Estimated user growth
Norway 248.7%
Russia 140.9%
Italy 104.5%
Netherlands 94.2%
France 88.7%
US 85.3%
Germany 79.7%
Spain 78.1%
UK 75.2%
Indonesia 57.5%
Australia 52.5%
Japan 32.3%
South Korea 20.9%

Source: eMarketer

Predicted US TikTok users and penetration (internet users)

Year Users, millions Penetration
2019 35.6 10.8%
2020 65.9 19.8%
2021 73.7 22%
2022 79.6 23.6%
2023 84.4 24.9%
2024 88.7 26%

Source: eMarketer 

Predicted TikTok US penetration (social media users) vs Instagram and Snapchat

Year TikTok Instagram Snapchat
2019 17.3% 52.6% 39.8%
2020 31.1% 53.9% 40%
2021 34.2% 54.9% 40.1%
2022 36.3% 55.9% 40%
2023 37.9% 56.8% 39.8%
2024 39.3% 57.5% 39.6%

Source: eMarketer

Predicted UK TikTok users and penetration (internet users)

Year Users, millions Penetration
2019 4.9 12.4%
2020 8.5 21.1%
2021 10.9 26.4%
2022 11.7 27.8%
2023 12.1 28.3%
2024 12.5 28.5%

Source: eMarketer

TikTok users in Mexico, Brazil, and Argentina, millions

Date Users, millions
Jul-19 5
Jan-20 15.8
Jul-20 64.4

Source: eMarketer

TikTok users by gender, percentage

Gender Percentage of users
Male 53%
Female 47%

Source: Hootsuite/We Are Social

Douyin users by gender

Date Male users Female users
Mar-19 58.7% 41.3%
Mar-20 43% 57%

Source: QuestMobile via WalktheChat

Douyin users by age

Age % Users, Mar-19 % Users, Mar-20
under 18 10.5% 10.1%
19-24 18.7% 13.3%
25-30 18.8% 16.6%
31-35 15.6% 20.6%
36-40 13.2% 13.3%
41-45 10.1% 11.5%
46+ 13% 14.5%

Source: QuestMobile via WalktheChat

US TikTok users by age and gender

Age Male Female All genders
10-19 14.3% 18.2% 32.5%
20-29 11.2% 18.3% 29.5%
30-39 6.5% 9.9% 16.4%
40-49 6.7% 7.2% 13.9%
50+ 2.3% 4.8% 7.1%
All ages 41% 58.4%

Source: App Ape via Statista

How many US Teens are TikTok users?

Time period Percentage engaging monthly
Spring 2020 62%
Fall 2020 69%

Source: Piper Sandler via MarketingCharts

US teens electing TikTok as favourite social media platform

Time period Teens choosing as favourite
Fall 2019 4%
Spring 2020 13%
Fall 2020 29%

Source: Piper Sandler via MarketingCharts

European TikTok users by gender

Country Female Male
UK 65% 35%
Spain 75% 25%
Norway/Sweden 56% 44%

Source: Bloomberg

Proportion of European TikTok users aged under 18 by country

Country Users under 18
UK 18%
Germany 24%
France 33%
Italy 33%
Spain 33%

Source: Bloomberg 

Chinese Douyin users by city tier (QuestMobile)

City Tier Douyin users, 2019 Douyin users, 2020
Tier 1 5.7% 5%
Tier 2 13% 11.2%
Tier 3 16.1% 13.3%
Tier 4 25.1% 27%
Tier 5 22.6% 26.1%
Tier 6 17.5% 17.4%

Source: QuestMobile via Youxituoluo

Chinese Douyin users by city tier  (Coresight Research)

City Tier Proportion of Douyin users
Tier 1 11%
Tier 2 41%
Tier 3 23%
Tier 4 25%

Source: Coresight Research

Most-followed accounts on TikTok*

Account owner Followers, millions
Charli D’Amelio 105.8
Addison Rae 74.3
Zach King 54.5
Bella Poarch 52.4
Spencer Polanco Knight 50.9
Loren Gray 50.6
Dixie D’Amelio 47.9
Will Smith 46.8
Michel Le 44
Riyaz Aly 43.8

*January 2021, official TikTok account has 50.2 million followers

Source: SocialBlade

Most-followed celebrities on Douyin

Account name Followers, millions
Chen He 69.96
Dilraba Dilmurat 55.6
Show Lo 40.39
Angelababy 39.46
GEM 39.26
Tu Lei 37.5
Guan Xiatong 33.48
He Jiong 31.41
M Brother 29.79
Feng Timo 28.91

Source: Statista

Key TikTok Download Statistics

TikTok downloads by quarter*

Quarter Downloads, millions
Q2 2016 21.3
Q3 2016 21.8
Q4 2016 24.8
Q1 2017 22.7
Q2 2017 28.4
Q3 2017 33.6
Q4 2017 46.8
Q1 2018 110.3
Q2 2018 156
Q3 2018 183.8
Q4 2018 205.7
Q1 2019 187.3
Q2 2019 155.9
Q3 2019 175.9
Q4 2019 199.4
Q1 2020 315
Q2 2020 306
Q3 2020 189
Q4 2020 177

*Sensor Tower stats refer to downloads made through Google Play and iOS App Store; third-party Android download stats not included (i.e. Chinese downloads). Applies throughout.

Source: Sensor Tower

TikTok downloads by month

Month Downloads, millions
November 2018 65
December 2018 72
January 2019 72
February 2019 68
March 2019 58
April 2019 43
May 2019 56
June 2019 57
July 2019 54
August 2019 63
September 2019 60
October 2019 66
November 2019 72
December 2019 83
January 2020 105
February 2020 113
March 2020 115
April 2020 107
May 2020 112
June 2020 87
July 2020 65
August 2020 63
September 2020 61
October 2020 66
November 2020 55
December 2020 56

Source: Sensor Tower

TikTok downloads by year*, millions

Year Downloads millions
2019 682
2020 850

*Apptopia stats refer to downloads made through Google Play and iOS App Store; third-party Android download stats not included (i.e. Chinese downloads). Applies throughout.

Source: Apptopia

TikTok lifetime downloads, billions

Date Downloads, billions
Feb-19 1
Nov-19 1.5
Apr-20 2
Dec-20 2.6

Source: Sensor Tower

Top countries for TikTok downloads, by month

Month Country Percentage of total downloads
August 2019 India 44%
China 8%
September 2019 India 40%
US 8%
October 2019 India 41%
Brazil 7%
November 2019 India 43%
Brazil 7%
December 2019 India 37%
Brazil 14%
January 2020 India 34%
Brazil 10%
February 2020 India 41%
Brazil 9%
March 2020 India 30%
Brazil 9%
April 2020 India 22%
US 9%
May 2020 India 20%
US 9%
June 2020 India 19%
US 9%
July 2020 US 10%
Indonesia 9%
August 2020 Indonesia 11%
Brazil 9%
September 2020 Brazil 11%
US 9%
October 2020 China 12%
Brazil 10%
November 2020 China 12%
Indonesia 8%
December 2020 China 11%
US 10%

Source: Sensor Tower

Top countries for TikTok downloads, by year

Year Country Downloads, millions
2019 India 190.6
US 41
Turkey 23.2
Russia 19.9
Pakistan 19.5
2020 India 99.8
US 45.6
Brazil 34.7
Indonesia 30.7
Russia 25
Mexico 24.2

Source: Priori Data

Key TikTok Usage Statistics

Monthly time using TikTok, per US users

Date Web minutes App minutes
Oct-19 305.9 442.9
Nov-19 366.7 526.1
Dec-19 383.8 561.2
Jan-20 429.8 680
Feb-20 425.6 731.6
Mar-20 476 858

Source: Comscore via eMarketer

Daily usage in select European markets

Country Daily usage time, minutes Daily app opens
UK 60 13
France 60
Norway 74 17

Source: Bloomberg

Daily TikTok usage in children aged 4-14

Country May-19, minutes Feb-20, minutes Increase
US 38 82 116%
UK 35 69 97%
Spain 24 60 150%

Source: TechCrunch

Percentage of users sharing content types on Instagram vs other platforms

Content type TikTok users Instagram Facebook
Funny videos 48% 42% 36%
Personal news/updates 47% 43% 40%
Memes 39% 34% 29%
Coronavirus news 28% 26% 25%
Influencer posts 24% 16% 13%
Brand posts 21% 14% 11%
Non-coronavirus news 21% 21% 19%
Brand/product recommendations 21% 15% 12%

Source: GlobalWebIndex

Coronavirus sentiment expressed on Douyin

Word/sentiment Instances in 2020, million
Doubt 2.2
Giving up 7.61
Too difficult 14.91
Persistence 69.13
Believe 130
Encouragement 1800

Source: ByteDance via Jing Culture & Commerce

Douyin retention rate vs Chinese competitors

App One week retention rate
Douyin 86.8%
Kuaishou 83%
Bilibili 72.8%
Little Red Book 53.4%

Source: QuestMobile via WalktheChat

TikTok influencer marketing stats

Marketers planning to use TikTok for influencer marketing over 2021 vs other platforms

Platform Marketers planning to use
TikTok 35%
YouTube 58%
Instagram 55%
online ads 43%
Tv ads 29%
OOH ads 20%
Twitch 20%
Triller 10%

*in the US, UK, and Germany

Source: Takumi

Marketers who believe TikTok offers best influencer marketing ROI vs other platforms

Platform Percentage of marketers
TikTok 6%
Online ads 21%
Instagram 18%
YouTube 18%
Tv ads 10%

Source: Takumi

Percentage of influencers active on TikTok vs selected other social channels, by country

Platform US UK Germany
Instagram 100% 97% 100%
TikTok 14% 33%
Pinterest 38% 9%
Twitch 19% 17% 23%
Triller 10% 8% 11%

Source: Takumi

Percentage of consumers who use TikTok to engage with influencers vs other social channels

Platform Users engaging with influencers
TikTok 14%
YouTube 47%
Instagram 37%
Pinterest 17%
Snapchat 15%
Twitch 8%
Triller 2%

*in the US, UK, and Germany

Source: Takumi

Proportion of users who engage with influencers weekly, by platform*

Platform Users engaging with influencers weekly
TikTok 95%
YouTube 95%
Instagram 94%
Instagram 94%
Snapchat 92%
Pinterest 87%
Twitch 83%
Triller 75%

*in the US, UK, and Germany

Source: Takumi

TikTok influencer engagement rate by follower count, vs other platforms

Follower count TikTok engagement Instagram engagement Twitter engagement
<1000 9.4% 7.2% 1.4%
<5000 8.6% 5.3% 1.2%
<10,000 8.1% 3.7% 0.6%
<100,000 7.2% 2.1% 0.4%
100,000+ 5.3% 1.1% 0.3%

Source: Influencer Marketing Hub

Proportion of consumers* who think TikTok influencer marketing is most likely to lead to a purchase vs other channels

Platform Percentage of consumers
TikTok 4%
Tv ads 21%
YouTube 16%
Instagram 11%
Online ads 8%

*in the US, UK, and Germany

Source: Takumi

Key TikTok Revenue Statistics

TikTok revenue by month*

Month TikTok revenue, USD millions
Apr-19 7.8
May-19 9.0
Jun-19 10.9
Jul-19 11.9
Aug-19 14.0
Sep-19 16.5
Oct-19 18.5
Nov-19 33.2
Dec-19 43.0
Apr-20** 78
May-20 95.7
Jun-20 90.7
Jul-20 102.5
Aug-20 88.1
Sep-20 130.5
Oct-20 115
Nov-20 123
Dec-20 142

*iOS and Google Play revenue only, excludes Chinese third-party revenue

**figures for January-March 2020 unavailable

Source: Sensor Tower

TikTok revenue by country by month, top markets
China US Turkey
Month Revenue, USD millions % global revenue Revenue, USD millions % global revenue Revenue, USD millions % global revenue
Apr-20 67.5 86.6% 6.4 8.2%
May-20 85.2 89% 5.9 6.2% 1.1 1.2%
Jun-20 80.7 89% 5.4 6.0%
Jul-20 91.2 89% 6.2 6.0%
Aug-20 74.9 85% 6.9 7.8% 1.2 1.4%
Sep-20 112.2 86% 7.8 6.0% 1.3 1%
Oct-20 98.9 86% 9.2 8.0% 2.3 2%
Nov-20 104.6 85% 9.8 8.0% 2.5 2%
Dec-20 122.1 86% 9.9 7.0% 2.8 2%

Source: Sensor Tower

Other Key TikTok Statistics

  • TikTok MAUs expected to reach 1.2 billion in 2021 (App Annie)
  • TikTok the seventh-most downloaded app of the 2010s (App Annie)
  • TikTok’s 315 million downloads in Q1 2020 is a record for quarterly downloads (figure excludes Chinese third-party downloads) (SensorTower)
  • TikTok rated the most-downloaded app of 2020, and the second-highest for consumer spend after Tinder (App Annie)
  • 46 million US TikTok downloads in 2019 (Sensor Tower)
  • 89 million US TikTok downloads in 2020 (Apptopia)
  • India top market for TikTok downloads in 2019 (if we exclude Chinese Android downloads), with 323 million (App Annie)
  • Before ban, it was estimated that TikTok user numbers in India would rise to 125 million in 2020, from 80 million in 2019 (eMarketer)
  • Musical.ly counted 100 million users at time of August 2018 merger with TikTok (TechCrunch)
  • Over 50 million daily TikTok users in the US as of August 2020 (TikTok via CNBC)
  • US TikTok penetration at 13%, rising to 27% of under-35s (CivicScience)
  • Four in 10 adult European TikTok users aged 18-24 (Bloomberg)
  • In the early days of the coronavirus pandemic, US TikTok users were marginally more likely to lean Democrat than non users; 55% vs 51% (CivicScience)
  • In 2019, only 9% of US internet users had used TikTok, with 5% more interested in using it; this rose to 49% for teenage users (eMarketer)
  • Android TikTok users spent 68 billion hours using the app in 2019 (App Annie)
  • China accounts for eight out of every 10 minutes viewed on TikTok (App Annie)
  • Average daily time on TikTok estimated at 45 minutes (Fast Company)
  • 400 million searches take place on Douyin each day (ByteDance)
  • Average Douyin usage time per day was logged at 88 minutes per day in March 2020 (Newrank & Guosen via WalktheChat)
  • A November 2020 analysis found daily Douyin usage time of 91 minutes (QuestMobile via Bloomberg)
  • Monthly Douyin usage time in March 2020 was pegged at 1,709 minutes – a 72.5% increase, year-on-year (QuestMobile via Youxituoluo)
  • US users opened TikTok an average of eight times a day in 2018, with sessions averaging just under 5 minutes (TikTok via DigiDay)
  • Indian users spend 38 minutes daily using TikTok (The Economic Times)
  • 16% of US/UK users turned to TikTok to feel more connected to others during the early months of the coronavirus pandemic (GlobalWebIndex)
  • Videos related to coronavirus prevention and control received 42 billion plays on Douyin over 2020 (Jing Daily)
  • 20-21:00 most popular time for users to shoot Douyin content (ByteDance)
  • A late 2018 Global Web Index study found 55% of TikTok users uploaded a video in the last month, compared to 68% who had watched one (GlobalWebIndex)
  • TikTok the most positively reviewed app in the US in 2020, with 88% positive reviews (SensorTower)
  • 60% of TikTok users feel a sense of community while using the app (Nielsen)
  • 14% of marketers planned to up their TikTok spend over 2021 (HubSpot)
  • Only 3% of marketers chose TikTok as one of the most effective social media channels (CivicScience)
  • 61% of TikTok users feel ads on TikTok are unique, compared with other platforms (Nielsen)
  • 43% of TikTok users feel advertising on the platform blends in with native content (Nielsen)
  • 52% of users say they discover new products on TikTok (Nielsen)
  • 42,000 merchants shifted $633 million worth of goods in Hubei province (Jing Culture & Commerce)
  • TikTok 2020 revenue came to $540 million (excluding Chinese third-party revenue), making it the top-grossing app of the year (Apptopia)
  • Global TikTok revenue for 2020 estimated to reach $1 billion (Reuters)
  • TikTok 2019 revenue came to $176.9 million (excluding non-iOS Chinese revenue) (Sensor Tower)
  • Other estimates put TikTok 2019 revenue at between $200million and $300 million (The Information)
  • Insiders estimated that TikTok would generate $500 million in US revenue over 2020 (The Information)
  • One third of Douyin users use the app for live streaming, generating $18 million daily The Information)
  • 22 million content creators made a collective $6.15 billion on Douyin over the course of 2020, according to ByteDance (Jing Daily)
  • TikTok announced $200 million Creator’s Fund in July 2020, set to rise to $1 billion in the following three years (TikTok)
  • In the UK, TikTok posted losses of $120 million in 2019, driven by $109 million sales/marketing expense, with sales coming to $20 million (Bloomberg)
  • ByteDance generated RMB 40 billion in Chinese revenue in Q1 2020 ($6.2 billion), leading the company to target RMB 200 billion ($31 billion) over the full year (Straits Times)
  • ByteDance reported to have brought in RMB 180 billion ($27.2 billion) in Chinese ad revenue by November 2020; 60% of this revenue is generated through Douyin  (Reuters)
  • TikTok valued at $50 billion by investors (Reuters)
  • ByteDance 2020 revenue stood at $35 billion (Bloomberg)
  • ByteDance 2019 revenue stood at $16 billion (Reuters)
  • ByteDance controlled 23% of the Chinese digital app market in H1 2019 (CNBC)
  • ByteDance became the world’s most highly-valued private startup, with a valuation of $78 billion after a SoftBank-led $3 billion investment round (CNBC)
  • Highest 2020 valuation of ByteDance at $140 billion (Reuters)
  • It has been predicted that ByteDance could raise $180 billion in an IPO (CNBC)

More Video App Data

By signing up you agree to our privacy policy. You can opt out anytime.