Twitch Revenue and Usage Statistics (2021)

Mansoor Iqbal

Updated: November 11, 2021

Twitch is a livestreaming platform focused on video games. It was founded by Justin Kan in 2011, originally as a spin-off of Justin.tv. The latter started life in 2007 as a single channel, broadcasting Kan’s life live around the clock, pioneering the concept of ‘lifecasting’.

The website attracted interest from others who were more interested in broadcasting their own lives than viewing that of Kan’s, which had nonetheless served as great exposure for Justin.TV. Acting on this interest, the site relaunched later in 2007, allowing users to create their own channels and broadcast their own content through the platform.

Streaming games was not the original idea, but after seeing the interest from many users wanting to stream video games, the gaming category of Justin.TV was spun-out as Twitch.TV.

Before long, Twitch vastly eclipsed Justin.TV, to the extent the company was rebranded and Justin.TV was shut-down in 2014.

Also in 2014, Amazon made a $1 billion offer for Twitch. Similar to Google’s acquisition of YouTube, the move was questioned for its pricing and its fundamental value for Amazon, but those doubters have been somewhat silenced by the huge growth of Twitch over the decade.

Traffic continued to grow, with 1.5 million broadcasters and 100 million monthly viewers in 2015, rising to 2.2 million broadcasters and 15 million daily viewers in 2018. Average concurrent viewers have climbed to over 2 million in 2021, as Twitch saw huge growth during the coronavirus pandemic.

Twitch broadcasters, perhaps most famously Ninja, have featured on the cover of ESPN. E-sports tournaments have drawn hundreds of thousands of concurrent viewers, with millions of dollars in prize money funded partly through the huge audience on Twitch.

Amazon has left Twitch largely to its own devices, although Amazon Prime has been integrated into Twitch’s subscription service. In the past year, Amazon has looked at new ways of monetizing the platform, which have included in-app purchases and more advertising.

We have collected data and statistics on Twitch. Read on below to find out more.

Twitch key statistics 

  • Twitch made an estimated $2.3 billion revenue in 2020, primarily from subscriptions and IAP
  • In 2021, Twitch had an average of 2.84 million concurrent viewers
  • Nine million Twitch users stream on the platform once a month
  • 18.6 billion hours of content was consumed on the platform in 2020

Twitch overview

Launch date 6 June 2011
HQ San Francisco, California
People Emmett Shear (CEO, co-founder), Sara Clemens (COO), Justin Kan (co-founder)
Business type Subsidiary
Owner Amazon
Industry Video livestreaming

Twitch revenue

Year Revenue
2016 $0.1 billion
2017 $0.4 billion
2018 $0.9 billion
2019 $1.5 billion
2020 $2.3 billion

Note: Some of these are estimates based on previous values 

Source: SuperData

Twitch advertising revenue

Year Revenue
2017 $100 million
2018 $230 million
2019 $310 million
2020 $750 million

Note: Some of these are estimates based on previous values 

Source: The Information

Twitch users

Year Concurrent viewers
2012 0.1 million
2013 0.2 million
2014 0.35 million
2015 0.53 million
2016 0.6 million
2017 0.74 million
2018 1 million
2019 1.26 million
2020 2.12 million
2021 2.84 million

Note: This is an annual average of concurrent viewers 

Source: Twitchtracker

Twitch streamers

Year Active channels
2012 0.3 million
2013 0.9 million
2014 1.5 million
2015 1.7 million
2016 1.8 million
2017 2 million
2018 3.3 million
2019 3.6 million
2020 6.9 million
2021 9 million

Note: Active channels have went live at least once a month 

Source: Twitchtracker

Twitch hours watched

Year Hours watched
2012 296 million
2013 1.7 billion
2014 2.9 billion
2015 4.7 billion
2016 5.2 billion
2017 6.5 billion
2018 9.3 billion
2019 11 billion
2020 18.6 billion

Source: Twitchtracker

Twitch vs YouTube Gaming: average concurrents

Twitch age demographics

Age Percentage of users
16-24 41
25-34 32
35-44 17
45-54 7
55+ 3

Source: GlobalWebIndex

Twitch gender demographics

Gender Percentage of users
Female 35
Male 65

Source: GlobalWebIndex

Most followed Twitch channels

Account Followers
Ninja 16.9 million
Tfue 10.7 million
auronplay 10 million
Rubius 9.8 million
shroud 9.5 million
xQcOW 9.2 million
pokimane 8.2 million
TheGrefg 8.1 million
ibai 7.8 million
Myth 7.3 million

Source: SocialBlade

Most viewed games on Twitch

Games All-time viewers
League of Legends 43.8 billion
Fortnite 25.9 billion
Counter Strike: Global Offensive 19.6 billion
Grand Theft Auto V 18.8 billion
DOTA 2 17.5 billion
Hearthstone 12.8 billion
World of Warcraft 10.4 billion
Minecraft 9.4 billion
Overwatch 7.6 billion
Tom Clancy’s Rainbow Six Siege 3.9 billion

Source: TwitchStats

Twitch FAQ

What is Twitch’s peak concurrent viewers?

Twitch hit peaked concurrents in June 2020, with 6.5 million viewers

What channel has the most total views?

Riot Games, which hosts League of Legends tournaments, has the most total views (SocialBlade)

How much of the livestreaming market share does Twitch have?

Twitch has market share of 67% content hours watched, and 90% of content streamed (Streamlab/Stream Hatchet)

How many people use Twitch daily?

According to Twitch, 30 million unique users view Twitch streams daily

How many Twitch partners are there?

There are an estimated 51,500 Twitch Partners, as of August 2021 (Twitchtracker)

Where does Twitch rank in global traffic?

Twitch ranked 38 for global traffic in February 2021, and 2 for games (SimilarWeb)

How much content do Twitch users watch per day?

Twitch users watch 95 minutes per day on average

How much did Amazon acquire Twitch for?

Twitch acquired by Amazon for $1 billion in August 2014

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