Some Insights from Expanding Microsoft 365 and Copilot

In addition to overseeing the expansion of Microsoft 365 on Mac and Mobile, including Word, Excel, and PowerPoint, Ramit Arora is Microsoft's Lead PM for Monetization. Most recently, he provided support for the very successful AI app Copilot. David Barnard is the Growth Advocate for Revenue Cat.

Join them as they discuss App Store Optimisation, subscription monetization, and other marketing problems encountered in expanding Microsoft's flagship mobile offerings in this talk about the well-liked Sub Club podcast.

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