Matt Fawdrey (Account Director @ Kairos Esports) spoke at TikTok Marketing Strategies about how to grow a brand channel on TikTok.

Matt is an avid social media specialist and gamer, his role includes managing the award winning KFC Gaming project, LG’s UK gaming strategy and additionally working with leading non-gaming brands within social media and TikTok. This includes launching and managing TikTok accounts for KFC Gaming (275k+ followers in 6 months) and Krispy Kreme (25k+ followers in a month).

Matt walks us through how he qualified in building TikTok channels for leading brands including KFCΒ  & Krispy Kreme.

What are the opportunities on TikTok?

πŸ‘‹ Build your presence
πŸ‘ Own your content
🌎 Reach new audiences
πŸƒ Be an early adopter, beat the competition
πŸ‘† Unparalleled social engagement & reach
πŸ“ˆ Organic growth through an algorithm like no other

You can check out the full video below: