Reward Schemes Using Advanced CRM to Retain Subscribers

Many subscription apps are able to acquire users, however they struggle to retain them and monetize from them. Karan, from LTV Labs shares 3 key observations that can help develop an effective reward program to increase subscriber engagement by 300%. The 3 key observations that Karan acquired by working with over 20 subscription apps are as follows:

- Adding value for subscribed users by creating a reward mechanism

- Work on customer retention as the marketplace is getting populated everyday

- Using CRM, a powerful tool to engage and retain users Karan also shared results from case studies of Blinkist and Black Lane.

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