Wesley Maclaggen, CMO of Marin Software, discussed how to use AI on Apple Search Ads campaigns. He stresses on the importance of using AI to make the most out of paid user acquisition and your investment. He presents a case study about one of their clients, PrettyLittleThing. He outlines three strategies to improve the outcomes of ASA campaigns: - How to provide the correct data to AI - Using AI - Consolidated reporting
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