Disney Plus Revenue and Usage Statistics (2021)

Mansoor Iqbal

Updated: October 13, 2021

Disney Plus is a new streaming service launched by the American entertainment titan in November 2019, a little over two years after being announced.

Disney first signalled an intention to move into the streaming market in 2016, by acquiring a minority stake in streaming technology developer BAMTech. This became a 75 percent stake the following year. The service is part of Disney’s growing direct-to-consumer business, which also includes ESPN+, Hulu and Hotstar.

Anticipation levels were certainly high for the launch, with Disney Plus the top-trending Google search term in the US in 2019. Within 24 hours the eagerly-awaited new platform had reached 10 million subscribers (though some of these had signed up pre-release).

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Star Wars spin-off The Mandalorian, featuring Baby Yoda, helped cement platform’s flying start, becoming the world’s most in-demand show for a time. By April 2020, the streaming platform reached 50 million subscribers.

Disney Plus’s great strength is its content. At launch, the service offered a much smaller content library than rivals like Netflix or Amazon. It is acknowledged, however, that’s Disney’s strengths lie in quality over quantity, with Pixar, Lucasfilm and Marvel all developing content for the service.

The Star Wars franchise, to which The Mandalorian belongs, was the first major hit for the streaming platform. The entire back catalogue of The Simpsons is also available, and Disney has pulled various TV shows and movies from Netflix and other streaming services.

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Marvel’s Wandavision was the second success for the streaming service, drawing in millions of new subscribers. It will be interesting to see what Disney’s next hit is, and if it will push more movies to the streaming platform in the future.

Disney Plus looks to be the third-pillar for many consumers, alongside Netflix and Amazon Prime. With over 100 million subscribers as of March 2021, it appears to be scaling far ahead of rival services which launched at similar times, such as HBO Max and Peacock.

We’ve collected data and statistics on Disney Plus. Read on below to find out more.

Disney Plus key statistics

Disney Plus is projected to make over $10 billion for Disney in 2021, up from an estimated $4.5 billion in 2020
Disney Plus reached over 100 million subscribers in March 2021
The app has been downloaded over 150 million times since launch

Disney Plus overview

Launch date	12 November 2019
HQ	Burbank, California
People	Michael Paull (President, Disney+) Eric Lieberman (SVP),
Business type	Subsidiary
Owner	The Walt Disney Company