TikTok, known as Douyin in its home market, was launched in China in September 2016. It was pushed out globally as TikTok the following year.
The TikTok app allows users to create 15 second videos, soundtracked by music clips. Sounds simple enough, but it’s a wildly popular concept. Depending on who you ask, the app was the world’s second-most or fourth-most downloaded non-gaming app of 2019 (only behind various Facebook entities in either case). By 2020, it was comfortably number one.
TikTok/Douyin parent company ByteDance also owns hugely popular Chinese AI-powered news aggregation platform Toutiao, created by CEO Zhang Yiming at the age of 29 in 2012. Notably, he was not backed by either Alibaba or Tencent. TikTok has succeeded where the latter failed with WeChat – success beyond China.
This was a strategic triumph. In November 2017 ByteDance acquired the popular (also China-based) would-be rival app Musical.ly app for a reported $1 billion. TikTok was merged with Musical.ly in August 2018, with app users’ accounts migrated to their TikTok accounts. This was seen as a way for the Chinese app to enter the US market – with Musical.ly already boasting a considerable American audience.
TikTok/Douyin (and formerly Musical.ly) users use the app largely to create, share, and view content based around lip syncing, dancing, comedy skits, and other physical activities. Clearly, this is something that appeals to young people (and quite a few older ones) around the world, with app snowballing in popularity over 2018 and 2019. Despite only being released in 2016, it was one of the most-downloaded apps of the 2010s.
As of 2021, TikTok is one of the world’s best-loved apps (for those under a certain age at least), its success powered by some of the world’s most sophisticated AI.
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Download ReportThat said, it has not been without its controversies. In 2019, it was briefly banned in India for “morality issues”, with pornographic content and predatory behaviour a concern. It has been accused of not adequately safeguarding young users’ data. It was banned again in June 2020 alongside a spate of other Chinese-based apps as tensions between China and India heightened. This was upheld in January 2021, leading TikTok to begin reducing staff in the country.
It is has been investigated in the US over national security concerns and user privacy. ByteDance has released a transparency report to deal with these accusations, and has moved to ringfence TikTok from the rest of its operations. This did not stop President Trump from issuing an executive order in August 2020 against any firms doing business with TikTok.
Nonetheless, as of early 2021, TikTok seems like the app to beat. Scroll on to read our collection of TikTok stats from around the web.
TikTok Overview and Key Statistics
| Launched | September 2016 (China); September 2017 (International) |
| Parent company | ByteDance |
| HQ | Beijing, China; Culver City, California; London, UK |
| Key people | Zhang Yiming (ByteDance CEO and founder), Kevin Mayer (TikTok CEO) |
| Company type | Private |
- 689 million TikTok users internationally (monthly) (official stats)
- 600 million Douyin users in China (daily) (official stats)
- 100 million TikTok users in the US (monthly) (official stats)
- 100 million TikTok users in Europe, with 17 million in the UK, 11 million in France, and 11 million in Germany (official stats)
- 6 billion lifetime downloads of TikTok on iOS App Store and Google Play as of December 2020 (Sensor Tower)
- TikTok 2020 downloads estimated at between 850 million and 987 million, excluding Chinese third-party downloads (Apptopia/Sensor Tower)
- TikTok global penetration estimated at 18% of global internet users aged 16-64 (GlobalWebIndex)
- TikTok 2020 revenue estimated at $1 billion (Reuters)
- TikTok valued at $50 billion (Reuters)
Key TikTok User Statistics
TikTok users, exc. Douyin, millions | |
| Date | Monthly active users, millions |
| Jan-18 | 54 |
| Dec-18 | 271 |
| Dec-19 | 508 |
| Jul-20 | 689 |
Source: TikTok via CNBC
Douyin users (China only) | |
| Date | Daily active users, millions |
| Jan-19 | 250 |
| Jul-19 | 320 |
| Jan-20 | 400 |
| Sep-20 | 600 |
Source: TikTok via CNBC
Douyin users vs Chinese competitors, March 2020 | |
| App | Users, millions |
| Douyin | 518 |
| Kuaishou | 443 |
| Bilibili | 122 |
| Little Red Book | 77 |
Source: QuestMobile via WalktheChat
Proportion of global internet users who use TikTok | |
| Year | Proportion of TikTok users (16-64) |
| 2018 | 5% |
| 2019 | 11% |
| 2020 | 18% |
Source: GlobalWebIndex
TikTok users in the US | |
| Date | Monthly active users, millions |
| Jan-18 | 11 |
| Feb-19 | 27 |
| Oct-19 | 40 |
| Jun-20 | 91 |
| Aug-20 | 100 |
Source: TikTok via CNBC
European monthly users by country (over-18s) | |
| Country | Users, millions |
| Europe total | 100 |
| UK | 17 |
| France | 11 |
| Germany | 10.7 |
| Italy | 9.8 |
| Spain | 8.8 |
| Norway | 1.2 |
Source: Bloomberg
TikTok users by country, August 2020 estimates | |
| Country | Users, millions |
| US | 65.9 |
| Indonesia | 22.2 |
| Russia | 16.4 |
| Japan | 12.6 |
| France | 9.3 |
| Germany | 9.1 |
| UK | 8.5 |
| Italy | 8.3 |
| Spain | 7.5 |
| Netherlands | 3.8 |
| South Korea | 3.3 |
| Australia | 2.4 |
| Norway | 1 |
Source: eMarketer
TikTok user growth over 2020, by country | |
| Country | Estimated user growth |
| Norway | 248.7% |
| Russia | 140.9% |
| Italy | 104.5% |
| Netherlands | 94.2% |
| France | 88.7% |
| US | 85.3% |
| Germany | 79.7% |
| Spain | 78.1% |
| UK | 75.2% |
| Indonesia | 57.5% |
| Australia | 52.5% |
| Japan | 32.3% |
| South Korea | 20.9% |
Source: eMarketer
Predicted US TikTok users and penetration (internet users) | ||
| Year | Users, millions | Penetration |
| 2019 | 35.6 | 10.8% |
| 2020 | 65.9 | 19.8% |
| 2021 | 73.7 | 22% |
| 2022 | 79.6 | 23.6% |
| 2023 | 84.4 | 24.9% |
| 2024 | 88.7 | 26% |
Source: eMarketer
Predicted TikTok US penetration (social media users) vs Instagram and Snapchat | |||
| Year | TikTok | Snapchat | |
| 2019 | 17.3% | 52.6% | 39.8% |
| 2020 | 31.1% | 53.9% | 40% |
| 2021 | 34.2% | 54.9% | 40.1% |
| 2022 | 36.3% | 55.9% | 40% |
| 2023 | 37.9% | 56.8% | 39.8% |
| 2024 | 39.3% | 57.5% | 39.6% |
Source: eMarketer
Predicted UK TikTok users and penetration (internet users) | ||
| Year | Users, millions | Penetration |
| 2019 | 4.9 | 12.4% |
| 2020 | 8.5 | 21.1% |
| 2021 | 10.9 | 26.4% |
| 2022 | 11.7 | 27.8% |
| 2023 | 12.1 | 28.3% |
| 2024 | 12.5 | 28.5% |
Source: eMarketer
TikTok users in Mexico, Brazil, and Argentina, millions | |
| Date | Users, millions |
| Jul-19 | 5 |
| Jan-20 | 15.8 |
| Jul-20 | 64.4 |
Source: eMarketer
TikTok users by gender, percentage | |
| Gender | Percentage of users |
| Male | 53% |
| Female | 47% |
Source: Hootsuite/We Are Social
Douyin users by gender | ||
| Date | Male users | Female users |
| Mar-19 | 58.7% | 41.3% |
| Mar-20 | 43% | 57% |
Source: QuestMobile via WalktheChat
Douyin users by age | ||
| Age | % Users, Mar-19 | % Users, Mar-20 |
| under 18 | 10.5% | 10.1% |
| 19-24 | 18.7% | 13.3% |
| 25-30 | 18.8% | 16.6% |
| 31-35 | 15.6% | 20.6% |
| 36-40 | 13.2% | 13.3% |
| 41-45 | 10.1% | 11.5% |
| 46+ | 13% | 14.5% |
Source: QuestMobile via WalktheChat
US TikTok users by age and gender | |||
| Age | Male | Female | All genders |
| 10-19 | 14.3% | 18.2% | 32.5% |
| 20-29 | 11.2% | 18.3% | 29.5% |
| 30-39 | 6.5% | 9.9% | 16.4% |
| 40-49 | 6.7% | 7.2% | 13.9% |
| 50+ | 2.3% | 4.8% | 7.1% |
| All ages | 41% | 58.4% | |
Source: App Ape via Statista
How many US Teens are TikTok users? | |
| Time period | Percentage engaging monthly |
| Spring 2020 | 62% |
| Fall 2020 | 69% |
Source: Piper Sandler via MarketingCharts
US teens electing TikTok as favourite social media platform | |
| Time period | Teens choosing as favourite |
| Fall 2019 | 4% |
| Spring 2020 | 13% |
| Fall 2020 | 29% |
Source: Piper Sandler via MarketingCharts
European TikTok users by gender | ||
| Country | Female | Male |
| UK | 65% | 35% |
| Spain | 75% | 25% |
| Norway/Sweden | 56% | 44% |
Source: Bloomberg
Proportion of European TikTok users aged under 18 by country | |
| Country | Users under 18 |
| UK | 18% |
| Germany | 24% |
| France | 33% |
| Italy | 33% |
| Spain | 33% |
Source: Bloomberg
Chinese Douyin users by city tier (QuestMobile) | ||
| City Tier | Douyin users, 2019 | Douyin users, 2020 |
| Tier 1 | 5.7% | 5% |
| Tier 2 | 13% | 11.2% |
| Tier 3 | 16.1% | 13.3% |
| Tier 4 | 25.1% | 27% |
| Tier 5 | 22.6% | 26.1% |
| Tier 6 | 17.5% | 17.4% |
Source: QuestMobile via Youxituoluo
Chinese Douyin users by city tier (Coresight Research) | |
| City Tier | Proportion of Douyin users |
| Tier 1 | 11% |
| Tier 2 | 41% |
| Tier 3 | 23% |
| Tier 4 | 25% |
Source: Coresight Research
Most-followed accounts on TikTok* | |
| Account owner | Followers, millions |
| Charli D’Amelio | 105.8 |
| Addison Rae | 74.3 |
| Zach King | 54.5 |
| Bella Poarch | 52.4 |
| Spencer Polanco Knight | 50.9 |
| Loren Gray | 50.6 |
| Dixie D’Amelio | 47.9 |
| Will Smith | 46.8 |
| Michel Le | 44 |
| Riyaz Aly | 43.8 |
*January 2021, official TikTok account has 50.2 million followers
Source: SocialBlade
Most-followed celebrities on Douyin | |
| Account name | Followers, millions |
| Chen He | 69.96 |
| Dilraba Dilmurat | 55.6 |
| Show Lo | 40.39 |
| Angelababy | 39.46 |
| GEM | 39.26 |
| Tu Lei | 37.5 |
| Guan Xiatong | 33.48 |
| He Jiong | 31.41 |
| M Brother | 29.79 |
| Feng Timo | 28.91 |
Source: Statista
Key TikTok Download Statistics
TikTok downloads by quarter* | |
| Quarter | Downloads, millions |
| Q2 2016 | 21.3 |
| Q3 2016 | 21.8 |
| Q4 2016 | 24.8 |
| Q1 2017 | 22.7 |
| Q2 2017 | 28.4 |
| Q3 2017 | 33.6 |
| Q4 2017 | 46.8 |
| Q1 2018 | 110.3 |
| Q2 2018 | 156 |
| Q3 2018 | 183.8 |
| Q4 2018 | 205.7 |
| Q1 2019 | 187.3 |
| Q2 2019 | 155.9 |
| Q3 2019 | 175.9 |
| Q4 2019 | 199.4 |
| Q1 2020 | 315 |
| Q2 2020 | 306 |
| Q3 2020 | 189 |
| Q4 2020 | 177 |
*Sensor Tower stats refer to downloads made through Google Play and iOS App Store; third-party Android download stats not included (i.e. Chinese downloads). Applies throughout.
Source: Sensor Tower
TikTok downloads by month | |
| Month | Downloads, millions |
| November 2018 | 65 |
| December 2018 | 72 |
| January 2019 | 72 |
| February 2019 | 68 |
| March 2019 | 58 |
| April 2019 | 43 |
| May 2019 | 56 |
| June 2019 | 57 |
| July 2019 | 54 |
| August 2019 | 63 |
| September 2019 | 60 |
| October 2019 | 66 |
| November 2019 | 72 |
| December 2019 | 83 |
| January 2020 | 105 |
| February 2020 | 113 |
| March 2020 | 115 |
| April 2020 | 107 |
| May 2020 | 112 |
| June 2020 | 87 |
| July 2020 | 65 |
| August 2020 | 63 |
| September 2020 | 61 |
| October 2020 | 66 |
| November 2020 | 55 |
| December 2020 | 56 |
Source: Sensor Tower
TikTok downloads by year*, millions | |
| Year | Downloads millions |
| 2019 | 682 |
| 2020 | 850 |
*Apptopia stats refer to downloads made through Google Play and iOS App Store; third-party Android download stats not included (i.e. Chinese downloads). Applies throughout.
Source: Apptopia
TikTok lifetime downloads, billions | |
| Date | Downloads, billions |
| Feb-19 | 1 |
| Nov-19 | 1.5 |
| Apr-20 | 2 |
| Dec-20 | 2.6 |
Source: Sensor Tower
Top countries for TikTok downloads, by month | ||
| Month | Country | Percentage of total downloads |
| August 2019 | India | 44% |
| China | 8% | |
| September 2019 | India | 40% |
| US | 8% | |
| October 2019 | India | 41% |
| Brazil | 7% | |
| November 2019 | India | 43% |
| Brazil | 7% | |
| December 2019 | India | 37% |
| Brazil | 14% | |
| January 2020 | India | 34% |
| Brazil | 10% | |
| February 2020 | India | 41% |
| Brazil | 9% | |
| March 2020 | India | 30% |
| Brazil | 9% | |
| April 2020 | India | 22% |
| US | 9% | |
| May 2020 | India | 20% |
| US | 9% | |
| June 2020 | India | 19% |
| US | 9% | |
| July 2020 | US | 10% |
| Indonesia | 9% | |
| August 2020 | Indonesia | 11% |
| Brazil | 9% | |
| September 2020 | Brazil | 11% |
| US | 9% | |
| October 2020 | China | 12% |
| Brazil | 10% | |
| November 2020 | China | 12% |
| Indonesia | 8% | |
| December 2020 | China | 11% |
| US | 10% | |
Source: Sensor Tower
Top countries for TikTok downloads, by year | ||
| Year | Country | Downloads, millions |
| 2019 | India | 190.6 |
| US | 41 | |
| Turkey | 23.2 | |
| Russia | 19.9 | |
| Pakistan | 19.5 | |
| 2020 | India | 99.8 |
| US | 45.6 | |
| Brazil | 34.7 | |
| Indonesia | 30.7 | |
| Russia | 25 | |
| Mexico | 24.2 | |
Source: Priori Data
Key TikTok Usage Statistics
Monthly time using TikTok, per US users | ||
| Date | Web minutes | App minutes |
| Oct-19 | 305.9 | 442.9 |
| Nov-19 | 366.7 | 526.1 |
| Dec-19 | 383.8 | 561.2 |
| Jan-20 | 429.8 | 680 |
| Feb-20 | 425.6 | 731.6 |
| Mar-20 | 476 | 858 |
Source: Comscore via eMarketer
Daily usage in select European markets | ||
| Country | Daily usage time, minutes | Daily app opens |
| UK | 60 | 13 |
| France | 60 | |
| Norway | 74 | 17 |
Source: Bloomberg
Daily TikTok usage in children aged 4-14 | |||
| Country | May-19, minutes | Feb-20, minutes | Increase |
| US | 38 | 82 | 116% |
| UK | 35 | 69 | 97% |
| Spain | 24 | 60 | 150% |
Source: TechCrunch
Percentage of users sharing content types on Instagram vs other platforms | |||
| Content type | TikTok users | ||
| Funny videos | 48% | 42% | 36% |
| Personal news/updates | 47% | 43% | 40% |
| Memes | 39% | 34% | 29% |
| Coronavirus news | 28% | 26% | 25% |
| Influencer posts | 24% | 16% | 13% |
| Brand posts | 21% | 14% | 11% |
| Non-coronavirus news | 21% | 21% | 19% |
| Brand/product recommendations | 21% | 15% | 12% |
Source: GlobalWebIndex
Coronavirus sentiment expressed on Douyin | |
| Word/sentiment | Instances in 2020, million |
| Doubt | 2.2 |
| Giving up | 7.61 |
| Too difficult | 14.91 |
| Persistence | 69.13 |
| Believe | 130 |
| Encouragement | 1800 |
Source: ByteDance via Jing Culture & Commerce
Douyin retention rate vs Chinese competitors | |
| App | One week retention rate |
| Douyin | 86.8% |
| Kuaishou | 83% |
| Bilibili | 72.8% |
| Little Red Book | 53.4% |
Source: QuestMobile via WalktheChat
TikTok influencer marketing stats
Marketers planning to use TikTok for influencer marketing over 2021 vs other platforms | |
| Platform | Marketers planning to use |
| TikTok | 35% |
| YouTube | 58% |
| 55% | |
| online ads | 43% |
| Tv ads | 29% |
| OOH ads | 20% |
| Twitch | 20% |
| Triller | 10% |
*in the US, UK, and Germany
Source: Takumi
Marketers who believe TikTok offers best influencer marketing ROI vs other platforms | |
| Platform | Percentage of marketers |
| TikTok | 6% |
| Online ads | 21% |
| 18% | |
| YouTube | 18% |
| Tv ads | 10% |
Source: Takumi
Percentage of influencers active on TikTok vs selected other social channels, by country | |||
| Platform | US | UK | Germany |
| 100% | 97% | 100% | |
| TikTok | 14% | 33% | |
| 38% | 9% | ||
| Twitch | 19% | 17% | 23% |
| Triller | 10% | 8% | 11% |
Source: Takumi
Percentage of consumers who use TikTok to engage with influencers vs other social channels | |
| Platform | Users engaging with influencers |
| TikTok | 14% |
| YouTube | 47% |
| 37% | |
| 17% | |
| Snapchat | 15% |
| Twitch | 8% |
| Triller | 2% |
*in the US, UK, and Germany
Source: Takumi
Proportion of users who engage with influencers weekly, by platform* | |
| Platform | Users engaging with influencers weekly |
| TikTok | 95% |
| YouTube | 95% |
| 94% | |
| 94% | |
| Snapchat | 92% |
| 87% | |
| Twitch | 83% |
| Triller | 75% |
*in the US, UK, and Germany
Source: Takumi
TikTok influencer engagement rate by follower count, vs other platforms | |||
| Follower count | TikTok engagement | Instagram engagement | Twitter engagement |
| <1000 | 9.4% | 7.2% | 1.4% |
| <5000 | 8.6% | 5.3% | 1.2% |
| <10,000 | 8.1% | 3.7% | 0.6% |
| <100,000 | 7.2% | 2.1% | 0.4% |
| 100,000+ | 5.3% | 1.1% | 0.3% |
Source: Influencer Marketing Hub
Proportion of consumers* who think TikTok influencer marketing is most likely to lead to a purchase vs other channels | |
| Platform | Percentage of consumers |
| TikTok | 4% |
| Tv ads | 21% |
| YouTube | 16% |
| 11% | |
| Online ads | 8% |
*in the US, UK, and Germany
Source: Takumi
Key TikTok Revenue Statistics
TikTok revenue by month* | |
| Month | TikTok revenue, USD millions |
| Apr-19 | 7.8 |
| May-19 | 9.0 |
| Jun-19 | 10.9 |
| Jul-19 | 11.9 |
| Aug-19 | 14.0 |
| Sep-19 | 16.5 |
| Oct-19 | 18.5 |
| Nov-19 | 33.2 |
| Dec-19 | 43.0 |
| Apr-20** | 78 |
| May-20 | 95.7 |
| Jun-20 | 90.7 |
| Jul-20 | 102.5 |
| Aug-20 | 88.1 |
| Sep-20 | 130.5 |
| Oct-20 | 115 |
| Nov-20 | 123 |
| Dec-20 | 142 |
*iOS and Google Play revenue only, excludes Chinese third-party revenue
**figures for January-March 2020 unavailable
Source: Sensor Tower
| TikTok revenue by country by month, top markets | ||||||
| China | US | Turkey | ||||
| Month | Revenue, USD millions | % global revenue | Revenue, USD millions | % global revenue | Revenue, USD millions | % global revenue |
| Apr-20 | 67.5 | 86.6% | 6.4 | 8.2% | ||
| May-20 | 85.2 | 89% | 5.9 | 6.2% | 1.1 | 1.2% |
| Jun-20 | 80.7 | 89% | 5.4 | 6.0% | ||
| Jul-20 | 91.2 | 89% | 6.2 | 6.0% | ||
| Aug-20 | 74.9 | 85% | 6.9 | 7.8% | 1.2 | 1.4% |
| Sep-20 | 112.2 | 86% | 7.8 | 6.0% | 1.3 | 1% |
| Oct-20 | 98.9 | 86% | 9.2 | 8.0% | 2.3 | 2% |
| Nov-20 | 104.6 | 85% | 9.8 | 8.0% | 2.5 | 2% |
| Dec-20 | 122.1 | 86% | 9.9 | 7.0% | 2.8 | 2% |
Source: Sensor Tower
Other Key TikTok Statistics
- TikTok MAUs expected to reach 1.2 billion in 2021 (App Annie)
- TikTok the seventh-most downloaded app of the 2010s (App Annie)
- TikTok’s 315 million downloads in Q1 2020 is a record for quarterly downloads (figure excludes Chinese third-party downloads) (SensorTower)
- TikTok rated the most-downloaded app of 2020, and the second-highest for consumer spend after Tinder (App Annie)
- 46 million US TikTok downloads in 2019 (Sensor Tower)
- 89 million US TikTok downloads in 2020 (Apptopia)
- India top market for TikTok downloads in 2019 (if we exclude Chinese Android downloads), with 323 million (App Annie)
- Before ban, it was estimated that TikTok user numbers in India would rise to 125 million in 2020, from 80 million in 2019 (eMarketer)
- Musical.ly counted 100 million users at time of August 2018 merger with TikTok (TechCrunch)
- Over 50 million daily TikTok users in the US as of August 2020 (TikTok via CNBC)
- US TikTok penetration at 13%, rising to 27% of under-35s (CivicScience)
- Four in 10 adult European TikTok users aged 18-24 (Bloomberg)
- In the early days of the coronavirus pandemic, US TikTok users were marginally more likely to lean Democrat than non users; 55% vs 51% (CivicScience)
- In 2019, only 9% of US internet users had used TikTok, with 5% more interested in using it; this rose to 49% for teenage users (eMarketer)
- Android TikTok users spent 68 billion hours using the app in 2019 (App Annie)
- China accounts for eight out of every 10 minutes viewed on TikTok (App Annie)
- Average daily time on TikTok estimated at 45 minutes (Fast Company)
- 400 million searches take place on Douyin each day (ByteDance)
- Average Douyin usage time per day was logged at 88 minutes per day in March 2020 (Newrank & Guosen via WalktheChat)
- A November 2020 analysis found daily Douyin usage time of 91 minutes (QuestMobile via Bloomberg)
- Monthly Douyin usage time in March 2020 was pegged at 1,709 minutes – a 72.5% increase, year-on-year (QuestMobile via Youxituoluo)
- US users opened TikTok an average of eight times a day in 2018, with sessions averaging just under 5 minutes (TikTok via DigiDay)
- Indian users spend 38 minutes daily using TikTok (The Economic Times)
- 16% of US/UK users turned to TikTok to feel more connected to others during the early months of the coronavirus pandemic (GlobalWebIndex)
- Videos related to coronavirus prevention and control received 42 billion plays on Douyin over 2020 (Jing Daily)
- 20-21:00 most popular time for users to shoot Douyin content (ByteDance)
- A late 2018 Global Web Index study found 55% of TikTok users uploaded a video in the last month, compared to 68% who had watched one (GlobalWebIndex)
- TikTok the most positively reviewed app in the US in 2020, with 88% positive reviews (SensorTower)
- 60% of TikTok users feel a sense of community while using the app (Nielsen)
- 14% of marketers planned to up their TikTok spend over 2021 (HubSpot)
- Only 3% of marketers chose TikTok as one of the most effective social media channels (CivicScience)
- 61% of TikTok users feel ads on TikTok are unique, compared with other platforms (Nielsen)
- 43% of TikTok users feel advertising on the platform blends in with native content (Nielsen)
- 52% of users say they discover new products on TikTok (Nielsen)
- 42,000 merchants shifted $633 million worth of goods in Hubei province (Jing Culture & Commerce)
- TikTok 2020 revenue came to $540 million (excluding Chinese third-party revenue), making it the top-grossing app of the year (Apptopia)
- Global TikTok revenue for 2020 estimated to reach $1 billion (Reuters)
- TikTok 2019 revenue came to $176.9 million (excluding non-iOS Chinese revenue) (Sensor Tower)
- Other estimates put TikTok 2019 revenue at between $200million and $300 million (The Information)
- Insiders estimated that TikTok would generate $500 million in US revenue over 2020 (The Information)
- One third of Douyin users use the app for live streaming, generating $18 million daily The Information)
- 22 million content creators made a collective $6.15 billion on Douyin over the course of 2020, according to ByteDance (Jing Daily)
- TikTok announced $200 million Creator’s Fund in July 2020, set to rise to $1 billion in the following three years (TikTok)
- In the UK, TikTok posted losses of $120 million in 2019, driven by $109 million sales/marketing expense, with sales coming to $20 million (Bloomberg)
- ByteDance generated RMB 40 billion in Chinese revenue in Q1 2020 ($6.2 billion), leading the company to target RMB 200 billion ($31 billion) over the full year (Straits Times)
- ByteDance reported to have brought in RMB 180 billion ($27.2 billion) in Chinese ad revenue by November 2020; 60% of this revenue is generated through Douyin (Reuters)
- TikTok valued at $50 billion by investors (Reuters)
- ByteDance 2020 revenue stood at $35 billion (Bloomberg)
- ByteDance 2019 revenue stood at $16 billion (Reuters)
- ByteDance controlled 23% of the Chinese digital app market in H1 2019 (CNBC)
- ByteDance became the world’s most highly-valued private startup, with a valuation of $78 billion after a SoftBank-led $3 billion investment round (CNBC)
- Highest 2020 valuation of ByteDance at $140 billion (Reuters)
- It has been predicted that ByteDance could raise $180 billion in an IPO (CNBC)